Connect with us

19th Hole

The 10 players most likely to profit from the ‘Player Impact Program’

Published

on

The $40 million pool soon to be split amongst some of the tour’s most elite players and biggest names has provoked plenty of opinions amongst golf fans, but what players are most likely to earn the most from the initiative?

Well, thanks to a study from LoveUX, we may have the answer, with some surprising names sitting inside the top 10.

As a reminder, the six categories that will help players take a share of the $40 million pie are the following:

(1) Their position on the season-ending FedEx Cup points list.

The FedEx Cup rank was included among criterion in the document players received, the tour tells Golfweek that it will not be used as a metric to determine bonus payments.

(2) Their popularity in Google Search.

(3) Their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts.

(4) Their Q Rating, which measures the familiarity and appeal of a player’s brand.

(5) Their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.

(6) Their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.

For starters, here are the most searched for players on Google.

In relation to “their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts” and “their Q Rating, which measures the familiarity and appeal of a player’s brand”, LoveUX placed an importance on the most followed golfers on social media.

While for their MVP index rating, the study focused on the players with the most engaged audiences on social media.

So the formula behind calculating the players most likely to benefit from the program was done as follows:

“We simply combined the number of monthly Google Searches, Twitter Followers and Instagram Followers for the top Golfers on tour. We ignored Instagram engagement rate since it massively skewed the results in an unreliable fashion. The PGA metrics refer to the value of the engagement rather than just the engagement figures themselves, which suggests Justin Thomas’ 6.86% rate is more “valuable” than Doc Redman’s 13.88%,”

Giving us the players most likely to sit within the top 10 by the end of the year…

Top 10 PGA Tour pros most likely to benefit from the PGA Tour’s Player Impact Program

  1. Tiger Woods
  2. Rory McIlroy
  3. Jordan Spieth
  4. Rickie Fowler
  5. Bubba Watson
  6. Ian Poulter
  7. Dustin Johnson
  8. Phil Mickelson
  9. Justin Thomas
  10. Justin Rose

Eight of the ten players above also featured in the PGA Tour’s Top 10 algorithm for 2019, however, Adam Scott is a big exclusion in this certain study.

Per LoveUX, many people searching for Adam Scott may well be looking for the Parks & Recs actor, which likely throws a curveball into his ranking by the PGA Tour.

Check out the study and methodology behind it in full here.

Your Reaction?
  • 18
  • LEGIT2
  • WOW4
  • LOL5
  • IDHT1
  • FLOP4
  • OB2
  • SHANK18

Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

“Is it a Titleist?” – Jerry Seinfeld shares never-before-heard details of iconic scene

Published

on

On Thursday, legendary comedian Jerry Seinfeld joined the Rich Eisen Show and shared an awesome story from a “Seinfeld” episode titled “The Marine Biologist.”

In the episode, a golf ball goes into the blow hole of a whale. According to Seinfeld, that was never in the episode’s script.

Seinfeld recalls saying the night before the filming of the episode, “What if what puts the whale in distress is Kramer’s golf ball?”

“He’s hitting golf balls at the beach. George is at the beach with a girl, we haven’t connected them!”

“We write that speech the night before at two o’clock in the morning…The sea was angry that day my friend.”

 

View this post on Instagram

 

A post shared by Rich Eisen (@richeisen)


Kramer finishes the iconic scene by asking “Is it a Titleist?” Seinfeld told Eisen the show sought Titleist’s permission to mention its name, saying the ball had to be a Titleist. Fortunately for lovers of the iconic show, the company agreed.

If (somehow) you’re unfamiliar with the scene, check it out below.

More from the 19th Hole

Your Reaction?
  • 15
  • LEGIT2
  • WOW0
  • LOL2
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

19th Hole

Phil Mickelson drops big retirement hint; Says LIV will grow the game ‘on a much more global basis’

Published

on

While speaking with Bloomberg, golf legend Phil Mickelson acknowledged that he is inching close towards retirement.

“I’m 53 now,” Phil said, “and my career, you know, it’s — if I’m being truthful, it’s on — it’s — it’s — I’m a — it’s towards its end.”

Mickelson added that one of his focuses now is helping other young players.

“Now, I would like to help others find the same enjoyment and fulfillment that the game has provided me. I’d like them to experience that as well.”

The six-time major champion credited LIV with reaching new markets in golf to help it grow.

“I think that’s exciting for everyone involved in the game because we are going to reach markets that we didn’t reach before. I think it’s going to inspire more golf courses, inspire more manufacturers selling clubs and equipment, but also inspiring young kids to try to play golf professionally. I just see that the game of golf is going to grow on a much more global basis because of the excitement and the presence that LIV Golf has.”

Mickelson is playing at this week’s LIV Singapore and shot a first round 72 (+1).

More from the 19th Hole

Your Reaction?
  • 20
  • LEGIT4
  • WOW2
  • LOL4
  • IDHT2
  • FLOP3
  • OB0
  • SHANK30

Continue Reading

19th Hole

Tiger explains why golf has ‘negative connotations’ for daughter Sam

Published

on

While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.

On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.

“Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.

“We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”

The nine-minute interview touches on plenty of other subjects, such as Tiger’s relationship with his late father, Earl.

It’s arguably the most open we’ve seen the 15-time major champion in an interview and is most definitely worth watching.

More from the 19th Hole

Your Reaction?
  • 10
  • LEGIT7
  • WOW1
  • LOL3
  • IDHT0
  • FLOP1
  • OB1
  • SHANK3

Continue Reading

WITB

Facebook

Trending