Opinion & Analysis
Diary of a northern golfer
I’m not a big fan of “found footage” movies, though they seem to be becoming more and more common these days.
I suppose it started with the “Blair Witch Project,” which some moviegoers at first actually took for true events. “Paranormal activity” has had a nice run of four or five movies. Then of course there was J.J. Abrams’ much anticipated letdown “Cloverfield,” or the more recent teen romp flick “Project X.” A quick search through the list of found footage films reveals something pretty quickly: most of them are of the horror genre.
This gets me thinking, you know what else is somewhat horrific? Being an obsessed golfer and living in the north. Almost makes me think it’s worth it to move into a San Diego house that has an evil supernatural force, provided I can play golf 12 months a year. It also makes me think about what a “found diary” of a northern golfer would be like, if I did decided to pick up and head for warmer climates. In 2012, it went something like this for me:
January 10: Has it really been two months since I stopped playing golf? Well, time to start getting back into shape. I’m not missing it too much really, I mean maybe a little bit. OK, maybe a lot. But the PGA Tour is starting up, Kapalua and all that. Maybe I’ll take a vacation south in February or March. No problem, my wife likes having me around on weekends. Hey, maybe I’ll fix that closet door where the hinge is broken. Yup, no problem.
January 24: First trip to the golf dome did not go so well. I mean why do the golf mats have to be like two inches off what equates to the rough? I feel like I could fit my entire club under the ball without even touching it. Who designs mats like this? Have they ever even played golf? And it’s not like you can hit it off the part you stand on — that is basically concrete. I mean, I took a few swings off that and almost shattered my elbow. Not sure I am getting much out of this but I suppose it’s better than nothing. I mean sure, I can read where my 9-iron probably would have gone even though it hit the ceiling after 40 yards. And my driver barely started fading before hitting the wall that’s 90 yards away. Sigh. Stay positive. Maybe I’ll just play virtual golf.
February 12: First virtual golf game under my belt. Was nice to hang out with my golf buddies again who I haven’t seen since November (who knew we had essentially zero in common in real life? I mean, I’ve played with Mike for years and didn’t know what he did for a living until today, although I did notice he had a new grind on his sand wedge though and changed the shaft on his 3 wood in the fall). OK, so what is the deal with that monitor? I have not hit a draw in my entire life and that thing had me hitting hooks off every tee. We set gimmies to eight feet and I think I chipped five balls to 8-feet, 1-inch. I hate that monitor, it is not realistic at all. Not to mention I didn’t make a single putt all day on top of that. Also, it sure was nice playing Pebble Beach but um, I’m pretty sure they changed No. 5 about 10 years ago, and the fake bird noises from the system didn’t make me feel like I was live in Monterey. This is getting bad.
March 5: Game is really not working right now. It’s probably not the mats, definitely not. Probably my clubs. TaylorMade, Callaway and Ping all have some new stuff out. Saturday I’ll take my driver and 3-wood to GolfTown and test it against the new offerings
March 11: Well, the original equipment manufacturers really have outdone themselves this year. I hit the new Callaway three yards longer with 100rpm less spin than my old Nike and my dispersion was a few yards tighter too. This is going to make a huge difference on the course this year. On Nos. 7 and 10, I might be hitting 8-iron into them instead of a 7-iron. Oh boy, this is going to be a good year. And the 3 wood? I averaged 256 yards with the new TaylorMade as oppose to 251 with my old Cleveland. Prepare to bow down, par 5s. Wait, could I reach those par 5s anyway? Who cares. This year is going to be great.
March 25: Might be playing golf in less then a month. Time to start working on my putting. Got my Odyssey putting mat in the closet. I’ll work on it while watching the next golf tournament on CBS — just gotta make sure to lock the dog in the other room so he doesn’t chase the ball after every putt. One month to go.
April 7: A snowstorm? Are you kidding me? It’s April. Where is this snow coming from? What is the temperature next week? Will the snow melt quickly enough? This probably means I’m looking at early May now. This is ridiculous, May. I saw grass last weekend and now this. I don’t know how much more of this I can take, I don’t care about WGC events, the Masters. Whatever. Next year I am moving to Florida.
April 25: Courses are opening next week, and I just watched Bubba Watson win the Masters and Louie Ousthuizen make a double eagle. Life is good. Have a few friends I’m going to play with and there’s a course around here that always opens early in the year. Forecast calling for lows of 37 degrees Fahrenheit, but 52 in the afternoon. Rob says he isn’t playing if it’s cold. Isn’t playing if it’s cold? Is he kidding? I am guessing it is going to be cold. I don’t care if I’m a single, I’m going.
May 3: Played my first round of the year at a real cow pasture. Ended up being just me and Dave. Rob did cancel because it was 37 degrees in the morning, which of course was the forecast. Why would he even book if he knew he wouldn’t show up? Did he think it would be 75 degrees? Well the round itself wasn’t bad. I left my first putt 17 feet short and stubbed about seven chips. Other then that, hit the ball pretty well. Can’t wait for my course to open.
May 25: Few rounds under my belt. New driver and 3-wood really not working. Turns out three yards on the course really isn’t that much, and I’ve missed about 100 fairways already. Why did I switch when I was killing it with my driver last November? That’s it. I’m switching back. I wonder how many boxes of balls I can get as a trade in for the new stuff.
June 13: Finally starting to dial in my irons, actually hitting some greens these days. Distance control improving, I mean, I’m not blowing the ball 30 yards over a green anymore. Chipping is getting a bit better. I finally made it a full round without chunking one. Game is starting to come around, regularly shooting my handicap. Still not that great on the five footers, but I’ve got interclub tryouts soon so I better start getting to the course early and practicing that. I can’t believe it’s only June. I can play for like five more months. Life is good.
July 7: Played 36 today. Sun is setting at like 8:30 p.m. — this is awesome. I have been able to play one or two times a week after work as well as on weekends. If the course isn’t that busy, either. I can get a full 18 in after work no problem. Shot a 70 the other day. Irons are totally dialed in, putting is as good as it’s ever been and so is my chipping. Everything is working. Playing in a weekly skins match on Sundays with the other “A” players. Got our club match play coming up, the partners tournament with handicap. So much going on. A non-golf friend invited me out for his birthday Friday night. Probably won’t go though, I have to get up early for a round on Saturday
July 25: It was 100 degrees today. Are you kidding me? I think I lost about 12 pounds of sweat out there. Golf season is in full swing here now. You basically can’t play after 9 a.m. or it’s a five-hour round. Public courses are no better after 5 p.m. Can’t believe how hot it is. Bought a beer after nine holes today and it was warm by No. 11. Not cool.
August 20: Hmmmm, didn’t finish my round after work today. When did it get dark a month ago? It’s only 7:30 p.m. Why is it so dark? Is this something I should be worrying about? I have keep my eye on this.
September 9: Something is definitely wrong here. Can’t necessarily play rounds after work anymore. It’s getting darker by the time I get to No. 15 no matter how fast I go. Club championship is over. Did this whole season just fly by? I’m playing my best golf of the season. This can’t be happening. Forecast is calling for rain on Saturday, I don’t care I am playing no matter what. Next weekend my wife’s friend who I don’t even know has a wedding; I have to miss a friggin’ weekend in September for some girl I don’t even know? I’m playing this weekend no matter what. End of story. The wedding next week is at 1 p.m.? I think I can fit in nine before that.
September 21: Guys are disappearing from the club. I feel like I am in a horror movie where guys just vanish and no one knows what is going on. Have not seen Mark in a couple of weeks, ditto for Kevin. Did these guys pack it in for the season already? I can wait until Friday at 4 p.m. and still have a dozen spots open on Saturday morning. What a bunch of chumps, there is still a good couple of months left. Should I keep working on putting? I guess not. No more tournaments, we are officially in three-foot gimme season. Hello 71s.
October 6: It was 43 degrees when I woke up this morning. I got up and put on a short sleeve shirt and shorts. Then when I stepped outside, I almost froze to death. This is too soon right? It wasn’t this cold at this time last year was it? I didn’t even have a jacket in my locker or car yet. I mean until No. 5, I was basically jogging to my ball just to stay warm. Last week it was 75 for my round. I am not happy.
October 28: The club is like a ghost town, I don’t even bother signing up for rounds anymore. Rob again told me he wasn’t going to play this past weekend if it was cold. The forecast was calling for 40 degrees all week. I told him, “I don’t think it’s going to be shorts weather.” He texted me Saturday morning to say it’s cold and he wasn’t playing. I’m not going to bother even asking him next week, I’ll just play alone. By the way, I’m killing it out there these days, three straight rounds under 75. Why does this always happen this time of year? Does the cold weather take sidespin off my ball? I can’t miss a fairway or green. Hopefully I got a few more weeks of this.
November 10: I don’t recognize half the people at my club. I think there might be a separate membership for just November. Who are these guys? They are great and fun to play with. I mean most guys finish a round in 2.5 hours. But who are these people? I swear of the 20 people I see every morning, I don’t think I recognize any of them from July. Also, they punched the greens this week. So much for 2012. I had about eight three-putts.
November 22: The course looks like a homeless shelter, people lining up for coffee wearing layers of stuff I think they just found in their closets. All we do these days is play scrambles for $5 or $10. There’s maybe 20 guys at the club from week to week. I’ve had a nice run — a good season, played well. Next season will be better, I mean, I’m not even upset it’s over. I can go out on Friday nights again, I’ll see my friends I haven’t seen in a while. Been a nice run. Emptied my locker today and brought everything home. This will be fine.
December 7: What’s my friend Paul’s number again? Haven’t been out to a bar in like five months. I wonder what those guys are up to. I fixed a bunch of stuff around the house, been out to dinner a few times with the wife. A couple of weeks into this thing and I am doing all right. It’s nice sleeping in on the weekends for a change.
December 26: Got a gift certificate to Golftown for Christmas and bought a new driver and 3-wood. It will be how long until I hit them?
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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Kevin67
Mar 16, 2013 at 8:47 am
SPOT On ! You nailed it, hilarious but oh, so, True.
Todd
Mar 12, 2013 at 10:03 pm
Great blog. I think you are a mind reader for all of us northern golfers.
naflack
Mar 12, 2013 at 2:48 pm
St. Paul, MN here…sing it bro 😉
Pat
Mar 5, 2013 at 9:12 pm
Nice to read this. I’m not alone, I’m a montrealers to and men winters are hard here. Lets hope I can start my season in early april this year.
Ohiogolfsucksinmarch
Mar 5, 2013 at 2:49 pm
Spot on brother!
PTL
Mar 5, 2013 at 1:58 pm
This made my day too. Pretty much spot on for what it’s like here in Pittsburgh. My favorite line was “who knew we had essentially zero in common in real life? I mean, I’ve played with Mike for years and didn’t know what he did for a living until today, although I did notice he had a new grind on his sand wedge though and changed the shaft on his 3 wood in the fall”
John K
Mar 5, 2013 at 12:35 pm
This made my day.
AJ Jensen
Mar 5, 2013 at 11:28 am
I thought I’d mention ONE nice thing about northern golf… every water hazard is good for ten bounces to the green.
David N. Simms
Mar 5, 2013 at 11:26 am
Yep, I currently live in North Pole, Alaska. I might get to play in May, but that will be with temporary greens. The real greens won’t open up until sometime in June. By the middle of September, it’s all over. I moved here from Prattville, Alabama right next to an RTJ stop.