Opinion & Analysis
Hear It, Feel It, Believe It: A Better Bunker Method
The following is an excerpt from Mike Dowd‘s upcoming novel, “Coming Home.”
After picking the last of the balls on the driving range, Tyler cornered Mack as he hit a few shots from the old practice bunker to wind down at the end of the day. Mack was hitting one after another, alternating between the three flags on the practice green and tossing them up about as softly as if he was actually lobbing them each up there underhanded.
Tyler just stood there, mesmerized at first by the mindless ease with which Mack executed the shot. Bunker shots, Tyler silently lamented, were likely the biggest hole in his game, and so after Mack had holed his third ball in a couple of dozen, Tyler finally decided he had to ask him a question.
“What are you thinking about on that shot, Mack?” Tyler interrupted him suddenly.
Mack hit one more that just lipped out of the closest hole, paused a few seconds, and then looked up at his protégé in what Tyler could only interpret as a look of confusion.
“What am I thinking about?” he finally replied. “I don’t know, Tyler… I’d hate to think how I’d be hittin’ ‘em if I actually started thinking.”
Tyler gave Mack a slightly exasperated look and put his hands on his hips as he shook his head. “You know what I mean. Your technique. I guess I should have said what exactly are you doing there from a mechanics standpoint? How do you get it to just land so softly and roll out without checking?”
Mack seemed to be genuinely considering Tyler’s more elaborately articulated question, and after a moment began, more slowly this time, as if he was simplifying his response for the benefit of a slightly thick-headed young student who wasn’t getting his point.
“You can’t think about technique, Tyler… at least not while you’re playing,” Mack replied. “There’s no quicker path back to your father’s garage than to start thinking while you’re swinging, especially thinking about technique. That’s my job.”
“Mack,” Tyler insisted, “How am I supposed to learn to hit that shot without understanding the technique? I’ve got to do something different than what I’m doing now. I’m putting too much spin on my shots, and I can’t always tell when it’s going to check and when it’s going to release a little. How do I fix that?”
“Well, not by thinking, certainly,” Mack fired right back as if it was the most ridiculous line of inquiry he’d ever heard. “A good bunker shot can be heard, Tyler, and felt, but you can’t do either of those if you’re focused on your technique. You feel it inside of you before you even think about actually hitting it. Watch, and listen.”
With that Mack swung down at the sand and made a thump sound as his club went through the soft upper layer of sand and bounced on the firmer sand below.
“You hear that?” Mack asked. “That’s what a good bunker shot sounds like. If you can hear it, then you can feel it. If you can feel it, then you can make it, but you can’t make that sound until you hear it first. Your body takes care o’ the rest. You don’t have to actually tell it what to do.”
Tyler still looked puzzled, but, knowing Mack as he did, this was the kind of explanation he knew he should have expected. Coach Pohl would have gone into an eight-part dissertation on grip, stance, club path, release points, weight transfer, and so forth, and Tyler suddenly realized how much he’d come to adopt his college coach’s way of thinking in the past four years. Mack though? He just said you’ve got to hear it.
“Get in here,” Mack said suddenly, gesturing to the bunker and offering the wedge to Tyler. “Now close your eyes.”
“What?!” Tyler almost protested.
“Just do it, will ya’?” Mack insisted.
“Okay, okay,” Tyler replied, humoring his coach.
“Can you hear it?” Mack asked.
“Hear what?” Tyler answered. “All I hear is you.”
“Hear that sound, that thump.” It was Mack’s turn to be exasperated now. “It was only moments ago when I made it for you. Can’t you still hear it?”
“Oh, remember it you mean,” Tyler said. “Okay, I know what you mean now. I remember it.”
“No, you obviously don’t know what I mean,” Mack replied. “I wanted to know if you can hear it, in your mind, hear the actual sound. Not remember that I’d made it. There’s a big difference.”
Tyler suddenly did feel kind of dumb. He wasn’t picking up what Mack was getting at, at least not exactly how he wanted him to get it, and so he sat there with his eyes closed and gripped the club like he was going to hit a shot, waggled it a bit as if he was getting ready, and then opened his eyes again.
“Okay,” he said suddenly. “I think I can hear it now.”
“Don’t open your eyes,” Mack almost hissed. “Now make it, make that sound. Make that thump.”
Tyler swung down sharply and buried the head of the wedge into the sand where it almost stopped before exiting.
“That’s not a thump,” Mack said shaking his head. “That’s a thud. You can’t even get the ball out with that pitiful effort. Give me that!”
He took the wedge back from Tyler and said, “Now watch and listen.”
Mack made a handful of swings at the sand, each one resulting in a soft thump as the club bottomed out and then deposited a handful of sand out of the bunker. Tyler watched each time as the head of the club came up sharply, went down again, hit the sand, and came back up abruptly in a slightly abbreviated elliptical arc. Each time Tyler listened to the sound, embedding it as he studied how the club entered and exited the sand. Mack stopped suddenly and handed the club back to Tyler.
“Now you make that sound,” he said, “and as you do remember how it feels in your hands, your forearms, your chest, and most importantly in your head.”
“What?” Tyler asked, looking back up at Mack, confused at his last comment.
“Just do it,” Mack said. “Hear it, feel it, then do it, but don’t do it before you can hear it and feel it. Now close your eyes.”
Tyler did as he was told, closing his eyes and then settling his feet in as he tried to picture in his mind what Mack had been doing. At first, he just stood there waggling the club until he could see the image in his mind of Mack hitting the sand repeatedly, and then he could hear the soft thump as the club hit the sand. He started to swing but was interrupted by Mack’s voice.
“Can you feel it?” Mack said. “Don’t go until you can feel it.”
“Well, at first I could see the image in my mind of you hitting that shot over and over again,” Tyler said, opening his eyes and looking at Mack, “and then I could hear it. It sort of followed right in behind it.”
“Ah, the image is a good starting point, but you can’t just see it and hear it, you need to feel it,” Mack replied, pointing to his head. “Feel it in here, and then you can feel it here,” he continued, putting his hands together like he was gripping a club. “Now close your eyes again.”
“Okay,” Tyler said, not sure he was getting it, but finally bought in. He settled in again and began waggling the club until he could see Mack swinging and hear the subtle thump of the sand. He let it just loop in his mind, over and over again, until suddenly he could feel it like he was the one doing it, and then he swung.
Thump came the sound as the flange of his wedge hit the sand. It was his swing, but it was different, maybe not to the naked eye, but in the speed, the level of tension, and the release. He opened his eyes again, almost tentatively, and looked at Mack with a combination of curiosity and amazement.
“I felt it that time,” Tyler said in a voice that seemed to resonate within from somewhere in the past. It almost sounded like Jackie’s in its exuberance.
“Yes… good,” Mack replied patiently. “Now close your eyes and do it again, but make sure you can feel it before you pull the trigger.”
Tyler settled in again, waited until, like the last time, he could see it, hear it, and then finally feel it… Thump… Something was slightly different this time, though, and Tyler opened his eyes to notice Mack kneeling down next to him. He had quietly deposited a ball into the place where Tyler had swung. Tyler looked up in the direction of the green and the target flag he had been aiming toward just in time to see a ball slow to a gentle stop about four inches from the flag.
“How’d you do that?” Tyler said, almost in wonder now.
“I didn’t,” Mack replied. “You did. You just had to stop thinking. See it, hear it, and feel it. Once you feel it, you can believe it. Anything more is more than we need. Any questions?”
As Mack turned to walk up out of the bunker, Tyler just stood there shaking his head a moment, looking at the spot in the sand, and then back up at the green as if to confirm the ball he’d seen roll to stop was still there. “I guess I’ve still got a lot to learn.”
“Well… yes and no,” Mack said cryptically as he turned back to look at him. “You pretty much know how to hit all the shots, Tyler. You’ve hit every one of them at one time or another. You’ve just got to learn how to empty your head of all those instructions so you can focus on finding the shot you need when you need it. It’s in there somewhere.”
“It’s hard to explain,” Tyler said, “but a lot of times I walk up and think I somehow just instinctively know what shot to hit without even thinking about it. I just kind of see it and feel it. It’s when I start to analyze things a bit more closely, factoring in all the things I know are important to consider like the wind, keeping away from the short side, where I want to putt from, and the best trajectory or shot shape for the situation, that I often start to second guess that feeling.”
“Ever heard the saying paralysis from analysis?” Mack asked. “It pretty much describes those moments.”
“Yeah, I get it,” Tyler replied, “but all that information is important. You have to consider everything and not just make a rash decision.”
“Sure, information is important, but you can’t get lost in it,” Mack countered. “Whether it’s golf, or just about anything else in life, Tyler, you need to learn to trust your gut. You’ve hit hundreds of thousands of shots in your life, Tyler. All those shots leave a mark. They leave an indelible little mark that gets filed away in your brain subconsciously, getting stacked one on top of the other. And after years of playing the game, those stacks and stacks of shots create an instinctive reaction to each situation. It’s like gravity. It pulls you in a certain direction so much that most of the time you almost know what club you should hit before you even know the yardage. Trust that, Tyler. Go with it, and know that first instinct comes from experience. There’s more wisdom in those gut reactions than just about anything else.”
“Thank you,” Tyler said after considering it a moment. “I think that’ll really help.”
“You’re welcome,” Mack replied. “Now rake that bunker for me and clean the balls off the green. I want to get things closed up before dark.”
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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