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Morning 9: Improving golf coverage | Oral history of TW’s “best shot” | Nichols: Charity matches were great…but why no women?

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1. Match-inspired innovations for improving golf coverage
Golf Digest’s Shane Ryan with a few thoughts…Mid-round interviews…There’s no really good reason beyond mild annoyance to the players that this couldn’t work, even in the current COVID-19 environment, provided that safe social distancing is practiced. In the major team sports, coaches are obliged to give interviews, and players will occasionally speak at halftime or between periods. There are no “coaches” in that same sense in golf, but the game happens at a slower pace, and a 60-second walking interview between holes is not too much to ask. I don’t think there’s a reasonable argument that it’s overly disruptive, especially if planned in advance.”
  • …”Mic’d up players and caddies…In exhibitions past, we’ve witnessed players with live microphones, but the purpose behind it is dreaded “banter,” which typically comes across as hollow, forced and not very funny. But if players and caddies wore mics during a round, producers could find riveting audio that captures natural conversation or impromptu strategy sessions. Phil serving as a mentor for Tom Brady was riveting and hopefully stokes our appetite for similar mid-round insight…”
2. An oral history of Tiger’s “best shot” 
Cameron Morfit for PGATour.com…(This is just the introduction to a fantastic piece that talks to Bob Weeks of TSN and Steve Williams, among others!)…”Had it slipped between Tiger Woods’ 6-iron and golf ball, one rogue grain could have sunk his hopes of winning the RBC Canadian Open in 2000, becoming the first since Lee Trevino in 1971 to win golf’s Triple Crown – the U.S., British, and Canadian Opens in the same year.”
  • “So was it the ultra-fine margin? The stakes? The absurdly improbable physics of the shot itself?”
  • “Yes. Yes. And yes. All of these things compelled Scott Verplank, among others, to call it “the greatest shot I’ve ever seen in my life,” Woods’ 218-yard masterstroke from the wet sand at the par-5 18th at Glen Abbey. Woods’ caddie Steve Williams would return to the bunker once the commotion had died down, still struggling to get his head around what he’d seen. Others have made the same pilgrimage and tried to visualize what Woods had, tried to feel what Woods felt, for this was magic.”
3. Thrive? Struggle? Survive? 
Golfweek’s Adam Schupak contemplates what’s ahead for the golf industry…”These are strange times living through a global pandemic. Suddenly, golf courses are packed in a way the industry hasn’t experienced since Tiger Woods was revolutionizing the game in the late 1990s and former PGA Tour Commissioner Tim Finchem was predicting 50 million golfers by 2020.”
  • “Well, that didn’t happen, but golf has been given this new-found seal of approval highlighting its healthy aspects and its ability to provide safe recreation. As courses across the country re-open there is pent up demand among golfers to get out and play. Tee sheets are mostly filled and former golfers and those trying out the sport for the first time are emerging out of the woodwork desperate to be in the sunshine and doing something, anything that has been deemed “COVID OK.” There is renewed belief that golf can grab a bigger piece of the pie among recreational and entertainment options.”
4. Where were the women?
Golfweek’s Beth Ann Nichols wonders…How can there be downside to two Sundays of golf taking center stage and raising mega-money for COVID-19 relief?”
  • “Well, there is no a downside, but it could’ve been more. As LPGA player Mel Reid tweeted during the TaylorMade Driving Relief Challenge, the broadcasts could’ve represented all of golf.”
  • “They could’ve included women.”
  • “…It would’ve been great to see an LPGA player and her sponsorship partners get in on the action in a similar fashion.”
  • “The TaylorMade event could’ve been a mixed-team format. Maria Fassi and Paula Creamer are both in Florida. Some of TaylorMade’s female stars could’ve also called in during the broadcast as Jon Rahm did. Staffers who could’ve called in include Natalie Gulbis, Muni He and Charley Hull. Sung Hyun Park, who speaks limited English, was involved in a charity exhibition in South Korea with current No. 1 Jin Young Ko. Women’s golf frequently takes center stage in that part of the world.”
5. 80% of golf retail open
From the NGF Q…”The number of physical golf retail outlets that are back in business continues to increase – from off-course stores and specialty club-fitters to green grass pro shops.”
  • “Approximately 66% of golf course pro shops are open at facilities that are open to play, the equivalent of almost 9 million square feet, although some states and counties have limitations on the number of customers permitted at one time. That percentage is up from 36% at the start of the month, but is unchanged over the past week as pro shops in at least 10 states (including Michigan, New Jersey, Illinois and New York) have government mandates that say they must remain closed inside to customers.”
  • “Meanwhile, approximately 79% of off-course golf retail stores were open (in terms of total square footage) through May 25. This is up from 73% last week and 59% two weeks ago. In early April, only about 4% of the 6.5 million square feet of total off-course golf specialty space was open to in-store traffic. Roughly 81% of all off-course retail stores are now open to customers.”

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Tour Photo Galleries

Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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