Equipment
Medicus Golf releases Kick X line of equipment, moves HQ
Medicus Golf, the company known best for its popular training aids, has announced a new line of “Kick X” golf equipment that includes drivers, fairway woods, irons, putters and balls. The decision to enter the golf equipment marketplace coincides with the company’s decision to move all of its operations from Brunswick, Ohio, to the epicenter of the golf equipment industry, Vista, Calif.
“We have expanded our staff, infrastructure and facilities in California to accommodate our new product development plans and we felt it was important for all of our operations to be in Vista, the hub of the golf industry,” said former PGA Tour player Bob Koch, the company’s founder. “Having one location to serve the needs of our existing customers, as well as new ones, will be a win-win for everyone. The process of fulfilling orders will be streamlined. This is a major step in the evolution of Medicus Golf and I could not be more excited.”
Koch founded Medicus in 1986, and the company has since become a household name among golfers with its dual-hinge swing training clubs and instruction programs. The next step in helping golfers, Koch decided, was to build clubs that took the training onto the course.
“But we needed a new brand, so that players wouldn’t confuse the products with Medicus training devices,” Koch said. “So we formed Kick X Golf by Medicus, and brought Mark Adams on board to make it happen.”
Adams is the former vice president of research and development at Tommy Armour Golf. He and Koch said they designed the equipment line with larger, hotter sweetspots to “make it easier for people to play golf: to play it better, faster, and ultimately get maximum enjoyment out of the game.”
The Kick X Golf line features the Blast Driveway ($347.95), a versatile 12.5-degree club that is designed to be used as both a driver and fairway wood. It uses what Medicus calls Compression Cavity Technology to allow compression of the entire clubface at impact to increase distance.
The Tracker SRT (Sliding Response Technology) system found in the hybrid ($239.95) has the ability to eliminate hooks and slices by moving weights across the back of the head. The MA-9 irons promote a large sweet spot and improved feel, while being offered in both cast ($479.95) and forged models.
The Zball putters come in four designs ($167.95 to $229.95) and feature alignment technology that matches the company’s new TourZ balls. The TourZ balls also have a Metal Fuzion Core surrounded by a triple-layer cover to promote distance and feel.
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- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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Adam Scott WITB 2024 (May)
Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson. Driver: TaylorMade Qi10 (10.5 degrees)...
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees) Shaft: Mitsubishi Tensei 1K White 70 TX 3-wood: TaylorMade Qi 10 Tour (15 degrees)...
WITB Time Machine: Billy Horschel’s winning WITB, 2017 CJ Cup Byron Nelson
The tournament bearing the name of one of golf’s all-time greats is now known as the CJ Cup Byron Nelson....
Austin Cook WITB 2024 (April)
Austin Cook what’s in the bag accurate as of the Zurich Classic. More photos from the event here. Driver: Ping...
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Freddy
May 1, 2014 at 5:28 pm
The logo looks an awful lot like the Callaway X in their X2-hot series. Wonder if that will be some sort of patent infringement…
Bill
May 1, 2014 at 2:54 pm
Personally, I won’t ever buy a Medicus product again after they were dishonest with their add on products. I bought one thing from them and the next thing I knew, I was on the hook for hundreds of dollars of add on products. Not to mention, these clubs look like generic K Mart clubs. Can anyone say Voit?
Curtis
May 1, 2014 at 11:13 am
Could you please tell them they can finally update there ancient commercials on Golf Channel! Thank you.