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Opinion & Analysis

The Lost Art of Chipping

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From a teacher’s perspective, golf on TV is a double-edged sword. It seems to have both positive and negative influences on the people I teach.

One of the most destructive influences for the average golfer is watching the touring professionals around the greens. This is the part of the game that really separates good players from great players. The athletes we are watching are in the upper 0.01 percent of golfers worldwide. Their touch, feel and imagination around the greens is really quite extraordinary. A prime example of this might be their scoring statistics; the best golfers in the world miss an average of  5-6 greens a round, yet they consistently shoot under par. How do they shoot 68 or 69 while missing 5 or 6 greens every round? Well, for one thing, they’re getting up and down. It also doesn’t hurt your score when you’re hitting it to kick-in distance 3-4 times a round. But I teach golfers who are not the best in the world, so my whole day is spent trying to teach logic and percentages.

The modern game has changed so much in so many ways. With the onset of the 60-degree wedge and the modern golf ball, the tools of today are superior. Regardless of how adept a player is with the modern equipment, however, I suggest that the average golfer will still make a lower score a higher percentage of the time if they opt for more straight-faced, bump-and-run style shots. Maybe the best players in the world can pull off high-spinning, low-flighted, check-on-the-second-bounce kind of deals, but for the average golfer this is still a recipe for disaster. And don’t forget that the pros are hitting band new golf balls… from perfectly manicured fairways… with a spotless wedge… while employing nearly flawless technique.

I might suggest this rule of thumb for most who are reading this — get the golf ball on the ground as quickly as possible around the greens. When you have ample green to work with and there is no obstacle between your golf ball and the hole, a chip shot will be safer than a lofted one. I cannot tell you how many students I bring to the green and when I ask what club they would use for a 30-yard shot across an open green, they say, “Well, lob or sand.” From there, we get into a discussion on the law of averages. Just last week I told one very well-heeled student (and friend) of mine, “I’m glad you don’t invest the way you chip.”

Try this simple practice routine and see if your chipping game improves. When you look at a long, flat shot to a big green, instead of looking at the hole, pick a spot 3-4 paces on the green and try a 7, 8 or 9-iron to chip the ball no further than the spot you’ve selected. In practice, put a ball or a head cover at the 3-4 pace spot and chip to IT, not the hole.

Personal Beef: Another reason many golfers struggle with long chips is they don’t get to practice them enough. Most golf courses have a large putting green and a much smaller chipping green or “short-game area.” In fact, the large green often has a “no-chipping” sign on it. So you get to practice only short chips with rarely a chance to run out long ones.

Now let’s say you’re chipping stroke comes up short with a 9-iron. Instead of hitting the ball harder or with a bigger stoke, grab an 8 iron. The 8-iron comes up short? Grab a 7-iron, and so on. Make the smallest, easiest stroke you can to get the golf ball on the green and running EARLY. When many of you try this, you’ll hit your shots too far. The reason is you’re accustomed to taking big swings with lofted clubs.

In addition to the simplicity of the stroke, the other reason I prefer this method is the visual perspective one gets when looking down the line. It’s not unlike bowling over the arrows. The flagstick bowling pins are 60 feet away, but the arrows are much closer. Looking at and getting a feel for a hole some 60 feet away is difficult compared to looking at a spot few feet in front of you and only a few paces on the green.

Personal Story: My eyes just ain’t what they were, and this visual trick has helped my chipping tremendously. Once I was quite adept around the greens; it was the best part of my game, but in my later years it left me. I first blamed it on not playing as often and my failing eyesight. Then it hit me; I used to play a lot of bump-and-run chips. And without even realizing it, I fell victim to TV golf and the 60-degree wedge era. I was playing many more shots in the air, trying to hit, check and trickle them instead of playing the higher-percentage shot. I’m back to my old method now and the odds are more often in my favor.

I can’t be more emphatic about the benefits of chipping with my students. It WORKS. To boot, at 60 feet away, if I drop kick a 60-degree wedge or lay sod over it I still have 50 feet to the hole. I can skinny an 8-iron up much closer, even on a miss. Needless to say, this is a straight-forward chipping situation. Playing over hills or hazards is a whole different ball game. But we have the trusty lob wedge handy for those times, don’t we? We just don’t need it all the time. Play the odds for a change; your score will reflect your more conservative approach.

As the country song says: “Never hit 17 when you play against the dealer; the odds don’t ride with you.”

Dennis Clark is a PGA Master Professional. Clark has taught the game of golf for more than 30 years to golfers all across the country, and is recognized as one of the leading teachers in the country by all the major golf publications. He is also is a seven-time PGA award winner who has earned the following distinctions: -- Teacher of the Year, Philadelphia Section PGA -- Teacher of the Year, Golfers Journal -- Top Teacher in Pennsylvania, Golf Magazine -- Top Teacher in Mid Atlantic Region, Golf Digest -- Earned PGA Advanced Specialty certification in Teaching/Coaching Golf -- Achieved Master Professional Status (held by less than 2 percent of PGA members) -- PGA Merchandiser of the Year, Tri State Section PGA -- Golf Professional of the Year, Tri State Section PGA -- Presidents Plaque Award for Promotion and Growth of the Game of Golf -- Junior Golf Leader, Tri State section PGA -- Served on Tri State PGA Board of Directors. Clark is also former Director of Golf and Instruction at Nemacolin Woodlands Resort. Dennis now teaches at Bobby Clampett's Impact Zone Golf Indoor Performance Center in Naples, FL. .

29 Comments

29 Comments

  1. Bradley R Brown

    Jul 16, 2020 at 11:44 am

    Great info, thank you!! When you open the face, do you adjust your aim, or will you hit to the left? I’m just asking for clarification as this would be a new technique for me. Thank you

  2. ~j~

    Feb 5, 2018 at 11:41 am

    Would argue against. I solely use a 60* from 100 yds and in. I know the feel of it from a slight bump and run to a 72-yd short-side shot. While having plenty of green to work with is great, it shouldnt be often one misses the green on the complete opposite side of the flag (with exception of missing the green short or long). Most of my buddies can only do the bump ‘n run 7i’s and such, couldn’t hit a 56-60* to save their asses, or pars, literally. Without a rounded shortgame, pats are going to be hard to save.

  3. Bob Jones

    Feb 5, 2018 at 11:40 am

    What I learned one time from watching a tournament on TV is that the pros are not trying to get the ball close. They’re trying to sink it. And they do that by rolling the ball to the hole. I built my chipping game around that idea and I have a very good chipping game.

  4. Dennis Clark

    Feb 5, 2018 at 7:56 am

    Three rules around the green:
    Putt whenever you can
    Chip when you cant putt
    Pitch it only when you must

    • Raymond CHASTEL

      Feb 6, 2018 at 3:47 am

      You should learn the “RULE OF 12 ” to select the proper club to chip with around the greens .Ancien “greats ” such as JOHNNY REVOLTA and PAUL RUNYAN taught you to keep the ball as low as possible when going for the green .More recently SEVERIANO BALLESTEROS ridiculized all his opponents whan chipping around the greens ,especially at one memorable BRITISH MASTERS.The “BUMP AND RUN shot “is also quite useful.

  5. Acemandrake

    Feb 4, 2018 at 10:47 am

    RE: Bump-and-Run Shot

    Is the bump-and-run more like a putting stroke or more of a strike down on it type of shot?

    • Dennis Clark

      Feb 5, 2018 at 7:53 am

      I thik there is a little more wrist hinge in chipping, we set the wrists going back and hold the angle a bit coming through providing some down attack angle. Thx

  6. orv

    Feb 3, 2018 at 1:56 pm

    NO NO NO ….!!!!
    All you gotta do is buy the Square Strike Wedge being advertised on WRX.
    https://www.squarestrikewedge.com

  7. acew/7iron

    Feb 3, 2018 at 8:51 am

    There is never enough written about face angle when chipping and its importance in pulling off a successful shot. If you take a 8 iron but have too much shaft lean front or back …Fail

    If you have the toe too far up or down…Fail

    If you have face too open or too closed…Fail

    There is a Art to chipping and its a very difficult one to master…matter of fact…Its very difficult to just be avg around the greens.

  8. freowho

    Feb 3, 2018 at 1:49 am

    Good article. How bad was Patrick Reeds club choice on the last hole of the PGA. $50 lesson off Dennis might have earnt him another half a mill!

  9. Nick Nack

    Feb 2, 2018 at 9:30 pm

    When you get closer to the green there are so many possibilities. Most people confuse a short pitch (fly more than roll) with a chip (roll more than fly) and call them both chips shots. I let the lie and any obstacle between help determine my choice and then I visualize how the shot should look. I usually use an 8 iron for chipping and a wedge for short pitches. Oh yeah, I practice a lot!

  10. bcsquare

    Feb 2, 2018 at 3:56 pm

    Great article. This is the same conversation I had my local pro during a lesson. We went through the same exercise on a 19th hole and after looking at my bag, said dump the lob wedge and fill it with a utility.

    • Joe

      Feb 2, 2018 at 8:57 pm

      Best advice I’ve gotten all year…..thank you!!

  11. ChipN'Run

    Feb 2, 2018 at 3:33 pm

    Dennis,

    Someone needs to tell younger competition golfers about this. I volunteered as a marshal for the 2014 Curtis Cup (USA vs. British-Irish women amateurs), and it seemed the American women were addicted to the lob wedge.

    In the rounds I observed, the Americans several times hit a lob shot into an uphill slant of the green, only to have the ball spin 30 feet back. The B-I visitors did a much better job on selecting chip-and-run, using everything from a PW to 5i. And they used putters well from just off the green.
    ——————————
    As for me, I use an even mix of wedge pitches and 8i chip-and-run. If I have a 60 yd. shot into a cross wind, I often will use a 7i punch and run for control. And, the bounce-ons are a good way to defeat false fronts on greens.

  12. Greg V

    Feb 2, 2018 at 3:08 pm

    About 6 years ago I learned to chip with a putting stroke, putting grip, and toe of the club down. I now save strokes from off the green. I wish that I had learned the technique 50 years ago – yes, I am showing my age.

    • Dennis Clark

      Feb 7, 2018 at 6:21 pm

      Agree greg, if you’ll recall it’s the technique Phil Rogers taught jack Nicklaus in 1980 when he decided to remake his short game. The only limitation of it is long chips, the toe killls it. But it’s the most ANTI-SHANK chip in the game.

  13. North Butte

    Feb 2, 2018 at 1:47 pm

    Five little words…

    Putter
    From
    Off
    The
    Green

  14. Jim

    Feb 2, 2018 at 12:17 pm

    Completely agree. Chipping saves you so many more shots around the green versus trying to hit the perfect flop shot. And having the creativity to use anything from a wedge to a 5 iron is great fun as well. It’s amazing how many people grab their sand or lob wedge when around the green and then chunk it. Grab the 8 iron more often and learn to chip, you’ll save a bunch of shots during the round.

  15. James T

    Feb 2, 2018 at 11:42 am

    As a kid I would even chip with a 5 or 6 iron at times. It was a shot I practiced a lot. Like Dennis I was known for my up and down dead-eye chipping back then. Now I have a wedge in my hands too often.

    Thank you Dennis for reminding me about the odds. Time for me to be a kid again.

  16. juststeve

    Feb 2, 2018 at 11:28 am

    Now a question for Dennis. What do you think happened. In the past I played a lot of recreational golf with Ray Floyd in particular and he played short shots as you suggest. He ended us closer to the hole more often than the guys I see on TV yet his style, and Paul Runyan’s style are now out of fashion. My question is why?

    • Ryan

      Feb 2, 2018 at 1:14 pm

      The greens on the Tour appear to be much faster. Add the fact that guys on TV have fresh wedges and unlimited supply of ProV1’s, the pro’s can stop it on a dime.

    • Dennis

      Feb 7, 2018 at 7:10 am

      Steve, I’m sorry for the delay here…the biggest reason is golf courses have changed. I think newer courses have much more protected hole locations with flags placed precariously close to the edges of greens. That may be one of the reasons.

  17. juststeve

    Feb 2, 2018 at 11:13 am

    Another sound article from Dennis

  18. C

    Feb 2, 2018 at 10:55 am

    Raymond Floyd would approve of this method.

  19. alexdub

    Feb 2, 2018 at 10:46 am

    Great article Dennis. The 8 iron runner from 20 or 30 yards is one of my favorite shots.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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