Opinion & Analysis
9 Masters moments from this decade that shook the golfing world
We are about to embark on the final Masters tournament of the decade. Accordingly, it’s a good time to look back at some of the most dramatic and iconic moments at this illustrious event from the past nine years.
No tournament has continuously delivered the electrifying moments the Masters has in recent times. Here are nine notable incidents from this decade, which rocked the golfing world.
9. Spieth’s Run – 2018
Beginning his final round on Sunday, Spieth stood nine shots off of Patrick Reed’s lead. But the 25-year-old came out like a freight train in the final round, with birdies at 1 ,2, 5, 8 and 9 propelling him up the leaderboard, and the Texan more than carried the momentum from that 31 into the back nine. Spieth continued to generate the noise through the pine trees as he brought Augusta National to its knees on Sunday, delivering birdie blows on 12,13, and 15, before holing an outrageous 30-foot birdie putt on 16 to tie the lead.
Was this to be the most spectacular comeback in Masters history? Not quite, as a birdie putt on 17 burned the edge of the hole, before a crooked drive on 18 led to a bogey ending his chances of claiming victory. But, boy, what a ride Jordan Spieth gave every golf fan that Sunday.
8. Tiger’s Charge – 2011
It has been said that players can tell when the cheers that reverberate around Augusta National are specifically for Woods, and on Sunday, April 8, 2011, there was no doubting that it was the 14-time-major champion sending the patrons wild during the final round. Birdies at 2,3,6 and 7 set the tone for Woods’ day, before an incredible draw around the pine trees on number eight set up an eagle try. What followed was one of the great Masters moments. Woods buried the eagle putt before unleashing one of the biggest fist pumps seen to man while the patrons in the stand behind the eight green went into a frenzy delivering a cacophony of noise to let every other player in the field know that Woods was not just on the march, but he was tied for the lead.
A three-putt bogey from 30 feet on his twelfth hole, following by a disappointing par on 13 looked to have cost Woods any chance of getting his hands on a fifth green jacket, but like the great champion he is, Woods kept his legion of supporters believing, with one of the purest second shots on 15 that you’re every likely to see. The 80-time-winner on the PGA Tour stuck his second on the par-5 15th from 215 yards to inside six feet for an eagle attempt that would have given him the outright lead. But the putt lipped out, and with that, Woods’ hopes ended.
7. McIlroy’s Meltdown – 2011
While Woods was bringing the heat on Sunday in 2011, a 21-year-old Rory McIlroy was poised for his first green jacket. The Ulsterman had played flawless golf all week long and held a four-stroke lead heading into Sunday’s final round. McIlroy went out nervously, posting a front nine 37, before the wheels well and truly came off.
A snap hook on 10 led to a triple bogey, which he followed with another bogey and then a brutally hard to watch four-putt double bogey on 12. McIlroy was left to play out his round in an undesirable atmosphere of sympathy, and eight years on, the Masters remains the one major championship which has eluded him so far in his career.
6. Sergio’s Eagle – 2017
Fifteen at Augusta is one of the most picturesque holes in golf, with the skinny green overlooked on both sides by the patrons, and the water guarding the front of the putting surface reflecting the players perfectly as they walk towards the green. On Sunday in 2017, the hole belonged to Sergio Garcia, who sat one stroke off the leader, Justin Rose, before striking his second shot on the par-5. Having already seen Rose play his approach shot to the left side of the green, Garcia hit his second shot flush, sending the ball sailing high into the air before it took a slight deflection off the flagstick and settled inside 15 feet presenting Garcia with a massive eagle opportunity.
The drama didn’t end there, and after Rose’s third shot had landed three feet from the hole, Garcia addressed his eagle attempt in almost total silence. After striking his putt, Garcia’s ball slowly dripped towards the target and looked destined to finish short of the cup before crawling its way into the hole. The eagle had landed. The patrons exploded, and the Spaniard let it all out with a massive show of emotion. The eagle spurred Garcia on to win the first major championship of his career.
5. Bubba’s Brilliance – 2012
Bubba Watson’s win at Augusta National in 2012 will always be synonymous with his unbelievable hooked wedge from the trees during the two-man playoff, and rightly so. Vying for his first ever major championship in a playoff with South Africa’s Louis Oosthuizen, Watson found himself in a less than ideal position after he sent his tee shot into the woods to the right of the fairway. Oosthuizen was in trouble on the hole himself and was short of the green after playing his second shot, but surely must have thought he was still in pole position.
However, Watson is no ordinary golfer, and while standing deep in the trees, almost at a right angle to the tenth green, Watson decided to hit a wedge from 155 yards and hooked the ball 40 yards, landing it on the putting surface. Two putts from there was enough to provide Watson with the first of two Masters victories. One of the most incredible shots in the history of the game and it still leads to debate over just how Watson managed to pull it off.
4. Mickelson’s Pine Straw Magic – 2010
While holding a two-stroke advantage over his playing partner, Lee Westwood, with just six holes remaining, the consensus was that Phil Mickelson should lay up on the par-5 13th hole when he found his ball in the pine straw on Sunday in 2010. But Lefty and the safe option have never had the best of relationships, and Mickelson decided that it was time for him to seize the moment.
CBS golf announcer, Peter Kostis, said at the time “This could be the tournament” as Mickelson set up to hit his approach shot from the pine straw between two trees and over Rae’s Creek. “The greatest shot of his life” was what we heard next from Nick Faldo, as the ball hit the green and settled five feet from the cup. Mickelson may have missed the eagle putt, but birdie was enough to preserve his two-shot lead, and Lefty closed out the tournament to claim his third green jacket and continue his love affair with Augusta National.
3. Woods Gets Robbed – 2013
Tiger Woods headed to the 2013 Masters as the prohibitive favorite. The 14-time major champion had won three of his last four events coming into the year’s first major championship, and Woods seeking his fifth green jacket began ominously. An opening round of 70 was improved upon during Woods’ second round, where he shot a front nine score of 33 and co-led heading to the 15th hole. A par-5 which Woods could reach in two, the 80-time winner on the PGA Tour was looking for one thing – the solo lead.
Forced to lay up, Woods was faced with a delicate third shot, that he needed to nip perfectly. He did so, and what happened next was one of the worst pieces of luck ever seen at the Masters. Woods’ ball crashed into the pin, and the backspin which was designed to leave Woods with a very makeable birdie attempt had his ball not rebounded off the flagstick, spun all the way back into the water. “Royally cheated” announced David Feherty, and Woods’ hopes for his 15th major took a cruel blow.
Woods composed himself, executed a brilliant fifth shot, saved bogey, and signed for a 71 to leave him three shots off of leader Jason Day. What happened after that was pure chaos as Woods’ drop from the incorrect position on 15 led to his score on the hole being adjusted from a 6 to an 8, and ultimately his hopes were sunk. Woods lost that tournament by a margin of four strokes, and as well as he was playing at the time, it’s hard to imagine a scenario where he doesn’t deliver number 15 had that ball during his second round avoided colliding with the flagstick.
2. Scott’s Glory & Cabrera’s Defiance – 2013
As far as dramatic moments go on the 72nd hole at Augusta National, Adam Scott and Angel Cabrera’s tussle in the rain in 2013 is as good as it can get. Scott and Cabrera were tied for the lead, each at eight-under. While Scott assessed his 25-foot birdie attempt on 18, Cabrera watched from the middle of the 18th fairway. The Australian had hardly made a putt of any note all day long, but kept the best until the last, as he drew his putter back and let the ball fall down the slope and into the side of the cup to take the lead. Scott’s epic outpouring of joy, where he bellowed out “Come on, Aussie” was matched by Jim Nantz’ timely and emotive commentary on the moment, and it looked as if Scott had finally done enough to claim the first green jacket for himself and his country while banishing the awful memories from the 2012 Open Championship.
But while Scott walked away, to sign his scorecard, and with the patrons still buzzing off that spectacular moment, the man dubbed “El Pato” was not to be outdone. With the rain crashing down, Cabrera hit what is arguably the greatest approach under the circumstances ever seen at the 72nd hole at Augusta National. Cabrera struck his shot and walked after it instantly. The ball stuck three-feet from the hole, and “El Pato” marched up to the green before nonchalantly knocking in the putt for birdie.
Scott reigned supreme in the playoff, with a brilliant birdie on the tenth hole to claim his maiden major championship, in what was one of the highest quality finishes that the event has ever seen.
1. Jordan’s Collapse – 2016
Jordan Spieth came to Augusta National in 2016 having won two majors the previous season, including the 2015 Masters, and finishing no worse than T4 in any of the biggest championships. The Texan’s affinity for the Masters began in 2014 where he finished T2, and Spieth was on fire as he looked to go back-to-back in 2016. He opened with a 66 and remained in front under challenging conditions heading into Sunday’s final round.
Though beginning with a narrow one-stroke lead, Spieth quickly extended that and looked well on his way to a second green jacket after making a run of four successive birdies to make the turn in 32, which gave him a five-shot cushion with just nine holes to play. The golden boy of golf was doing it again on golfs grandest stage, and if there were one soul in the world that said they thought the tournament still had life at that stage, you wouldn’t have believed them. What followed, was 45 minutes of the most extraordinary and thoroughly unbelievable sequences of action that rocked every follower of golf.
Spieth dropped a shot at 10, which didn’t seem too costly at the time, but when a pushed tee shot into the trees on the treacherous 11th hole coincided with Danny Willett’s birdie at 14, life entered back into the event. Spieth made bogey on the hole and approached the 12th hole with just a one-stroke lead. What followed, was inexplicable. Spieth pushed his tee shot into Rae’s Creek, and then faced with a crucial third shot after taking a drop, the 25-year-old hit his third shot fat, and turned away in disgust as his ball, as well as his aspirations of winning back-to-back Masters events, sunk into Rae’s creek.
Spieth took a quadruple bogey on the hole, and in 45 minutes he had gone from leading the Masters by five strokes to trailing by three. The Texan rallied like the warrior he is, making birdie at 13 and 15 before hitting a great tee shot into the par-3 16th, but it wasn’t enough, and Danny Willett took advantage of the Texan’s meltdown to claim the title.
Spieth’s collapse remains the most mystifying and shocking disintegration at a major championship in recent times. The Texan had closed so brilliantly the previous year and had not given one hint during either of his appearances at Augusta National that he could unravel in the way he did in 2016. Spieth’s incredible closing finish to capture the Open Championship in 2017, as well as his scintillating Sunday at Augusta last year may have gone some way to banish the demons from the 2016 Masters, but arguably, only a second green jacket will dispel them for good.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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JuannyBravo
Apr 10, 2019 at 9:50 am
#3 shook the golf world because Tiger would have been DQ’d if he was any other golfer
M
Apr 10, 2019 at 2:50 am
#3 didn’t shake anybody. The Lord punishes in mysterious ways lol
M
Apr 10, 2019 at 2:51 am
Oh but damn, Eldorck lied and said he was a Buddhist