Opinion & Analysis
The Campaign Starts Here: Bring Back The Skins Game!
Here we are just weeks away from the biggest golf event of the year and I find myself somehow obsessed with a defunct, out-of-date, made-for-TV event that took place every year on Thanksgiving weekend.
Yes, even though the Skins Game meant Holiday shopping, Christmas trees and ski vacation planning to many of us, it also drove new viewers to golf on TV while showcasing a unique format that couldn’t be seen anywhere else. So, why even bring up the Skins Game now? Three reasons: viewership, ratings and at one point in time, it was simply so much fun.
The Masters seems to have become the one and only golf event that routinely draws in new viewers seemingly out of the woodwork who don’t normally watch golf on TV (with the US Open finishing in distant second). And viewership is what golf needs in order to attract future players to keep the game growing and thriving.
For a time in the 80s and early 90s, there was something fresh and fun about the Skins Game. In fact, the ratings for the early Skins were second only to the Masters, and I’m fairly certain that golf could use that kind of ratings boost.
If we can somehow bring the Skins Game back, albeit with some changes to make it fresh and fun again, it would give golf a nice shot in the arm during the doldrums of golf viewing that is typically experienced after the season concludes.
I figured if I am going to bring the Skins Game back, I better start right away in order to give the powers-that-be the time they need to pull it off. I know that come Halloween, if I don’t see it looming on a network schedule somewhere, I may be forced to send off a strongly-worded e-mail to someone.
THE SKINS GAME — REFRESHER COURSE 101
For those of you who are not familiar with the Skins Game, here’s a refresher:
- It was a made-for-TV event shown annually over two days of the Thanksgiving weekend that ran from 1983-2008.
- It featured an intriguing mix of four golfers comprised of the biggest names in golf. The foursome would consist of players drawn from the PGA Tour, the then-named “Senior Tour,” a legend (or two) and typically one of the younger, noteworthy pros on Tour. On some years you would get a young Tiger Woods alongside Fred Couples, Raymond Floyd and Greg Norman. Or the draw could include Lee Trevino, Jack Nicklaus, Fred Couples and Davis Love III. This format resulted in a huge boost of exposure to players on the “Senior Tour” so this was a great chance for one of the legends to show the young bucks a thing or two while simultaneously giving exposure to the Senior Tour and provide them with a well-needed boost.
- The players would compete in a hole-by-hole match with whoever shot the lowest score on that hole of getting “the Skin” (the pot) for that hole. If two or more players tied the hole (halved), no skin was won, and all of the players would proceed to the next hole with all four again eligible to win the skin (aka “carryover” or “carries”) of both holes. The carries would grow as more holes were “halved.”
- At the end, the winner would be presented with one of those larger-than-life, Publisher’s Clearinghouse-type checks that were handwritten and would be signature to the event. It was always fun to see if someone would clean the slate and win them all sending the other three home with “bupkis.” Most years, at least one of the players would walk away empty-handed which had an air of cruelty to their efforts. Such is life in the game of golf.
THE SKINS GAME — WHAT HAPPENED?

The participants for the final Skins Game in 2008, from left Stephen Ames, Fred Couples, Zach Johnson and Brett Wetterich)
When I first started watching the Skins Game, I am pretty sure that it was the only golf I would watch on TV with the Masters as the possible, lone exception. I wasn’t a golfer back then, but there was something about the Skins Game where it had this laid-back vibe, while the money was absolutely front-and-center. It was like a “get-rich-quick” scheme played out with drivers and irons on perfectly sunny days in the Southern California desert. And, man, back in the day it seemed like each hole was being played for a lot of money. Okay, it ‘s still is a lot of money to me, but as far as golf purses go, the old amounts are comparatively pedestrian. This issue may be the very crux of the problem with the Skins Game.
What happened to the Skins Game anyway? Did it still exist somewhere and I just kept missing it? Nope; it was cancelled after 2008 when the format grew stale, the players were second-tier and the TV landscape had become over-saturated with Thanksgiving football that essentially took over the airwaves for the holiday weekend.
The biggest issue that spelled doom for the Skins Game was all about the money: The top-tier pros who were the reason for early-Skins rating success eventually simply made too much money to even bother with an event that didn’t guarantee them to walk away with anything. Plus, throw in the fact that it was during the Thanksgiving weekend, and many pros would rather be home with their families. These are real obstacles, but I think with the right mix of format, money and exposure, there is a place for this event on Black Friday, leaving the rest of the Thanksgiving weekend all clear for football.
THE SKINS GAME — WHAT WE NEED TO DO TO BRING IT BACK
Here are my list demands which must be met in order to make the Skins Game relevant, enjoyable and hugely successful. I have created this list in order of importance:
1. The field includes four noteworthy, top-tier players (see below).
2. It has to include no less than two of the cream-of-the crop PGA players including a two of the following: Tiger, Rory, Phil and/or (believe it or not) Bubba.
3. Next, it has to include one of the following either flashy or established PGA stars: Fowler, Poulter, Mahan, Bradley, Westwood or GMac.
4. Finally, it can have one “wildcard” pick from the Champions Tour, LPGA, PGA or someone that has legendary status that can compete without embarrassment. This can be any of the names above or a wildcard that is both widely-known and that adds to the intrigue: Freddie, Michelle Wie, Greg Norman, Sergio, Gary Player (Why not? Have him tee from the “golds”), or even Anika. The wild card has to be a personality who transcends mainstream golf somehow.
5. All competitors and caddies are “miked” throughout the event and are assigned a dedicated camera to each player so that all aspects of the event are covered from head to toe.
6. The Skins Game should still televised over the Thanksgiving holiday but instead of two days (preferable), current-day logistics may dictate the need to have it all take place just on Black Friday (day after Thanksgiving). This will appeal to those of us who prefer not to brave the madness at the malls.
7. The purse must be huge overall: We need to start with $1.8 million purse total broken out as $100,000 per hole — at the very least. There is no escalation of hole values as the event draws on; the holes are all worth equal amounts (*see below for discussion of prize money). There may need to be a “secret sponsor’s player fee” paid to the participants in order to assure their attendance. I would prefer not to know about this payout as I prefer the fable where a pro goes home empty-handed. This amount should be split between the players and the charities of their choice or they can decide to donate all of their winnings to the charity. This should provide for excellent exposure to their charities and part of the TV coverage should include segments devoted to the charities.
8. If there is a tie/carryover on No. 18, whichever the two (or more) that tied on 18 go to a sudden death playoff; winner take all. No ties, no carries.
THE SKINS GAME — OBSTACLES TO OVERCOME
The biggest obstacle is setting the purses that are enough to draw out the huge names in golf while somehow not alienating the viewing public who could turn on the spectacle by thinking that it is just “the rich getting richer.” The reality is that the old purses from the Skins Game past, although riches beyond many of our dreams to many of us working stiffs, are not significant to the all-important “cream-of-the-crop” list mentioned above. The answer to this quandary of balancing large purses to attract the top names while not making them look greedy lies somewhere in having these massive purses committed partially (or substantially) to the charities of choice to the players. As mentioned, the spotlight to the charities could be huge to them while providing goodwill from the competitors themselves showing their allegiance to these organizations.
The second big obstacle lies in attracting this top talent on a holiday weekend, especially when the top talent already have more money than they can spend in a lifetime. I do know know the “ins and outs” of making pros clear their calendars for an event, so this may be like to trying to force LeBron James into the Slam Dunk contest. But, I would hope that the benefit to their respective charities combined with the massive exposure to the event would hopefully be enough to attract the big names.
THE SKINS GAME — WHAT MAKES IT SO FUN AND UNIQUE?
My main reason that this is a special event is due to the unbelievable access that the nature of the event grants to the viewers. For nearly every golf broadcast, we as viewers bounce from leader to leader on hole to hole where we see a variety of putts, drives, irons, etc. However, we don’t get a great chance to really follow players from shot to shot like we can as a member of the gallery. Just once a year, I would really enjoy hearing the banter between players, caddies, and competitors in a shot-by-shot format. It’s a different viewing experience but overall fun and an eye-opening glimpse into the pro mindset. Plus, the pros themselves seemed to genuinely enjoy the event. They would all get into the act and let their hair down a bit giving us a rare glimpse into what they are like away from glaring lights of heated competition. But, make no mistake about it: Every pro wanted to win the most skins and none ever wanted to get shut out.
In order for this to work, the players and caddies all need to be miked up as they have done in the past. This allows us to get into their discussions when planning shots, strategies, and execution. This format exposes us to live each shot with them as they try to figure out a way to win the hole outright. In fact, I recall that this was the only event where I really ever saw real conversations between players and their caddies from shot to shot and hole to hole. I also remember enjoying the exchanges between the players themselves. I liked the “good shot,” “nice play” and “how’s the family doing” type of stuff that all of us golfers do when we are out playing.
I remember watching when guys would get shut-out and thinking how hard it would be for the losing pro to see someone like Norman walk away with $800,000, while Freddie scooped up a paltry $40,000, but the loser got nothing but bills for the trip. That’s the breaks in the Skins Game. A guy like Norman could do nothing all day, watch Tiger and Jack halve hole after hole, then he sticks it close on 17 and walks away with everything. There’s nothing quite like massive reward for minimum effort.
Give me my Tiger TV! Let’s throw Rory into the Shark Tank. Heck, while we are at it, let’s see The Shark himself make a return! How about Anika? She still has game, I bet. Throw in a Bubba and sprinkle in a marketing-machine like a Rickie or a Poulter and we have ourselves some good turkey TV! So, I’m looking for your tweets, golf fans! I promise that this would work. It’s been gone long enough and it’s high-time for the Skins to come back to a TV near you. Let’s get the Skins Game back!
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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8thehardway
Apr 2, 2013 at 4:34 pm
My idea of a great skins game would be to open it to any non-tour player putting up a $5,000 entry fee. Based on the number of entries have qualifying rounds pay out $1,000/hole for 8 holes, $2,000 for the next 6 holes, etc. Ratchet it up as the brackets tighten by requiring winners of of each flight to re-ante 80% of their winnings in order to advance and raise the payouts.
Add caddies who will get a percentage of the winners purse, make everyone stay in the same house the night before and you get hours of cheap, exciting programming.
Dane
Apr 1, 2013 at 2:06 pm
Ben, not everyone is interested in watching just Tiger or the big names. The format and players do need to be changed. I’d love to watch Watson and Freddy in a skins foursome. Or how bout instead of giving a cash prize they find a way to format it for the best amateurs to play for sponsors exemptions or something of that sort? I think there are plenty of people that would love to watch the up and coming names of the game. It won’t draw ratings like the masters, but there could be a place for it.
Chris Hibler
Apr 19, 2013 at 11:00 pm
Great “out-of-the-box” suggestions~
Tservos
Apr 1, 2013 at 9:36 am
I enjoyed the Skins Game when it was new. But now that there are 1,000 other things which compete for our attention combined with the fact that they have to go way down the Money List to get 4 ppl who want to give up their time to play golf, I see it as an idea whose time has past.
I remember back in the 70s the football teams who played in the Super Bowl would meet in Hawaii and compete in all sorts of activities like rowing and tug of war. It was really fun to watch but I can’t imagine for a second it being successful these days. You couldn’t get millionaire football players today to fly to Hawaii to do silly things in the sand.
benseattle
Mar 30, 2013 at 11:25 am
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Duh.
So what sort of “inside chatter” are you expecting… verifiable audio of Tiger snapping at Joe LaCava after a bad yardage? Phil complaining to Bones that he didn’t take his Enbrel on time? Rory going behind the ropes to rail at Carolyn for not emptying the dishwasher? Please. This business of slapping a microphone on player or caddy and expecting anything more than the usual dull “what’s the yardage?” is only a pipedream. The author speaks of “Tiger TV!” as though his game has never before been on television but once you’re past the handful of even mildly interesting stars, then what? Let’s keep in mind that it wasn’t just plummeting ratings that sent The Skins Game off to it’s long-overdue burial; it was the complete lack of interest in those few players who fans would actually want to see over Thanksgiving. When you can’t get Tiger or Phil or Rory or Bubba to tee it up in your little “exhibition,” what you have is an event that only one person cares about: an amateur golf writer in desperate need of a topic.
Chris Hibler
Mar 29, 2013 at 7:03 pm
Although benseattle makes some good points, albeit harshly — many of them are the same points I spelled out in my piece above as far as why the Skins had grown tired. But, what he fails to recognize is that the format is unique, especially from a viewing perspective. What other tournament actually gives us shot-by-shot coverage along with conversations between players & caddies? None. There is a place for this event on a day where there is no other golf played. Remember: the Skins is an exhibition, not a tournament.
benseattle
Mar 29, 2013 at 3:30 pm
This endless plea to regurgitate an event that has run its course was so lengthy, so monotonous that few at GolfWRX will both trudging through it all. The once-unique Skins Game was often a hightlight of Thanksgiving weekend, an unexpected helping of long-gone golf in the midst of the NFL season. But as the years past and the stars became journeymen (Stephen Ames…Brett Wetterich??) the made-for-TV show become stale, uninteresting and “must-avoid TV.” You think people will tune in to see already-rich golfers play for what… 5 million dollars a hole? You’re dreaming. The Skins Game died because it was both pointless and meaningless. It answered no questions, it proved nothing. The idea that someone would actually hope to resurrect such a tired and lame promotion shows that you just don’t pay much attention to the PGA Tour; you know… the place where REAL golf is played?
Hunterdog
Mar 31, 2013 at 8:35 am
Ben – I agree. As an avid golfer, and occasional TV golf viewer, I have no interest in watching the second and third tier of the Tour line their pockets with boring golf. Now ( not even possible) get Tiger, Phil, Rory and maybe Bubba, on real risk reward venue; I’d tune into that. Otherwise, let the pigskin fly and maybe, just maybe, I can get in not her round before the season ends.
Hunterdog
Mar 31, 2013 at 8:36 am
Sorry, meant be “get in another round” before the season ends.
Matt Newby, PGA
Mar 29, 2013 at 1:01 pm
Second!
Dane
Mar 29, 2013 at 11:22 am
Bring it back!