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Edel SMS Pro irons expand Swing Match System offerings

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Edel Golf bills its SMS (Swing Match System) Pro irons as “the most advanced players iron golf has ever seen.” Why does the company make this claim? In a few words, Swing Match weighting technology in a players iron. The system allows players to dial in weighting via three weight ports in the rear of the club.

Edel relied on a multi-step Precision Grain Forging process for the SMS Pro irons’ 1025 carbon steel for maximum durability, consistency, and feel.

Additionally, SMS Pro irons feature a tour-inspired Tri-Stepped Sole Design with three separate surfaces.

Leading edge bounce: Helps the club resist digging and loss of momentum.

Effective Middle Tier Bounce: Effective bounce of the golf club.

Trail Relief Bounce: Effective sole width of the club is reduced by the relief, resulting in a shorter, more efficient divot. “Makes the iron feel like a blade, but perform like an advanced cavity back iron,” according to Edel.

What Edel says

“The ability to fine tune accuracy and overall performance through weight change is an incredible innovation,” said Rocky Hansler, Chief Operating Officer. “It’s been great watching the improvements in ball striking with consumers all over the world. Now, bringing it in a players package, we’re going to open up the eyes of some of the best players in the world.”

Pricing, specs, availability

Price: $250/club

The SMS Pro Irons will be offered in variable length 3-iron through pitching wedge options. Each iron has three weights, two 2-gram weights and one 8-gram weight come stock, but can be dialed in through the fitting process for swing weighting purposes and can be customized with 4-gram, 6-gram and 10-gram options as well.

Stock shaft: KBS Tour

Stock grip: Golf Pride Tour Velvet

Stock SMS weights: Two 2-gram (titanium) weights and one 8-gram (tungsten loaded) weight

SMS customizable weight options: 4-gram (stainless), 6-gram (tungsten loaded), and 10-gram (tungsten loaded)

Availability: At select fitting and retail locations around the world on February 24, 2023

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4 Comments

4 Comments

  1. dixie

    Jan 24, 2023 at 10:22 am

    An exact copy of PXG what the F?

  2. ey

    Jan 24, 2023 at 12:59 am

    Left handed please???????

  3. Dog

    Jan 23, 2023 at 2:29 pm

    Perfectly priced for inflation.

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

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Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

 

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

 

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

 

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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Whats in the Bag

Alejandro Tosti WITB 2024 (April)

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  • Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5

3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX

Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100

Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100

Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400

Putter: Scotty Cameron

Grips: Golf Pride MCC Plus4

Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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