Opinion & Analysis
Pappas: Ready for memorable moments at the Memorial?
By Pete Pappas
GolfWRX Staff Writer
The Memorial Tournament at Muirfield Village is one of my favorite events of the season. And not just because it’s a stone’s throw down the road from me in Dublin, Ohio, one of just two times the Tour visits the “Buckeye State.”
It’s also because Muirfield is “Jack’s Place.”
You know you’re in for something special at Muirfield immediately when you’re greeted by a larger than life bronze sculpture of the 19-time major winner Jack Nicklaus instructing a young boy on the golf swing.
The child seems to hang on Jack’s every word but also appears mischievously eager to put the ball in play.
Jack points out towards the horizon as if to instruct his mindful pupil “now before you hit the ball you need to pick a spot out there and an intermediate target too …” (referring to his meticulously famous pre-shot routine in picking primary and intermediate targets to establish aim).
When the “Golden Bear” created the Memorial in 1976 he envisioned an event that would draw the world’s top players to central Ohio. And it has not disappointed.
World No. 1 Luke Donald, World No. 2 Rory McIlroy, World No. 7 Tiger Woods (making his 13th appearance but absent since 2010), and defending champion World No. 8 Steve Stricker will all tee it up Thursday in Dublin for the 37th playing of the Memorial.
Last year Stricker shot a final round 68 but needed a couple of clutch par-saving putts at No. 16 and No. 17 to pull out a one-shot victory and hold off runner-ups Matt Kuchar and Brandt Jobe (both of whom carded final round 65s).
The field this week includes 18 of the 21 winners on Tour in 2012, 17 of the Top-20 in the FedExCup standings, and eight of the Top-10 in the Official World Golf Rankings.
“It’s on everybody’s short list of tournaments they would love to win,” said World No. 10 Justin Rose. “And that comes down to Jack Nicklaus and what he represents.”
The Memorial is one of just five tournaments given invitational status by the PGA Tour and consequently only 120 players rather than the normal 156 are in the field. The top-75 players on the previous year’s money list are guaranteed invitees.
Also making the event unique is a yearly induction ceremony and plaque presentation honoring golfers who’ve made significant contributions to the game. The special plaques are displayed prominently near the clubhouse. And this year’s inductee is eight-time major champion Tom Watson (who also won the Memorial in 1979 and 1996).
Memorable Memorial Moments
In 1976 Roger Maltbie won the inaugural Memorial Tournament defeating Hale Irwin in a sudden-death playoff, but not without a little luck. On the third playoff hole Maltbie’s approach sailed left of the green, heading straight for the gallery. But his shot miraculously hit a stake and bounced back onto the green. Maltbie salvaged par and went on to win on the next playoff hole.
In 1977 Nicklaus defeated Hubert Green by two strokes after inclement weather forced the tournament to finish on Monday.
In 1984 Nicklaus became a two-time winner of his own tournament defeating Andy Bean in a sudden-death playoff. The win turned out to be Jack’s last non-major victory of his illustrious career.
In 1994 Tom Lehman cruised to a five-shot victory over Greg Norman and established the tournament record shooting 278 (20-under).
In 2001 Woods won the Memorial for the third consecutive year dismantling Sergio Garcia and Paul Azinger by a sizable seven-stroke margin.
The House That Jack Built
Muirfield Village Golf Club is ranked as the sixth most popular course on Tour by the players. It’s also ranked as the 19th most difficult on Tour in 2011.
Muirfield features some of the fastest greens on Tour, and the spectacular par-4 448-yard finishing hole is the toughest on the course.
More than 20,000 spectators gather at No. 18 to witness the tournament’s end and the traditional Nicklaus handshake greeting to the winner walking off the green.
The Greek Syndicate
The beautiful thing about this season is anyone can win any given week. It’s also the horrendous thing about this season as it makes picking a winner all the more difficult.
Nevetheless, I remain undaunted.
With one week off I’m returning fresh and giddy with anticipation this weeks picks will pan out for me.
Here we go.
Top-25
Phil Mickelson (16/1)
Mickelson bounced back at the HP Byron Nelson Championship two weeks ago finishing in seventh place with a strong final round. But he’s struggled overall this past month, particularly with inconsistent iron play.
I don’t think he finds consistency this week. He’ll have a good opening few days, but fall off over the weekend.
Stricker (25/1)
Stricker’s silky smooth putting stroke helped him win here last year. But he’s never played well at Muirfield before last season.
His victory here last year was driven in large part by a wildly hot streak in the middle rounds that I just don’t see him duplicating.
Top-10
Donald (9/1)
Donald has finished in the top-6 in five of his last seven starts. And the new World No. 1 has 15 top-10 finishes in his last 17 events. Sizzle!
Donald is on a roll and I always bet on the hot hand.
Top-5
Justin Rose (18/1)
I love what Rose has done this year. Four top-10 finishes and a victory. He won here in 2010 by three shots over Rickie Fowler.
For my money he’s come closer than any player to having three wins this season. I like him and Fowler to battle it out on Sunday down the stretch.
Outside Top-25
Mcilroy (12/1)
McIlroy has two top-10 finishes at Muirfield the past two years. But he’s struggled of late.
Even with all his talent I don’t see him turning it around this week. However another poor finish might be the wake-up call he needs with the U.S. Open approaching.
Woods (16/1)
Woods has never missed a cut at Muirfield. He has 10 top-10 finishes here. And he has the best scoring average at Memorial of anyone in the field.
So why pick him to finish outside the top-25?
Because I believe Woods is an absolute wreck. And he won’t be fixed until he reunites with Butch Harmon.
You heard it here first. Expect a Woods-Harmon reunion next season (I’m invoking my privilege to not reveal my confidential source).
And expect continued inconsistent and mediocre play from Woods the rest of this season (no source on this one, just common sense).
Missed Cut
Bubba Watson (22/1)
Watson’s admittedly rusty. But he expects to “play good golf.” I think the spotlight and attention is still a learning experience for him and growing pains are forthcoming.
Watson’s great for the game. But he won’t be around this weekend.
Winner
Rickie Fowler (20/1)
People have been waiting for Rickie to break out for some time now and now that he finally has he’s a different player.
Fowler was a runner-up here in 2010.
He’s always had the talent. It was just a matter of when. Fowler picks up another win and puts himself into contention for “2012 Player of the Year.”
Groups To Watch
Kyle Stanley, Mark Wilson, Jason Day
Luke Donald, Rory McIlroy, Keegan Bradley
Tiger Woods, Bill Haas, Fred Couples
Hunter Mahan, Justin Rose, Steve Sticker
Rickie Fowler, Bubba Watson, Phil Mickelson
Tiger Woods, Bill Haas, Freddie Couples
Ryan Moore, Spencer Levin, Greg Owen
Brandt Snedeker, Dustin Johnson, Adam Scott
Charley Hoffman, Ernie Els, Stewart Cink.
The Yellow Shirt
Before Fowler decided “Sing Sing Prison Orange” was a good look for Championship Sunday, and before Tiger’s “Fire Red” became a reason for competitors to cringe in fear at Woods’ mere presence…
There was Jack’s “Yellow Shirt.”
Jack’s yellow shirt of course commemorates that remarkable day in 1986 when the 46 year-old “Golden Bear” in the twilight of his career won The Masters for his sixth and final time. And in the process gave the game one of its greatest moments in history.
What Jack’s yellow shirt also symbolizes however is the even greater gift it gave to a young boy in 1968 who was diagnosed with a rare and terminal cancer at the age of 11.
That boy’s name was Craig Smith.
Craig loved golf. Jack was his idol. And yellow was Craig’s favorite color.
After Jack learned of Craig’s diagnosis he met with Craig and promised him he’d wear yellow every Sunday as his way of saying “Hello Craig.”
“I wanted to bring as much joy into the last part of that boy’s life as I could,” Jack said. “It was a mutual thing between us.”
It was mutual because Craig also wore yellow on Sundays.
Craig’s mother recalled watching Craig leaping off the sofa with excitement the first time he saw Jack wearing yellow on television, “Craig would say ‘hello to you too Jack’ when he watched Jack,” his mom said.
It was their secret, between Jack and Craig.
Tragically two years later Craig lost his courageous battle with cancer and passed away at age 13.
In 1986 Nicklaus’ game was in decline and his career on its last legs. He hadn’t won a tournament in two years. And it had been six years since he last won a major.
But something unbelievable would happen at the 1986 Masters. And many believe it was because Nicklaus decided to wear the yellow shirt on Sunday one more time.
Yellow is the color of rebirth. And Jack wore it again to inspire and honor the memory of his brave young friend with an unwavering spirit.
As Jack walked up the 18th fairway on Sunday about to win The Masters for the sixth time, he couldn’t help but believe Craig was watching from above.
“I looked up to sky and said wow, is this really happening?” Jack said.
Today the Yellow Shirt Fund exists to support pediatric cancer patients nationwide including those in Ohio being treated at Nationwide Children’s Hospital.
And Jack’s “yellow shirt” more than ever still inspires us all to continue in the fight against pediatric cancer.
Notes
Tickets for the event are always some of the biggest sellers for any non-major on the PGA Tour.
Purse: $6.2 million; Winner’s share: $1.116 million
Television Coverage
Thursday and Friday: Golf Channel 3:00 – 6:00 p.m. EST
Saturday and Sunday: NBC 3:00 – 6:00 p.m. EST
Radio Coverage
Thursday through Sunday: SiriusXM Satellite Radio 12:00 – 6:00 pm ET
Odds
Odds provided by Las Vegas PGA Tour Golf Betting Odds.
You can follow Pete on Twitter @TheGreekGrind
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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cjoel
Jun 4, 2012 at 2:34 pm
Woods is an absolute wreck?? Ha. Feeling a little foolish over those comments yet?