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Morning 9: Topgolf, Callaway merge | Tiger won’t tee it up in Houston | The lost major of 2020

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By Ben Alberstadt
October 28, 2020 
 
Good Wednesday morning, golf fans.
1. Merger alert: Callaway, Topgolf 
Golf Channel’s Rex Hoggard with the details of the chevron’s now-controlling interest in the golf-entertainment chain it previously owned 14 percent of…”Callaway and Topgolf announced on Tuesday an all-stock merger with an implied equity value of Topgolf of approximately $2 billion.”
  • “Together, Callaway and Topgolf create an unrivaled golf and entertainment business,” said Chip Brewer, Callaway’s president and CEO. “We’ve long seen the value in Topgolf and we are confident that together, we can create a larger, higher growth, technology-enabled global golf and entertainment leader.”
  • “Callaway invested in Topgolf in 2006 and the equipment manufacturer already owned 14 percent of the open-air entertainment company. That agreement included an integrated partnership at all Topgolf venues.”
2. The lost major of 2020
Excellent stuff from John Huggan at Golf Digest on the decision to cancel the 2020 Open Championship…“On March 23, as soon as the United Kingdom officially joined multiple nations around the globe in COVID-19 “lockdown,” Slumbers began talks with the game’s other power brokers. Alongside the R&A chief executive, representatives of the PGA Tour, the European Tour, the LPGA Tour, the USGA, Augusta National and the PGA of America sat down in an attempt to assemble and salvage a viable tournament schedule for the remainder of the year.”
  • “All to no avail as far as the 14th Open at Royal St. George’s, on England’s southeast coast, was concerned. By April 6, Slumbers had released a statement saying that the “champion golfer” of 2019, Irishman Shane Lowry, would have to wait at least another 15 months to defend his title over the Kent links.”
  • “In those 13 to 14 days, we covered ground that in normal times would have taken a year’s worth of thinking,” Slumbers said. “We all worked together, which is a very powerful point to make. That doesn’t happen often. But you build friendships in good times, and all of us knowing each other as well as we do really paid off. It was like putting together a jigsaw without a starting point. It really was extraordinary.”
3. Tiger won’t tee it up in Houston
Golf Digest’s Ryan Herrington…“Steinberg told Golf Digest’s Daniel Rapaport via phone on Tuesday: “There was some speculation whether Tiger would play Houston based on what he said at Sherwood, but he has decided to prepare for the Masters at home.”
4. Masters taketh away Par 3 Contest, giveth ESPN’s College GameDay
Adam Schupak for Golfweek…”Fred Ridley, chairman of Augusta National Golf Club, announced the Masters, scheduled for November 9-15, will provide an expansive slate of content across multiple platforms, including ESPN’s College GameDay airing live from Augusta National on Saturday, November 14.
  • “Given the circumstances brought about by the pandemic, the delivery of quality content is as important as ever to the storytelling of the Masters Tournament,” said Ridley. “While we will dearly miss our patrons at Augusta National this fall, we are excited to showcase what promises to be a truly memorable Masters in a variety of ways for viewers around the world.””
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5. Zalatoris speaks (writes)
The rapidly rising Mr. Zalatoris for Golf Digest…”and I don’t know how much ghostwriting was done, but “Willy” is proficient with the pen…He begins “It’s summer 2007. “Ticks” by Brad Paisley has just come out and, yes-it’s a jam. Every prepubescent Dallas boy has these lyrics on LOCK … including me. Little Willy Zalatoris, all 11 years of age, daydreaming about singing it to his fifth-grade crush. Anyway, I’m sitting in the car with my friends, Cade Storey and Jordan Spieth. Cade’s mom had just picked us up from a junior event that, shocker, Jordan dominated and won by eight strokes.
  • …”We’re chatting away as we pull up to a stoplight when, bam, “Ticks” hits the airwaves and … I’m not sure whether it was the high from winning, but Jordan goes full Paisley and starts belting it out like there’s no tomorrow. Eyes closed, shoulder shimmies, singing into his water bottle-the whole nine yards. The kid almost cracked the windshield with his voice. Man, to this day, I haven’t laughed so hard in my life.”
6. Time to pay up, son…
Golf Digest Alex Myers… “George Kittle claimed Koepka owes him a set of golf clubs during an interview with Candlestick Chronicles. Apparently, Koepka enlisted the San Francisco 49ers superstar in a push-up challenge back in March and Kittle says the new sticks were part of the deal.” “Im a man of my word, I got him”
7. A Canadian on the rise
Scott MacLeod for Flagstick.com…“Conners’ play at Sherwood Country Club boosted him to 68th in the rankings, putting him two spots ahead of Hadwin. He still trails good friend Mackenzie Hughes in the battle for top Canadian, Hughes is in the #53 spot after a flurry of fine play at the end of the 2020 schedule.  The top two spots are key as they represent the team positions for the 2021 Olympics in Japan. Qualifying runs until June 21, 2021.”
8. Why did this take so long?
CBC report…”A review is underway in P.E.I. after two teen girls questioned why boys get to play twice as many holes in school golf tournaments.
  • When sisters Brayah and Lexie MacDonald joined Montague Intermediate’s school golf team last year, they discovered that girls play nine holes instead of 18.
  • The two sisters said that ability, not gender, should determine how many holes a student plays.
  • “Why is it not fair and equal for everyone?” Brayah said.
  • On Oct. 22, the province responded to the girls’ concerns, announcing it would review school sports to ensure gender equity.”

Full piece.

9. Woods: ‘I rolled it great’ – Why Tiger’s assessment of his putting at the Zozo is at odds with reality
Our Gianni Magliocco…“on his website in a piece by journalist Daniel Rapaport, Woods gave this head scratching assessment of the positive he’ll be taking from the Zozo.”
“The only thing I can take out of this week that I did positively is I putted well. I feel like I rolled it great. Unfortunately, they were all-most of them were for pars and a couple for bogeys here and there, but not enough for birdies.”
  • “Unfortunately for Tiger, that’s just not true.”
  • “For his four days at the Zozo, Woods lost over 3 strokes to the field on the greens. Of the 77 players in the field last week, Woods was 65th in putting. In what parallel universe, especially for arguably the greatest player ever, could that be considering ‘putting well’?”
  • “It was Woods’ second-worst performance on the greens since the Tour’s restart, and it’s worth a reminder that even before last week Tiger was in the midst of his worst form with the putter of his career.”

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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