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Opinion & Analysis

What Tiger should give back to the game

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After Tiger Woods’ nothing-less-than astonishing return to form this year, capped by his recent win at The Tour Championship, it seems nearly everyone is back on the bandwagon. Need proof? Odds makers around the world have already made him the favorite to win next year’s Masters. And if you listen to the pundits tripping over each other to provide each fresh take you’d think this older, wiser, and humbler version of Tiger is not only now primed to do finally break Nicklaus’ major tournament record, but to possibly even be the one to who finally brings peace to the the Middle East, but I digress.

It’s true, Tiger’s done much for golf, likely more than any player of the modern era. In the past, he’s been penned as the games’ savior, bringing more eyeballs on, and players to, the sport than anyone since Palmer, and maybe more. He ushered in the era of the golfer as an uber-athlete, while bringing more attention, and more money to the sport (and the pockets of all his would-be successors and competitors), than any player before him. And he’s done all that just by playing it.

At the same time, though, the game has given Tiger much, arguably much more than any player before him, and so to a degree, I think it’s okay to expect that he owes it much more than any player before him. Sure, he’s given back in ways that go beyond just playing, like what he’s given to many who may never even play the game through his foundation. But it occurred to me after his win the other day, that Tiger now has a unique opportunity to give something different back to the game, and a host of struggling rank and file golfers that have largely supported him through the highs and lows of his career. And maybe, just maybe, this kinder, gentler, humbler Tiger is finally in a place where he’ll consider doing it.

Despite the scourge of slow play, time famine, and the other myriad of reasons cited for a drop in golf participation during the decade Tiger has spent absent from the major winners’ circle, one of the biggest ongoing issues affecting participation often goes unheralded. And this issue not only drives an estimated 25 percent of the players who quit the game from it, it greatly hampers the enjoyment of it for a vast multitude of others who still choose to play. The affliction known as the yips.

Now, if you listened to nearly every one of those same back-on-the-bandwagon pundits a mere year or two ago, they were lining up just as fast to claim how the yips were as much behind Tiger’s absence from competition (and his poor showings when did compete) as was his ailing back. Even the Tiger apologists had begun to come around, resigning themselves to the fact that something was seriously wrong, even while they tip-toed around the actual word like its utterance alone had the power to take him down. But with each topped tee shot, skulled bunker shot, or pitch from a tight lie that he laid the sod over, what were at first whispers rose to a near crescendo. Tiger had the yips. Especially around the greens, but it didn’t stop there, as his decade-long struggle with the big-stick was also being hailed as more mental than anything to do with the umpteen incarnations of his golf swing.

Watch this new Tiger, though, especially these past few months, and while his driver is still suspect, it’s hard to believe all those conversations about the yips were even being had. Contending in numerous events, coming close in two majors, and now winning The Tour Championship, and nearly The FedEx Cup, and even the staunchest Tiger critic would have a hard time not agreeing that he’s back, and not just from a bad back, but from a mental abyss the likes of which it can be argued that few have ever returned to the top of the sport from.

And this is where Tiger can finally, truly give something back. As one of the best to ever pick up a pitching wedge, I think it’s time we were treated to a little bit more than a mere platitudes, a What’s in The Bag, or an analysis of the nuts and bolts of the latest incarnation of his golf swing. It was long considered that Tiger’s iron-clad psyche, his iron will, and his mental toughness were his greatest weapon. In his prime, he was other-worldly, winning often by sheer intimidation. But now that that the myth of his immortality has been shattered, and he’s been revealed as much everyman as he is the superman we once put up on that pedestal, it’d be nice to see him play the part of Toto and pull back the curtain a bit on the struggles of the great and powerful Oz. And give us some real insight on what it exactly took to bring him back from the brink.

Tiger’s former coach Hank Haney (who also battled the yips) once did it, even wrote a whole book about it, something I’m sure it took some pride-swallowing to do. Tiger doing it would be on another level. And while it would be an even bigger act of humility for him to do so, especially when you consider his long-standing disdain for admitting to any kind of weakness, it would mean so much more.

If what we’re really seeing is a kinder, gentler, wiser, humbler Tiger this time around, one whose more appreciative of all he once had, all he still does, and all the game has given him, then maybe just maybe this time he’ll throw a bone to some of the rank and file who love this game, who’d love to keep loving it, and shed some light on the specifics of how he’s managed to leave one of the games’ biggest specters behind. It could help many get more out of the game, and give many more the hope they need to keep playing it. And in the process, Tiger just might give back to the game something he never knew he had the power to: the gift of its enjoyment.

Mike Dowd is the author of the new novel COMING HOME and the Lessons from the Golf Guru: Wit, Wisdom, Mind-Tricks & Mysticism for Golf and Life series. He has been Head PGA Professional at Oakdale Golf & CC in Oakdale, California since 2001, and is serving his third term on the NCPGA Board of Directors and Chairs the Growth of the Game Committee. Mike has introduced thousands of people to the game and has coached players that have played golf collegiately at the University of Hawaii, San Francisco, U.C. Berkeley, U.C. Davis, University of the Pacific, C.S.U. Sacramento, C.S.U. Stanislaus, C.S.U. Chico, and Missouri Valley State, as men and women on the professional tours. Mike currently lives in Turlock, California with his wife and their two aspiring LPGA stars, where he serves on the Turlock Community Theatre Board, is the past Chairman of the Parks & Recreation Commission and is a member of the Kiwanis Club of Greater Turlock. In his spare time (what's that?) he enjoys playing golf with his girls, writing, music, fishing and following the foibles of the Sacramento Kings, the San Francisco 49ers, the San Francisco Giants, and, of course, the PGA Tour. You can find Mike at mikedowdgolf.com.

21 Comments

21 Comments

  1. bernd

    Oct 9, 2018 at 1:04 am

    1. Tiger owes nothing to the game of golf, he has given as much as he has received, if not moreso if you’re talking net revenues, etc
    2. Poorly written article, terrible transitions from one thought to another. Please, stop writing.
    3. Tiger doesn’t need to be anything to anyone besides his family at this point. If perceived as kinder, humbler, gentler, to the public, does it even matter? Is it even real? And again, he doesn’t owe that to the public. Last thing we need is another athlete pretending to put on a facade.

  2. Aztec

    Oct 8, 2018 at 9:19 pm

    Mike Dowd is the same guy who wrote an article saying amateurs should play at 30 times their average driving distance in order to break 100, 90, etc. (it’s easy to find on this site if you want). So, if you’re average drive is 250 you should be playing 7,500 yd courses to maximize your chances. AND he says this is backed by ‘research’. A lot of people called him out on this – not one response from him to either defend his position of just admit he made a mistake. This should give you an idea how credible he is.

  3. frank cichon

    Oct 8, 2018 at 12:18 pm

    His putting is not close to what it was like 5-6 years ago. I first noticed at Agusta a few years back when he had an eagle putt around 10 feet for either taking the lead or to tie for the lead (back 9 on Sunday) and he missed the put on the low side and the putt would not have hit the back of the hole..maybe it would not have even got to the hole. When Tiger was winning most of his putts hit the back of the cup with speed……too of he come up SHORT & often short on the LOW side…how often did that happen 5-6 years ago.His win was in a short field event (30 in the field , although a strong field) rounds of 65,68,65 FINAL round of 71 (average score for final round was UNDER 70) had a 4 shot lead after the 1st hole and only won by 1 when really only 2 players had a chance to beat him and they posted rounds of 74 & 75. I do not think he had much pressure put on him Sunday or the result may have been different.

  4. dat

    Oct 8, 2018 at 11:06 am

    Pathetic piece.

  5. William Davis

    Oct 8, 2018 at 9:38 am

    Could we not have a rest from Woods for, say, two months. He can then make yet another comeback.

  6. Hawkeye77

    Oct 8, 2018 at 7:45 am

    Seems like the only folks suggesting Tiger needs to “admit” he had the yips are those folks who wrongly claimed that he did in the first place, lol. Now he’s won and all the naysayers have to cling to something. Well written but the premise simply wrong.

  7. JP

    Oct 7, 2018 at 9:07 pm

    Author of this story should be fired.

  8. Kool Aid

    Oct 7, 2018 at 8:52 pm

    I said that when Tiger fell from grace, he should have donated 100 million dollars to 3rd world countries

  9. Duggie Howser

    Oct 7, 2018 at 6:58 pm

    Sounds like an Elizabeth Warren piece.

  10. Johnny Penso

    Oct 7, 2018 at 6:48 pm

    “I would hate to see golf get lost again in that Tiger talk” – Greg Norman

    Quite prophetic.

  11. bj

    Oct 7, 2018 at 6:25 pm

    Worst Ive read on this forum…..Way off base with this. wrong…wrong….wrong

  12. Paul Booij

    Oct 7, 2018 at 12:39 pm

    Tiger owes us nothing. However, it would be nice if he wrote a book about what he went through. I would probably buy it. Just to know about how he changed his swing from where he was a few years ago.

  13. Really?

    Oct 7, 2018 at 11:16 am

    Tiger owes us nothing.

  14. Beau B. Jamin

    Oct 7, 2018 at 10:56 am

    Mike – There is far more factual basis in Big Foot and UFO’s that there ever will be in the so called dreaded golf “yips”. It makes me laugh every time I hear anyone bring this topic up as it is some sort of incurable disease. Where did this goofy old school mythological golf disease actually come from? A scene from Caddyshack perhaps? I honestly don’t know. . . Now if you want to discuss poor performance brought on by a wide variety of things such as : A lack of confidence due to a lack of practice and experience with a given lie, distance, and/or ground conditions; or a lack of confidence due to mental distraction often brought on by paralyzing self consciousness and fear of failure which is more often than not brought on by lack of practice and experience with a given lie or situation, then we might have something to talk about, but “the yips”. . . I don’t know. . .

    • The dude

      Oct 7, 2018 at 9:08 pm

      Here’s what I learned from your post……you don’t know…(really bad post)

      • Bob

        Oct 8, 2018 at 9:23 am

        Here’s what I learned from your post. You’re a troll. . .

  15. Francis Speight

    Oct 7, 2018 at 10:47 am

    He never had the yips he had a bad back, it effects every part of your game.

    • dixiedoc

      Oct 8, 2018 at 10:26 pm

      He still has a bad back and he still has the yips. They’ll come back, you’ll see

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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