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Morning 9: Big names start strong in Ireland | Newest TGL owner | Liu leads on LPGA

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Friday morning, golf fans, as day two of the Irish Open gets underway.

1. Solid start for big names in Ireland

AP report…” Shane Lowry needs a good week at the Irish Open to justify getting picked for the Ryder Cup.”

  • “Lowry made seven birdies and shot 4-under 68 at The K Club to lie 3 shots off the lead held by Shubhankar Sharma of India after the first round of the European tour event.”
  • “Aggrieved at being overlooked by Donald, Meronk began birdie-birdie and shot 69 in a solid start to his title defense.”
  • “On a day when Rory McIlroy — the big draw this week along with home favorite Lowry — felt the love of the crowds and also shot 69, Sharma produced a bogey-free round of 65 in sweltering conditions in the afternoon to finish with a 1-stroke lead over five players: Englishmen Jordan Smith and Ross FisherMarcel Schneider of Germany, Kristian Krogh Johannessen of Norway and 52-year-old Dane Thomas Bjorn, who knows all about the joy and pain of Ryder Cup selection.”
Full piece.

2. Another PGA Tour-PIF hearing set

Taylor Giorno for the Hill…”The Senate investigations subcommittee will hold a hearing next Wednesday on concerns over the pending deal between the Saudi-backed LIV Golf and the PGA Tour.”

  • “The hearing, announced on Wednesday, will be the committee’s second regarding the controversial acquisition of the PGA Tour by LIV Golf, which is owned by the Saudi Arabian Public Investment Fund (PIF).”
  • “Next week’s hearing appears set to focus more broadly on the PIF’s investments in the U.S. But PIF Governor Yasir Al-Rumayyan once again denied a request to testify before the subcommittee.”
Full piece.

3. McIlroy on PIF investment: “The world decided for me”

Mark Harris for OutKick…”The PIF acquired preference shares in McLaren racing in F1 in 2021 before selling them off earlier this summer to Bahrain for a reported $498 million. The Saudi PIF – which has a total estimated assets value of $778 billion – also purchased Newcastle of the Premier League in 2021.”

  • “Those are just two noticeable-name examples, but the Saudi PIF portfolio is only growing, and its investment in professional golf is just the latest entry.”
  • “That’s the way McIlroy seems to be looking at the situation, not only because he’s a smart person, but because it’s the only way to look at things nowadays.”
  • “You see everything else happening in the world, you see big private equity companies in America taking their money – the biggest companies in the world,” McIlroy told the ‘Off The Ball’ podcast.”
  • “There’s a lot of whataboutism and all that stuff, but at the same time, if this is what is happening, then the way I’ve framed it is that the world has decided for me in a way.”
Full piece.

4. Full Swing bump in PGA Tour viewing?

Paul Higham for Golf Monthly…”According to Nielsen Media Research Analysis released by the PGA Tour, the arrival of Full Swing had a direct impact on viewing figures for their tournaments for the rest of the season.”

  • “In terms of both creating regular viewers and bringing new viewers to PGA Tour events on TV, Full Swing seems to have been a huge success in driving numbers for Jay Monahan.”
  • “Nielsen research says that in the USA, 63% of viewers of Full Swing then went on to watch live coverage from the PGA Tour in the two months after its release.”
  • “Additionally, 11% of Full Swing viewers had not watched the PGA Tour in the six months prior to the Netflix release, but then tuned in to watch the live golf afterwards.”
  • “And it gets better reading for the PGA Tour thanks to further research by Xcelerant Omnibus, which showed a big increase in engagement with golf after people watched Full Swing. “
Full piece.

5. McIlroy: R&A ‘seriously looking’ at staging major outside UK

BBC report…”Rory McIlroy believes the R&A is “seriously looking” at holding the Open Championship outside the United Kingdom for the first time.”

  • “The four-time major winner, who carded an opening 69 at the Irish Open on Thursday, says the Portmarnock course near Dublin could be a possible venue.”
  • “Having a course that’s so close to a major city, so close to a major airport, having a great golf course, I think it would be amazing,” said McIlroy. “I think they are seriously looking at it.”
  • “The major is returning to Royal Portrush in Northern Ireland in 2025 and McIlroy argues staging it at Portmarnock “would be fantastic”.
  • “He added: “I was looking forward to Portrush but [concerned] in terms of how it would do commercially – there’s so many other considerations to hosting a major championship apart from it being a great golf course.”
Full piece.

6. Newest TGL owner

Jessica Golden for CNBC…”Financier and Mets owner Steve Cohen has bought the founding rights to the New York team in Tiger Woods and Rory McIlroy’s upstart golf league TGL, the organization announced Thursday.”

  • “Cohen’s team will be managed by his family office Cohen Private Ventures. It will begin competition in TGL’s inaugural season next year.”
  • “As golf continues to grow in popularity, there’s a demand for enhanced access to the sport and the world’s top players. … We’re excited to be a part of TGL and build a team that makes New York proud,” Cohen said in a statement.
Full piece.

7. Justin Thomas’ dad hits out at report claiming his role as JT’s swing coach has been reduced

Our Matt Vincenzi…[Golf Channel’s Todd] Lewis also said that Thomas had put his father Mike, who’s his swing coach, “in the background a little bit” as he attempts to work through his year-long slump.

  • “He’s still working with his father Mike as his swing coach, but not as much right now. He’s kind of put his father a little bit in the background a little bit. They’ve worked it out together. JT wants to own his swing. Mike wasn’t with him at the Wyndham Championship this year when he tried to make the playoffs, so he’s kind of digging it out in the dirt figuring it out himself but still consulting with his father. By the way, they still have a wonderful relationship.”
  • “On Wednesday, Mike Thomas refuted that report while speaking with Golf Digest.”
  • “You’re kidding. That’s just stupid,” the 62-year-old said.
  • “That’s what some people in the media do. It’s ridiculous. I just left Justin. We worked all morning.”
  • “But listen, if he did fire me, and it was for the better, then what’s the problem? I guess they have to have something to talk about.”
Full piece.

8. Liu leads on LPGA

AP report…Ruixin Liu of China was still suffering from allergies that forced her to withdraw from the LPGA Tour event last week. It didn’t stop her from posting a 7-under 65 on Thursday for her best round of the year and a one-shot lead in the Kroger Queen City Championship.”

  • “Liu started so well that her lone regret was a par on the 12th hole when she hit her approach to 18 feet on the par 5 and three-putted for a par. She had seven birdies through 13 holes and then closed with five pars.”
Full piece.

9. Wedge Stamping Caviar: FedEx Cup Playoffs Edition

A fun (I hope) little item we put together for GolfWRX…

  • “Pop open a tin of the finest beluga, GolfWRXers… Really, it’s less jelly-like substance, more richness of intrigue than salt-cured roe at Wedge Stamping Caviar as we present to you some of the finest instances of hammer-and-stamp work on the PGA Tour spotted during the three events of this year’s FedEx Cup Playoffs.”
  • “We’re kicking off with the featured image of Xander Schauffele’s SM6 prototype, which looks a lot more like an SM5, with some pretty cool “Titleist” stamping.”
  • “Grab your mother-of-pearl spoon and dig in for the rest!”
Full piece.
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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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