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What it’s really like when tour players hit new clubs for the first time

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I call them “OMG” golf commercials. A tour player is on the range hitting a new golf club and he can’t believe how far and straight it’s going.

[quote_box_center]“Is this legal?” he might ask. “It’s amazing. It’s going in the bag today!”[/quote_box_center]

Watch enough of these commercials and you’ll probably be convinced, at least once, that your clubs have been your problem all along… Or that every golf equipment company is full of it… Or you’ll fall somewhere in the middle. But how do tour players really react the first time they test new golf clubs? That’s what I always wondered, and for that answer I attended TaylorMade’s 2015 ad shoot.

The shoot took place in September at Reynolds Planation in Lake Oconee, Ga., where Sergio Garcia, Justin Rose, Jason Day, Camilo Villegas, Ryan Palmer, Boo Weekly, Brendon Todd and Sebastian Cappelen tested the company’s new RSi, R15 and AeroBurner product lines for the first time. At the time of the ad shoot there were only a handful of hittable R15 and AeroBurner products in the world.

34caafe82e48861e0df3174083983de2

TaylorMade’s R15 430 driver

I use the word “hittable” loosely. TaylorMade engineers were still dialing in the look and feel of the metal woods. At any moment, one of the drivers, fairway woods or hybrids might break, the product team explained to me — it was the nature of any first prototype. The clubs stayed intact, but it was surprising to learn that a breakage was a possibility.

I spoke with Jason Day, who was taking a break from golf to rehab the thumb and back injuries he’d suffered during the 2014 season. He’d hit a few shots for the cameras, but that was it, so we talked about the process he goes through before he puts new clubs in the bag.

[quote_box_center]“I test everything on the range on a launch monitor, and the numbers have to be better for me to make the switch,” Day said. “If it’s going straighter and longer, I’ll change right away, but they have to be better.”[/quote_box_center]

IMG_3748

One of the first sets of TaylorMade RSi TP irons produced. They were given to Sergio Garcia at the ad shoot.

Day told me that he expected to make the change to TaylorMade’s new RSi TP irons in 2015, but what was really excited about was switching iron shafts. For years he’s used Rifle 7.0 iron shafts, but he’d heard great things about Nippon’s N.S. Pro Modus3 Tour 130X iron shafts from other tour players.

[quote_box_center]“Apparently, that shaft is off the charts,” Day said.[/quote_box_center]

Like us, professional golfers like to try what their friends are playing.

IMG_3749

Brendon Todd testing an AeroBurner 3 wood with Brian Bazzel (left) and Keith Sbarbaro (center), TaylorMade’s PGA Tour rep.

I spoke to Brendon Todd, who won his first PGA Tour event in May, the HP Byron Nelson Championship. Brian Bazzel, TaylorMade’s senior director of product creation for metal woods, guessed before Todd’s fitting that he would likely be a fit for the company’s new R15 driver. He turned out to be a better fit for TaylorMade’s AeroBurner driver.

“He’s definitely an AeroBurner guy,” Bazzel said afterward. “That’s why you never go into a fitting with a closed mind.”

Todd was also a fit for the AeroBurner 3 wood, which he was hitting almost as far as the driver. He was so impressed with the AeroBurner line that he wanted to try an AeroBurner hybrid, which TaylorMade’s product team hadn’t expected. I then watched what I was sure never happened with a tour player. Todd proceeded to test an AeroBurner hybrid with a (gasp) stiff-flex stock shaft, which was entirely too bendy and light for him, but he didn’t seem to mind.

IMG_3733

Brendon Todd talks to Brian Bazzel about the AeroBurner hybrid.

[quote_box_center]“Those were some really good clubs,” Todd told me after the fitting. “Once you find something you like, you stick with it. I think [the AeroBurner] 3 wood might be the one.”[/quote_box_center]

Ryan Palmer was the most interesting player to watch get fit for metal woods. He’d held onto TaylorMade’s Burner SuperFast 2.0 driver from 2011 and it hadn’t hurt his game — he had his best year on Tour in 2014, earning nearly $3 million and finished 14th in the FedEx Cup Playoffs.

With the Burner SuperFast 2.0, Palmer was averaging a launch angle of 11.5 degrees with a spin rate of 2200 rpm. His ball speed was a brisk 172 mph. With the R15 460, his launch jumped to 13 degrees and his spin rate fell to 2000 rpms. His ball speed also went up, to about 173.5 miles per hour. That gave him 9 yards more carry distance and 6 yards more total distance, but you wouldn’t have known it from his reaction.

When PGA Tour players use a driver that’s several years old, it’s because they really like it. A few extra yards isn’t always enough to get them to change; it often takes better performance and an increased sense of confidence from the new club, and the two things aren’t always synonymous.

I learned from Keith Sbabaro, TaylorMade’s PGA Tour rep, that Palmer doesn’t like to switch clubs. Sbabaro went on to say that Palmer’s 5 wood – a TaylorMade R9 from 2009 – would be the hardest club in his bag to replace.

Sbabaro said those words just as Palmer was testing TaylorMade’s new R15 five wood, which he was carrying about 10 yards farther than his R9 five wood. I saw Palmer uncork a big smile, which got bigger as he found he could replicate all his shots with the new club. The high draw, the low fade, the high fade, the knockdown… he rotated through his repertoire of shots looking for something he didn’t like, but he didn’t find anything.

Palmer was ready to make the switch, but the problem was that the TaylorMade team wasn’t ready to give him the club. Bazzel explained to Palmer that the sole design still needed minor tweaks, and besides, he couldn’t even test the club in public. The R15 line wouldn’t be made public until much later.

[quote_box_center]“If we make him wait, Ryan won’t trust us,” Sbarbaro said. “Everything about this club: the lie angle, the loft … everything is perfect.”[/quote_box_center]

At one point, Sbarbaro suggested that Palmer sign an impromptu contract that would allow him to take the club home and keep it there until he was cleared to take it to the range.

[quote_box_center]“I, Ryan, will not take the club out of the house,” Sbarbaro rehearsed with him.[/quote_box_center]

Bazzel pointed out that the 5 wood had an open hot melt port that gave it a higher-pitched sound than wasn’t ideal, but none of that mattered to Palmer.

“This one is just better,” he said “I don’t care.”

I was watching an “OMG” golf commercial, but it was happening in real time in front of me.

I watched several other fittings — Justin Rose, Boo Weekley and Sergio Garcia — and looked for similarities in the way the players approached their clubs. The one common theme? They had very little in common.

IMG_3778

Justin Rose tests TaylorMade’s RSi irons with Tomo Bystedt, TaylorMade’s director of product creation for irons, putters and wedges.

Rose, like Jason Day, was mostly concerned with getting better launch monitor numbers with the new clubs, and he seemed to want to know everything about their design. Boo Weekley was the opposite. He didn’t even notice the slots on the faces of TaylorMade’s RSi irons until they were pointed out to him. He judged new clubs by their feel and ball flight, and showed an uncanny ability to predict what shots with the new clubs were flying slightly farther or spinning more – which the launch monitor always seemed to confirm.

My favorite part of the event came courtesy of Garcia when he was testing R15 drivers. Garcia said he would have played TaylorMade’s SLDR 430 driver last year, but there was something about the way it looked at address that he didn’t like. The SLDR 460, which is larger, looked better to him, so he played that driver in 2014.

IMG_3794

Sergio Garcia compares the R15 460 and the R15 430 drivers.

During the fitting, Garcia quickly decided that the R15 430 would be his driver for 2015. I watched him use it to hit drive after drive with similar trajectories. The launch monitor confirmed that each shot was flying about 290 yards in the air and rolling out to 315 yards.

Garcia then took a break to chat with Bazzel, and Rory McIlroy’s name came up.

“Every time, he tees it as high as he can and swings as hard as he can,” Garcia said. “If I hit every drive like [Rory], I’d be scared I’d hit it out of bounds.”

Garcia proceeded to “hit one like Rory,” teeing the ball as high as the tee allowed and swinging a little harder. The result was a higher launch angle, less spin and about 20 yards more distance, which he replicated with several more drives.

That was my “OMG” moment. If Garcia could do that, what else could he do? What else hadn’t I seen?

Thank goodness the PGA Tour is the testing ground for new golf equipment, and thank goodness for the unreasonable standards these players demand from their clubs. It makes the final product that much more precise.

The only downside? Less conviction when I blame bad shots on my clubs.

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76 Comments

76 Comments

  1. mobile strike hack reactor

    Jan 10, 2016 at 1:18 pm

    Adhere to the tutorial below and start working with the hack to unlock exclusive things and weapons for
    Global Strike.

  2. Will

    Nov 25, 2014 at 12:14 pm

    I’m currently toying with the idea of investing in the new TM gear in the new year. Currently a Titleist player off 3 so no bias there. Really informative article, especially the points regarding the new Nippon shaft that Day mentioned. I saw Stenson has also put this in his irons. Interesting how the players feel a steel shaft can make such a differerence considering the flex probably isn’t too dissimilar. Also the fact that Garcia preferred the 460cc SLDR last year, shows that pros don’t necessarily go with the longer hitting and more compact 430cc versions but choose more on personal preference.

    I would be interested in more information regarding the TP specifications and set ups the pro’s tinker with. I imagine the pro’s are playing substantially more advanced shafts than us lowly amateurs.

    Regardless, congrats on the article Zak, the first one that has impelled me to leave a comment.

    • Teaj

      Dec 8, 2014 at 10:10 am

      just don’t count out Titleist as their 915 Series of driver woods and hybrids are pretty dame good. I found that they were not as long as BBA and SLDR but their issue with spin on low hits with driver has seemed to lessen quite a bit which im sure due to the slot. I’m waiting for the Vapor Pro, R15 and the word on the street is that there is a Lower Spinning G30 coming down the pipeline. Exciting times at least for me in the new year when all the new gear is out.

  3. mike

    Nov 19, 2014 at 5:36 pm

    I don’t usually finish long article, but this article is too interesting to read.

  4. Regis

    Nov 19, 2014 at 3:21 pm

    I’ve been living, breathing and reading about all things golf for almost 50 years. I loved the article. I feel incomplete because I don’t speak Spanish but I do have the requisite intelligence to read a number of reviews before making my own decision then demoing a club and getting fit . And seriously how often does a major manufacturer introduce a driver that’s a real dud? Maybe not for me but…. Right now I’m gaming almost all SLDR products but its not because of what I read in an article.

  5. Jim

    Nov 19, 2014 at 1:35 pm

    Really interesting article. Well done Zak!

  6. Dan

    Nov 19, 2014 at 11:29 am

    Without a doubt one of the best articles I’ve read on GolfWRX. Do you haters even pause to consider we see more articles like this about TMAG because they actually grant more access to behind the scenes stuff than any other company?

    • Mike

      Nov 19, 2014 at 12:11 pm

      Also could be due to the fact that TMAG has about 3x as many product cycles as any other OEM.

      • Dan

        Nov 19, 2014 at 1:08 pm

        No, it isn’t. When did the SLDR come out again? 3 months ago right?

        • Regis

          Nov 19, 2014 at 3:09 pm

          July 2013 but don’t let the facts get in the way of your opinion.

          • the dude

            Nov 19, 2014 at 7:38 pm

            sarcasm…?

          • Dan

            Nov 21, 2014 at 3:26 pm

            So, 18 month product cycle? Way too shoey and killing the business? Sheesh

  7. Desmond

    Nov 18, 2014 at 8:33 pm

    I’ve found the TMAG premium lineup is for the best players with speed … and that’s not me. But I found the article entertaining.

  8. golfing

    Nov 17, 2014 at 5:07 pm

    • golfing

      Nov 17, 2014 at 5:12 pm

      he learned the club and won 11 times that year.

  9. James

    Nov 17, 2014 at 12:48 pm

    So Sergio tees the club higher, which would indeed launch it higher, swings harder, which indeed would make the ball go farther, and it is all due to the club? Please. Maybe the setup he had helped him hit it straighter and not hook it as he feared but if you tee the ball higher, you have to make an adjustment in setup for it, and if you swing harder and hit it solid it should indeed go farther. I would say it had more to do with Sergio than the club.

    • Zak Kozuchowski

      Nov 17, 2014 at 12:56 pm

      Who said it was the club?

      • Dave S

        Nov 17, 2014 at 5:38 pm

        Some guys just like trying to poke holes in everything.

        Great article. Love the insight.

  10. Sebastien

    Nov 17, 2014 at 8:47 am

    I loved the insider look at a product and experience. I think more articles like this are needed on WRX.

  11. Jose Jimenez

    Nov 16, 2014 at 10:59 pm

    Hay Dios Mio!!!!!!!!! Que porqueria!,,,,,,,,, sorry! This poorly add disguised as a genuine article shocked me so bad I reverted to my native language! This once informative website is turning into nothing more than a online version of Golf Digest. And they wonder why I stopped reading their magazine after more than 20 years,,,,

    • Alberto

      Nov 17, 2014 at 3:45 am

      Estas criticando solo por criticar. Your comments don’t provide any constructive feedback. As you have great experience in the game for more than 20 years, tell the editors how to write an article, tu experiencia es valiosa, compártela. Don’t say that this is a porquería, just tell them what you expect from them, what they should include in any review or article, in that way they will improve and you and many others will be please to read these articles.

      Or go a step further. This website was hiring editors. You could be one of them.

      By the way, I’m just a reader that plays golf since a couple of years ago.

      • Jose Jimenez

        Nov 17, 2014 at 1:44 pm

        Dime en que lenguage quivers que respnda a lomque to has dicho, que tal si lo escribo en Español ? Imwill respond to you in English so everyone can read it. Did you notice that this gentleman ONLT answered those that complimented this add? I mean article. I want HONESTY, don’t tell me that this is “actual” reactions when we can tell it is nothing but scripted remarks. Last I read, they were hiring writers for this website, and there is NO WAY some one who says the truth about products tested would be bird since the ones who pay the bills (Taylormade just one of them) would NOT want honest reviews about their products. Since you stated your have been a golfer for just a couple of years, here is something you will NEVER read in articles here, a $50-100 fitting will do MORE for your game than shinny new clubs.

        • Dave S

          Nov 17, 2014 at 5:40 pm

          Haters gonna hate. Personas con odio van a odiar.

          • Jose Jimenez

            Nov 18, 2014 at 2:22 am

            Perdón? Quisiste decir “Odiosos van a odiar” that is the proper translation of haters gonna hate,,,,, see? Can’t trust Google translator !!

        • ken

          Nov 19, 2014 at 1:58 pm

          Please provide an example of a “scripted remark” by one or more of the players interviewed.

      • ken

        Nov 19, 2014 at 1:57 pm

        Estoy de acuerdo
        I cannot stand it when one finds it necessary to always be contrary.

  12. Truth

    Nov 16, 2014 at 9:31 pm

    Golf WRX more like Golf TMAG

    • Dave S

      Nov 17, 2014 at 5:43 pm

      So by your logic, this article would only be worthy of your eyeballs if the author went around to every manufacturer and compared notes of players’ responses during club testings? TMaG obviously offered to let him stop by, should he turn down the offer? SMH.

  13. Al385

    Nov 16, 2014 at 3:31 pm

    Although I’m not a TM fan, I have to admit that this is a great article, well written and it also made me feel that I was there witnessing something that would answer all my questions about the hype of new products, especially from TM that every other month offers something new that claims to be longer and better. Good for TM in inviting GolfWRX and good for Zak for such a good article.

    Would I buy a TM club after this? probably not but for sure I will read with enthusiasm any other similar article from Zak about the launch of any other products. Hopefully he’ll get invitations from other manufacturers as this is the only way to read about this kind of experiences.

    By the way, latest WRXers visit to The Oven (Nike) deserved a to be in the front page, not only inside the forums.

    • Zak Kozuchowski

      Nov 17, 2014 at 12:49 pm

      Thank you for reading, Al. We’ll continue to find ways to bring our readers closer to the action.

  14. allen

    Nov 16, 2014 at 10:40 am

    Would all this negative feedback be here if this was with Ping or Mizuno clubs? I dislike TM with a passion and I think it has been years since I have even hit a TM product (although I will not take my V Steel 3 wood out of the bag). I liked the article, it was a good read, and yes a little infomercial sounding, but that is fine, I will not hit any of these clubs anyway.

    • ken

      Nov 19, 2014 at 1:59 pm

      Those players are signed to TM. Therefore they would not be testing other brands

  15. eric

    Nov 16, 2014 at 12:35 am

    Great PR piece. Congrats to Zak and golf wrx for your new job as the marketing dept at Adidas GOLF. Was this a paid placement by TM? Cause if it was not it should be. Hey whatever keeps those TM drivers coming…is the R15 like the 20th TM driver of 2014 so far? Awesome. Nothing like reading PR fluff with my nightly beers.

    • John Smith

      Nov 16, 2014 at 5:43 am

      Completely agree. This is just marketing tripe trying to be passed off as an independent article.

    • rob23

      Nov 16, 2014 at 8:55 am

      eric… there are always someone like you that hate to hate. Yet you are still here reading. Zak did a great job writing a piece that was less of a promo and more of a behind the scenes and you have to call foul. BORING bro… be right.

    • Matthew Carter

      Nov 16, 2014 at 10:34 am

      Great write up Zack!
      Dig insider info especially on the players and their thoughts on new product.
      Well done!

      • Tom

        Nov 16, 2014 at 1:44 pm

        I agree. This is info I can use when deciding to purchase new gear. I wouldn’t buy a car without doing research on it first. This type of information is helpful.

  16. donnie

    Nov 15, 2014 at 9:03 pm

    Great article!

  17. J

    Nov 15, 2014 at 7:48 pm

    Contrived. Sell more AD Space.

  18. Tom

    Nov 15, 2014 at 6:07 pm

    Thank you to all the positive people here. Those who continue to be negative and bash OEMS are just part of the problem with golf. I for one am excited to see the new changes. Every time a second version has come out with TM it has looked and felt better. i.e. r11 to r11s. RBZ to RBZ 2.

    • Joker

      Nov 16, 2014 at 3:03 am

      Can’t take a joke? We’re just ‘aving a laugh

      • enrique

        Nov 16, 2014 at 6:10 pm

        I just did a tally. It’s 50/50 in the comments negative vs. positive. If half your readers are turned off by the subject, angle, approach, and have a gross feeling like they were just marketed to, then something is wrong.

  19. enrique

    Nov 15, 2014 at 3:41 pm

    more and more nausea….

  20. Bogeypro

    Nov 15, 2014 at 3:08 pm

    why do I feel like I just read a taylor made commercial?

  21. toomuch

    Nov 15, 2014 at 1:47 pm

    Just more TMag propaganda! They would definitely have to pay me to even touch their clubs.

    • Rich

      Nov 17, 2014 at 3:49 pm

      They are a marketing machine but if you’re not playing their clubs purely based on that, you’re missing out. I don’t care what brand it is. If it works, I’ll use it. The new spider blade is an awesome putter. R11 woods were awesome and my spare set of R9 TP irons are nice as well.

  22. Oscar

    Nov 15, 2014 at 3:50 am

    And the Best Actor Oscar goes to………..

  23. Ben

    Nov 15, 2014 at 12:47 am

    This was a great article, I’d love to see other pieces in a similar vein. Always fun to see the pros in a different light.

  24. KK

    Nov 15, 2014 at 12:15 am

    Of course the equipment matters. That’s why you see a handful of very popular unsponsored items on tour: TM drivers, Scotty putters, Vokey wedges and Pro V1s.

  25. Fsubaseball21

    Nov 14, 2014 at 8:25 pm

    The RSI irons are no joke. 2 consecutive days on the monitor and the mis hits are as good as solid hits on on 3 other major oem sets. The toe hits were almost perfect. I know people are skeptical but these slots absolutely work. No question.

  26. JHM

    Nov 14, 2014 at 7:35 pm

    very interesting – thanks for the insight

  27. tina

    Nov 14, 2014 at 5:36 pm

    Bazzel … ohh behave!

  28. Tom Duckworth

    Nov 14, 2014 at 5:06 pm

    Very good read. It is fun to see what they think of new clubs for the first time. Sounds like most players won’t switch unless the clubs are really better. I also didn’t have to read about their pants….great!

  29. tiger woods

    Nov 14, 2014 at 2:53 pm

    awesome article! love hearing what the pros are actually thinking.. was really surprised by sergio’s “rory” drives.

  30. Derek

    Nov 14, 2014 at 2:19 pm

    Ok,I have faith in the GolfWRX journalism again. Great read.

  31. Rich B

    Nov 14, 2014 at 2:10 pm

    Great article. Something original and different to other recent ones.

  32. Leon

    Nov 14, 2014 at 12:34 pm

    On the tour level, especially for big players, everything is well built and tweaked for them. There is really no performance difference among different equipment brands. If there were, guess what, the players would certainly like to give up some endorsements but to make more wins instead. Plus, the players hit the ball so good that they don’t need the amount of forgiveness as we do.

    The problem is, the off the shelves products we got have noticeable variation of quality and performance. Most of the part came from the shaft quality. And for the average Joe, we need a hack amount of forgiveness to cover the miss. Now, the TM pushes the R15 GC more forward and even lower. Yes, it will give you more distance and less spin on a perfect shot, but guess what, it will make the club much harder to hit and you will lose more balls per round thanks to TM’s innovation.

    You won’t blame TM for this because the tour players play them, and because you can occasionally bomb it 10 yards further. You just think it is just your swing that causes the problem. Well, it is. But if you forget this “innovation”, you can simply save a few OB per round. Nobody would trade his hard money for more frustration, will you?

    • TM

      Nov 14, 2014 at 9:31 pm

      LOFT UP!

      It works. That’ll help you hit it easier too.

  33. totebagger

    Nov 14, 2014 at 10:25 am

    best article on the site so far. well done gwrx. more of this please!

  34. YB

    Nov 14, 2014 at 3:40 am

    And the Oscar goes to………………………

  35. mv

    Nov 14, 2014 at 3:30 am

    I am not TM fan..but I liked this article a lot..well done. I want to try these clubs after thos read:)
    You have to be paid by TM for such great stories. 😉

  36. Dufferino

    Nov 14, 2014 at 1:10 am

    Great Read!

    As Cory, i’d really like to see a follow up on how they get the chosen gear adjusted and tweaked before putting it in the bag.

  37. Jeff

    Nov 13, 2014 at 10:16 pm

    Outstanding story, Zak. You seem to think and ask about a lot of the same things I would, I think it’s why you’re my favorite writer on WRX. What a fascinating experience. Cant wait to see Palmer hit a 5 wood or if Sergio’s driving distance goes up. Great, relevant story.

    • gunmetal

      Nov 16, 2014 at 11:46 am

      Sergio’s distance won’t change more than a couple yards in either direction. That’s what it has done over the past ten years. A lot of fellow wrxers get upset when I cite PGA tour driving distance statistics, but the simple truth of the matter is that they don’t lie. Distance has been around the same ever since the pro v1 surfaced and the decisions to limit the trampoline effect came down.

    • Zak Kozuchowski

      Nov 17, 2014 at 12:57 pm

      We’ll keep you updated on these players’ changes with our tour photos and WITB stories, Jeff. Thanks for reading!

  38. Bubba

    Nov 13, 2014 at 10:14 pm

    Wow! Shocking positive commments/reactions from guys that are paid to play TM clubs! (sarcasm)

  39. sgniwder99

    Nov 13, 2014 at 9:52 pm

    And here I assumed that they just went to the WRX classifieds like I do.

  40. Tomar200

    Nov 13, 2014 at 9:41 pm

    This is the kind of stuff that drew me to Golf WRX to start with! Please keep this kind of content as priority!

  41. Travis

    Nov 13, 2014 at 9:38 pm

    Best article yet!

  42. Cory

    Nov 13, 2014 at 8:07 pm

    One of my favourite reads ever on this site. Great to see the first time reactions and how different guys are in getting their new gamers. Would be fascinating to see a follow up once they tried them on the course and if that changed anything for them when forgiveness starts to matter more.

    Also amazing to see how much a guy like Sergio is swinging less than his absolute max in order to stay controlled, good advice for most of us. Also maybe why Rory is so freaking good in that he doesn’t and still keeps it under control haha

  43. 3golfer3

    Nov 13, 2014 at 7:51 pm

    I still feel like my Rocketballz 3 wood should be illegal.

  44. Cwolf

    Nov 13, 2014 at 7:37 pm

    Great article!

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19th Hole

Vincenzi’s 2024 PGA Championship betting preview: Rising star ready to join the immortals at Valhalla

Published

on

The second major of the 2024 season is upon us as the world’s best players will tee it up this week at Valhalla Golf Club in Louisville, Kentucky to compete for the Wanamaker Trophy.

The last time we saw Valhalla host a major championship, Rory McIlroy fended off Phil Mickelson, Henrik Stenson, Rickie Fowler and the creeping darkness that was descending upon the golf course. The Northern Irishman had the golf world in the palm of his hand, joining only Tiger Woods and Jack Nicklaus as players who’d won four major championships by the time they were 25 years old. 

Valhalla is named after the great hall described in Norse mythology where the souls of Vikings feasted and celebrated with the Gods. The course is a Jack Nicklaus-design that has ranked among Golf Digest’s “America’s 100 Greatest Courses” for three decades. 

Valhalla Golf Club is a par-71 measuring 7,542 yards with Zoysia fairways and Bentgrass greens. The course has rolling hills and dangerous streams scattered throughout and the signature 13th hole is picturesque with limestone and unique bunkering protecting the green. The 2024 PGA Championship will mark the fourth time Valhalla has hosted the event. 

The field this week will consist of 156 players, including 16 PGA Champions and 33 Major Champions. 

Past Winners of the PGA Championship

  • 2023: Brooks Koepka (-9) Oak Hill
  • 2022: Justin Thomas (-5) Southern Hills
  • 2021: Phil Mickelson (-6) Kiawah Island
  • 2020: Collin Morikawa (-13) TPC Harding Park
  • 2019: Brooks Koepka (-8) Bethpage Black
  • 2018: Brooks Koepka (-16) Bellerive
  • 2017: Justin Thomas (-8) Quail Hollow
  • 2016: Jimmy Walker (-14) Baltusrol
  • 2015: Jason Day (-20) Whistling Straits
  • 2014: Rory McIlroy (-16) Valhalla

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Valhalla

Let’s take a look at five key metrics for Oak Hill to determine which golfers boast top marks in each category over their past 24 rounds.

1. Strokes Gained: Approach

Valhalla will play as a true all-around test of golf for the world’s best. Of course, it will take strong approach play to win a major championship.

Strokes Gained: Approach Over Past 24 Rounds

  1. Shane Lowry (+1.25)
  2. Scottie Scheffler (+1.09)
  3. Jordan Smith (+1.05)
  4. Tom Hoge (+.96)
  5. Corey Conners (+.94)

2. Strokes Gained: Off the Tee

Valhalla will play long and the rough will be penal. Players who are incredibly short off the tee and/or have a hard time hitting fairways will be all but eliminated from contention this week at the PGA Championship. 

Strokes Gained: Off the Tee Over Past 24 Rounds:

  1. Bryson DeChambeau (+1.47)
  2. Scottie Scheffler (+1.11)
  3. Keith Mitchell (+.90)
  4. Alejandro Tosti (+.89)
  5. Ludvig Aberg (+.82)

Strokes Gained: Total on Nickalus Designs

Valhalla is a classic Nicklaus Design. Players who play well at Nicklaus designs should have an advantage coming into this major championship. 

Strokes Gained: Total on Nicklaus Designs over past 36 rounds:

  1. Jon Rahm (+2.56)
  2. Scottie Scheffler (+2.48)
  3. Patrick Cantlay (+2.35)
  4. Collin Morikawa (+1.79)
  5. Shane Lowry (+1.57)

Strokes Gained: Tee to Green on Very Long Courses

Valhalla is going to play extremely long this week. Players who have had success playing very long golf courses should be better equipped to handle the conditions of this major championship.

Strokes Gained: Total on Very Long Courses Over Past 24 Rounds: 

  1. Scottie Scheffler (+2.44)
  2. Rory McIlroy (+2.24)
  3. Will Zalatoris (+1.78)
  4. Viktor Hovland (+1.69)
  5. Xander Schauffele (+1.60)

Strokes Gained: Total in Major Championships

One factor that tends to play a large role in deciding major championships is which players have played well in previous majors leading up to the event. 

Strokes Gained: Total in Major Championships over past 20 rounds:

  1. Scottie Scheffler (+3.14)
  2. Will Zalatoris (+2.64)
  3. Rory McIlroy (+2.49)
  4. Xander Schauffele (+2.48)
  5. Tommy Fleetwood (2.09)

Strokes Gained: Putting on Bentgrass Greens

Valhalla features pure Bentgrass putting surfaces. Players who are comfortable putting on this surface will have an advantage on the greens. 

Strokes Gained: Putting on Bentgrass Greens over Past 24 Rounds:

  1. Ludvig Aberg (+1.12)
  2. Denny McCarthy (+1.08)
  3. Matt Fitzpatrick (+0.99)
  4. Justin Rose (+0.93)
  5. J.T. Poston (0.87)

Strokes Gained: Total on Zoysia Fairways

Valhalla features Zoysia fairways. Players who are comfortable playing on this surface will have an advantage on the field.

Strokes Gained: Total on Zoysia Fairways over past 36 rounds: 

  1. Justin Thomas (+1.53)
  2. Will Zalatoris (+1.47)
  3. Xander Schauffele (+1.40)
  4. Brooks Koepka (+1.35)
  5. Rory McIlroy (+1.23)

2024 PGA Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the key statistical categories previously discussed — SG: Approach (25%), SG: Off the Tee (22%), SG: T2G on Very Long Courses (12%), SG: Putting on Bentgrass (+12%), SG: Total on Nicklaus Designs (12%). SG: Total on Zoysia Fairways (8%), and SG: Total in Major Championships (8%). 

  1. Brooks Koepka
  2. Xander Schauffele
  3. Rory McIlroy
  4. Scottie Scheffler
  5. Bryson DeChambeau
  6. Shane Lowry
  7. Alex Noren
  8. Will Zalatoris
  9. Cameron Young
  10. Keith Mitchell
  11. Hideki Matsuyama
  12. Billy Horschel
  13. Patrick Cantlay
  14. Viktor Hovland
  15. Adam Schenk
  16. Chris Kirk
  17. Sahith Theegala
  18. Min Woo Lee
  19. Joaquin Niemann
  20. Justin Thomas

2024 PGA Championship Picks

Ludvig Aberg +1800 (BetMGM)

At The Masters, Ludvig Aberg announced to the golf world that he’s no longer an “up and coming” player. He’s one of the best players in the game of golf, regardless of experience.

Augusta National gave Aberg some necessary scar tissue and showed him what being in contention at a major championship felt like down the stretch. Unsurprisingly, he made a costly mistake, hitting it in the water left of the 11th hole, but showed his resilience by immediately bouncing back. He went on to birdie two of his next three holes and finished in solo second by three shots. With the type of demeanor that remains cool in pressure situations, I believe Ludvig has the right mental game to win a major at this point in his career.

Aberg has not finished outside of the top-25 in his past eight starts, which includes two runner-up finishes at both a “Signature Event” and a major championship. The 24-year-old is absolutely dominant with his driver, which will give him a major advantage this week. In the field he ranks, in Strokes Gained: Off the Tee, and has gained strokes in the category in each of his past ten starts. Aberg is already one of the best drivers of the golf ball on the planet.

In Norse mythology, Valhalla is the great hall where the souls of Vikings feasted and celebrated with the Gods. The Swedes, who are of Old Norse origin, were the last of the three Scandinavian Kingdoms to abandon the Old Norse Gods. A Swede played a major role in the 2014 PGA Championship at Valhalla, and I believe another, Ludvig Aberg, will be the one to conquer Valhalla in 2024. 

Bryson DeChambeau +2800 (BetMGM)

Bryson DeChambeau is one of the few players in the world that I believe has the game to go blow-for-blow with Scottie Scheffler. Although he isn’t as consistent as Scheffler, when he’s at his best, Bryson has the talent to beat him.

At The Masters, DeChambeau put forth a valiant effort at a golf course that simply does not suit his game. Valhalla, on the other hand, is a course that should be perfect for the 30-year-old. His ability to overpower a golf course with his driver will be a serious weapon this week.

Bryson has had some success at Jack Nicklaus designs throughout his career as he won the Memorial at Muirfield Village back in 2018. He’s also had incredible results on Bentgrass greens for the entirety of his professional career. Of his 10 wins, nine of them have come on Bentgrass greens, with the only exception being the Arnold Palmer Invitational at Bay Hill. He also has second place finishes at Medinah and TPC Summerlin, which feature Bentgrass greens.

Love him or hate him, it’s impossible to argue that Bryson isn’t one of the most exciting and important players in the game of golf. He’s also one of the best players in the world. A second major is coming soon for DeChambeau, and I believe he should be amongst the favorites to hoist the Wanamaker Trophy this week.

Patrick Cantlay +4000 (FanDuel)

There’s no way of getting around it: Patrick Cantlay has been dissapointing in major championships throughout his professional career. He’s been one of the top players on Tour for a handful of years and has yet to truly contend at a major championship, with the arguable exception of the 2019 Masters.

Despite not winning majors, Cantlay has won some big events. The 32-year-old has won two BMW Championships, two Memorial Tournaments as well as a Tour Championship. His victories at Memorial indicate how much Cantlay loves Nicklaus designs, where he ranks 3rd in the field in Strokes Gained: Total over his past 36 rounds behind only Scottie Scheffler and Jon Rahm.

Cantlay also loves Bentgrass greens. Six of Cantlay’s seven individual wins on the PGA Tour have come on Bentgrass greens and he also was one of the best putters at the 2023 Ryder cup at Marco Simone (also Bentgrass). At Caves Valley (2021 BMW Championship), he gained over 12 strokes putting to outduel another Bentgrass specialist, Bryson DeChambeau.

Cantlay finished 22nd in The Masters, which was a solid result considering how many elite players struggled that week. He also has two top-ten finishes in his past five PGA Championships. He’s undeniably one of the best players in the field, therefore, it comes down to believing Cantlay has the mental fortitude to win a major, which I do.

Joaquin Niemann +4000 (BetMGM)

I believe Joaquin Niemann is one of the best players in the world. He has three worldwide wins since December and has continued to improve over the course of his impressive career thus far. Still only 25, the Chilean has all the tools to be a serious contender in major championships for years to come.

Niemann has been the best player on LIV this season. Plenty will argue with the format or source of the money on LIV, but no one can argue that beating players such as Jon Rahm, Bryson DeChambeau, Dustin Johnson, Brooks Koepka and Cameron Smith is an unremarkable achievement. Niemann is an elite driver of the golf ball who hits it farther than just about anyone in the field not named Bryson DeChambeau or (arguably) Rory McIlroy.

Niemann is another player who has been fantastic throughout his career on Bentgrass greens. Prior to leaving the PGA Tour, Bentgrass was the only green surface in which Joaco was a positive putter. It’s clearly a surface that he is very comfortable putting on and should fare around and on the greens this week.

Niemann is a perfect fit for Valhalla. His low and penetrating ball flight will get him plenty of runout this week on the fairways and he should have shorter shots into the green complexes than his competitors. To this point in his career, the former top ranked amateur in the world (2018) has been underwhelming in major championships, but I don’t believe that will last much longer. Joaquin Niemann is a major championship caliber player and has a real chance to contend this week at Valhalla.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 2

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In my last post, I explained the basic performance dynamics of “smash factor” and “gear effect” as they apply to your wedges and your wedge play success. If you missed that post, you can read it here.

At the end of that post, I promised “part 2” of this discussion of what makes a wedge work the way it does. So, let’s dive into the other two components of any wedge – the shaft and the grip.

It’s long been said that the shaft is “the engine of the golf club.” The shaft (and grip) are your only connection to all the technologies that are packed into the head of any golf club, whether it be a driver, fairway, hybrid, iron, wedge or even putter.

And you cannot ignore those two components of your wedges if your goal is optimizing your performance.

I’ve long been an advocate of what I call a “seamless transition” from your irons into your wedges, so that the feel and performance do not disconnect when you choose a gap wedge, for example, instead of your iron-set-matching “P-club.” In today’s golf equipment marketplace, more and more golfers are making the investment of time and money to experience an iron fitting, going through trial and error and launch monitor measuring to get just the right shaft in their irons.

But then so many of those same golfers just go into a store and choose wedges off the retail display, with no similar science involved at all. And that’s why I see so many golfers with a huge disconnect between their custom-fitted irons, often with lighter and/or softer graphite or light steel shafts . . . and their off-the-rack wedges with the stock stiff steel ‘wedge flex’ shaft common to those stock offerings.

If your wedge shafts are significantly heavier and stiffer than the shafts in your irons, it is physically impossible for you to make the same swing. Period.

To quickly improve your wedge play, one of the first things you can do is have your wedges re-shafted with the same or similar shaft that is in your irons.

There’s another side of that shaft weight equation; if you don’t have the forearm and hand strength of a PGA Tour professional, you simply cannot “handle” the same weight shaft that those guys play to master the myriad of ‘touch shots’ around the greens.

Now, let’s move on to the third and other key component of your wedges – the grips. If those are not similar in shape and feel to the grips on your irons, you have another disconnect. Have your grips checked by a qualified golf club professionals to make sure you are in sync there.

The one caveat to that advice is that I am a proponent of a reduced taper in your wedge grips – putting two to four more layers of tape under the lower hand, or selecting one of the many reduced taper grips on the market. That accomplishes two goals for your scoring.

First, it helps reduce overactive hands in your full and near-full wedge swings. Quiet hands are key to good wedge shots.

And secondly, it provides a more consistent feel of the wedge in your hands as you grip down for those shorter and more delicate shots around the greens. And you should always grip down as you get into those touch shots. I call it “getting closer to your work.”

So, if you will spend as much time selecting the shafts and grips for your wedges as you do choosing the brand, model, and loft of them, your scoring range performance will get better.

More from the Wedge Guy

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19th Hole

Vincenzi’s 2024 Wells Fargo Championship betting preview: Tommy Fleetwood ready to finally land maiden PGA Tour title

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The PGA Tour season ramps back up this week for another “signature event,” as golf fans look forward to the year’s second major championship next week.

After two weaker-field events in the Zurich Classic and the CJ Cup Byron Nelson, most of the best players in the world will head to historic Quail Hollow for one of the best non-major tournaments of the year. 

Last season, Wyndham Clark won the event by four shots.

Quail Hollow is a par-71 measuring 7,521 yards that features Bermudagrass greens. The tree-lined, parkland style course can play quite difficult and features one of the most difficult three-hole stretches in golf known as “The Green Mile,” which makes up holes 16-18: two mammoth par 4s and a 221-yard par 3. All three holes have an average score over par, and water is in play in each of the last five holes on the course.

The field is excellent this week with 68 golfers teeing it up without a cut. All of the golfers who’ve qualified are set to tee it up, with the exception of Scottie Scheffler, who is expecting the birth of his first child. 

Past Winners at Quail Hollow

  • 2023: Wyndham Clark (-19)
  • 2022: Max Homa (-8)
  • 2021: Rory McIlroy (-10)
  • 2019: Max Homa (-15)
  • 2018: Jason Day (-12)
  • 2017: Justin Thomas (-8) (PGA Championship)
  • 2016: James Hahn (-9)
  • 2015: Rory McIlroy (-21)

Key Stats For Quail Hollow

Strokes Gained: Approach

Strokes gained: Approach will be extremely important this week as second shots at Quail Hollow can be very difficult. 

Total SG: Approach Over Past 24 Rounds

  1. Akshay Bhatia (+1.16)
  2. Tom Hoge (+1.12)
  3. Corey Conners (+1.01)
  4. Shane Lowry (+0.93)
  5. Austin Eckroat (+0.82)

Strokes Gained: Off the Tee

Quail Hollow is a long course on which it is important to play from the fairway. Both distance and accuracy are important, as shorter tee shots will result in approach shots from 200 or more yards. With most of the holes heavily tree lined, errant drives will create some real trouble for the players.

Strokes Gained: Off the Tee Past 24 Rounds:

  1. Ludvig Aberg (+0.73)
  2. Rory McIlroy (+0.69)
  3. Xander Schauffele (+0.62)
  4. Viktor Hovland (+0.58)
  5. Chris Kirk (+0.52)

Proximity: 175-200

The 175-200 range is key at Quail Hollow. Players who can hit their long irons well will rise to the top of the leaderboard. 

Proximity: 175-200+ over past 24 rounds:

  1. Cameron Young (28’2″)
  2. Akshay Bhatia (29’6″)
  3. Ludvig Aberg (+30’6″)
  4. Sam Burns (+30’6″)
  5. Collin Morikawa (+30’9″)

SG: Total on Tom Fazio Designs

Players who thrive on Tom Fazio designs get a bump for me at Quail Hollow this week. 

SG: Total on Tom Fazio Designs over past 36 rounds:

  1. Patrick Cantlay (+2.10)
  2. Rory McIlroy (+1.95)
  3. Tommy Fleetwood (+1.68)
  4. Austin Eckroat (+1.60)
  5. Will Zalatoris (+1.57)

Strokes Gained: Putting (Bermudagrass)

Strokes Gained: Putting has historically graded out as the most important statistic at Quail Hollow. While it isn’t always predictable, I do want to have it in the model to bump up golfers who prefer to putt on Bermudagrass.

Strokes Gained: Putting (Bermudagrass) Over Past 24 Rounds:

  1. Taylor Moore (+0.82)
  2. Nick Dunlap (+.76)
  3. Wyndham Clark (+.69)
  4. Emiliano Grillo (+.64)
  5. Cam Davis (+.61)

Course History

This stat will incorporate players that have played well in the past at Quail Hollow. 

Course History over past 36 rounds (per round):

  1. Rory McIlroy (+2.50)
  2. Justin Thomas (+1.96)
  3. Jason Day (+1.92)
  4. Rickie Fowler (+1.83)
  5. Viktor Hovland (+1.78)

Wells Fargo Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: Off the Tee (23%), SG: Total on Fazio designs (12%), Proximity: 175-200 (12%), SG: Putting Bermuda grass (12%), and Course History (14%).

  1. Wyndham Clark
  2. Rory McIlroy
  3. Xander Schauffele
  4. Shane Lowry
  5. Hideki Matsuyama
  6. Viktor Hovland 
  7. Cameron Young
  8. Austin Eckroat 
  9. Byeong Hun An
  10. Justin Thomas

2024 Wells Fargo Championship Picks

Tommy Fleetwood +2500 (DraftKings)

I know many out there have Tommy fatigue when it comes to betting, which is completely understandable given his lack of ability to win on the PGA Tour thus far in his career. However, history has shown us that players with Fleetwood’s talent eventually break though, and I believe for Tommy, it’s just a matter of time.

Fleetwood has been excellent on Tom Fazio designs. Over his past 36 rounds, he ranks 3rd in the field in Strokes Gained: Total on Fazio tracks. He’s also been incredibly reliable off the tee this season. He’s gained strokes in the category in eight of his past nine starts, including at The Masters, the PLAYERS and the three “signature events” of the season. Tommy is a golfer built for tougher courses and can grind it out in difficult conditions.

Last year, Fleetwood was the first-round leader at this event, firing a Thursday 65. He finished the event in a tie for 5th place.

For those worried about Fleetwood’s disappointing start his last time out at Harbour Town, he’s bounced back nicely after plenty of poor outings this season. His T7 at the Valero Texas Open was after a MC and T35 in his prior two starts and his win at the Dubai Invitational came after a T47 at the Sentry.

I expect Tommy to bounce back this week and contend at Quail Hollow.

Justin Thomas +3000 (DraftKings)

It’s been a rough couple of years for Justin Thomas, but I don’t believe things are quite as bad as they seem for JT. He got caught in the bad side of the draw at Augusta for last month’s Masters and has gained strokes on approach in seven of his nine starts in 2024. 

Thomas may have found something in his most recent start at the RBC Heritage. He finished T5 at a course that he isn’t the best fit for on paper. He also finally got the putter working and ranked 15th in Strokes Gained: Putting for the week.

The two-time PGA champion captured the first of his two major championships at Quail Hollow back in 2017, and some good vibes from the course may be enough to get JT out of his slump.

Thomas hasn’t won an event in just about two years. However, I still believe that will change soon as he’s been one of the most prolific winners throughout his PGA Tour career. Since 2015, he has 15 PGA Tour wins.

Course history is pretty sticky at Quail Hollow, with players who like the course playing well there on a regular basis. In addition to JT’s PGA Championship win in 2017, he went 4-1 at the 2022 Presidents Cup and finished T14 at the event last year despite being in poor form. Thomas can return as one of the top players on the PGA Tour with a win at a “signature event” this week. 

Cameron Young +3500 (DraftKings)

For many golf bettors, it’s been frustrating backing Cam Young this season. His talent is undeniable, and one of the best and most consistent performers on the PGA Tour. He just hasn’t broken through with a victory yet. Quail Hollow has been a great place for elite players to get their first victory. Rory McIlroy, Anthony Kim, Rickie Fowler and Wyndham Clark all notched their first PGA Tour win at Quail.

Throughout Cam Young’s career, he has thrived at tougher courses with strong fields. This season, he finished T16 at Riviera and T9 at Augusta National, demonstrating his preference of a tough test. His ability to hit the ball long and straight off the tee make him an ideal fit for Quail Hollow, despite playing pretty poorly his first time out in 2023 (T59). Young should be comfortable playing in the region as he played his college golf at Wake Forest, which is about an hour’s drive from Quail Hollow.

The 26-year-old has played well at Tom Fazio designs in the past and ranks 8th in the field in Strokes Gained: Total on those courses in his last 36 rounds. Perhaps most importantly, this season, Young is the best player on the PGA Tour in terms of proximity from 175-200 in the fairway, which is where a plurality and many crucial shots will come from this week.

Young is an elite talent and Quail Hollow has been kind to players of his ilk who’ve yet to win on Tour.

Byeong Hun An +5000 (FanDuel)

Byeong Hun An missed some opportunities last weekend at the CJ Cup Byron Nelson. He finished T4 and played some outstanding golf, but a couple of missed short putts prevented him from getting to the winning score of -23. Despite not getting the win, it’s hard to view An’s performance as anything other than an overwhelming success. It was An’s fourth top-ten finish of the season.

Last week, An gained 6.5 strokes ball striking, which was 7th in the field. He also ranked 12th for Strokes Gained: Approach and 13th for Strokes Gained: Off the Tee. The South Korean has been hitting the ball so well from tee to green all season long and he now heads to a golf course that should reward his precision.

An’s driver and long irons are absolute weapons. At Quail Hollow, players will see plenty of approach shots from the 175-200 range as well as some from 200+. In his past 24 rounds, Ben ranks 3rd in the field in proximity from 175-200 and 12th in proximity from 200+. Playing in an event that will not end up being a “birdie” fest should help An, who can separate from the field with his strong tee to green play. The putter may not always cooperate but getting to -15 is much easier than getting to -23 for elite ball strikers who tend to struggle on the greens.

Winning a “signature event” feels like a tall task for An this week with so many elite players in the field. However, he’s finished T16 at the Genesis Invitational, T16 at The Masters and T8 at the Arnold Palmer Invitational. The 32-year-old’s game has improved drastically this season and I believe he’s ready to get the biggest win of his career.

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