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Morning 9: Wolff the disruptor | TW’s 1 a.m. wake-up call | Open women’s purse bumped 40%

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By Ben Alberstadt ([email protected])

July 9, 2019

Good Tuesday morning, golf fans.
1. Wolff the disruptor
Arguably the definitive Matthew Wolff take, via PGATour.com’s Ben Everill…
  • “Matthew Wolff certainly brought plenty of notoriety with him when he came to the PGA TOUR this season. The 20-year-old was a stud in college golf, the best in the country actually, and on top of that has an unconventional YouTube swing that is riveting to some, but has been dismissed by many long-term analysts and coaches publicly and privately. Yet here he is, in just his fourth start, winning the 3M Open.”
  • “In the days of hyper hype in sports those people who thought the noise around Wolff was over the top can be forgiven. But he called himself a disruptor leading into his pro debut on TOUR a few weeks ago and he was right. Whether this all translates into long-term success remains to be seen, but you can’t start trying to build that road without the first win. And that has come in rapid time. Only Ben Crenshaw and Tiger Woods previously won the NCAA title and a TOUR event in the same year… they went on to do pretty decent things”
2. Equipment tweaks key for Wolff? 
Via Andrew Tursky at PGATour.com…
“…according to Ryan Ressa, Manager of Product Development at TaylorMade who’s worked with Wolff since 2013.”
  • “Before turning pro, Wolff used a TaylorMade M5 driver head (9 degrees) equipped with a Graphite Design Tour AD-TP 7TX driver shaft, and a TaylorMade M5 (15 degrees) 3-wood with a Graphite Design Tour AD-BB 8X shaft. At the Travelers Championship, however, Wolff switched to a TaylorMade M6 8-degree head with the same shaft as before, and he switched into a TaylorMade M6 fairway wood (15 degrees) with a new Project X HZRDUS Smoke shaft.”
  • “While Wolff was able to knock down spin with the M6 driver, and he saw greater forgiveness from the club’s design versus the M5, he was unable to hit the low-spinning, left-to-right cut shot that he likes to hit, according to Ressa. So Wolff returned to the M5 driver design, except this time he used an 8-degree head with the adjustable sole weights farther forward to reduce spin and create more of a fade bias. The result was that Wolff was better able to hit a “traditional flat cut” that he’s used to.”
3. …and credit to his caddie as well!
The Forecaddie writes…”Yes, Matthew Wolff practically cried on the shoulder of caddie Steve Lohmeyer after sinking an eagle putt to win the 3M Open and you were thinking, what happened to The Forecaddie report saying a famous caddie was hired to carry Wolff’s golf club luggage?”
“Seems J.P. Fitzgerald was not a good fit and got the pink slip after just one week when Wolff posted a lackluster T-80 at the Travelers. On the bag instead was a former assistant pro-turned looper, Lohmeyer. Wolff credited the former Kent State golfer for keeping him loose by talking NBA free agency, among other things.”
4. Women’s Open purse increased 40%
BBC report…”The prize money for August’s Women’s British Open will rise by 40% to $4.5m (£3.6m), the R&A have announced.”
  • “The winner will receive $675,000 (£540,000), up from the $490,000 (£392,000) won by Georgia Hall in 2018.”
  • “In the men’s Open Championship, which takes place at Royal Portrush later this month, the purse is $10.75m (£8.56m) and the winner will claim $1.89m (£1.51m).”
  • “This is an important first step,” said R&A chief executive Martin Slumbers.“We know it will take time to move closer to achieving parity with the men’s game.
5. Inside childcare on the LPGA Tour
Lori Nickel, Milwaukee Journal Sentinel, syndicated in Golfweek…
  • “As Icher shot a 70 in her final round Sunday at the Thornberry Creek LPGA Classic at Thornberry Creek at Oneida, and finished tied for 35th place overall, her daughters spent the day playing, reading and exploring with three full-time credentialed child development staffers – the same three who will be on tour all year. There’s also a police officer for security.”
  • “The LPGA Child Development Center was the first traveling childcare center in pro sports. Now in its 25th year, it will travel to 21 LPGA tournaments this year, with a van packed full of toddler beds and high chairs and picture books.”
6. An invite for Noh
Randall Mell at Golf Channel…”American teenager Yealimi Noh will get another chance to build on her promising LPGA debut as a professional.”
  • “With Noh, 17, making a stirring run into contention at the Thornberry Classic last week, the Marathon Classic announced Saturday that she had accepted a sponsor’s exemption to play in its event this week. Noh ended up tying for sixth on Sunday.”
  • “I’m just overall really happy with how I played and how I finished, too,” No said. “It was my goal to be inside the top 10.”
7. Peter Alliss’ 1951 Portrush adventure
BBC report…””I’d opened up (at Royal Portrush) with a 69 (in the second qualifying round),” the 88-year-old tells The Open – Portrush ’51 which will be broadcast on BBC One Northern Ireland at 22:35 BST on Wednesday, 10 July.”
  • “Then my brother and I went down to the town that night and met a couple of girls on holiday from London.”
  • “Feeling decidedly the worse for wear, Alliss fired a 79 on the Dunluce course the next day and after an 80 followed on the Thursday, the young man’s Portrush playing adventure was over although he did stay on to see compatriot Max Faulkner win the Championship during the final 36 holes of action on the Friday.”
8. Let’s remember Sam Snead! 
Guy Yocom at Golf Digest…”Even Tiger remembers Sam. In 1982, when Tiger was 6 and Sam 69, they played a two-hole exhibition at Soboba Springs in San Jacinto, Calif. On the first hole, Tiger hit his tee shot on a par 3 into water, his ball partially submerged. “I got in there to play it, and the ball was sitting up, but from behind me Sam yells, ‘What are you doing?’ ” Woods recalls. “I look around, dumbfounded. I’m going to hit the shot. Sam says, ‘Just pick it up and drop it. Let’s go on.’ I didn’t like that very much.” Tiger’s teacher at the time, Rudy Duran, recently told writer Bill Fields, “Tiger kind of looked at Snead kind of funny and got his iron out and hit it on the green. Sam shook his head like, That’s pretty good.”
“Tiger in the last couple of years has become more relaxed, more approachable. Still, his accessibility is nothing like Sam’s, who would talk with anyone, anywhere, anytime. The first time I asked a colleague for Sam’s phone number, he said, “Call directory assistance. He’s in the phone book.” Sam loved people, enjoyed showing off and relished the give and take, especially if your face was somewhat familiar. Once you penetrated the first outer ring of Snead’s circle, he treated you like there weren’t many circles left. Is there a great modern player like that? Phil Mickelson comes closest, but most others understandably keep the rank and file at a distance. As Tiger will tell you, there are perils out there. It’s a different time.”

Full piece.

9. Rise and shine

Chris Bumbaca at USA Today…

“In an effort to adjust to the time-zone change when he and the rest of the golfing world head across the Atlantic Ocean to Royal Portrush and the 148th Open Championship later this month, the 15-time major champion has been waking up at 1 a.m., or 6 a.m. local time in Northern Ireland.”
“The time difference means Woods will have to have his body ready for optimal performance earlier in the day than it’s used to, hence the unique training strategy with 10 days before the first round.”
“Nike, a longtime sponsor of Woods, posted an Instagram story Monday with Woods speaking into the camera, timestamped at 1 a.m”

 

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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