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Professional club builders and chefs have more in common than you think

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I’ve been building clubs for close to 20 years, and I get a lot of questions about what it means to be a professional club builder and run a build shop. It’s a lot different than being a hobbyist who does a few repairs or has put together a club or two in their garage—similar to how a regular home cook is not a trained chef. But please note, like many, I started off as a hobby builder myself!

Now, it’s not to say that you can’t become a professional chef without proper training. In fact, many of the best chefs I know have worked from the ground up with no formal training but have put many years into their craft to get where they are today.

So how does all this cooking talk relate back to club building? Although the mediums are very different, the processes to create the final products are more similar than you might think, and at the end of the day, the goal is the same—deliver a great product over and over again.

The starting point – Good ingredients

Building a set of clubs and creating a great dish is all about working with raw ingredients, and for golf clubs that means using high-quality components with tight tolerances. Sourcing from manufacturers that offer tight specs and components to properly assemble (if required), is like buying your vegetables from a local farmer. You know where they come from, you know how they were produced, and you know where to go if you have an issue.

Quality will always come with a price—tighter tolerances, and fresh ingredients might be a bit more expensive, but you will always get out of a meal or set of clubs what you put in. If you want an end product you are truly going to enjoy, professional chefs, just like club builders, are going to go to the end of the earth to search out the best ingredients for the dish they plan to create.

Prep work – Knowing your recipe

This is the boring part, always has and always will be. It’s about washing the veggies, chopping to size, organizing into portions, and storing until it’s time to cook.

For club builders, this is the make-or-break time of building a set—it’s making sure you have weighed out all of the components, sorted and organized, and spotted any potential issues with what you are working with and making a correction. For clubheads, that means taking into account the required build specs and adjusting head weight accordingly—no different to making a dish ordered spicy rather than mild—you better get it right or it’s coming back.

Once you have taken all the steps to get your ingredients/components prepped to make your dish according to the recipe/specs, we move onto the next process of putting everything together. If you have followed all the appropriate steps to this point, whether you’re a club builder or a chef, this is one of the fastest parts of the process.

For clubs, once the epoxy has been mixed, it takes as little as 15 minutes to actually assemble a 14-piece set, for a chef it’s similar. The dish comes together in the pan with pre-organized and portioned out ingredients and boom – you have a fully cooked dish in a matter of minutes. No chef starts peeling potatoes when an order is placed.

Work area – cleanliness & organization

This is where I draw a direct comparison, from a chef in their kitchen to a club builder – a clean and organized workspace, to me is the greatest sign of a professional. If you have ever walked into a restaurant with an open kitchen concept, it inspires confidence to see clean counters, organized utensils, and a work area organized and ready for action – if you see a dirty kitchen or a health inspection notice on the door – good chance you’re not stopping to eat.

A build shop should be no different—counters should be tidy, tools should be clean and well maintained for safety as well as precision, and components along with small parts should be organized and quickly accessible at all times. It should be considered a source of pride to maintain a clean workspace as much as it is to deliver a well-built set of clubs or a perfect dish, I have never trusted a messy club builder.

Final preparation

You can do everything right to this point, both as a chef or as a club builder, but if the presentation isn’t right then the customer isn’t likely to be happy—nor should they.

With food that final step means platings—and there is a big difference between a discount $5 buffet and a farm to table chef-inspired tasting menu—it doesn’t take a keen eye to spot the difference.

As for clubs, it’s the little things, many of which won’t be noticed by the naked eye or at first glance: lies and lofts, the number of tape wraps under a grip, or swing weight. Those are all things that a golfer must trust was done correctly by their builder. The other part is what can be seen, just like meal plating—no bend marks on hosels, grips on straight, and last but not least, the ferrules turned down properly.

This is my biggest sticking point, because if a club builder isn’t willing to take the time to properly finish one of the most noticeable parts on a club, the ferrules, what else have they potentially skipped out on? Can you trust the lies and loft are right? Can you trust the grips are on correctly with the right amount of tape? Did they even take the time to do the proper prep work?

Any true professional in a skilled trade, whether it be a club builder or chef, should always take pride in their work, and to be considered proper professionals they should also act accordingly, with attention to detail, and the goal of creating a delicious meal or well built set of clubs at the end of the day.

With that in mind, I present to you my finest meal plating…

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. Pingback: From Sunday bags to club fitting: My favorite pieces of 2020 – GolfWRX

  2. Michael

    Jul 31, 2020 at 10:23 am

    Where is the best place to get foundational education to become a club builder? Thanks for your time and the great article.

  3. Jonathan Weaver

    Jul 30, 2020 at 8:14 pm

    Someone is loving the Boyd’s!

  4. C

    Jul 30, 2020 at 7:14 am

    Ferrule. I loathe that word as an amateur club builder.

  5. Veo Robert

    Jul 29, 2020 at 4:37 pm

    Hi Ryan, I’m a professional chef in Boston and an aspiring club tinkerer, not gonna call myself a club builder, however i would like to be able to do so one day. You speak like someone who’s cooked professionally, i wouldn’t be surprised if you have. How true it is to be organized, meticulous and clean throughout the process of cooking, very well said in this matter. This article gives me great joy and hope that one day i can navigate the wonderful of golf equipment to be able to call myself a club builder. Thank you and keep up the great work. PS: get in touch if you ever in Boston, would love to treat you to a good meal, and maybe play a round.

    • Ryan Barath

      Jul 29, 2020 at 9:58 pm

      Thanks for the kind words.
      I am by no means a chef but do a lot of home cooking as well as have a number of friends in the industry that are true chefs. I spent a few years in the restaurant business doing craft beer sales and spent a lot of time in restaurants – the absolutely great ones are easy to spot if you’ve walked about a kitchen – clean, organized, and ready for action. It was how I was able to draw such a parallel for this piece.

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Whats in the Bag

Kevin Streelman WITB 2024 (April)

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  • Kevin Streelman what’s in the bag accurate as of the Zurich Classic.

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TSR3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Blue 8 X

5-wood: Ping G (17.5 degrees)
Shaft: Graphite Design Tour AD DI 10 X

Irons: Wilson Staff Model CB (4-9)
Shafts: Project X 6.5

Wedges: Wilson Staff Model (48-08, 54-08), Titleist Vokey Design WedgeWorks (58-L @59)
Shafts: Project X 6.5 (48), True Temper Dynamic Gold Tour Issue S400 (54, 58)

Putter: Scotty Cameron TourType SSS TG6

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

Check out more in-hand photos of Kevin Streelman’s clubs here.

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Equipment

Choose Your Driver: Which 2012 driver was your favorite?

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The year was 2012. Gangnam Style ruled supreme, its infectious beats and ludicrous horse-riding dance moves hypnotizing us with their stupidity. Everyone was talking about the Mayan calendar, convinced that the end of days was near. Superheroes soared on the silver screen, with the Avengers assembling in epic fashion. Katniss Everdeen survived The Hunger Games. And the memes! The memes abounded. Grumpy Cat triumphed. We kept calm and carried on.

In much the same way that automotive enthusiasts love classic cars, we at GolfWRX love taking a backward glance at some of the iconic designs of years past. Heck, we love taking iconic designs to the tee box in the present!

In that spirit, GolfWRX has been running a series inspired by arguably the greatest fighting game franchise of all time: Mortal Kombat. It’s not “choose your fighter” but rather “choose your driver.”

Check out some of the standout combatants of 2012 below.

 

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Nike VRS

Often harshly critiqued during its years releasing golf equipment (right, Phil Mickelson?), Nike’s tenure in the club-and-ball business gets a gloss of nostalgic varnish, with many of its iron and putter designs continuing to attract admirers. Among the company’s driver offerings, the 2012 VRS — or VR_S, if you will — drew high marks for its shaping and toned-down appearance. The multi-thickness, NexCOR face was no joke either.

Check out our coverage from 2012 here.

Callaway RAZR Fit

Callaway’s first foray into moveable weight technology (married with its OptiFit hosel) did not disappoint. With a carbon fiber crown, aerodynamic attention to detail, and variable and hyperbolic face technologies, this club foreshadowed the tech-loaded, “story in every surface” Callaway drivers of the present, AI-informed design age.

Check out our coverage from 2012 here.

Cleveland Classic 310

Truly a design that came out of left field. Cleveland said, “Give me a persimmon driver, but make it titanium…in 460cc.” Our 2012 reviewer, JokerUsn wrote, “I don’t need to elaborate on all the aesthetics of this club. You’ve seen tons of pics. You’ve all probably seen a bunch in the store and held them up close and gotten drool on them. From a playing perspective, the color is not distracting. It’s dark enough to stay unobtrusive in bright sunlight…Even my playing partners, who aren’t into clubs at all…commented on it saying it looks cool.” Long live!

Check out our coverage from 2012 here.

Titleist 910

While there’s no disputing Titleist’s “Titleist Speed” era of drivers perform better than its 2010s offerings, sentimentality abounds, and there was something classically Titleist about these clubs, right down to the alignment aid, and the look is somewhere between 983 times and the present TS age. Representing a resurgence after a disappointing stretch of offerings (907, 909), The 910D2 was a fairly broadly appealing driver with its classic look at address and classic Titleist face shape.

Check out our coverage from 2012 here.

TaylorMade RocketBallz

The white crown. The name. You either loved ‘em or you hated ‘em. TaylorMade’s 2012 offering from its RocketBallz Period boasted speed-enhancing aerodynamics and an Inverted Cone Technology in the club’s titanium face. Technology aside, it’s impossible to overstate what a departure from the norm a white-headed driver was in the world of golf equipment.

Check out our coverage from 2012 here.

Ping i20

Long a quietly assertive player in the driver space, Ping’s i20 was more broadly appealing than the G20, despite being a lower-launch, lower-spin club. Ping drivers didn’t always have looks that golfer’s considered traditional or classic, but the i20 driver bucked that trend. Combining the classic look with Ping’s engineering created a driver that better players really gravitated toward. The i20 offered players lower launch and lower spin for more penetrating ball flight while the rear 20g tungsten weights kept the head stable. Sound and feel were great also, being one of the more muted driver sounds Ping had created up to that time.

Check out our coverage from 2012 here.

GolfWRXers, let us know in the comments who “your fighter” is and why!

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/29/24): Krank Formula Fire driver with AutoFlex SF505 shaft

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Krank Formula fire driver with AutoFlex SF505 shaft.

From the seller: (@well01): “Krank formula fire 10.5 degree with AUtoflex SF505.  $560 shipped.”

To check out the full listing in our BST forum, head through the link: Krank Formula Fire driver with AutoFlex SF505 shaft

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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