Equipment
Nike Golfs New Patent – Data Collecting clubs
Just saw this come across my news real on Bloomberg. Nike Patent to Give Golfers Edge With Data Collecting Clubs…
2012-09-11
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By Matt Townsend
Sept. 11 (Bloomberg) — Nike Inc. wants to make improving your golf game easier.
The world’s largest maker of sporting goods obtained a patent Sept. 4 to put data-collecting sensors in golf club heads to improve personalization. In one scenario, the analysis of a swing is shown on a display screen embedded on the back of the club’s head. That would make getting fit for golf clubs faster and more precise, the company said.
“Custom fitting is outdated, and can be inaccurate,” Nike said in documents posted on the U.S. Trademark and Patent Office’s website.
While most fitting is done indoors on a hard surface, the new club would allow golfers to measure a swing out on a course, which would garner more accurate data, Nike said.
Nike has been integrating digital technology into sports equipment as a way for users to measure and improve results. It also increases the time consumers spend with the brand, which can increase loyalty and sales. The company this year introduced a wristband that tracks daily activity and shoes equipped with sensors that can record such metrics as how high a basketball player jumps during a dunk.
Mary Remuzzi, a spokeswoman for Nike, declined to comment on the patent and when such products might come to market.
The Beaverton, Oregon-based company also received a patent last week for a data collection system that places sensors and transmitters in shoes that automatically track the distance and time of a run or walk. The data would then be shared with the user by sending it to a mobile device or computer.
Marketing Potential
Beyond measuring performance, there is also marketing potential. In one example, a person walks into a store and the shoe sensor tells the salesman the kind of sneaker, the shopper’s identity and how long he or she has worn the shoe.
Advertising based on that data is then shown to the person wearing the shoes through an in-store terminal or is sent to a mobile device.
The system may also allow Nike to offer promotions based on how much the shoes are used. In one scenario from the patent document, a person buys shoes and registers for a contest that offers a prize if they run 100 miles in a month.
Revenue from Nike’s running category surged 32 percent to $3.7 billion in its fiscal year ended May 31st, while golf rose 10 percent to $726 million. The company’s total revenue was $24.1 billion.
While golf equipment has become more sophisticated, including balls designed to cater to a player’s strengths, fitting is largely a trial-and-error process, Nike said.
Radar System
This patent would remove that uncertainty by using accelerometers and gyroscopes to measure as many as 100 data points to record such measurements as the angle of the club face, Nike said.
Nike obtained a patent last month for a computerized radar system that places sensors on soccer balls and other equipment as a way to offer data analysis for team sports. It may be able to track two soccer players at the same time with sensors on their shoes as well as the ball to measure how well they pass to each other.
Other products in Nike’s digital sport unit include a watch that can track location, distance and heartbeat and a video game workout for Microsoft Corp.’s Kinect for Xbox 360.
Nike fell 0.3 percent to $99.78 at 11:36 a.m. in New York. The shares had gained 3.8 percent this year through yesterday.
via Nike Golfs New Patent – Data Collecting clubs – Tour and Pre-Release Equipment – GolfWRX.
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Whats in the Bag
Austin Cook WITB 2024 (April)
- Austin Cook what’s in the bag accurate as of the Zurich Classic. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Graphite Design Tour AD DI 6 X
3-wood: Ping G430 Max (15 degrees)
7-wood: Ping G430 Max (21 degrees)
Shaft: Fujikura Ventus TR Black 8 X
Hybrid: Ping G410 (22 degrees)
Shaft: Graphite Design Tour AD DI 85 X
Irons: Ping i210 (5, 6), Ping S55 (7-PW)
Shafts: KBS Tour 120 S
Wedges: Ping S159 (50-12S, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Ping Cadence TR Ketsch
Grip: SuperStroke Split
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1
Check out more in-hand photos of Austin Cook’s clubs here.
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Whats in the Bag
Adrien Dumont de Chassart WITB 2024 (April)
- Adrian Dumont de Chassart what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Max (9 degrees @10)
Shaft: Fujikura Ventus TR Blue 7 X
3-wood: Callaway Paradym Ai Smoke Max (16.5 degrees)
Shaft: Fujikura Ventus TR Red 8 X
5-wood: Callaway Paradym Ai Smoke Max (18 degrees)
Shaft: Fujikura Ventus TR Red 8 X
Irons: Callaway Apex UT (18 degrees), Callaway Apex CB (3-10)
Shafts: Oban CT 115 (18), True Temper Dynamic Gold AMT Tour White X100
Wedges: Callaway Jaws Raw (50-10S, 54-10S, 58-06C, 58-08Z)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Ai-One #7 DB
Grips: Golf Pride Tour Velvet
See more in-hand photos of Adrian Dumont de Chassart’s WITB here.
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (4/30/24): Custom-built Titleist T150s
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Custom-Built Titleist T150s.
From the seller: (@boff2guy): “Custom T150s 4-PW built by People’s golf, w/Dynamic Golf Tour Issue X100 Black Onyx shafts. MCC Plus 4 Midsize. Only a few irons have been hit off the mat. Specs and Pics below. $1,150 shipped
- 4) 39.25 21 61
- 5) 38.75 24 61.5
- 6) 38.25 28 62
- 7) 37.75 32 62.5
- 8. 37.25 36 63
- 9) 36.75 40 63.5
- PW) 36.25 45 64″
To check out the full listing in our BST forum, head through the link: Custom-Built Titleist T150s
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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