19th Hole
USGA introduces new U.S. Open brand platform: ‘From Many, One’
The USGA has unveiled its new U.S. Open brand platform – ‘From Many, One’ – as part of the organization’s ongoing commitment to invest in the U.S. Open and elevate the championship experience for players and fans.
What to expect from the ‘From Many, One’ Brand Platform.
The USGA’s social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work and determination.
Fans attending this year’s U.S. Open Championship at Winged Foot will be immersed in the brand campaign, with the USGA planning on an “integrated approach to showcasing the championship as a glory-filled spectacle that the world is invited to see, feel and experience.”
Speaking on the ‘From Many, One’ brand platform, Mike Davis, CEO of the USGA said
“The U.S. Open is more than a golf event, it’s more than a test or evaluation, it’s an experience that brings people together to share in the electricity that comes from players pushing themselves beyond their limits to achieve their dreams.
The brand platform will be the perfect vehicle to share the story of the U.S. Open, a celebration of the accomplishments of the players who compete for the championship and everyone who makes the event so special.”
Television and digital video viewers will be provided with multiple ad spots throughout the U.S. Open qualifying process, which begins in April.
Golf fans will also get the chance to see a new series titled “From the Many: The U.S. Open Is…” featuring amateur golfers discussing their qualifying stories and the path that the “many” will take to get there.
Vignettes featuring Jack Nicklaus, Tom Watson and Tiger Woods, among others, highlight a series titled “From the Ones: The U.S. Open is…” which will showcase past champions as they reflect on the significance of the U.S. Open and the moment that they became the “one.”
A preview of the brand campaign dropped earlier this year with the airing of a 15-second U.S. Open tune-in advertisement featuring actor Don Cheadle. Oscar-nominated Cheadle, who serves as a U.S. Open brand ambassador, will continue to voice a variety of video content, including multiple U.S. Open brand television spots running up to the event – including the first: ‘E Pluribus Unum, Baby’
The brand will also feature on print and digital platforms which, per the USGA, will contain “a competitive and gritty aesthetic and take on a sharp and witty tone.”
How was the concept created?
The brand platform was developed in partnership with Culver City, Calif.-based Zambezi. A new take on the motto ‘E Pluribus Unum’, through ‘From Many, One’ the USGA will celebrate the nearly 10,000 golfers who will try to qualify for the championship, the 156 who will play, and the one who will be crowned U.S. Open champion.
The premise ‘From Many, One’ was first seen at the U.S. Open back in 1895 in the first-ever edition of the championship, and speaking on the re-newed brand platform, Gavin Lester, the chief creative officer of Zambezi said
“’From Many, One’ will extend far beyond television commercials, print and digital advertising as fans begin to “live the brand” through the U.S. Open. USGA social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work, grit and determination.”
In creating the brand platform, the USGA engaged key stakeholders, players, fans, media members, partners, representatives of host sites and volunteers and asked them to share their thoughts on what makes the U.S. Open a one-of-a-kind major championship.
According to the governing body, for many, the answer was that the uniqueness of the event came down to the “open” nature of the championship, as well as “the grit and determination it takes to become a U.S. Open champion and the triumph of the human spirit” – allowing for the creation of ‘From Many, One’.
Tickets for the 2020 U.S. Open Championship, which takes place from June 15-21 at Winged Foot Golf Club, in Mamaroneck, N.Y., can be found at usopen.com.
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19th Hole
LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
On Friday morning, Ladies European Tour player, Hannah Gregg, took to social media to share her weekly expenses playing on the LET.
Expenses of my first week on Ladies European Tour:
Flights: $2600
Work Visa: $350
Food: $377
Caddie: $0 because I have an amazing Fiancé
Hotel: $0 because @GregChalmersPGA sorted me host housing for the week! ?
Rental Car: +0 because the Tour Tee guys GAVE me their car ??…— Hannah Gregg (@hannahbggg) April 26, 2024
“Expenses of my first week on Ladies European Tour: Flights: $2600 Work Visa: $350
- Food: $377
- Caddie: $0 because I have an amazing Fiancé
- Hotel: $0 because @GregChalmersPGA sorted me host housing for the week!
- Rental Car: +0 because the Tour Tee guys GAVE me their car
- Gas: $165
- Entry Fee: $130
- Lounge Pass for caddie: $50
- Gym: $0
- Yardage book: $0
- Total expenses: $3672
Made cut, finished 54th, total earned: $1244 Factor in 35% tax on earnings. To break even, needed to finish 24th. To make money, 21st. Guess we have our goals laid out for next event!”
When factoring in Gregg’s free housing, free caddie and free rental car, it’s evident that most LET players would have to finish well inside of the top-20 to make any money.
With ridiculous amounts of money being thrown around in professional golf these days, it’s important to remember the other side of the coin as well. There are countless professionals out there who struggle to get by on their golf salary.
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- The wild reason why Mark Wahlberg was initially denied entry to an Australian golf club
- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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19th Hole
54-hole golf tour deemed eligible for OWGR points…but it’s not LIV
After a seventeen-month application process, a 54-hole golf tour was deemed eligible for OWGR points.
Unfortunately, for LIV Golf and their fans, it was the Clutch Pro Tour.
After the decision, which is effective immediately, OWGR chairman Peter Dawson issued a statement.
“This is a significant milestone for golf, and OWGR is deeply encouraged by the achievement and the continued efforts in developing the sport of golf in the United Kingdom.”
“We look forward to watching the progress of the Clutch Pro Tour as it continues to play a key role in the development of players from the region,” Dawson added.
OWGR Announcement
Read more here – https://t.co/7J4bFpawqv#OWGR#OfficialWorldGolfRanking pic.twitter.com/ZfBJWCFAm8— OWGR (@OWGRltd) April 25, 2024
The Clutch Pro Tour operates in the United Kingdom and features a 36-hole cut. It also has an open qualifying school.
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- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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19th Hole
Charlie Woods attempting to qualify for spot at 2024 U.S. Open
As first reported by Bob Harig of Sports Illustrated, Charlie Woods will be attempting to qualify for this year’s U.S. Open at Pinehurst No. 2.
The first stage of qualifying for this year’s tournament will be an 18-hole local event on Thursday, April 25th, in Port St. Lucie, Florida.
There will be 84 players in the field, five of which will reach the 36-hole qualifier that will take place in June.
Earlier this season, Charlie attempted to qualify for the Cognizant Classic, and struggled, shooting an 86.
If the younger Woods is able to qualify, he will tee it up in the same field as his father in a few months at one of the more historic U.S. Open venues.
More from the 19th Hole
- The wild reason why Mark Wahlberg was initially denied entry to an Australian golf club
- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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