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Bridgestone announces new e9 Long Drive ball, now the official ball of World Long Drive

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Bridgestone’s new e9 Long Drive will be the Official Ball of World Long Drive. The longest ball in the Bridgestone lineup, the e9 Long Drive was designed in collaboration with WLD professionals.

The e9 Long Drive is a 330-dimple two-piece ball with an injection molded seamless Surlyn cover. It features a gradational core that is softer in the center and firmer toward the exterior. Not surprisingly, the ball is designed to be high launching and low spinning with maximum carry.

“It was great to work with the athletes from World Long Drive to develop the new e9,” said David Vogrin, Bridgestone’s Director of Marketing. “Innovation that leads to advanced performance is always our focus, and with over 900 Polymer engineers on staff and pioneering technologies like our gradational core and seamless cover, we’re confident this new golf ball will provide exceptional distance for professional long drivers but more importantly for recreational golfers. This is the ball you will take out for the long drive hole in a scramble and end up using for the entire round.”

Bridgestone believes non-long drivers who are looking for higher launch and carry distance will be drawn to the e9 Long Drive.

“Long drive competitors and recreational golfers alike play in a variety of turf conditions, some of which don’t allow for much roll,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “Through our work with WLD contestants we determined that the e9 Long Drive would need to promote maximum carry for optimum performance, as well as less driver spin. Our engineers combined Bridgestone’s gradational core design with our aerodynamically superior 330-dimple pattern to develop an impressive package.”

At retail: March 2023
MSRP: $29.99/dozen

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Product Reviews

Three Swing Challenge: Testing the Titleist Vokey WedgeWorks A+ grind

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The first wedge has made its way to the Three Swing Challenge! This week we have the WedgeWorks A+ grind that was recently released by Vokey. BK is looking for a new 60-degree wedge, and this could be a contender.

Why three swings?

Many years ago, the legendary Barney Adams, founder of Adams Golf told us this:

“My formula as a fitter was three shots only. I discounted No. 1 just because it was the first one, counted 100 percent of No. 2 and discounted No. 3 because the player was starting to adjust.”

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Whats in the Bag

Daniel Brown WITB 2024 (July)

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  • Daniel Brown WITB accurate as of The Open Championship. 

Driver: Ping G430 LST (9 degrees)
Shaft: Fujikura Ventus Blue 6 X

3-wood: Ping G430 Max (15 degrees)
Shaft: Fujikura Ventus Blue 7 X

(Image courtesy of SMS on Tour)

Irons: Ping i230 (3), Ping Blueprint S (4-9)

Wedges: Ping s159 (50-12S, 54-12S, 58-06T)

Putter: Ping PLD

Grips: Golf Pride MCC

Ball: Titleist Pro V1

Info an images via SMS on Tour.

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Equipment

Collin Morikawa’s pre-Open equipment adjustments

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

Three years later, Morikawa has once again changed his irons to deal with the unique Scottish turf.

Morikawa has been using TaylorMade P730 blade short irons (7-PW), P7MC mid irons (5-6) and a TaylorMade “Proto” 4-iron with a cavity-back construction this year.

However, he switched into a new set of TaylorMade P7CB irons (5-PW) before finishing T4 at last week’s Genesis Scottish Open, to go along with his familiar “Proto” 4-iron. TaylorMade’s P7CB irons are the finalized versions of the “Proto” 4-iron that Morikawa has been using, except they remain unreleased to retail.

According to TaylorMade, Morikawa switched into a full set of the new P7CB irons to aid with turf interaction, just like he did prior to his 2021 Open victory.

Morikawa is honing in on his winning formula overseas.

Morikawa also has switched from his usual TaylorMade Qi10 5-wood to a lower-launching TaylorMade P790 3-iron equipped with a Project X HZRDUS 105 Hybrid shaft. The loft of the club has been bent down to 19 degrees.

TaylorMade says that Morikawa switched into the new driving iron In order to “have an option to hit something lower that will roll out in the fairways.”

Head over to PGATour.com for the full article.

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