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Bridgestone launches next-generation e12 Contact golf ball

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Bridgestone’s tire-inspired Contact Science project continues into is fourth generation with the e12 Contact golf ball.

Targeting distance, soft feel, and enhanced short game performance in a Surlyn ball, the new Flexativ Surlyn cover creates 46-percent more surface contact at impact.

The Flexativ cover features impact modifiers so that when a driver impacts the ball, it acts firmer to provide more ball speed and less sidespin. When a short iron or wedge impacts the cover, however, it acts like a softer, slower material for 46 percent more surface contact, and thus, greater spin and control.

E12 Contact golf balls also feature Contact Force dimples, which debuted on the previous generation ball. As a refresher, the dimple design features a raised area in the center of the dimple and an outer portion configured to reduce sidespin. More contact with the clubface results from the raised area. This means more ball speed and distance, according to Bridgestone, as well as more short game spin and control.

What Bridgestone says

“We learned a lot from working on the Tour B line and were able to apply some similar design features to the new e12 Contact,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “The new ball is about as advanced as anything you can find in the straight-distance category and can provide exceptional speed, longer, straighter shots, and solid short game performance for a wide range of players.”

“Flexativ represents our fourth iteration of Contact Science,” said Adam Rehberg, Senior Manager, Ball Fitting and R&D. “Our engineers have found a way to combine the structural and chemical advantages of Contact Science and put them into one golf ball, creating a model that flies longer, straighter, and spins more on short shots around the green. It’s an impressive achievement in design and manufacturing.”

Pricing, specs, availability

Price: $34.99/dozen
At retail: March 2023
Colors: White, Matte Green, Matte Red, Matte Yellow

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VRST Golf unveils new clothing line for 2023

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This week, a new golf clothing line was announced by VRST Golf.

The brand launched in 2021 and is a men’s apparel line that brings style and versatility to both the athlete and everyday man, where pieces can be worn for training to casually getting around town.

With the Golf season right around the corner, their first-ever golf collection brings modern style that can be worn on-course and off. You can find all of the available items here: VRST

VRST Golf offers versatile and trendy golf tops, bottoms, and layering pieces. The line provides styling options for the versatile golfer with gear that goes beyond the course. The collection is now available online and at select DICK’S Sporting Goods and Golf Galaxy locations and will be expanding to over 180 store locations by end of February.

Check out VRST’s launch video here:

 

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Odyssey Tri-Hot 5K lineup now includes mallets

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What you need to know: In January 2022, in the name of creating a blades with the MOI of mallets and forward CG, Odyssey threw everything at the wall with the Tri-Hot 5K family of blade putters: stainless steel, tungsten, 6061 aircraft grade aluminum. A year later, the company is bringing the same technology package to mallets with the Rossie and Seven models. The Tri-Hot 5K lineup now stands at seven putters (four with multiple necks).

2023 Odyssey Tri-Hot putters: Features and technology

Engineers applied the “Tri-Hot formula” utilized in blade putters in 2022 to move CG forward and raise MOI for a more forgiving mallet design — and a 5,000 IZZ inertia level (hence “5K”). Golfers will see improved speed and spin control, as well as consistency on off-center hits, according to the company, resulting in golf balls that finish closer to the hole when sub-optimally struck.

Stainless steel front: Odyssey touts the side-spin reducing capabilities of the 303 stainless steel hosel and face area for off-center putts. Tighter dispersion and putts that a more likely to go in results. Acting in a complementary fashion, the rear of the mallets are milled for tighter shape and weight tolerances that allows the CG to remain forward.

Tungsten front weights: Up to 120 grams of tungsten is positioned behind the face in the heel and toe sections of the putter heads. The resulting forward CG improves roll and increases inertia.

Interchangeable front weights: Available in 5, 10, 15 and 20 grams to dial in head weight and performance.

White Hot insert: 2023 Tri-Hot 5K putters add the iconic two-part urethane White Hot insert, which was originally developed using the same material as Callaway’s Rule 35 golf ball. White Hot, with its “firm but soft” properties has been a long-time favorite of Callaway staffers and recreational golfers. According to Callaway, “They’ve been asking for us to bring these technologies back and we’ve listened.” Can’t argue with that.

Stroke Lab shaft: The newest generation of Callaway’s multi-material Stroke Lab shaft features a shortened steel section and reduced weight (seven grams). Additionally it is stiffer. All of this leads to more stability and consistency.

Additional model details

Full lineup details — and who they’re for — including 2022 releases, via Callaway. 

One: A classically shaped heel toe weighted putter with a crank neck hosel creating moderate toe hang making it suitable for strokes that have moderate arc and face rotation

Two: A classically shaped heel toe weighted putter with a crank neck hosel creating moderate toe hang making it suitable for strokes that have moderate arc and face rotation. Less rounded than the One.

Three: A classically shaped heel toe weighted putter with a flow neck hosel yielding more toe hang making it suitable for strokes with more aggressive swing arc and face rotation

Double Wide (CH, CB): CH: A wide blade with a crank neck hosel yielding moderate toe hang making it suitable for strokes with moderate swing arc and face rotation. CS: Face-balanced center shafted wide blade making it suitable for strokes with minimal swing arc and face rotation

Triple Wide (DB, CS): DB: A face-balanced double bend wide blade making it suitable for strokes with minimal swing arc and face rotation. CS: A face-balanced center shafted wide blade making it suitable for strokes with minimal swing arc and face rotation.

Rossie: (DB, S): DB: A face-balanced double bend mallet suitable for strokes with minimal arc and face rotation. S: A mallet with a short slant hosel, suitable for strokes with arc and face rotation.

Seven (DB, S, CH): DB: A face-balanced double bend mallet suitable for strokes with minimal arc and face rotation. S:  mallet with a short slant hosel, suitable for strokes with arc and face rotation. CH: a mallet with a crank hosel, suitable for strokes with moderate arc and face rotation.

Pricing and availability

At retail: March 2, 2022

Price: $399.99

Standard grip: Odyssey Tri-Hot 5K Pistol

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Best players irons of 2023 – GolfWRXers discuss

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In our forums, our members have been discussing the best ‘Players’ irons of 2023. WRXer ‘odshot68’ kicks off the thread saying, “Looking to get a new set of players irons this spring and wondering what you guys like. Distance control is very important; I’m not a fan of irons with hotspots,” and our members have been selecting their favorites from recent releases in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • noodle3872: “Titleist T100/T100S should be in the conversation.”
  • sadclevelandsports: “I love my T100s, but recently tried the new Cobra CBs, and they are just as high quality.”
  • edwelly: “I have been fortunate enough to have several nice sets of irons. A couple of Maura sets and, most recently, the Bridgestone J40s. Today I took out my new Srixon ZX5/ZX7s, and they are phenomenal irons. I cannot recommend those enough. “
  • KevCannon: “T100 should be on the shortlist to try.”

Entire Thread: “Best Players irons of 2023 – GolfWRXers discuss”

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