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New Pro V1, Pro V1X are longer and softer

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Titleist’s new Pro V1 and Pro V1X for 2013 give golfers what they’ve been asking for from the most played ball in tournament golf — golf balls that are longer, softer and more durable than the previous generation.

Pro V1

The new Pro V1 feels softer thanks to a softer compression core, which has decreased from the low 90s to the high 80s. The core change means that it will spin less and have a shallower angle of descent than the 2011 Pro V1 off of long clubs. For most golfers, this means longer carry distance and more roll, meaning the new Pro V1 will be go farther with the long clubs than its predecessor.

“This is the longest and softest Pro V1 we’ve ever made,” said Michael Mahoney, director of golf ball marketing for Titleist.

While the Pro V1 features the same 352-dimple pattern as the 2011 model, it features a newly formulated cover and paint system that adhere better, which makes it more resistant to scuffs and paint chips and actually improves its aerodynamics.

“[For the new Pro V1 and Pro V1 X], we switched to a solvent-borne paint system that flows better,” Mahoney said. “It creates consistent coverage and better aerodynamics. That’s why the dimples on the new balls look sharper.”

2013 Pro V1X

Pro V1X

Like previous version, the new Pro V1X is a four-piece golf ball with an inner and outer core. Having two cores allows designers to more precisely dial in spin on long clubs.

With the driver, PGA Tour players affect the extremely soft compression inner core, which results in low-spin shots. But on shots hit with shorter clubs, the firmer portions of the golf ball — the outer core and inner mantle — are the parts that are affected, so those shots are launched with more spin.

According to Mahoney, Tour players liked the amount of spin they were getting with the Pro V1X off the tee, but they wanted the ball to spin slightly more with their long irons, particularly the 4, 5 and 6 irons. That’s why the new Pro V1X has a slightly different ZG Process core configuration, which Mahoney said not only makes for tighter tolerances, but allows for increased spin with the shorter clubs.

The new core configuration also gives the Pro V1X a different sound profile, which many Tour players have identified as being softer than the 2011 Pro V1X. But the compression of the ball hasn’t changed — it’s still about 100.

It has the same 328-dimple pattern as the previous model. But the new cover formulation and better paint coverage give it a more penetrating flight, which Mahoney said will make it longer than the 2011 version for most golfers.

Comparing the new Pro V1 and Pro V1X

Because of the Pro V1X’s dual-core construction, it’s a lower-spinning golf ball off the tee, and thus the longer of the two balls. Its different dimple pattern and construction also make it is also a higher launching golf ball than Pro V1.

Even though the Pro V1X’s firmer compression makes the ball feel harder than the Pro V1, its performance is essentially identical to the softer feeling Pro V1 inside 40 yards.  From that distance, the urethane cover — not the construction of the golf ball — drives performance.

According to Mahoney, the Pro V1X is a natural fit for high-speed players like Adam Scott, who can benefit from the low-spin performance with their driver to get more distance off the tee. But Scott has always been a Pro V1 player, choosing to give up a few yards off the tee with the Pro V1 in order to get more spin and better control with his long clubs.

“Players [like Scott] see improved numbers with Pro V1X, but they don’t think it’s going to make a difference in their game,” Mahoney said.

Despite all the changes inside the new golf balls, which debuted on the Tour at the Justin Timberlake Shriners Hospitals for Children Open in late October, much of the feedback on Tour has been about the durability of the cover of the new Pro V1 and Pro V1X golf balls.

“Players have told me, ‘I usually play nine or 10 balls a round, but [with the new ball] I just played this round with two or three balls,’” Mahoney said.

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10 Comments

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  1. curtiss mull

    Jan 28, 2013 at 5:53 pm

    A few years ago when i was a volunteer chairman for the BMW nationwide tour golf channel, I noted that the players were using the old Pro V I and X, not the newest ball.In speaking with them about it , they told me that Titleist made them especially for them as they liked the spin characteristics better on the old design. Frankly speaking I have always played the top of the line Titleist ball going back to the balata and can’t say I notice any difference since the Pro v came out other than at some time they stopped putting two coats of clear coat on them which caused the shine to come off quicker. You can’t blame them since if the ball lasts too long they don’t sell as many. Interesting that they changed the paint to help them last longer .We’ll see if that’s the case.

    • Blanco

      May 29, 2013 at 12:37 am

      The last gen. Prov1x felt hard to me– much firmer than the 2009 model that are in most of the recycled ball packs. Glad to see it’s more of a high/low profile compared to the low/low ball from 2012.

      That being said: lower your price on these balls to $39.99 ala original Penta. I bet you’ll make more money. The Callaway and TM balls are just as good on certain days and always cheaper. The ONLY reason I don’t play the ProV is the price. Cannot justify 50 bucks on a ball– golf is expensive enough as it is.

  2. Izzat

    Jan 24, 2013 at 11:52 pm

    i must admit i am excited about the new line of products! seems to me that everyone says its better. gonna have to try it out though.

  3. Lenny

    Jan 24, 2013 at 10:04 pm

    Looking forward to trying the new Pro-V1!!

  4. David

    Jan 24, 2013 at 6:28 pm

    I got to demo these balls, the cover durability is the thing I noticed most about the new line. Granted they’re not indestructible like a distance ball, but for a pro level ball the cover was a tank. Overall performance of the ball was much improved as well. Just wish I knew if they sent me the regular or x version on the demo.

  5. Rob

    Jan 24, 2013 at 5:24 pm

    I switched to the yellow srixon z star because of the Pro V1 covers. I was tired of nipping a good wedge and the cover would look like i hit a cart path. I can’t feel any difference between the two and i now love the yellow look.

    • Jon

      Jan 25, 2013 at 9:57 am

      found myself having the same problem (usually get a few rounds out of 1 ball if not lost)..but there is no other ball out there that i can move from right-left, left-right and control the spin like a prov1x. best ball in golf.

  6. Troy Vayanos

    Jan 24, 2013 at 2:34 pm

    I just received an email from my local golf store offering the previous Titleist’s golf ball on special. This was because the new model was coming out.

    I’m interested to see if the newer version do make much of a difference because i’ve always been so happy with the current model.

    I have found them very durable and the spin rate is just perfect. I’m happy to keep playing them for some time!

  7. Billy

    Jan 24, 2013 at 12:55 pm

    It must be great to be able to use 9 or 10 Pro V1s a round!!!

  8. Rick Berggren

    Jan 24, 2013 at 12:26 pm

    I am the tournament director for an annual golf event for our university. Where would you recommend I obtain pricing for the closeout models of ProV1 and/or ProV1x? Please advise.

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Whats in the Bag

Adam Scott WITB 2024 (May)

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  • Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson. 

Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX

 

Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX

5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X

7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X

Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)

Putter: L.A.B. Golf Mezz.1 Proto

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet

See the rest of Adam Scott’s WITB in the forums.

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Whats in the Bag

Pierceson Coody WITB 2024 (April)

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Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX

3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX

Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Reserve Juno

Grips: Golf Pride Tour Velvet

Ball: TaylorMade TP5x

Check out more in-hand photos of Pierceson Coody’s WITB here.

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Equipment

Why Ben Griffin is making the surprising switch to a Maxfli golf ball

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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.

While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.

 

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A post shared by GolfWRX (@golfwrx)

We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.

“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.

“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.

“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”

Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.

It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.

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