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Opinion & Analysis

Gianni: Bryson DeChambeau is the most compelling golfer since Tiger Woods

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Jordan Spieth is one of the most popular golfers on the planet and did everything in his power to steal the show on Saturday at Bay Hill. 

An Ace, bunker hole-out, 130-feet of putts holed? By anyone’s standards, that’s outrageous and headline-worthy. Yet Spieth’s magic was upstaged by the one-man show that is Bryson DeChambeau.

A friend of mine hadn’t watched a round of live golf since the Masters in November. On Saturday, he made sure to check in on Bryson on the 6th hole, having read during the week that he might try and drive the par 5 hole. DeChambeau didn’t disappoint.

The result? He was glued to the broadcast until Corey Conners tapped in his par putt on 18.

That’s star power, rock star appeal, the sort of magnetic attraction that only Tiger Woods has provided in recent times. That’s Bryson DeChambeau.

In fact, the last time there was so much anticipation and attention over a single drive was back in 2010 when Tiger returned to the course at Augusta National following the now infamous 2009 Thanksgiving Day soap opera.

However, as is our times’ culture, some can’t stand to see others achieve and feel the need to downplay extraordinary feats.

When Bryson struck that epic blow over the lake on 6, some folks on social media moaned, ‘he bailed to the right’. To that, here are the numbers:

  • Clubhead Speed: 136.737 mph
  • Ball Speed: 195.58 mph
  • Smash Factor: 1.43 
  • Launch: 11.928 
  • Apex: 124.195 
  • Carry: 346.7 
  • Total Distance: 370.2 yards

All this from a guy who said he would go ahead and give it a go, and you know what’s refreshing about Bryson? It’s not all talk with this guy. If he says something, you better believe he’ll do it.

Analysts have in the past poked fun at him for his ‘pseudo-science’, yet there’s nothing pseudo about it. The Californian is so bright that he tricked others into believing that his methods were insane, and in the process, became the longest hitter on tour and picked up a U.S. Open title.

Adding to his star is how he’s a compelling listen and inadvertently hilarious. Whether it’s from telling media that he eats ‘what he wants whenever he wants’ or his vow to ‘get bigger and stronger’ after the 2020 Masters, his personality is very engaging.

For many, a U.S. Open win is a career definer, but for Bryson, it’s a stepping stone, and it’s time to really cash in over the next couple of years. My message to Bryson now would be similar to the words spoken by Frank Pentangeli to Michael Corleone in Godfather II: Look, let’s get ’em all — let’s get ’em all now, while we got the muscle.

Bryson, you certainly have the muscle. Go to Augusta and shake things up, slip-on that green jacket and let all the members know you’ve left your mark on the game for good. Then go to the Open and make the traditional suits uncomfortable as you let your new breed of golf shine because there’s no doubt that the USGA and R&A are going to try and gatecrash this party.

Like a gambler at the table currently on a good streak, Bryson should continue to up the stakes. Go for more. If there’s one current golfer now who has proven that if you think it, no matter how wild, and work hard, then you can achieve it, it’s DeChambeau.

Rory, Jordan and others have threatened in the past to grasp the limelight for good, but Saturday at Bay Hill was the latest indication that Bryson might actually do it.

Nobody is ever going to come remotely close to Tiger’s star power, and when the great man returns, he will once again take back the spotlight. However, in his absence, golf does have a genuinely fascinating storyline that keeps getting more and more interesting.

What happened on Saturday when Bryson cleared the lake didn’t seem to be golf. Nor even another sport. It was just uniquely Bryson – thrilling, compelling and leaving us wanting more.

Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

29 Comments

29 Comments

  1. Abe

    Mar 8, 2021 at 10:30 pm

    “All this from a guy who said he would go ahead and give it a go, and you know what’s refreshing about Bryson? It’s not all talk with this guy. If he says something, you better believe he’ll do it.“

    Except for the fact that he quite literally did not give it a go…

  2. Pingback: Morning 9: Bryson bests Bay Hill | Ernst wins Drive On | Koepka out of Players with knee injury – GolfWRX

  3. Howard Hayden

    Mar 8, 2021 at 12:27 pm

    Tiger: “great man”? Nothing whatsoever against him but my hunch is that not even he would call himself a great man. A great golfer for sure and still a work in progress otherwise.

  4. JG

    Mar 8, 2021 at 10:12 am

    You lost me when you started conflating Bryson DeChambeau to Tiger Woods. Let’s see what the TV ratings were before we go comparing BD to TW.

    • Mike Boese

      Mar 8, 2021 at 10:19 am

      You didn’t read the whole article evidently. The author specifically calls this out.

  5. William Davis

    Mar 8, 2021 at 9:22 am

    He definitely leads to field in free drops.

  6. The more you know

    Mar 8, 2021 at 6:23 am

    The (((media))) building Bryson up and waiting for just the right time to tear him down.

  7. Dennis

    Mar 8, 2021 at 12:39 am

    I like him but I think he only has a chance to win when the fairways are tight and narrow.

  8. Freddie J

    Mar 7, 2021 at 4:45 pm

    Bryson is a lot of fun and entertaining. When he is on – he is good as anybody. He is a clean cut guy who does not get DWIs.

  9. Realist

    Mar 7, 2021 at 4:14 pm

    Bryson is fat, hits the ball a long way, uses unique clubs, and wears a lame hat. Yes, he is an excellent player but why are we acting like this dude is so intriguing? I just don’t see it

    • Jbone

      Mar 7, 2021 at 9:54 pm

      He’s pretty different than the average tour pro, no?

      I think your username should be Hater

      • Realist

        Mar 8, 2021 at 12:22 pm

        OK fan boy, see ya on the driving range with your corny hat and one length clubs. Dude is a great player who has a really annoying cry baby personality on the course. Ignoring that is just being contrarian for the sake of being a contrarian.

        • Livininparadise

          Mar 8, 2021 at 1:46 pm

          Easy there big fella. Nothing jbone wrote was not true. Watch bryson on 6 was cant miss golf tv, regardless of how you feel

  10. HKO

    Mar 7, 2021 at 1:51 pm

    this article is trolling, itself with a clickbait headline. lol

  11. dat

    Mar 7, 2021 at 12:13 pm

    Certainly going to be interesting when he can put it all together and go -30 for the week at Augusta.

  12. The Adams Family

    Mar 7, 2021 at 11:33 am

    Damon Hack looks like Uncle Fester.

  13. Matt

    Mar 7, 2021 at 11:18 am

    While it was definitely a smashed drive, he didn’t spend this week hyping up “going for a landing spot further up the fairway.”

  14. Jbone

    Mar 7, 2021 at 10:58 am

    Great article.

    The usga and R&A is undoubtedly trying to break up the fun. Cant have the snob members of these east coast country clubs getting their feelings hurt by Bryson.

    • Divot Diggler

      Mar 7, 2021 at 11:05 am

      I agree !!! Let the game and players evolve!!!

      Those who have a club head speed of 134MPH ………DO!!!

      Those who don’t …………..Regulate !!!

  15. Lk

    Mar 7, 2021 at 10:28 am

    Awesome read! I’m not a huge fan but I appreciate a guy who builds some intriguing and then delivers.

  16. Divot Diggler

    Mar 7, 2021 at 8:44 am

    Currently the most interesting player in Golf !!! Bryson moves the ratings needle when he is in contention……He certainly makes the tournaments he plays in more exciting !!!

    • Fredo

      Mar 7, 2021 at 1:50 pm

      DeshamBlowMe moving the needle, omg, what are you smoking. The dude is a sideshow, who doesn’t even belong in Tigers shadow!

      • Big GG

        Mar 8, 2021 at 6:38 am

        Sideshow???? When he gets attacked by his wife with a golf club and crashes his car trying to get away, When he falls asleep at the wheel because of too much Ambien, When he crashes into a guard rail and has no idea because he is addicted to pain killers. When he rolls his car and breaks multiple bones and is lucky to be alive and now may be facing a criminal inquiry. Only then will he become a sideshow.

        • gwelfgulfer

          Mar 8, 2021 at 9:17 am

          Just think how much more Tiger could have done without all these “distractions”, just shows how much better he was than anyone else, ever…

        • JimK

          Mar 8, 2021 at 11:20 am

          You do realize that opiate addiction is an illness and a national epidemic, don’t you? Do you feel the same way about the millions of other Americans who are addicted, or is it just Tiger who makes you so angry because he’s a celebrity?

          • Livininparadise

            Mar 8, 2021 at 1:50 pm

            Ok snowflake. No personal responsibility, check. Someone who makes that type of cash should hire a driver instead of putting innocent people’s lives at risk. But I get it, he didn’t kill anyone so anyone checking him is wrong

          • Benny

            Mar 8, 2021 at 4:28 pm

            I was addicted to pain pills. In recovery, sober 8 years now. It sucks and I was a big athlete growing up. Lots of injuries and after some nroken ribs I was give a monthly scribt of 512’s. I remember like it was yesterday. 17 years later and I am back on track but almost died and was completely lost and out of comtrol.
            For Tiger to do what he did and then not get addicted from all his injuries would be astonishing. He very well could have crashed his truck because he was done and knew it would get him pills. Wouldn’t have been the first or last time.
            I saw a buddy stabg himself for admittance.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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