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Opinion & Analysis

PGA Tour: 10 things to watch for in 2013

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Come-from-behind victories. Sunday meltdowns. Thrilling major championships. Dominance. An indescribable Ryder Cup.

To many golf fans, 2012 brought a whole new level of excitement to the game. The unpredictability and element of surprise hopefully also attracted new fans to the sport. Either way, everyone who followed professional golf this year had something draw them in.

The 2013 season is on the horizon, teeing off Jan. 4 in Kapalua, and there are tons of storylines heading into the new year. Predicting outcomes for the season ahead is near impossible, but it’s always fun to speculate on a broader range. So, what should we look forward to in 2013 in professional golf? The topics are wide and the lists are long, but here are 10 things to watch for in the upcoming year.

Structural Shake Up

In 2013, the PGA Tour will embark upon its newest schedule set-up which, in effect, alters the Tour’s structure as a whole. The 2013 season will conclude with the final event of the PGA Tour Playoffs for the FedExCup , the Tour Championship in Atlanta on Sept. 22. Then, three weeks later, the 2014 season will begin with the Frys.com Open, the first of the Fall Series events.

Of course, the scheduling change to the Tour also leads to changes for the Web.com Tour and Qualifying School. The Web.com Tour will now be the primary feeder for the PGA Tour, while Q-School will send its top finishers on to the Web.com Tour.

Fifty PGA Tour cards will be awarded to Web.com Tour players: 25 based on the final money list and a final 25 cards based on cumulative earnings from four Finals events. The Web.com’s Finals events will coincide with the FedExCup, with the exception of the last event, which will take place the week after the Tour Championship.

The newly formed PGA Tour Canada Tour, as well as the PGA Tour Latinoamerica Tour, will add additional playing avenues to the equation for professional golfers. The top-5 finishers on both tours gain direct access to the Web.com Tour. Also, Nos. 6 through 10 on the PGA Tour Canada will be exempt into the finals of the Web.com Tour Q-School.

Throwing the Anchor

In late November, the USGA and R&A proposed a rule change to prohibit anchoring the club during the stroke that will likely be approved this spring and go into effect in 2016. With the announcement, a range of storylines surround this topic for the upcoming year. At what point will players make the switch? Will fans support players who decide to continue anchoring? Will the PGA Tour move quickly and make a local rule, eliminating the three-year gap before the rule is changed. Will new techniques develop for putting woes?

Webb Simpson has openly admitted practicing at home with a regular putter and will put it in play when he’s comfortable. Adam Scott has already been seen without his typical flat stick. Keegan Bradley plans to keep his anchored stroke in play and has the option to do so despite already getting flack from a fan at the World Challenge.

Meanwhile, equipment makers such as Odyssey are already marketing forearm-anchored putters, giving belly-length putters a second wind.

McIlroy’s Move

As World No. 1 Rory McIlroy departs Titleist for Nike in 2013, his ability to adapt and grow comfortable with his new clubs will be closely watched. Some people downplay the move, saying equipment is similar nowadays. Others, such as Nick Faldo and Tiger Woods, suggest that the change could put a lot on the line and take a lengthy amount of time to get comfortable with.

Whether it is an easy or hard transition for McIlroy, we’ll most likely see his first competitive round with the swooshes in his bag at the HSBC Abu Dhabi Championship, Jan. 17-20. From there, he’ll have lofty-as-ever expectations to live up to, after taking 2012’s PGA Tour Player of the Year honors.

Major Slump

Another majorless year has come and gone for Tiger Woods. And while Woods went oh-fer in 2012, he had his chances at getting closer to Jack Nicklaus’ all-time mark of 18 major championships.

Woods was tied for the 36-hole lead at both the U.S. Open and the PGA Championship, and sat in third place through 36 holes at the British Open. However, a weekend scoring average of 72.83 in those three majors knocked Tiger from contention in each event. His best major finish was a tie for third at Royal Lytham & St. Annes where he still sat four shots back of champion Ernie Els.

In 2013, Woods’ best chances at majors will come early. April’s Masters present a great opportunity for Woods due to his historic prowess at Augusta National, but he hasn’t won a Green Jacket since 2005. He has never played Marion Golf Club, the 2013 U.S. Open venue, and doesn’t exactly have fond memories at this year’s British Open and PGA Championship venues. He plummeted out of contention after a third-round 81 at the 2002 British Open at Muirfield and never shot lower than 72 at Oak Hill in 2003’s PGA Championship.

Brandt Snedeker vs. FedEx Cup Curse

Ironically, each of the first five winners of the FedEx Cup have failed to return to the Tour Championship the following year. In 2013, Brandt Snedeker will look to snap that streak and be one of the 30 players who take on Atlanta’s East Lake Country Club for the $10 million FedEx Cup bonus.

It seemed as if Bill Haas would end the trend in 2012, but Haas shot a final-round 78 in the BMW Championship at Crooked Stick. Haas finished 45th in the 70-man field and dropped to 32nd in the FedEx Cup points standings. Haas was positioned to move on, but he bogeyed four of the last five holes, leaving him outside the 30-man Tour Championship field.

If Snedeker wants another shot at the bonus, he’ll have to finish in the top 125 of the points list, then successfully advance on different courses than he did this year. The Barclays moves back to Liberty National in Jersey City, N.J., opening the four-event series. The Deutsche Bank Championship remains at TPC Boston in Norton, Mass., as the second event, while the third leg is the BMW Championship at Conway Farms in Lake Forest, Ill.

President’s Cup

Jack Nicklaus’ Muirfield Village will be in the spotlight on two occasions during the upcoming year, as the course will host the 2013 Presidents Cup in addition to its yearly Memorial tournament. Fred Couples and Nick Price will captain their respective teams in the 10th playing of the Presidents Cup, which takes place Oct. 1-6. It will be Couples’ third-straight U.S. captaincy, while Price is getting his first attempt with the International squad.

The U.S. has dominated the cup, winning seven of the nine previous meetings. The International’s sole victory came in 1998 by a 20.5 to 11.5 margin, while the squads tied in 2003. The Presidents Cup may not ignite passion in ways the Ryder Cup does, but it has gained momentum through the years as an exciting and entertaining event.

It is fitting that the event will take place at Nicklaus’ Muirfield Village, given the history behind both the man and the course. Nicklaus has captained the U.S. Presidents Cup team on four occasions (1998, 2003, 2005, 2007) and Muirfield Village has hosted the Memorial Tournament annually since 1976. The venue will become the first club in the world to host the Presidents Cup, Ryder Cup (1987) and Solheim Cup (1998).

Talented Teens

Teens took the golf world’s spotlight on several occasions in 2012, especially at the U.S. Open at Olympic Club. Fourteen-year-old Andy Zhang first made news as he became the youngest to compete in the USGA event. Then, 17-year-old Beau Hossler stole the show the first three days, even holding a brief solo lead Friday afternoon at 2-under-par. Unfortunately, a final-round 76 dropped Hossler from contention and the claim of low amateur. That distinction went to 19-year-old Jordan Spieth, who played the weekend in 1-under-par (69-70) and turned professional Dec. 14.

On the ladies’ side, 15-year-old Lydia Ko became the youngest to ever win an LPGA Tour event, claiming the CN Canadian Women’s Open by three shots over Inbee Park. Ko erased Lexi Thompson’s youngest age record — Thompson was 16 when she won the 2011 at the Navistar LPGA Classic in Alabama.

We already know of one teen who will surely be in the golf news in 2013: Guang Tianlang of China. The 14-year-old won the Asia-Pacific Championship this fall to qualify for the Masters. With the youthful talent pool of golf, chances are good that many more teens will make golf headlines in the year ahead.

Furyk’s Bounce Back

Jim Furyk arguably endured a career’s worth of heartache in one season alone. The U.S. Open, WGC-Bridgestone and Ryder Cup certainly left the deepest gashes, while close calls at Transitions, Tour Championship and the McGladrey Classic were added to his list of “what ifs.”

Furyk still has years of PGA Tour experience to use as motivation and can look no further than the 2009 season for similarities. That season, Furyk had five top-five finishes before jumping back into the winner’s circle in 2010.

Rookie Impact

PGA Tour rookies have performed quite well over the past two years. In 2011, rookies claimed seven victories including major championships from Charl Schwartzel (Masters) and Keegan Bradley (PGA Championship). Four rookies — John Huh, Jonas Blixt, Charlie Beljan and Ted Potter, Jr. – earned victories on the PGA Tour in 2012.

The 2013 class, made up of Web.com money leaders and graduates of Q-School, features a variety of heralded players. Luke Guthrie, Russell Henley, Ben Kohles, Morgan Hoffmann, Scott Langley and Patrick Reed, to name a few, have gained attention in the professional realms already and look to excel during their first year on Tour. There are also many experienced European Tour players such as Nicolas Colsaerts, Ross Fisher and Martin Kaymer who will each take up PGA Tour membership for the first time next year.

Golf on the Global Stage

Golf’s worldwide popularity has been on an upward trend over the last decade or so, and we are now seeing the effects of it being a global sport. More and more young, elite players are beginning to display their talents on the world stage and one could expect that to continue with golf being part of the 2016 Olympics in Rio.

The PGA Tour’s support for the global game will step up a notch during the latter part of 2013, as three of the first six events for the 2013-14 season will take place outside the United States. Most notably, the CIMB Classic in Malaysia and the WGC-HSBC Champions in China will both be official Tour events for the first time. While each of those events have drawn the biggest names, entrants are also qualifiers from the Asian Tour or hold other special distinctions.

Additionally, the success of young talents will continue to push the game to new heights. It seems as if Ryo Ishikawa has been in the spotlight for years and years, yet he’s still just 21 years old. With other young players such as Andy Zhang, Lydia Ko and Guang Tianlang being successful on the world stage, we can only expect more to come in the future.

Click here for more discussion in the “Tour Talk” forum. 

GolfWRX fan turned GolfWRX contributor. Sports fan, golf enthusiast. Looking to provide a variety of content to GolfWRX.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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