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Study shows golf equipment sales boom driven by new, returning and casual players

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This week, Golf Datatech, LLC unveiled its 2020 shopping/purchasing study, finding that the surge in sales this year in golf equipment has been driven by new, returning and casual players.

The study found that though golf equipment sales for the third quarter in 2020 surpassed the $1 billion mark for the first time, serious golfers (those who play and spend the most) actually spent 6% less on equipment in 2020’s golf season, as compared to 2017.

Speaking on the data, John Krzynowek, Partner, Golf Datatech, LLC said

“This decline in Serious Golfer spending, while total equipment sales surge, is crucial to framing the future. The core consumer has always been the foundation of equipment sales, and likely always will be. However, in 2020, the industry received a lot of support from those who were new or recently returned to the game. They needed or wanted new equipment, and their impact helped drive overall sales to record levels. 

We would expect to see the serious player return and purchase at or above 2020 levels next year, assuming there is a return to some level of normalcy in dealing with the pandemic. Engaging the new/renewed golfers in 2021 will be critical to building upon this year’s results.”

The study also found that overall, golf specialty retailers remain the most popular channel for buying golf equipment, as they have been for over 20 years. At the same time, custom fitting specialists have also become a major force in golf equipment sales.

“We keep writing new chapters to the 2020 golf equipment story. This shopping/purchasing study adds a new dimension to analyzing where golfers are spending and why, as well as who is driving the growth. Most important, just as we always have, we continue to focus on the attitudes and perceptions of the Serious Golfer across all categories in golf, as this demographic often tells the story within the story.” – John Krzynowek

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

“Is it a Titleist?” – Jerry Seinfeld shares never-before-heard details of iconic scene

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On Thursday, legendary comedian Jerry Seinfeld joined the Rich Eisen Show and shared an awesome story from a “Seinfeld” episode titled “The Marine Biologist.”

In the episode, a golf ball goes into the blow hole of a whale. According to Seinfeld, that was never in the episode’s script.

Seinfeld recalls saying the night before the filming of the episode, “What if what puts the whale in distress is Kramer’s golf ball?”

“He’s hitting golf balls at the beach. George is at the beach with a girl, we haven’t connected them!”

“We write that speech the night before at two o’clock in the morning…The sea was angry that day my friend.”

 

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A post shared by Rich Eisen (@richeisen)


Kramer finishes the iconic scene by asking “Is it a Titleist?” Seinfeld told Eisen the show sought Titleist’s permission to mention its name, saying the ball had to be a Titleist. Fortunately for lovers of the iconic show, the company agreed.

If (somehow) you’re unfamiliar with the scene, check it out below.

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Phil Mickelson drops big retirement hint; Says LIV will grow the game ‘on a much more global basis’

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While speaking with Bloomberg, golf legend Phil Mickelson acknowledged that he is inching close towards retirement.

“I’m 53 now,” Phil said, “and my career, you know, it’s — if I’m being truthful, it’s on — it’s — it’s — I’m a — it’s towards its end.”

Mickelson added that one of his focuses now is helping other young players.

“Now, I would like to help others find the same enjoyment and fulfillment that the game has provided me. I’d like them to experience that as well.”

The six-time major champion credited LIV with reaching new markets in golf to help it grow.

“I think that’s exciting for everyone involved in the game because we are going to reach markets that we didn’t reach before. I think it’s going to inspire more golf courses, inspire more manufacturers selling clubs and equipment, but also inspiring young kids to try to play golf professionally. I just see that the game of golf is going to grow on a much more global basis because of the excitement and the presence that LIV Golf has.”

Mickelson is playing at this week’s LIV Singapore and shot a first round 72 (+1).

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Tiger explains why golf has ‘negative connotations’ for daughter Sam

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While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.

On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.

“Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.

“We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”

The nine-minute interview touches on plenty of other subjects, such as Tiger’s relationship with his late father, Earl.

It’s arguably the most open we’ve seen the 15-time major champion in an interview and is most definitely worth watching.

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