We’ve heard about GoDaddy founder Bob Parson’s interest in the golf equipment industry for several years. Now, we’re seeing it. In August 2013, Parson hired two...
Photos leaked in our forum show what appears to be a new TaylorMade wedge line called the R-Series. The two photos show two different grinds, TaylorMade’s...
Callaway Golf has announced six new additions to its Tour Staff for 2015. The fresh faces include: Scott Brown (from Nike) Kevin Kisner (from TaylorMade) Jason...
A new year, a new batch of patent filings: It’s time to take a look at what the major OEMs are working on. Last time, we...
As we discussed last week, Frys.com Open winner Sang-Moon Bae was served notice by his home country of South Korea that it’s time for his mandatory military...
Bridgestone is set to release its newest iron line — the J15 Forged family. Each iron has a different size and construction to offer something to...
Odyssey’s Works putters merge two of the company’s most successful technologies to create something new. The putters use a new insert — called Fusion RX — that combines...
The Meat of the Fitting: Putting it all Together to Come up with the Initial Fitting Spec Recommendations The information in the blue boxes reveals what...
One of the most discussed topics when it comes to the golf swing is swing plane. It’s is also one of the least understood concepts in...
The Acushnet Company, which owns Titleist and Footjoy, is in talks with U.S.-based advisory firm Solebury Capital about a possible initial public offering (IPO), according to...
“Ball on Green,” or putting, is a statistical environment of its own and was my introduction into the golf equipment business. A mutual friend introduced me to...
TaylorMade-adidas has extended its contract with LPGA Tour Player Paula Creamer. She will continue to play TaylorMade woods and irons and wear Adidas Golf footwear, apparel and...
The PGA Tour kicks off its 2015 season this week at the Hyundai Tournament of Champions at the Kapalua Resort in Kapalua, Hawaii, and Bettinardi is...
There seems to be a steady progression of lost driving distance that comes with age, but I don’t recall ever seeing much actual information on the...
Jason Dufner put Dallas Cowboys’ head coach Jason Garrett on notice following the team’s playoff win over the Detroit Lions on Sunday. Garrett used a golf...