Connect with us

Equipment

Adams Golf is back with direct-to-consumer Idea offerings, C-Groove putters for 2023

Published

on

Adams Golf is back. And if you caught the hype video on social media last week, you’d know the branding is just a little different from the Jack Whitaker Tight Lies infomercial of the 90s.

If you didn’t, take a minute to familiarize yourself.

The largely dormant-since-2016 TaylorMade subsidiary has risen from the dead for 2023 as a direct-to-consumer, value and ease-centric golf equipment company offering a full range of clubs.

Or as the company puts it in a press release, “The new Adams Golf brand is set out to be a digitally native leader in direct-to-consumer golf equipment as a simple, aspirational and accessible golf brand.”

That’s right, Idea, C-Groove (Adams acquired Yes! Putters in 2011).

Citing the pandemic boom of new and returning golfers, TaylorMade/Adams believes there’s a growing segment of the golfing population looking for modern performance and technology at an affordable price, and, as Adams says “all with a look that still says: “I’m a golfer.”

“We view the relaunch of Adams Golf as an opportunity to speak directly to this emerging population of new golfers with equipment that checks the box in each of these categories. Beyond that, we aim to build a brand that appeals to a wide range of players from different backgrounds, playing experiences and viewpoints on the game. We’re pushing this brand to be progressive and different, but at the same time deliver performance equipment straight to the consumer’s door that enhances enjoyment of the game,” said John Gonsalves, VP of Direct-to-Consumer. 

Let’s get to the clubs — driver, fairway, hybrid, irons, and wedge — first by digging into key technology across the line.

  • Velocity Slot: An OG Adams technology, a Velocity Slot on the driver, fairway, and hybrids soles flexes and rebounds for optimum energy transfer (faster ball speeds), particularly on off-center strikes.
  • Variable face thickness: Designed to deliver the highest ball speed on center strikes and improved speed on off-center strikes.
  • Tri-Sole design: The signature element of the 1995 Tight Lies franchise, the design aims to enhance versatility and improve turf interaction by limiting the sole area that’s in contact with the turf.

 

View this post on Instagram

 

A post shared by GolfWRX (@golfwrx)

Adams Idea driver

  • Multi-material: Carbon fiber crown, sole panel
  • Weighted for a slight draw bias
  • 4-degree loft sleeve
  • Mid-high launch, mid-low spin

Adams Idea fairways, hybrids

  • Carbon crown for weight savings and redistribution, higher MOI
  • Shallow face for ease of getting the ball airborn from the fairway
  • Hybrids also feature a carbon crown with strategic weighting, low center of gravity

Adams Idea irons

  • Hollow body construction
  • 360-degree undercut
  • Ultra-low CG
  • Variable hosel length for precise CG placement
  • Internal geometry designed specifically to mitigate sound and heighten feel at impact

Modern spec package: Progressive offset, slightly weaker lofts for easier launch, and a confidence-inspiring shape.

Adams Idea wedges

  • High CG placement for more controlled flight
  • C-grind sole for versatility with wide, high bounce sole
  • Undercut geometry to move weight from bottom to top of the club
  • Milled face and grooves

C-Groove putters

As a refresher, Adams Golf, which TaylorMade purchased in 2012, purchased Yes! Putters in 2011. Hence, Yes! C-Groove technology features prominently in these new putters.

  • Prospect blade (mid-slant hosel)
  • Misson mallet (single-bend hosel)
  • Crafted from 303 stainless steel
  • Rich black matte finish

 

Pricing and availability

The driver is priced at $299.99 and comes in RH and LH 9.0, 10.5, and 12-degree loft offerings. Fairways and hybrids are available for $199 and $179 respectively. The fairways come in RH and LH 3-wood (15 degrees), 5-wood (18 degrees), and 7-wood (21 degrees) offerings, as well as a Lite version for 3-wood and 5-wood. Hybrid loft offerings are 3 (20 degrees), 4 (23 degrees), 5 (26 degrees), and 6 (30 degrees).

Adams Idea irons are sold as a 7-piece set for $599 (steel) and $699 (graphite) from 4-PW, AW.

Adams Idea wedges are priced at $99 (steel) and $119 (graphite) per wedge and come in 54.14 and 58.12 lofts.

All Adams products come with aftermarket shafts and grips. Adams Idea drivers, fairways and hybrids are equipped with UST Mamiya Helium NanoCore Black (50g, 40g) shaft (S, R, A). The irons have KBS Max 85 steel shafts or UST Helium NanoCore Black (60g, 50g) graphite shafts, while wedges feature a KBS Hi-Rev 2.0 steel shaft or UST Helium NanoCore Black (45g) graphite shaft.

Lamkin’s Crossline 360 Grey/Black (50g) round grip is standard.

There is also a Lite offering in specific lofts for players who need shorter build length and overall lighter weight.

Adams C-Groove putters are available starting May 1 at Adams’ website for $149. The Prospect comes with a mid-slant hosel and Mission in a single bend hosel. Both putters have RH and LH versions with lengths of 34 and 35 inches and a Lamkin Deep Etched Grip.

In addition to individual club purchases, Adams also offers three new set configurations, all via adamsgolf.com:

  • Full Set – Full 14 club bag, available in RH or LH with steel or graphite shaft options (stiff or regular flex).
  • Short Set – Driver, fairway, hybrid, 6-PW, SW, LW, putter, and bag. Available in RH or LW with steel or graphite shaft options (stiff or regular flex).
  • Muni Set – Driver, hybrid, 6-iron, 8-iron, PW, SW, putter, and bag. Available in RH or LH with regular or Lite flex steel shafts. Lite flex is only available in RH.

Custom offerings will arrive later in the spring. All Adams clubs come with a 60-day money-back guarantee (terms and conditions apply).

Check out more photos in the GolfWRX forums.

See what GolfWRXers are saying in the forums.

Your Reaction?
  • 95
  • LEGIT19
  • WOW16
  • LOL4
  • IDHT0
  • FLOP4
  • OB1
  • SHANK9

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

4 Comments

4 Comments

  1. Bob Singer

    May 3, 2023 at 11:50 am

    These look great, cant wait to give them a try. Almost seems under priced and to be honest, what a nice change of a pace.

  2. Jason

    May 2, 2023 at 11:32 am

    I wish Taylormade would sell the company. Adams had great stuff before TM took over. The new woods and hybrids look nice but look like they’re part of a package golf set. They made great forged irons in the past. I have the CB1 irons and they’re great looking forged irons. This is a perfect example of a company that needs to get back to basics.

  3. Barney Adams

    May 2, 2023 at 9:11 am

    The new leadership at Adams seems to be a bit out of touch with the reason most golfers gravitated towards their products—their hybrids and fairway woods. And these look like trash. Typical Taylormade, focusing on the driver and little else.

  4. jamho3

    May 1, 2023 at 10:52 pm

    Blades! We want the Blades!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

Published

on

At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

Published

on

As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

Your Reaction?
  • 15
  • LEGIT2
  • WOW1
  • LOL2
  • IDHT0
  • FLOP1
  • OB1
  • SHANK1

Continue Reading

Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

Published

on

Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

View this post on Instagram

 

A post shared by GolfWRX (@golfwrx)

According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

Your Reaction?
  • 23
  • LEGIT1
  • WOW0
  • LOL2
  • IDHT0
  • FLOP0
  • OB1
  • SHANK3

Continue Reading

WITB

Facebook

Trending