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What I learned losing $63,700 playing professional golf

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Josh Thompson

It was the spring of 2007. After two years of college, I said goodbye to my golf scholarship and my great group of teammates. I was ready to chase my dream of playing golf on the PGA Tour.

I didn’t know what my future held, but I knew that in order to succeed I’d have to fully commit myself to golf with 100 percent focus.

I moved to Tampa from Indianapolis to start preparing for the upcoming 2008 season. During the day, I worked on my golf game and at night I worked at a restaurant bussing tables to save up extra money on the side. I grew up cleaning toilets and scrubbing floors in my family’s janitorial business, so working a side job was nothing new to me, but I did have some financial help from family and friends for my first full year on the Hooters Tour. I knew playing golf professionally wasn’t cheap, but little did I know at the time how quickly things add up, even for someone as tight with money as myself.

At the time, a membership on the Hooters Tour cost around $2,000 and the entry fee for each event was around $1,100. That was only to gain entry into the one event and compete against 155 other players for a $200,000 purse, with around $34,000 going to the winner. A typical week would cost me about $1,800. If there was host-housing for the week, it was cheaper — about $1,300. Host-housing is when a family offers its home to a golfer for the week and lets you stay in an extra room. I’ve met a lot of great people through hosting, many of whom I still stay in touch with and call friends to this day.

After shooting 68 and not qualifying for the Nationwide Tour stop in Atlanta — yes, 68’s get you a one-way ticket out of town for Monday qualifiers — I headed up to Greenville, N.C. for the Touchstone Energy Open on the Hooters Tour.

Overall, I felt like my game was going in the right direction in my first year as a professional. I started off the week well with a pair of 68’s in the first two rounds. I had just made my first cut as a pro, and after a one-under par 71 on Saturday I was tied for the lead going into the last day. The forecast didn’t look great for Sunday — cold, rain and some light hail. It seemed Mother Nature didn’t want the final round to be played, and it looked as though it would be canceled numerous times.

Driving to the course, the thought crept into my head that if today’s round was cancelled, I would split the $33,500 first-place check. I immediately stopped myself from thinking about that. You don’t play for second place or hope for a particular outcome. You go out there to win no matter the situation. “Don’t worry about the weather or the outcome, focus on what you can control,” I told myself. “The shot in front of you is all that matters.”

Ten hours and multiple rain delays later, I was standing in the fairway, in the rain, on the 71st hole. I was around 270 yards from the green, faced with a decision to lay up or go for the green — birdie to take the lead going into the last, or make a safe par and likely put myself into a playoff that likely wouldn’t happen because of darkness. I remembered what I said to myself in the car on the way to the golf course, so I pulled out the driver and hit it off the deck. The ball finished up by the green. After hitting the pitch shot to 10 feet, I cleared off the hail on the green that was in my line and rolled in the putt.

I now had a one-shot lead with one hole to play. After hitting the ball in the middle of the green and two-putting on the par-3 last hole, I realized I had won the golf tournament. I couldn’t believe it! Winning at the age of 21 was the jump-start to the season I was gunning for and the ideal start to my professional golfing career. Little did I know at the time that there were going to be many peaks and valleys in the years to come. This win would be the climax.

Coming off the win my confidence was high and my bank account benefited from the $33,500 check I just deposited. The remaining part of the year was a bit of a struggle. Mixed into my schedule were Hooters Tour events, Monday qualifiers, state opens and Q-School at the end of the season.

Come August, four months after my win, I had racked up 10 consecutive missed cuts and other near misses at Monday qualifiers. Not only that, a cyst on my left wrist started to grow throughout the season and wasn’t going away. Instead of playing in Q-School, I decided it would be best to have surgery to remove the cyst to alleviate the pain. I wasn’t worried. I was only 21 and it was just one surgery, so no big deal. The surgery would open the floodgates for many more off seasons spent rehabbing, however, opposed to improving my game and getting better.

After recovering from surgery, I spent the remaining part of the off season in Tampa. Even though I had struggled in the tournaments after my win, I had a positive outlook on the upcoming season. Following the surgery, I made another big decision to switch golf coaches. After spending nine years with the same instructor, it was a difficult decision to make. During this transition I decided that my entire game needed to change to reach the level where I wanted to be as a professional golfer. The goal was to have my golf swing revolve around my short game technique and have that technique be the central part that drove lower scores. I learned that you have to be willing to risk everything in order to reach the top. To me, it’s the same reason Tiger and Hogan always strived for perfection. They wanted more out of their game, even after being on top and considered the absolute best.

I was excited about the next season with the plan I had laid out and was anxious to get things going. The results on the golf course were up and down — not alarming considering some of the changes I was making, but the results needed to get better. There were many properly executed shots and rounds played, but then the exact opposite littered with “what-were-you-thinking” moments.

Once the 2009 season wrapped up, I was looking forward to the three-month offseason where I could continue working on the changes in my game and building a solid foundation for the future. About midway through the offseason that winter, things were moving in the right direction with my game. I felt as though 2010 was going to be the year to regain my form and make some real headway. At the time, I was working at a golf course in Tampa — not the best of gigs, but it had its perks.

One day while working in the bag room, things came crashing down, literally. A golf bag fell from the top stand of the bag rack, which was about head high, and I tried saving the bag from an awkward angle with my right arm. The bag made it out unscaved but my shoulder didn’t: a torn labrum that would require surgery. Another offseason and another surgery — not exactly what I had drawn up. Looking back on the situation, saving that 30-handicapper’s bag with iron headcovers and four dozen golf balls from falling wasn’t the best idea. Sometimes, it’s best to just cut your losses, especially if it means hurting yourself. This wasn’t exactly the best timing either, as funds were getting low.

After going through with the surgery, I had a short amount of time to get my game back into shape before the season. With the unlikely change of events, I decided to change up my schedule for the summer. I was still going to play in the state opens and Monday qualifiers, but this year I was going to take my game northwest to the plains and compete on the Dakotas Tour. The definition of insanity is doing the same thing over and over again and expecting a different result. “Sometimes you have to change things up to get different results,” I told myself. “Maybe the trip out west is what you need.”

I had heard nice things about the Dakotas Tour, and you were able to play a lot of tournament rounds in a short amount of time. The events started in Iowa and then we ventured into the Dakotas. The travel was all by vehicle from one small town to the next, trying to squeeze in as many tournaments as possible. Sometimes you’d finish playing in a tournament one day and drive through the night to tee it up in another tournament the next day. The yardage books that the proshops carried were often times my best friend. I never played the courses before, so I needed all the information I could get. The yardage books helped, no doubt, but my results were more or less the same as the past season; signs of good play devoid by head-shaking shots.

My last stop on the tour was in Rapid City, which is in western South Dakota. After the completion of my round, I decided to start the 16-hour drive back to Indianapolis where my parents live. The plan was to find a hotel about halfway, somewhere around Omaha, Neb. That didn’t happen because of the Sturgis Motorcycle Rally and the Iowa State Fair. All the hotel rooms were booked everywhere I drove. I had been up since 4:30 a.m. CST and it was 1 a.m. CST the next day. I decided to finally pull off in a hotel parking lot and try to catch some sleep in the back of my two-door Honda Civic.

It couldn’t be that bad… it was only the middle of the hottest summer in quite some time.

I finally fell asleep, and about two hours later my car started shaking. I didn’t know what was happening, but in my sea of sweat I thought someone was trying to break into my car. It turned out to be a couple making out on my hood. Out of the hundred vehicles in this parking lot, they choose mine to bump and grind on. The show they were putting on was cheap entertainment, but at this point I was too tired to even reach up to the steering wheel and honk the horn to get them to leave. Instead, I laid back down and tried to fall back to sleep.

That summer concluded with a few more near misses at Monday qualifiers and another trip down to Florida for the winter. My game was really starting to take shape with the changes I had made… until I hurt myself again. Shortly before I was scheduled to leave town, I was hitting balls when my club struck something under the ground. It stopped my club dead in its tracks, which had never happened before. Pain shot up my left wrist, and the result was a torn TFCC (Triangular Fibrocartiliage Complex). I tried playing through it for the next month, but the pain was just too much to stand. A third surgery in three years was in my future.

Another stint of physical therapy and practice would get my form back to a decent level, but the problem is that “decent” doesn’t cut it when you’re trying to play golf for a living. The commercials are telling the truth — these guys are good. After three surgeries, multiple missed cuts and several near misses, I decided I had enough. I put away the clubs and stopped chasing the dream.

I had no regrets and didn’t second guess myself, but what was next? When your identity is built around being a golfer, and it’s all you’ve know and all you’ve done, what do you do?

I started to reflect on what I learned and where to go from there. I took some time to see old friends and share my experiences with others. By talking out loud and telling my story, I started looking at the bigger picture. I started asking more questions about the game of golf and what can be learned from it. After spending time thinking, I decided to go back to school and finish my degree. I realized that there’s more to my life than just golf. I took what I had learned and put it on paper. You’d be surprised what people will say when they see things like, “professional golfer” on a resume. It catches them off guard — in a good way.

Since junior golf, I had a clear picture of how everything was going to pan out on my way to being a PGA Tour player. Some said that leaving college after two years to turn professional was a bad decision.

They’d say, “What if golf doesn’t work out?”

What I ultimately learned was that when some dreams end, it’s only an opportunity for new ones. It wasn’t long after graduating that I started a job at a digital marketing agency in New York City. That was hard even for me to believe.

I still love golf and follow it closely week to week — I like to see how my friends are playing on the various tours. I find myself constantly looking back at my experiences and none of them are negative. I’m at peace with the rewards the game have given me, which are much more valuable than the $63,700 my time on tour cost me. You just can’t put a price on what professional golf taught me.

The thing that keeps popping into my mind these days is to always do what feels right. As long as you’re 100 percent committed, you give yourself the best opportunity to not only succeed, but to be at peace with your decision. You only get one chance a lot of times, so don’t do it like someone else. Go your own way and don’t doubt your path.

Josh is a retired professional golfer who won the Hooters Tour Touchstone Energy Open at age 21. He has played competitive golf all across the U.S. and holds four courses records. He now has his amateur status back, and works at a digital marketing agency in NYC. Josh is also the Co-Founder of My Golf Tutor, an online golf instructional website.

33 Comments

33 Comments

  1. fan

    Dec 5, 2018 at 10:44 am

    Team up challenge golf should be a good way to promote golf than traditional single one.

  2. Dan Diel

    May 29, 2017 at 9:08 pm

    My son is giving pro golf a try for the second time! He has some sponsor money, which will help! Tough out there on the mini tours but life time dreams are within his grasp! Thanks for the great read!

  3. derek

    Jan 1, 2015 at 1:06 am

    Thanks, sorry bout all the injuries.
    What was your take on what the good players were doing that helped them the most make cuts ($)? was it the best putters, longest hitters, ball striking, wedge play, short game, course management? a combo of two?
    Curios as to what sticks out at in your mind at that high level of competition. TIA
    Derek

  4. azorean

    Dec 31, 2014 at 8:51 pm

    You at least chased your dreams and for this I admire you. I’m sure you are a better person because of this.
    Thanks for sharing.

  5. Mike

    Dec 31, 2014 at 8:07 pm

    Great story. Do you have a communication degree? I was wondering why you selected digital marketing as a career and considering your invaluable experience as a pro golfer, whether or not you work on online marketing campaigns for golf companies?

  6. moses

    Dec 31, 2014 at 6:15 pm

    Nice read. Thanks for sharing. This just goes to show how much talent there is out there and how hard it is to make it to the big show.

  7. warrenpeace

    Dec 31, 2014 at 5:04 pm

    nice article….it really tells it like it is, and not as glamorous as people think.
    When you play amateur events you now give the younger and older hot shots a chance to say they beat a tour winner if they can!! I wonder if the wannabes gun for you now that you are an am again?

  8. Gary

    Dec 31, 2014 at 4:31 pm

    Thanks for sharing. Great story. Bummer about the bad breaks but kudos on keeping up a good attitude.

  9. 3rdgroove

    Dec 31, 2014 at 3:28 pm

    Great write up! Thanks for sharing your story. I’m sure when you have a corporate golf day you’ll be everybody’s favorite team partner 🙂

  10. LY

    Dec 31, 2014 at 2:37 pm

    Great story. I would love to see more articles like this. Maybe some articles from PGA tour caddies on what that experience is like.

  11. Geoffrey Holland

    Dec 31, 2014 at 2:17 pm

    “signs of good play devoid by head-shaking shots.”

    Incorrect use of devoid.

    Aside from that, an interesting look at how tough it really is to be a successful pro golfer.

  12. Kelly

    Dec 31, 2014 at 12:32 am

    Great article! Did you win the Hooters Tour event at Brook Valley CC?

  13. mark d

    Dec 30, 2014 at 5:03 pm

    Terrific article, thank you for letting us all see a bit of what the grind is like. And, congratulations on your career. Best of luck!

  14. J

    Dec 30, 2014 at 10:25 am

    Great and inspiring story. It also underscores how great Tiger and many other pros are who never had the pleasure of coming through the minor ranks.

  15. Jafar

    Dec 30, 2014 at 9:34 am

    If you could do it again, would you have finished college first before trying to go pro?

    Would that have lessened the weekly stress any, knowing you had other opportunities in life, and every golf shot wasnt a make or break for you?

    Thank you for sharing your story.

    • Josh

      Dec 31, 2014 at 10:47 am

      Hi Jafar — thanks for the question. Looking back on it I would still have left college early. I didn’t look at it that I didn’t have other opportunities in life since I didn’t finish school. I was still very young in age and knew I could always go back to finish school. Thanks again for the question.

  16. Brad Ingarfield

    Dec 30, 2014 at 8:37 am

    great story. Thanks for sharing. – Brad Ingarfield

  17. Cody

    Dec 30, 2014 at 8:31 am

    This article is too negative for me, but it was an interesting read.

  18. bradford

    Dec 30, 2014 at 8:05 am

    Congrats on the WIN! I’d love to check “Win a professional golf tournament” off the life-list. Cool that you did it so early. Nice article.

  19. charles

    Dec 30, 2014 at 2:37 am

    one of the best things ive ever read!

  20. Jesse graham

    Dec 30, 2014 at 1:49 am

    Awesome article, i wish people that were not or did not know all the hard times mini tour players go theough just to chase their dream. Most people just think its all just easy big $$$. My old golf coach who was a damn good golfer used to say he was “the Canadian Tours leading money spender”

  21. Timbleking

    Dec 30, 2014 at 1:28 am

    By far the best article I’ve ever read on there. Thanks for sharing, Josh.

  22. damian s

    Dec 29, 2014 at 10:36 pm

    Thanks for sharing your thoughts. I wholeheartedly agree with the last paragraph. And it is with that attitude I will be commencing a business in the new year full of hope, belief and passion.
    Thanks for sharing your story!

  23. Justin O'Neil

    Dec 29, 2014 at 10:25 pm

    Thank you for sharing your story. I can understand the disappointment that comes from injury having had two knee surgeries while still in high school.

    I am curious about your time on the Dakota Tour and the yardage books you used there. My dad made yardage books for quite a few courses in that area in the early 90’s and I am curious if any of his books may have still been in use when you played? His name is Jack O’Neil and he specifically marked off books for the courses played on that tour as well as the course for the Quad Cities Classic and John Deere tournament.

    • Josh

      Dec 31, 2014 at 10:49 am

      Hi Justin — thanks for the question. Not sure who made the books I used on the Dakotas Tour. They could have been the books your Dad made, but not sure though.

  24. Golfwrxer

    Dec 29, 2014 at 8:05 pm

    I played on the mini tours for a year. I kept hitting my approaches so pure they’d literally get stuck in the flag so I’d have to take drops. Then I realigned my trag and kept landing the ball on top of the pin. More unplayables.

  25. 3putts

    Dec 29, 2014 at 4:37 pm

    Good article. I played a year on the mini tour for a season 5 years ago and it was an amazing experience that has been best enjoyed a couple years down the road when the pressure of week to week high stress has passed. I would relate it to a girlfriend that you really loved but it just wasn’t working out. Still think about the what if’s but knowing at your core that I just wasn’t going to last. Haha. There was a lot of guys I ran into that were just burnt out and had drinking habits to accompany the lifestyle. ‘Happy hour’ drunk was a term I heard one guy nearing 40 labeled himself. Too long out there and no real shot at moving to the PGA tour can take its tole. Maybe it’s better we both moved on to something else. You play much anymore and is it the same for you now that’s there’s nothing on the line?

    • Josh

      Dec 31, 2014 at 10:52 am

      Hi 3putts — thanks for the question. I don’t play as much now that I live in NYC, but did play occasionally for fun while finishing school in Indianapolis on the weekends with my friends.

  26. Tom

    Dec 29, 2014 at 4:29 pm

    Great read! Where were you in Tampa? This is my hometown.

    • Josh

      Dec 31, 2014 at 10:55 am

      Hi Tom — thanks for your question. When I was in the Tampa Bay area I lived in the Clearwater area, but was in Tampa often working with my coach (Rich Abele). Check him out if you need some help with your game, great person and instructor.

  27. Jeff B

    Dec 29, 2014 at 1:24 pm

    very good story. Pleasure reading

  28. Neige

    Dec 29, 2014 at 12:51 pm

    What a great story. Thanks for sharing. Good luck!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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