Adidas has today unveiled the complete redesign of its premium flagship footwear to introduce Tour360 24.

The newest chapter is designed to elevate every touchpoint for the foot to help with traction, stability and comfort to give golfers everything they need to perform their best on the course.

“For Tour360 24, our objective was to take key learnings from nearly 20 years of Tour360 development to enhance the performance of the shoe from the inside out. We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in the way this one feels the minute they put them on.” – Masun Denison, global footwear director, Adidas Golf

Adidas focused on three key areas with the new Tour360 24:

Fit

The new Tour360 24 brings key technologies inside the shoe so that the footwear fits the right way. To help give golfers a better fit, adidas is introducing:

• Insite 2.0 Sockliner – Modified for Tour360 24, this insole features updated shaping in the arch and heel to provide improved fit and stability.
• Internal 360Wrap – Adidas included an internal fit sleeve on the sides of the tongue along with the new Torsion Bridge in the midsole that when combined gives golfers a feeling of 360 support throughout the swing.
• Performance Last –  Tour360 24 is built on adidas’ performance last to help ensure fit consistency across other performance models in the range. Men’s models of Tour360 24 will be offered in both medium and wide widths while the women’s model will be offered in medium width only.

Performance

Perhaps one of the most critical pieces for golfers, the adidas team designed the new footwear specifically with performance in mind. Key features include:

• Torsion Bridge – Comprised of a more rigid top plate and flexible bottom plate, this new TPU Torsion Bridge drives maximum stability across the mid and forefoot for where golfers need it most, especially as they load and unload power through the swing. It also sits lower to the ground to help conform to uneven lies and surfaces.
• Jet Boost/Lightstrike – For the first time in golf, adidas is using Jet Boost in the heel, which fuses smaller, firmer energy capsules together to provide the ultimate blend of stability and comfort. When combined with Lightstrike in the forefoot, golfers will get the most out of cushioning and a feeling of stability throughout the swing.
• Replaceable ThinTech 7-spike outsole – Designed for optimal traction the TPU outsole features replaceable spikes where golfers need them most. adidas also included flex grooves in the secondary traction, finished with high gloss to help reduce clogging in the footwear. adidas also placed a spike closer to the toe to allow for better toe-off through the swing to help generate additional power from the ground.

Durability

Golfers find themselves in a variety of conditions as they play, so adidas included some key features to go along with the premium leather and microfiber materials to help the shoes last from season to season:

• ‘T-Shape’ suede microfiber heel – This new three-piece construction combines a soft, anti-abrasive sandwiched textile that runs from the center heel to the half collar to help eliminate wear and tear over time while enhancing overall comfort.
• Waterproof leather upper – This premium, soft, waterproof leather upper is designed for long-term durability and protection in wet conditions so that golfers get the protection they need.

What Tour pros are saying

Collin Morikawa

“The first time I tried the prototypes for the Tour360 24 I was amazed with how they felt. Having footwear that I can trust and feel confident in is such an important piece of my game and this new Tour360 checks all the boxes.”

Hinako Shibuno

“Tour360 24 combines everything golfers will need in a golf shoe when they step on the course. I continue to be impressed with how much stability and traction this model provides, all while in such a clean and iconic silhouette.”

Nick Taylor

“In my first win as a professional in 2014, I was wearing the Tour360s.  Now, nearly 10 years later, I wore the new Tour360 24 during my most recent win in Phoenix. While the technology has certainly improved over the past 10 years, that iconic feel of the Tour360 is still the same. It’s that feeling I know all golfers will appreciate when they play in this new footwear.”

BOA Model

As part of the Tour360 24 range, adidas is introducing a new BOA model for men and women to provide another option for improved fit and performance. Hidden within the upper of the footwear, adidas collaborated with the BOA Technology team to create a shell pattern fit
system that works in conjunction with the lining of the leather upper in design to enhance overall fit and function.

Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a premium and clean aesthetic. Wrapping around the midfoot, golfers will feel even more locked-in as the BOA Li2 dial provides a customized fit.

Availability

The new footwear will come in both laced and BOA models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29.