19th Hole
Sports marketing expert: “Masters win worth $600 million for Matsuyama”
Hideki Matsuyama’s victory at Augusta National has taken the golf world by storm, and it could pave the way for monstrous endorsement deals for the 29-year-old, according to a sports marketing expert.
Speaking to Sportico.com, Bob Dorfman, a sports marketing expert at Baker Street Advertising, revealed that the win could earn Matsuyama up to $20 million a year in endorsements over the next 30 years, thanks to the longevity in careers golfers enjoy.
“Barring any career-ending injury or scandal, I’d say a Masters win is easily worth $600 million for Matsuyama. He’ll be an icon in his golf-mad country.”
Unlike Japanese tennis star Kei Nishikori (who rakes in more than $30 million a year from endorsements), Hideki is already a major champion, and Octagon marketing executive David Schwab is another who believes the massive endorsement deals and opportunities are sure to follow.
“He will have limitless brand deals and corporate requests. I suspect he will value his personal time more than a lot of marketing days. Preferential equity stakes in businesses and licensing may be attractive to limit time involved. And because it is 2021, he will probably have 50 NFT proposals on his desk by tomorrow.” – Octagon marketing executive David Schwab.
On the course, Matsuyama has pocketed over $33 million in PGA Tour career earnings, and per Bill Sanders, who worked with Chinese NBA star Yao Ming, Hideki’s limited English won’t stop his endorsement opportunities rolling in, saying: “English doesn’t really matter for a full-page ad in GQ.”
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19th Hole
Butch Harmon reveals what he worked on with Rory McIlroy during visit earlier this year
While speaking on the “Son of a Butch” Podcast, legendary swing coach Butch Harmon revealed what he worked on with Rory McIlroy when the four-time major champion went to visit him after the Players Championship this season.
Butch Harmon on what he worked on with Rory:
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make…
— Matt Vincenzi (@MattVincenziPGA) May 15, 2024
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make more 3 quarter swings and chop the follow through off a little. He’s a very high ball hitter, but with short irons high balls aren’t good, it’s hard to control, we wanted to bring the ball flight down.”
The work certainly seemed to help McIlroy, as he went on to win the Zurich Classic alongside Shane Lowry and the Wells Fargo Championship at Quail Hollow in back-to-back starts.
Rory will now tee it up at Valhalla for the PGA Championship, which is the site of his most recent major victory in 2014.
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- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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19th Hole
Brandel Chamblee says this technological development was key to Phil Mickelson winning major championships
While speaking with GolfWRX, Golf Channel’s Brandel Chamblee shared that he believes the solid core golf ball helped Phil Mickelson win major championships.
“One of the consequences of the solid core golf ball coming around was it put the straightest of hitters in the rough.
“Phil started winning majors in 2004, I don’t think that’s any coincidence. I think he started winning majors after the solid core golf ball came along and put everybody in the rough.
“And so [Phil] is like ‘I got you in the rough, I’m going to kick your a**. This is my game. I’ve been in the rough my whole career. I can go over trees, through trees, around trees.’
“Because he’s got that amazing creativity and Phil is an underrated iron player, phenomenal iron player. Great, great great out of the trouble. If you put the top-40 players on a list and ranked them in terms of accuracy, he would be 40th.
“So, I think that was one of the consequences of the solid core golf balls was it allowed Phil to win major championships.”
Mickelson went on to win the Masters in 2004 as well as five additional majors from 2004-2021 including three total Masters, two PGA Championships, and an Open Championship.
Check out the full interview with Chamblee below:
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
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19th Hole
Former Augusta National employee pleads guilty to transporting stolen Masters memorabilia; Arnold Palmer’s green jacket among stolen items
The document was filed in the U.S. District Court for the Northern District of Illinois.
Since then, more details have emerged about the case.
According to Darren Rovell of Cllct, one of the items that was stolen was Arnold Palmer’s green jacket.
The Chicago Tribune also reported that Globensky was able to steal the merchandise due to his role as a former warehouse coordinator at Augusta National who oversaw the Masters merchandise that was sold.
Rovell states that “A source with intimate knowledge of the case said an Augusta National member, who knew the jacket was missing, contacted a well-known collector who had gained a reputation for tracking down rare items. The member’s goal was to return the jacket to Augusta under the guise of purchasing it in a private sale.”
The plan worked, and the man agreed to sell the jacket for an agreed upon price of $3.6 million. After the sale was complete, the FBI swarmed the house of the thief.
Cllct also reported that Globensky pled guilty in a federal court in Chicago on Wednesday and now faces up to 10 years in prison.
The Chicago Tribune adds that Globensky’s plea deal includes an agreement to provide the government a cashier’s check for $1.5 million in the next few days.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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