As we reported earlier this year, Alex Dee, along with a group of industry veterans, have officially launched their own golf shaft company, leading with the Alpha One. Now you can get your hands on that shaft at Club Champion.

The Alpha One Blue and Gray series are debuting Aretera’s PowerGrid technology. Aretera is the first company to use spread tow woven carbon fabric in multiple layers at full length comprising over 50 percent of the shafts weight in design for maximum stability with a uniform feel.

These materials, novel in their application at this level, aim to offer high-level structural benefits compared to traditional unidirectional composites.

Speaking on the new shafts, Alex Dee stated:

“A lot of shafts have had to sacrifice feel to get stability. We’ve found ways to get it back. And it’s not a compromise.”

Aretera launches on April 1, 2024 at all Club Champion locations nationwide.

Driver: Ping G430 LST (9 degrees) Buy here.
Shaft: Project X HZRDUS Black 60 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond HL (16.5 degrees @15.8) Buy here.
Shaft: Fujikura Ventus Blue 7 X (43 inches)

7-wood: Ping G425 Max (20.5 degrees) Buy here.
Shaft: Project X HZRDUS Yellow 83 6.5

Irons: Ping S55 (3-PW) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (50-12F @49, 54-14F @53, 56-14F @57) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey Ai-One 2-Ball Buy here.
Grip: SuperStroke Zenergy Pistol 1.0

Grips: Golf Pride ZGrip Cord

Ball: Titleist Pro V1 Buy here.

The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

Bettinardi has long been known as one of the best putter manufacturers in golf. The BB line is considered the company’s flagship. This year, Bettinardi took more input from the tour in order to optimize CG placements and refine the feel in the lineup. To optimize the CG and ensure that the sweet sport is in the correct location, Bettinardi engineers reshaped the shoulders and bumpers on the back of the head for better weight placement. The face also features a brand new Perpetual Flymill milling that enhances feel and feedback as well as gets the ball rolling more consistently. You can check out all of the details on the 2024 Bettinardi BB line of putters in our launch report. For a full review check out the Club Junkie podcast on all platforms or on YouTube below.

I have been using a Bettinardi BB8 Wide for the past two years, both previous generations, and really loved those putters. They were the first blade putters I have actually gamed in well over 10 years, so you know I was excited to see the 2024 BB lineup.

The BB1 Wide jumped out to me immediately, because it is similar to the BB8 Wide, just a little softer and with more rounded edges. Out of the box, the BB1 Wide looks great, and I think the new Black Pearl PVD finish has a slight shine to it that looks a little nicer and more high quality than the matte grey from the last generation. The gloss black stepless shaft and bright blue Lamkin grip are solid editions to the whole package and give the putter a little glitz that doesn’t distract. Finally, Bettinardi updated the BB covers to magnetic closure, and I am way too happy about that!

Out on the green, the BB1 Wide frames the ball well and you can easily see that it has a shorter heel-to-toe measurement than the BB8 Wide. From face to back the putter is wide, but I think the stubbiness of the head makes it look a touch wider than it really is. The look from address also greets you with a softer and more rounded look from the bumpers and overall shape of the head. As you would expect the flange is longer and includes a single site line for alignment. I like this setup as a single, longer, site line tends to be what I line up the best. A thicker topline is slightly rolled for a softer and thinner look that blends in well with the profile of this putter head. If you like the larger mallets that have been trending lately then I think you will enjoy looking down at the BB1 Wide.

On the course and the putting green, the Bettinardi BB1 Wide offers a great soft feel at impact, softer to me than last year’s BB8 Wide. Bettinardi’s Perpetual Fly Mill face has deeper grooves that provide this softer feel while still putting a nice roll on the ball. The greens up here in the north are still long and bumpy, but the BB1 Wide provided as smooth of a roll as it could under the conditions. Some playing partners were dealing with big hops and jumps in the first foot of their putts, but I never had that problem with the BB1 Wide. The initial roll limited the hop and skip more than I expected, and I felt like it started the ball on line very well. Aiming the putter was simple and easy as I had the same single site line on my previous putter.

The sole of the BB1 Wide is a little unique as it has a sound slot that runs the length of the cavity from heel to toe. We don’t see a lot of sound slots on retail putters but they are used to fine-tune the sound of a putter at impact. The use of the sound slot on the BB1 Wide definitely increases the audible sound at impact and gives it a slightly more metallic sound. I was a little worried that the sound would have too much “ting” to it or be offensively loud, but I was impressed that it was much more dialed down. Feel off the face was soft, definitely softer than the previous BB line. Now while that softer face is great, it does reduce a little of the feedback on where you struck the shot. You can tell the misses are there but they are a little softer than you would expect from a fully milled putter.

Forgivness with this putter is pretty good, and it will allow you to get away with less-than-perfect strokes. The amount of mass out on the toe and heel make the putter much more stable than a lot of blades. While it isn’t high mallet MOI stable the putter will show you that shots off the toe or heel will stay online well and come to rest right next to the hole. Distance control is precise and you won’t be stunned by a ball that jumps off the face with too much speed or the opposite. Putts on the putting green from the same spot just consistently toll to the same finish line, if they don’t drop into the cup.

Ultimately, a new finish, face milling, and design keep things fresh and high-performance but in a very classic package. Bettinardi did a great job mixing those things to keep the traditionalist and the gear junkies both happy. While the lineup doesn’t feature a massive amount of head shapes, it nails some core designs and should be a big hit for Bettinardi.