Connect with us

Opinion & Analysis

The Encouraging Statistics from Jamie Sadlowski’s PGA Tour Debut

Published

on

This past week former long-drive champion, Jamie Sadlowski, took to the PGA Tour by playing the Dean & Deluca Invitational at Colonial Country Club. I was very interested in how he would perform, as we have not seen many long-drive champions actually compete on the PGA Tour level. Sadlowski is not only extremely long (his club speeds in long-drive competitions are upward of 148 mph), but he’s remarkably accurate for a long driver. As a witness to his performance in clinics, he usually hits a tiny draw with a miss that’s a small flare to the right.

Previous long drive champions that have tried to compete in “normal” events generally tend to not only lack the complete game to make the cut, but are too wild off the tee to be taken seriously. But by the same token, we are seeing more top-tier PGA Tour players swinging at higher speeds. The very top of the PGA Tour in club speed also tends to be rising each year. For example, PGA Tour rookie Ryan Brehm has reached speeds of 131 mph in competition this season and routinely gets out-driven by fellow PGA Tour player, Brandon Hagy. It’s clear that there is a trend toward more club speed on the PGA Tour, and I believe that sometime in the future we will see a legitimately competitive Tour player that averages 135+ mph club speed.

Why Speed Matters

This has been often debated, but my statistical research on the subject shows that distance is the great equalizer. A few years ago, AimPoint Founder Mark Sweeney did a study showing the average length of a player’s birdie putt on Tour and found a strong, indirect mathematical correlation between driving distance and the length of the average birdie putt. Simply put, golfers who hit the ball farther are more likely to have a shorter birdie putt on average when they hit the green in regulation. This allows less skilled putters that hit it long to compete on the PGA Tour.

While golfers who hit it farther may have lesser skill with the flatstick, they are more likely to leave themselves birdie putts that have better make percentages. That is, in part, how bombers that have struggled with their putting over the years like Bubba Watson, Robert Garrigus and Rory McIlroy have been able to compete and win on Tour. They are simply giving themselves more makable birdie putts when they hit the green in regulation.

The rub is that while longer hitters are more likely to have shorter birdie putts when they hit the green in regulation, there is also a direct correlation between driving distance and the length of the average shot when they miss the green in regulation. Longer hitters are more likely to wind up in danger off the tee, and that may result in less than ideal approach shots that miss the green by a larger margin.

Here’s one of the questions I frequently get asked as a PGA Tour Statistician. Would you rather be:

  1. Super-long, inaccurate and a weak putter?
  2. Short, very accurate and a pretty good putter?

If I were a Tour player, I would take the former. If a super-long hitter can happen to get four days of accuracy off the tee and four days of good putting (+0.5 strokes gained per round or better), he has a good chance of winning. A classic example of that is John Daly in 1991, where the soft conditions at Crooked Stick helped him find fairways. He also putted insanely well. It became arguably the most unexpected victory in the history of golf.

Driving

I used Driving Effectiveness in order to determine a player’s skill off the tee. Driving Effectiveness is an algorithm that utilizes: distance, hit fairways, average distance from the edge of the fairway, hit fairway bunkers and missed fairway – other percentages and then simulates the data, and not just on the course that was played. I had Sadlowski second in the field in Driving Effectiveness. Granted, he only played two rounds, but the data greatly respected his performance off the tee.

Sadlowski averaged 299.9 yards off the tee on every drive he hit. Jon Rahm was first in driving distance on all drives at 308.1 yards. Sadlowski also hit 50 percent of his fairways compared to the field average of 54 percent. The reason for Sadlowski’s shorter-than-expected distance off the tee is that Colonial is a very tight, dog-leggy type of course that requires a frequent amount of lay-up shots off the tee. In fact, I think this was the biggest factor working against Sadlowski; Colonial is one of the worst golf courses on Tour for his game. It places more of a premium on accuracy off the tee and difficult approach shots to smaller greens.

A bomber like Sadlowski needs a course that will allow him to hit a lot of drivers. From my experience working with numerous Tour players and players that get that special invite, a course with bigger and flatter greens helps as well. Courses like Bay Hill (Arnold Palmer Invitational), The Golf Club of Houston (Shell Houston Open) and Las Colinas (Byron Nelson) would be better suited for Sadlowski.

Iron Play

Hunt_Sadlowski_1

Rankings based on 118 players.

Sadlowski performed poorly with his irons at Colonial. The typical skepticism with somebody that hits it as long as Sadlowski does is that he would have trouble with his wedges (since he hits them so far), but Green Zone shots (75-125 yards) was where he actually performed best. His Yellow Zone shots (125-175 yards) really hamstrung him, and because of his length off the tee he was getting more Yellow Zone shots instead of shots from the Red Zone like the rest of the field. The problem was that he could not take advantage of them, which is one of the reasons he finished 10-over par and missed the cut.

Short Game

Sadlowski also finished second-to-last in shots from less than 30 yards. For long hitters (who tend to hit some shots offline and miss some greens by a larger margin), his inability to perform well from around the green presents problems for him in the future. Sadlowski was only able to hit 18 out of 36 greens in regulation, and he needed his short game to make up for his mistakes.

Putting

Sadlowski finished gaining +0.817 strokes per round with his putter. Here is a breakdown of his make percentages by putt distance.

Hunt_Sadlowski_2

Most of Sadlowski’s strokes gained on the greens came from his putting from 3-10 feet. He had 14 opportunities from 5-10 feet and only four chances from 10-15 feet. This discrepancy is indicative of a player who missed a lot of greens and had to make a lot of par saves from 5-10 feet.

Overview and Outlook

The great news is that Sadlowski was fantastic off the tee and very good with the putter. This was particularly impressive since Colonial does not fit Sadlowski very well off the tee, and he still had a great performance driving the ball.

He struggled to play what I call “complementary golf.” He couldn’t take advantage of his long driving and putting because his iron play was abysmal and his short game around the green was even worse. He was gaining on the field from his tee shots, but after he hit his approach shot he was behind the field. Then he fell further behind the field with his short-game shots, and he needed to putt out of his mind just to score close to the field average and make the cut — which of course he didn’t.

Going forward, I would not be surprised if Sadlowski could sustain this type of effectiveness off the tee, as he showed that hitting layups off the tee are fairly easy for him (as I mentioned earlier, bombers on Tour can put together four days of decent accuracy off the tee with good putting and can instantly contend in an event). Sadlowski showed some potential of being able to drive the ball very long and well and combine that with quality putting, but until he improves his iron play and short game, he will be hamstrung by those glaring inefficiencies.

To succeed on the PGA Tour, Sadlowski would need to get on a course that allows him to hit driver more often so he can gain an even greater advantage off the tee in order to counter his weaknesses with the irons and short game.

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at [email protected] or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

17 Comments

17 Comments

  1. Mordaunt

    Jun 2, 2017 at 3:57 pm

    We must remember Jamie is a very “new” pro. He already excels at the most demanding parts of the game, and the short game is an area where huge improvements can be made with sheer repetition to groove feel, reading conditions, effects of spin, contours, green type, etc.

    If Jamie were an established pro, or coming off a long competitive amateur career, then he’d have to play around a weak short game, since he probably would already have maximized his abilities in that area. As it is, I’m much more hopeful of him making large strides in the short game and reaching a level where he can make it on tour.

  2. Jasian Day

    Jun 2, 2017 at 3:30 pm

    Have should go to the European Tour….
    We all know why

  3. Wha

    Jun 2, 2017 at 12:13 pm

    Are those Iron Play stats from the fairway only?

  4. Jack Nash

    Jun 2, 2017 at 8:20 am

    Costas is working with Jamie so that’s a good start. Talking about his iron play Costas stated his arms and body need to sync better because he’s so fast. Once he dials that in the rest will come quickly, because unlike most long drivers, Jamie’s swing looks like a natural golf swing, not over exerted.

    • Wha

      Jun 2, 2017 at 12:14 pm

      It’s because Jamie is only 5’11” and 165 pounds

      • cgasucks

        Jun 2, 2017 at 1:05 pm

        Yep. Jamie is tall, but lanky. Just like Tiger in his first few years on tour and he was frickin’ long. I hope he doesn’t bulk up like him.

        • CrashTestDummy

          Jun 2, 2017 at 1:31 pm

          Agreed. Bulking up causes a lot of problems in the golf swing. Limits range of motion, makes the swing less fluid and more twitchy. Strength is important, but only to a point where you still can remain very loose and flexible.

        • Chris

          Jun 2, 2017 at 2:44 pm

          I wouldn’t call 5’11 tall. That’s about average height for men

          • cgasucks

            Jun 3, 2017 at 9:47 am

            I guess you don’t live in Asia…

          • Jack

            Jun 5, 2017 at 11:47 am

            It’s 5’9 in the US. He’s not super tall but a little taller than average.

    • Nigel

      Jun 2, 2017 at 1:22 pm

      Bob Costas teaches golf? Peter Kostis might be a better choice.

      • CrashTestDummy

        Jun 2, 2017 at 1:33 pm

        Haha. I know who wants a news commentator teaching you golf. Peter Kostis is a pro.

  5. Tiemco

    Jun 2, 2017 at 7:55 am

    He should play the Travelers in Hartford. It’s a wide open course with a traditionally weak field.

    • Dr Troy

      Jun 2, 2017 at 10:00 pm

      Im sure he would/will if he’s lucky enough to get a sponsor’s invite. He can only accept so many of those also, because he has no status on Tour.

      I thought he did well in his debut. Hell, look at the small group of guys he beat and these are PGA Tour vets:
      Jason Bohn
      Davis Love
      Boo
      Johnny Vegas
      James Hahn
      Mac Hughes
      Jason Kokrak

      Not bad Sads, not bad!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending