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Morning 9: Masters ratings | More talk of TW’s win | Woods hailed by peers | Golden Bell speaks

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7 years ago

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By Ben Alberstadt ([email protected])

April 16, 2019

Good Tuesday morning, golf fans.
1. Masters ratings
Paulsen at Sports Media Watch reports…”Sunday’s final round of the Masters, which was moved up several hours to avoid inclement weather, earned an 7.7 overnight rating on CBS – down 11% from last year (8.7), but up a tick from 2017 (7.6). CBS began coverage at 9 AM ET, compared to a 2 PM start in previous years.”
  • “The 7.7 is the highest on record for a morning golf telecast (dating back to 1986).”
  • “Woods’ dramatic victory – his first t the Masters since 2005, his first at any major since 2008, and only his second at any tournament since 2013 – peaked at a 12.1 from 2:15-2:30 PM ET. That is the highest peak rating for the event since 2013 (13.4 from 7-7:30 PM).”
2. “Unequivocally, and utterly done”
Among the golf writers eating crow (myself included) for on-the-record suggestions that TW was finished, Shane Ryan may be at the forefront in attracting venom in the wake of Tiger Woods’ Masters win.
  • He writes…”What people did read was another story I dashed off in about an hour one afternoon in the media center. It was called “Tiger Woods is totally, completely, unequivocally, and utterly done,” and it was designed to provoke. In my memory, I was frustrated about the attention he still captured at a time when his career was stalled out, and I’m sure there was a good deal of bias on my part since I had just written a book about the game’s young stars. That said, reading the story again, it’s written with such obvious hyperbole that I couldn’t have been too mad-mostly, it seems like a lark, something funny and quick and a little outrageous. If it wasn’t spiritually nourishing, I’m sure it was fun to write; quick and easy and sweet, like a box of candy devoured in seconds that only makes you nauseous later.”
  • “Now, that said … I was wrong about Tiger Woods. Wrong then, wrong now, wrong forevermore. Gigantically, calamitously wrong. Tiger Woods owns me, I’ve been humbled, and my humiliation will be plastered on the Internet until that blessed day when I steal the Internet keys from my editor and delete it from the face of the earth. Laugh at me, point at me, and have your fun-I will sit here and take it, and I will be mostly okay with that.”
3. Green jacket…and the Presidential Medal of Freedom
Our Gianni Magliocco…”On Monday, following Tiger Woods’ victory at the 2019 Masters, President Donald Trump announced that the 15-time major champion would be awarded the Presidential Medal of Freedom.”
  • “Along with the Congressional Gold Medal, the Presidential Medal of Freedom is the highest civilian award of the United States, and Woods will become the fourth golfer in history to receive the medal.”
  • “President George W. Bush awarded the Presidential Medal of Freedom to both Arnold Palmer and Jack Nicklaus, while President Barack Obama bestowed the award upon Charlie Sifford in 2014.”
  • “President John. F. Kennedy established the Presidential Medal of Freedom in 1963, and it is an award which on average is handed out just 11 times per year.”
4. Bigger than ’97?
Christine Brennan is among the first columnists to discuss the relative significance of Woods 2019 vs 2017 Masters victories.
  • “It’s one thing for a 21-year-old prodigy to burst onto the scene with a 12-stroke victory at a course that was made for him. As spectacular as that was, that’s usually the way sports work.”
  • “It’s another thing entirely for a 43-year-old who has endured personal scandal and four surgeries on his back, including spinal fusion two years ago, to end a nearly 11-year major championship drought by taking on and beating all challengers on the course he first conquered 22 years ago.”
5. Hailed by his peers
Brilliant stuff from Alan Shipnuck, who spoke to Woods peers in the Augusta clubhouse as they watched and waited to see if he’d capture major No. 15.
  • “In the 11 years since his previous major championship victory, on a broken leg at Torrey Pines, Woods had been to hell and back: tabloid infamy, divorce, swing changes, chip-yips, Hail Mary back surgeries, a DUI, rehab, leaked nude photos. By December 2017 he had cratered at 1,199th in the World Ranking. The long road back began with casual games around South Florida with fellow pros Rickie Fowler, Dustin Johnson and Justin Thomas. On Sunday afternoon Fowler leaned against the shoe-shine counter and recounted those days: “His back was against the wall, potentially not being able to compete again. It was cool to see him fall in love with the game again. He’s Tiger again but he’s a different Tiger.”
  • “He’s freed-up so much. His guard is down, he’s a lot more open, friendly. Before, in his prime, it was very much tunnel-vision. He went out and did his job and took care of business. He’s a lot more engaging now. Freer.”
6. Better Tiger from tee and fairway
Matthew Rudy rounds up opinions on Woods‘ (perhaps surprisingly) improved technique since his spinal fusion surgery.
  • “Woods was noticeably looser through both his pre-shot routine and swing-a result of both some mechanical adjustments and the hours-long pre-round routine he goes through to increase flexibility in his fused back.”
  • “What jumps out at you is how much more upright his swing is now,” says Golf Digest 50 Best Teacher Bernie Najar, who is based at Caves Valley Golf Club outside Baltimore. “And he’s back to where you can watch his practice swing and see the kind of shot he’s going to play. It’s loose, continuous and free-flowing, not mechanical or positional. It reminds me of what he looked like when he played his best golf.”
  • “When his swing plane was flatter and his backswing shorter, Woods had more trouble squaring the club face with the driver-and he had to dramatically torque his body down by the ball to try to get the club in better position. His misses tended to be huge-so much so that he often shied away from hitting driver.”
7. Bigger impact?
Digest’s E. Michael Johnson talked to industry folk about the potential economic impact of Tiger Woods’ Masters win…
  • “It’s a Hollywood script written by Madison Avenue, and everybody loves a comeback story, said marketing and media expert Joe Favorito, an instructor in strategic communications at Columbia University’s sports management program.”
  • “There are very few athletes who’ve been knocked down the way Tiger Woods has, and he still keeps coming back,” he said. “I’m pretty sure Michael B. Jordan is already signing up for the movie.”
  • “Favorito was joking, of course. For the moment. Still, cast against the backdrop of the 22 years that followed his world-altering first green jacket, Woods’ win Sunday has the potential for an even broader impact.”
  • “You think of all the things Tiger helped germinate that can now really take hold,” he said, referencing the establishment of The First Tee, the momentous rise in golf participation, the huge boost in golf television contracts and PGA Tour purses that all grew from Woods’ debut as a professional golfer. Favorito sees it happening again with Sunday’s performance. “If you wanted a perfect comeback story, you got one that’s now playing on every device possible. You have everybody walking around getting those three-minute highlights from IBM of everything that Tiger did today. I think that’s going to be great for everybody involved with the game inside and out and especially for Tiger, too.”
8. Tiger & time
What introduction can I make for Joe Posnanski’s speaking-as-Golden-Bell account of what transpired at Augusta National, Sunday? And how can I select a fitting excerpt?
  • Here’s a portion…“Then Tiger Woods stepped to the tee.”
  • “I looked at him closely. Was this really Tiger Woods, the bold and impertinent kid who believed that nothing was beyond his powers? I could not tell. I began to say my silent prayer for him … but then I stopped because I noticed something. He was not that Tiger Woods. He moved more gingerly. His face was wider. His weather-worn face suggested that he had seen things.”
  • “And as he began his swing, I caught something in Woods’ glance, something unusual, something I had not seen in, well, in a long time…Deference….He aimed his shot away from the flag.”
  • “He hit it to that space between my front and back bunker. The ball landed and settled 40 feet from the hole, but dry and safe. It was the shot that young golfers feel too proud and too strong to hit. It was Jack Nicklaus’ shot. And now, it was Tiger Woods’ shot.”
9. Club comparison
Mike O’Malley at Golf Digest put together the handy chart below comparing the clubs Tiger Woods hit into Augusta National’s greens in 1997 vs. 2019. Plenty to consider here: some longer holes, different technology, more/less clubhead speed…interesting conclusions abound, however, but none may be more interesting than this: how long Woods was with a shorter ball and inferior technology

Related Topics:

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

1 Comment

1 Comment

  1. Jeff from OR

    Apr 16, 2019 at 5:57 pm

    Its annoying to me that Shane Ryan has made himself the story. The guy didnt just write one bad take, he launched his career bagging on Tiger. On this site, really anyone reading golf news from 2012-2015 could not have missed his poison, at times very personal, at times just petty. now that hes been proven cartoonishly wrong as many told him all along, instead of just going away hes thrown himself into the middle of it. It was not one take, he built a lucrative career as a reliable Tiger hater, and now hes denying it to save his career. Just ignore him.

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Tour Tech Rundown: Heroic Henley

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Jun 1, 2026

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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