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Morning 9: Rory talks truth | Rose’s big announcement | PXG Gen2 launch

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7 years ago

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By Ben Alberstadt ([email protected])

January 2, 2019

Good Wednesday morning, golf fans, and a belated Happy New Year…should be a good one for golf!
1. “More money, more ranking points”
Rory McIlroy, only once a winner on the PGA Tour in the past two years, enters the 2019 season looking to make some changes. While he walked back suggestions he’s cutting back his European Tour schedule, the Ulsterman seemed to…walk them forward ahead of the Tournament of Champions.
Per Golf Digest’s Dave Shedloski, McIlroy said.
  • “You go to Europe and get paid a nice amount of money to start the year…I want to switch it up. I’ve done it for 11 years so I may as well do something a little different.”
  • “It’s so one-sided,…Look, you can talk all you want about these bigger events in Europe, but you can go to America and play for more money and more ranking points. I think as well with the world ranking points, everyone out here, all of their contracts with sponsors, it’s all about world ranking points. If players are getting paid more and earning more world ranking points, why would you play over there?”
  • “I want to play against the best players in the world. I get a buzz from that. I’d much rather go down the stretch against Justin Thomas or Dustin Johnson. I’m not putting anyone down in Europe, but the depths of fields and everything is just that bit better over here. It’s what everyone is striving for. It’s why [Italy’s] Francesco Molinari is here this week. It’s where it’s heading.
  • “The ultimate goal is here,” McIlroy added. “The European Tour is a stepping stone. That’s the truth. The European Tour is a stepping stone. That’s the way it is. It’s tough. I still want to support the European Tour, and I talk about this loyalty thing with Europe. … [But] it’s not as though I’m just starting out and jumping ship. I’ve done my time. I’ve done everything I feel like I need to do to say OK, I’m going to make my own decisions and do what I want.”
2. New from PXG
Kicking off equipment launches for 2019, PXG announced the second generation of its 0811 drivers, woods, and hybrids.
The selling point: Hot Rod Technology in the clubs’ crowns.
  • In true Bob Parsons fashion, the second generation driver offering from Scottsdale-based PXG draws inspiration from something very fast, very custom, and VERY USA: the American hot rod. 2019 will mark the year that PXG truly has a driver offering that lives up to the performance of its irons. That’s right, PXG is a legitimate driver company now with a product that will hold its own.
  • The 0811 X and XF Gen2’s carbon fiber crown has the aggressive hood styling of a 500 horsepower Shelby Mustang. The sleek new multi-level crown not only packs a new-and-improved aerodynamic design but also provides structural support to the face where it’s most needed, according to the company. The resulting reduction in energy loss translates to a distance boost with enhanced control, as well as reduced drag.
  • The Hot Rod Technology-laden crown also acts as an alignment aid and reduces glare, says PXG, and it dampens vibration for what the company describes as “a pleasant and unique feel and sound, reminiscent of a persimmon driver head.”
3. In-round interviews?
It worked well in Europe…
Doug Ferguson writes…“Such interviews are not likely to occur in the final round, and PGA Tour officials are sensitive to the timing of the interviews. A quick spot with Dustin Johnson after his 432-yard drive came within 6 inches of the cup last year at Kapalua might be ideal. Right after a three-putt bogey from 10 feet might not be.”
  • “Marc Leishman has experience doing on-course interviews when he plays in Australia, and he didn’t mind the concept.”
  • ”If they do end up having them, my advice would be to have someone who has played on Tour to do it, to be a little sensitive of the questions and the timing of the interview,” Leishman said. ”But anything where you can be more accessible to the viewers is a good thing. We want to bring more people to the game. It might be a way to give more insight to what we’re thinking at the time.'”
  • “Rory McIlroy, meanwhile, isn’t likely to be among the candidates…”I’ve been approached in Europe because they’ve done it for a couple of years,” McIlroy said. ”And I’ve said, ‘No,’ every single time.”
4. Rose to Honma
While the news broke yesterday, the Morning 9 was enjoying its pork and sauerkraut, so we’re presenting it here today. In a significant coup for the Japanese luxury equipment company, Justin Rose has signed a multi-year deal with Honma.
  • One of the worst-kept secrets in the golf equipment world is no longer secret: world No. 2 Justin Rose is officially a Honma staffer.
  • The Japanese premium equipment company announced the signing in a press release today.
  • “I’m extremely excited to be joining Honma,” said Rose, in the press release. “Coming off one of my best years professionally, I wanted to make it a point to get better. I believe Honma equipment and the legendary Honma craftsmanship can help make me better.”
  • Rose had previously played a full TaylorMade bag for the past 20 years.
  • Former TaylorMade CEO Mark King joined Honma as a strategic advisor late in 2018. Many expected he’d be tasked with helping the brand make a larger splash in the European and American markets, the financial resources of new company owner, Chinese billionaire Liu Jianguo, behind him.
  • Honma has never had a male player ranked inside the top 150 under contract. On the women’s side, however, top players So Yeon Ryu and Shan-Shan Feng play the company’s wares.
5. Not if, but how many(?)
A bold prognostication! Adam Woodward at USA Today sees multiple majors in El Tigre’s future.
  • “But this is golf, a sport that continually proves the old adage that age is just, in fact, a number….Thirty six players have won majors at 40 or older, including: Jack Nicklaus, Ben Hogan, Sam Snead, Vijay Singh, Gary Player, Darren Clarke, Payne Stewart, Ernie Els and Phil Mickelson.”
  • “Despite his advancing age, Woods will have a great shot at winning his 15th major title this season. Seven of his 80 PGA Tour wins – six of his 14 major titles – came at courses hosting a major this year.”
  • “Barring major injury or a total collapse, Woods may also have a legitimate chance to break Boros’ record. Woods, whose last major title was at the 2008 U.S. Open, finished runner-up at the 2007 U.S. Open at Oakmont. He’ll be 49 when the event returns to Oakmont in 2025. Woods also could tie the record at the 2024 U.S. Open at Pinehurst No. 2, the course where he also finished runner-up in 2005.”
6. Further bold predictions!
These from Golf Channel’s Rex Hoggard…
  • “A player(s) will violate the new rules on green-reading materials. Like nearly all rule violations on the PGA Tour these will be unintentional violations. And considering how the new regulation is written, a breach is inevitable. Consider that the scale and size of green-reading materials are now regulated, but also a player is allowed to use a book that would be in violation of the policy from the tee or fairway, just not the green. An inadvertent miscue is inevitable.”
  • “Tour golf will become a popular (and creative) platform for sports betting. With the introduction of federal gaming guidelines, expect to see a bump in interest in the Tour as gamblers begin to realize how much potential action is available during a round. As one Tour official recently explained, other sports feature a single ball and a single bat at any given moment. In golf there are potentially 78 balls and bats in motion at one time.”
  • “Cameron Champ will shatter last year’s long-drive record. And it will probably happen this week at the Sentry Tournament of Champions. The rookie has already proven himself to be a singular talent who is capable of much more than prodigious drives, but last season’s mark of 433 yards set by Michael Block at the U.S. Open seems well within reach for Champ. “Because of his speed he can hit these shots that really aren’t efficient in flight that carry 300 yards,” said Champ’s swing coach Sean Foley.”
7. Bryson is ready
Dave Shedloski writes of Bryson’s conviction that he’ll leave the flag in on all putts at Kapalua…”His final order of business was on the practice putting green, where he was further testing the viability of leaving the flagstick in for even the shortest putts. Significant changes to the Rules of Golf take effect today, including the rule that previously made it a penalty when a ball played from the green struck the flagstick. No more.”
  • “After the testing we’ve seen, and what we just did out there now, absolutely, I’m going to leave it in. I’m going to do it until I can see that it messes me up,” the erudite youngster averred. “For the most part, we’ve seen it to be a benefit and not a detriment. That’s from anywhere.”
  • “So, just to throw out a number, he would leave it in for a three-footer?…”Heck, potentially a one-footer. From anywhere,” he clarifies. “How many times do you just walk up to your ball and you knock it against the pin and it goes in? You’re at your local club just out there beating it around. Boink, dink, it goes in. Every time. Right?”
8. Na to play Callaway Clubs
Golfweek’s David Dusek…”Kevin Na, who won last season’s A Military Tribute at The Greenbrier, is in Hawaii preparing for the Sentry Tournament of Champions. On New Years Eve, a few hours before the clock struck 12 on the East Coast, he took to Instagram and made a major equipment announcement.”
“Although it is tough to tell from the photo, it appears Na already switched to Callaway’s Apex Pro irons, and there were several photos of him playing last season with a Callaway Epic driver, including at the Tour Championship at East Lake.”
He’ll continue to play Titleist’s ProV1x ball.
9. Rose’s new weapons
Mentioned earlier, Justin Rose will be playing 10 Honma clubs in 2019. He posted this shot of his “Rose Proto” T//World irons to Instagram. A fine instrument!

Related Topics:

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

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Tour Tech Rundown: Heroic Henley

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3 days ago

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Jun 1, 2026

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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