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Morning 9: PGA Tour strikes private equity deal | Full Swing S2 release date | Pebble Beach photos

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the AT&T Pebble Beach Pro-Am gets underway.

1. PGA Tour strikes private equity deal

Jack Bantock for CNN…”Rocked by the money on offer by LIV Golf and the talent drain of some of its leading players, the PGA Tour is offering its golfers the opportunity to become “owners of their league.”

  • “Announcing the launch of PGA Tour Enterprises on Wednesday, the PGA Tour said a “first-of-its kind” program will offer its players the opportunity to become equity holders.”
  • “Funded through an investment of up to $3 billion from Strategic Sports Group (SSG), a consortium of American sports teams owners led by Fenway Sports Group (FSG), the almost 200 Tour members would collectively be able to receive over $1.5 billion in equity.”
  • “The grants, available only to qualified PGA Tour players, would be based on career accomplishments, recent achievement, future participation and services and PGA Tour membership status, according to a press release from the PGA Tour.”
Full piece.

2. …more

ESPN’s Mark Schlabach…”Fenway Sports Group, which owns the Red Sox, Liverpool FC and Pittsburgh Penguins, will serve as a commercial adviser to PGA Tour Enterprises.”

  • “The PGA Tour is continuing its negotiations to finalize an agreement with the Public Investment Fund and the DP World Tour, which would potentially inject additional billions of dollars into PGA Tour Enterprises, sources said. The tour said it is making progress in its ongoing negotiations with PIF on a “potential future investment and both parties are working towards an ultimate agreement.”
  • “The PGA Tour, DP World Tour and PIF signed a framework agreement in June to combine their commercial assets, including the LIV Golf League. The agreement had a Dec. 31 deadline, which was extended as the sides continued to hammer out final details. Monahan and PIF governor Yasir Al-Rumayyan reportedly met in Saudi Arabia last week.”
Full piece.

3. What it means

Yahoo’s Jay Busbee…”As it stands, the full collection of the world’s greatest players will meet only four times a year — at the majors, assuming LIV’s finest are eligible — and the PGA Tour’s Wednesday announcement of outside investment from a consortium of professional sports team owners (the Strategic Sports Group) will do nothing to change that.”

  • “The SSG investment into the PGA Tour means, in broad terms, that the players who have stayed loyal to the Tour are about to get richer. The Tour itself gets an infusion of cash to help fund purses that have grown significantly since the Saudi-funded LIV Golf entered the scene two years ago.”
  • “But the SSG investment does nothing to bridge the gap between the two tours. Left unstated in the release touting SSG’s investment is the state of negotiations between the PGA Tour and the Saudi Arabian Public Investment Fund, LIV’s financial backer, aside from one cryptic line: “The transaction announced [Wednesday] allows for a co-investment from the Public Investment Fund in the future, subject to all necessary regulatory approvals.”
Full piece.

4. Full Swing season 2 release date

Golfweek’s Riley Hamel…”The second season of “Full Swing,” the Netflix show to goes behind the scenes of the PGA Tour and LIV Golf League, will be released on March 6, 2024.”

  • “During the inaugural episodes, cameras followed Justin Thomas at the PGA Championship, Matt Fitzpatrick at the U.S. Open and Rory McIlroy at the Tour Championship.”
  • “Judging by the release image posted by the PGA Tour’s Twitter/X account Wednesday, McIlroy, Thomas and Fitzpatrick will be back in the mix alongside Rickie Fowler, Joel Dahmen, Keegan Bradley, Tom Kim, Luke Donald and Wyndham Clark.”
Full piece.

5. Morikawa: How to improve golf broadcasts? Show more shots

Our Matt Vincenzi…”The TV coverage on the PGA Tour is often put on blast on social media, and ahead of this week’s AT&T Pebble Beach Pro-Am, one of the game’s biggest stars, Collin Morikawa, offered some advice on how the product could be improved.”

  • Speaking to media in California, Morikawa said:
  • “Well, I mean, you first need to see more golf shots. Like that’s like — that’s like the No. 1 bullet point. How do I make it more interesting? That’s a great one. Hit better shots, stop hitting — stop playing so poorly.
  • “Look, golf isn’t — like golf’s not going to be as high speed, you know, body contact, people tackling. Like that’s just golf, right? But I think most fans understand that and we can’t — like I’m not going to go dance down the fairway or celebrate differently on a birdie putt on the sixth hole on Friday. But just seeing birdie putts and seeing more shots, that’s going to bring more viewers in because you can actually watch golf, right?”
Full Piece.

6. Pebble Beach photos

  • Check out all of our galleries from this week’s event!
Full Piece.
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Morning 9: Tiger 2025 Ryder Cup talks continue | Rory: Tour in a worse place with Dunne’s resignation

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the PGA Championship gets underway from iconic Valhalla.

1. Waugh: 2025 Ryder Cup talks continue with Tiger

Golf Channel’s Ryan Lavner…”PGA of America CEO Seth Waugh said Wednesday that the organization continues to have conversations with Tiger Woods about captaining the U.S. Ryder Cup team in 2025 and there remains no firm deadline to get their pick in place for Bethpage Black.”

  • “A day earlier, Woods told reporters here at the PGA Championship that he is undecided about taking on the role next year…”
  • “He doesn’t do anything that he’s not fully committed to,” Waugh said, “and we totally respect that.”
  • “Still, the PGA’s decision to hold off on naming an American captain for the September 2025 matches is a significant departure – at least three months late – from the past five captains.”
Full piece.

2. Rory: Tour in a worse place with Dunne’s resignation

Golf Channel’s Rex Hoggard…”McIlroy, who has become an outspoken proponent of a deal with PIF, was denied a spot on the board last week but was named to the “transaction subcommittee,” which will spearhead the day-to-day negotiations. But the loss of Dunne will be a blow to those talks, the world No. 2 said.”

  • “Honestly I think it’s a huge loss for the PGA Tour if they are trying to get this deal done with the PIF and trying to unify the game,” McIlroy said. “Jimmy was basically the relationship, the sort of conduit between the PGA Tour and PIF.
  • “It’s been really unfortunate that he has not been involved for the last few months, and I think part of the reason that everything is stalling at the minute is because of that.”
Full piece.

3. Brandel on AK’s criticism: I thought it was a LIV bot

Our Matt Vincenzi…”On Tuesday during an interview with GolfWRX, Chamblee addressed the feud between Kim and himself.”

  • “At first, I thought it was a bot. But it’s not, it was just somebody who’s been bought.
  • “I thought it was juvenile. Social media is a perfect place for juveniles to go behave like children, like the ball pit at McDonalds without adult supervision. I’m sure Anthony Kim scrolls and gets positive comments and says ‘yeah, these people get me! I’m doing the right thing’. And it’s just juvenile and sad is what it is. I feel sorry for him.”
Full piece.

4. Aberg (knee) ready for PGA

Cameron Morfit for PGATour.com…”Ludvig Åberg said lingering knee soreness that kept him out of the Wells Fargo Championship last week will not be an issue at this week’s PGA Championship.”

  • “The world No. 6 Åberg, who finished second at the Masters Tournament in his very first major start last month, allowed that he is wearing a brace as a precautionary measure.”
  • “Knee’s good,” said Åberg, 24. “It was more of a safety concern last week that I didn’t play. I’m consulting with my doctors, and I trust them with everything that I have, so it’s not bothering me at all this week, and I look forward to playing. I’m wearing a brace just for safety reasons, but it’s nothing that’s bothering me. I’m focusing on the golf.”
Full piece.

5. Masters employee pleads guilty to stealing millions in memorabilia

Sean Leahy for Yahoo Sports…”A former employee of Augusta National Golf Club in Georgia pleaded guilty on Wednesday to transporting millions of dollars worth of stolen Masters memorabilia and historic items, including a green jacket belonging to Arnold Palmer.”

  • “According to federal prosecutors, 39-year-old Richard Globensky made around $5 million over the course of a decade from selling items stolen from the Augusta National warehouse, which were then transported to another party in Florida.”
  • “Globensky pleaded guilty to one count of transporting stolen goods across state lines. As part of his plea, he must hand the government a $1.5 million check this week.”
Full piece.

6. Chamblee on why Rory hasn’t won a major

Our Matt Vincenzi…”While speaking with GolfWRX, Golf Channel’s Brandel Chamblee gave his opinion as to why McIlroy has come up empty.”

  • “I just think he can’t find a place mentally where he plays his best golf.”
  • “If you go back and look at what he did from 2011-2014, in that stretch, he led roughly 20% of the rounds he played in major championships. His game has not fallen off, not one bit.
  • “He’s, on paper, pretty much the same player he was. He’s not quite the ball striker he was 2011-2014, not quite, but he’s made up for it with his short game around the greens and on the greens. He’s almost the same player.”
  • “Yet, he’s led just two rounds beginning with the 2015 Masters to the 2024 Masters. I just think that tells you he can’t find the proper way to prepare, the proper way to ease into a round. When he’s needed to play his best, he’s played his worst. When he’s played his worst, he’s then followed it up with his best golf. That’ll tell you that he’s just not in the right place mentally.”
Full piece.

7. Why Scottie’s caddie will have a fill-in Saturday

Paul Hodowanic for PGATour.com…”Scottie Scheffler will have a fill-in caddie on the bag for Saturday’s third round of the PGA Championship.”

  • “Ted Scott, Scheffler’s full-time caddie, will miss Saturday’s round at Valhalla Golf Club to attend his daughter’s high school graduation. Scott will leave Friday night after caddying the first two rounds and return late Saturday to loop the final round.”
  • “That’s something we talked about from the beginning of our relationship was family always comes first,” Scheffler said during his pre-tournament press conference on Tuesday. “It’s the same thing for me as it is for my caddie. It was a pretty easy decision. He told me at the beginning of this year that that was the date.”
Full piece.

8. Chamblee: LIV format makes it impossible to judge player talent

Our Matt Vincenzi…”While speaking with GolfWRX, Golf Channel’s Brandel Chamblee explained why he believes the LIV format makes it impossible to determine if a LIV player is playing well.”

  • “Describing the format as “stupid”, Chamblee stated
  • “The format for LIV is just stupid. There’s no other word for it. 54 holes, 54 players start. Willy nilly here and there.
  • “Nobody winning a golf tournament should finish on the third hole on some par three while his closest competitors finish on the 17th hole or the 18th hole.”
  • “When we asked Brandel if LIV players should be in majors, Chamblee indicated that it would be tough to do with no way to truly measure their performance.
  • “It’s just a laughable concept. There’s no way to judge the talents of these players out there. You look at their data, and again, their data is laughable. It’s very hard to hit 75% of your greens and it looks like everybody on their tour is hitting 75% of greens. Who’s keeping their stats? Who’s doing their data? They haven’t gotten their act together.”
Full piece.

9. Photos from the 2024 PGA Championship

  • Check out all of our galleries from the year’s second major!
Full piece.
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Tour Photo Galleries

Photos from the 2024 PGA Championship

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GolfWRX is on site this week at Valhalla Golf Club in Louisville, Kentucky, for the PGA Championship.

While we see fewer equipment changes and new gear seeding at major championships, we get a look at custom gear and looks into the bags of players we rarely see, which is just as exciting. In the case of the PGA Championship, this means a look at the gear some of the PGA Professionals who qualified for the tournament will be gaming, and LIV players, such as Jon Rahm and Patrick Reed.

Check out links to all our albums from Valhalla below and check back throughout the week as we continue to update.

General Albums

WITB Albums

Pullout Albums

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Morning 9: Is it Rory’s time? | Stricker WDs | Why Valhalla is a great major venue

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as we gear up for the PGA Championship from iconic Valhalla.

1. Is now the time Rory finally ends major drought?

BBC’s Iain Carter…”But given the imperious form he showed in Charlotte last week, perhaps this is the PGA Championship to rekindle the ruthless streak of old. And not just because he is back at Valhalla (the Nordic word for the hall of the fallen).”

  • “It also became clear last week that McIlroy is somewhat persona non grata to the PGA Tour’s Policy Board. His views on a global future for this damagingly split sport do not seem to chime with the American dominated body.”
  • “His offer to return to the board from which he resigned earlier this year was rejected and he has been left as a mere non-voting member of the “transaction committee” dealing with a potential deal with Saudi Arabia.”
  • “McIlroy insists there are “no hard feelings” but there should be.”
  • “No player has worked harder for their sport during this period of unprecedented tumult and the board has rejected someone many people regard as the game’s most articulate and enlightened international voice.”
  • “Now is, surely, the time for McIlroy to feel slighted and respond with his clubs. Play as though he has a chip on his shoulder, but in the knowledge that he is generationally the most consistent golfing force out there.”
Full piece.

2. Scheffler in for PGA Champ after birth of child

Jaclyn Hendricks for PGATour.com…”Scottie Scheffler and wife Meredith’s bundle of joy has arrived.”

  • “The couple welcomed their first child, just weeks after Scheffler claimed his second Masters victory in three years.”
  • “Sports Illustrated’s Bob Harig tweeted Saturday that the baby was born and Scheffler will play in this week’s PGA Championship — the second major of the season.”
  • “There’s been nothing official from Scottie Scheffler, his team or the Tour… But word is he will be at Valhalla for the PGA next week after winning four of his last five tournaments, including the Masters. He is currently on the Tuesday interview schedule for 3:30 p.m. #babyborn,” Harig wrote over the weekend.”
Full piece.

3. “Erik van Rooyen, friends and family live in honor of ‘Trazzy’”

  • That’s the headline of Ryan Lavner’s superb piece on Erik van Rooyen and his departed best friend Jon Trasmar. An excerpt would be an injustice. Go read it!
Full piece.

4. Stricker out of PGA citing fatigue

AP report…”Steve Stricker decided Sunday to withdraw from the PGA Championship at Valhalla, citing the difficulty of playing four times in a span of five weeks.”

  • “Stricker, 57, was eligible by winning the Senior PGA Championship last year. He, John Daly and Phil Mickelson are the only players to have competed at Valhalla each of the previous three times the PGA Championship was held there.”
Full piece.

5. Why Valhalla is a great venue for major championships

Garrett Morrison for The Fried Egg…”But before we start slinging mud (of which there will be plenty in Kentucky this week), let’s pause to think about why Valhalla tends to generate close final-round battles featuring elite players. It’s not magic: the course has long par 3s and 4s, narrow fairways, and smallish greens surrounded by rough and bunkers. This style of design and setup, which practically defines the PGA Championship’s modern brand, gives an outsize advantage to a skill that many star players share: power. Length off the tee and the ability to muscle the ball out of rough to a well-protected green will be near-prerequisites for contending at this week’s PGA Championship. If Brooks Koepka, Rory McIlroy, Scottie Scheffler, Jon Rahm, and Bryson DeChambeau show up with any kind of short-game and putting form, they will be in the mix on Sunday. And the presence of such A-listers on the leaderboard will further burnish Valhalla’s reputation as a serious venue.“

  • “It does not follow, however, that Valhalla is a great golf course. In fact, I find it a fairly mediocre and bland one. Very few holes offer multiple options of the tee (the exceptions being the short par-4 fourth and the double-fairway par-5 seventh), most of the greens lack memorable contouring, and the recovery shots from around the fairways and greens are one-dimensional and repetitive. So even if Sunday turns out to be a barn-burner, the first three rounds, when the focus will be on the course and the shots demanded, will probably be sleepier, aside from the inevitable Blockie walk-and-talk.”
Full piece.

6. Dunne resigns from policy board

Mark Schlabach for ESPN…”Jimmy Dunne, who last year helped negotiate the PGA Tour’s controversial framework agreement with Saudi Arabia’s Public Investment Fund, resigned from the tour’s policy board on Monday.”

  • “In Dunne’s resignation letter, a copy of which was obtained by ESPN, Dunne wrote that “no meaningful progress has been made towards a transaction with PIF” and that “my vote and my role is utterly superfluous” now that player directors outnumber independent directors on the policy board. Dunne’s resignation was effective immediately.”
  • “It is crucial for the Board to avoid letting yesterday’s differences interfere with today’s decisions, especially when they influence future opportunities for the tour,” Dunne wrote. “Unifying professional golf is paramount to restoring fan interest and repairing wounds left from a fractured game. I have tried my best to move all minds in that direction.”
  • “Along with PGA Tour commissioner Jay Monahan, Dunne and policy board chairman Ed Herlihy secretly negotiated the framework agreement with the PIF, which is financing the rival LIV Golf League. Monahan and PIF governor Yasir Al-Rumayyan announced the deal on June 6. Most PGA Tour players — including some player directors — were unaware of the deal until it was announced on TV.”
Full piece.
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