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Bridgestone introduces JGR driver, Snedeker immediately puts it in play

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Today’s sign the golfing apocalypse is upon us: Brandt Snedeker is switching drivers.

Sneds, who plays Bridgestone irons, has used a TaylorMade Burner SuperFast driver since 2010. Unheard of! That’s five years with the same driver (which currently has an estimated resale value of $39.60).

So, what is Snedeker — who has passed on multiple generations of driver innovation — switching to? The new Bridgestone JGR driver.

Snedeker put the club in play at last week’s Hyundai Tournament of Champions where the Vanderbilt alum finished third and was 12th in the field in driving distance for the week (288.3 yards).

 

BSG 2015 Fall Collateral

“We set out to make the JGR Driver our fastest and most forgiving ever,” said Josh Kinchen, golf clubs and accessories marketing manager for Bridgestone. “The engineers really outdid themselves, as the JGR is not only incredibly forgiving, but also extremely fast and high launching. Combine that with the ability to optimize spin for players of all skill levels, and we expect that this driver will turn a lot of heads this year.”

According to Bridgestone, the JGR driver achieves the combination of distance and accuracy through three key technologies.

1. F.A.S.T Crown

FAST & SPEED

The Flex Action Speed Technology (F.A.S.T.) crown is extremely thin near the clubface and progressively thickens toward the club head rear to enable the crown to slightly flex at impact, creating a higher launch and increased repulsion on shots contacted above center.

2. speeDARC

speeDARC

A pair of internal arc-shaped ridges provides increased sole rigidity and better stability for the F.A.ST. Crown to flex against, leading to a higher launch angle and more ball speed.

3. Power Milled Face

PowerMilling

Bridgestone’s patented face milling pattern works to reduce golf ball slippage, and as a result, reduce spin. Milling is spaced further apart at the top of the driver face to maintain spin, while the milling is tighter and rougher at the bottom of the driver face to decrease spin on shots contacted lower on the face.

In addition, a new vertical milling pattern is utilized on the heel and toe of the face to further stabilize spin on mishits. The milling combines to reduce spin (300 rpm based on robot testing) for straighter and longer drives.

The club also features dual zone adjustable weighting (in the heel and center of the club).

Availability

The JGR Driver will be available March 4, and will retail for $299. It will be available in 9.5, 10.5, and 12-degree lofts. The stock shaft will be Aldila’s NV 2KXV Orange.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

36 Comments

36 Comments

  1. Dave

    Mar 20, 2016 at 1:16 am

    Does anyone know what the length is? And the swing weight as well? I have a 12 degree and it really goes. Very light.

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    Feb 9, 2016 at 9:14 pm

    I think what you published made a ton of sense.

    However, consider this, suppose you composed a catchier post title?

    I am not suggesting your information is not good., but suppose you added a
    post title that grabbed a person’s attention? I mean Bridgestone introduces JGR driver, Snedeker immediately puts it in play
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    Jan 22, 2016 at 8:27 pm

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  5. Simon

    Jan 19, 2016 at 1:28 am

    Please do an updated 2016 WITB for Kuchar and Sneds

  6. Noah

    Jan 18, 2016 at 2:33 pm

    Agree this would be great looking driver completely murdered out

  7. AGF

    Jan 16, 2016 at 8:01 am

    They should have left the JGR graphic on the sole light gray (like the B). Or white. Would make the club look more sleek…

    • Eric

      Jan 16, 2016 at 10:48 pm

      No. Awful idea.

    • Double Mocha Man

      Jan 17, 2016 at 6:08 pm

      Boring. A little color is good. AGF, I’m guessing you wear a white shirt and khakis on the course.

  8. KK

    Jan 15, 2016 at 6:41 pm

    Sweet looking driver but not a fan of the glued hosel.

  9. Mat

    Jan 14, 2016 at 6:21 pm

    I see a patent lawsuit coming… the milling is Ping’s “True Roll” but done vertically.

    • Fahgdat

      Jan 15, 2016 at 2:37 am

      Nah. On a microscopic level, the shape of the milling is different and that is enough

    • KK

      Jan 15, 2016 at 6:39 pm

      LOL. Ping TR is variable groove depth for putters and is designed to control ball speed off putts. This is variable groove width for spin control off drives. Two completely different things. Not to mention no one gives a hoot whether drivers roll true or not.

  10. jgpl001

    Jan 14, 2016 at 3:41 pm

    Bridgestone make quality equipment, but if it wasn’t for ball sales they would surely exit the golf market and that would bet a shame

  11. LK

    Jan 14, 2016 at 2:40 pm

    Golf Wrx, why do you have so many club articles without a topline view? It is kind of important.

  12. Tom

    Jan 14, 2016 at 1:08 pm

    Great to see a straight neck glued hosel.

  13. Chris C.

    Jan 14, 2016 at 12:54 pm

    I hope I have the opportunity to try the JGR. I gamed the J-815 all of last year and it proved to be the best driver I have gamed in many years. Indeed, my playing partners have threatened to hurt me if I ever showed up at team outings with a different driver. If the JGR proves to be better than the J-815, I might be approaching driver nirvana.

  14. AA

    Jan 14, 2016 at 8:33 am

    I love my non-adjustable, no graphics J40 driver, but I didn’t see much love out there for the J715/718. Will be interesting to hear how this JGR driver performs. What’s strange is Bridgestone usually doesn’t have a rapid product release cycle, but last year they rolled out the J815 and J715. Now they have three drivers they have to somewhat differentiate with technical mumbo-jumbo. I guess the $299 price reflects non-adjustability, but if their highest profile touring pro chooses it over the 715/718, what does that say? I don’t care about adjustability, so I might give it a try in spite of the garish graphics.

  15. Rich

    Jan 14, 2016 at 7:12 am

    This is nothing new. It’s just a glued Tourstage x-drive GR with Bridgestone on it instead of Tourstage. Released in Japan in 2014. Get with the program folks.

    • Will

      Jan 14, 2016 at 11:13 am

      Can’t believe I missed that!

    • Tyler

      Jan 14, 2016 at 1:20 pm

      Incorrect, there are a couple added technologies that make a significant difference as well as a brand new Aldila shaft.

      • Rich

        Jan 17, 2016 at 12:00 am

        You mean technologies off the J715. And of course a new shaft makes a driver new. Ok, you got me, it’s a new driver.

  16. Mark

    Jan 14, 2016 at 2:41 am

    Love the shape. Not so keen on the graphics. Unfortunately Bridgestone is quitting UK so no chance to try it or their new range of balls. A shame as their hardware is excellent quality.

  17. shimmy

    Jan 13, 2016 at 9:31 pm

    the different zones of face milling on this guy is interesting, especially if it does reduce sidespin.

  18. Chuck

    Jan 13, 2016 at 9:00 pm

    So Brandt went from one driver without an adjustable hosel… to another one with a non-adjustable hosel.

    I always liked the idea of adjustable hosels, but mostly for the fact that while tour pros could get drivers that were measured for loft, lie and face angle to within a tenth of a degree, retail buyers were stuck with whatever it said on the bottom of the club. (And, of course, testing stuff on our own, which is like finding a needle in a haystack.) It was nice, as a retail buyer, to get something that approximated what the tour players had.

    But of course, when you are a tour player and they will let you choose from two dozen heads, all built the way you’d like, and then bend them and measure them to however you’d like… Who needs an adjustable hosel? It’s just a little extra weight in a place you don’t need any weight.

  19. Joshuaplaysgolf

    Jan 13, 2016 at 8:14 pm

    When is it available? Or did I miss that? I’m excited to play around with this, I’m about to start my annual comparison of new equipment to my current bag and it’d be fun to get some numbers on this. It looks like you’ll pay quite a bit to get your shaft put in it, but honestly that really doesn’t matter. I always like hitting clubs from a company that isn’t on a 6-12 month product cycle, sometimes you find something that stands out from the crowd a little more definitively.

  20. Double Mocha Man

    Jan 13, 2016 at 7:46 pm

    I’m still using the same driver Snedeker used for 5 years. I’ve always said, while trying out demo drivers, that if I found anything longer and straighter I’d buy it, no matter the price Never happened… trying SLDR, Titleist, Nike and Callaway (and some others). I’m thinking in March I might be swinging the JGR.

  21. gdb99

    Jan 13, 2016 at 7:43 pm

    Someone in another story commented that the $299 driver is dead. I guess not!!

  22. John Krug

    Jan 13, 2016 at 7:26 pm

    Money talks. That’s the full story.

  23. Will

    Jan 13, 2016 at 7:17 pm

    Can’t wait to try this, especially since it was good enough to get Sneds to switch so fast….I will miss that Superfast he rocked all those years though!!

  24. Juan L. Fourqiet

    Jan 13, 2016 at 7:10 pm

    LH +

  25. Steve-O-Steamer

    Jan 13, 2016 at 6:55 pm

    Will Bridgestone finally offer their clubs for lefties? always wanted to try their irons but was never been offered in left handed version. Thank you!

    • Tyler

      Jan 14, 2016 at 9:29 am

      The J15 CB irons are available left-handed, as well as the J15 hybrid, FW, and J715 driver.

      • Gene

        Jan 14, 2016 at 3:43 pm

        Wedges available in lefty as well. Bridgestone did release the GC Mid irons in lefty some years back as well.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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