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Report: LIV considering giving away UK TV rights for free in unprecedented move

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Just six weeks away from the first LIV event of the year, a report suggests the organization is considering giving the broadcast rights away for free.

After what was, apparently, a very good first year for the breakaway tour, there remained a heavy emphasis on finding a broadcaster for 2023, not only to attract sponsors but also to recoup some of the billions of dollars that has already been invested by the Saudi Public Investment Fund.

Last September, an online report suggested that the figures on YouTube were such that, “they literally can’t give it away,” whilst the numbers for the free coverage on the LIV website and Facebook don’t make pretty reading either.

Now, Sportsmail journalist Matt Hughes, writes that LIV have been unable to progress any deal with any of a handful of broadcasters, including Fox Sports, a company that was reportedly on the verge of agreeing a deal.

As a potential comparison, the sport of cricket has developed several leading franchises over the past few years, with Sky Sports agreeing to broadcast some of these live in order to get maximum exposure, but LIV faces a quandary. Not only does it promise a new, ‘louder’ schedule with 14 tournaments for the coming year but also a prize fund of over $400 million. At some point, this needs a return.

LIV has secured previous PGA Tour stop, Mayakoba, as its first event of the year on 24-26th February, but also Valderrama, a much-loved DP World Tour venue. However, they remain two of just seven venues confirmed for the tour, and if it’s coverage they need, it needs to come pretty quick.

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19th Hole

‘Here is what actually happened’ – J.B. Holmes sheds light on THAT wild and viral scramble story

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Yesterday, it was reported by Ryan French of MondayQ.com that five-time PGA Tour winner J.B. Holmes was playing in a scramble golf tournament held at Franklin Bridge Golf Course in Tennessee. The event involved a ‘Calcutta’ – a method of auctioning each team — with the pot divided by the top teams.

The report stated that only two of the four-man team could be plus handicappers, and “it’s not uncommon for teams to buy themselves, or at least a share of their team.” Holmes was listed as having a handicap of 8.8.

On Wednesday night, J.B. posted a clarification to the story on his Twitter page, saying “Here is the Tournament rules and what actually happened. We were winning -21 after round 1 and that’s how they made the flights.”

He also called the coverage of the story “a compilation of inaccuracies”.

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A Twitter user, “Martin McSports” replied to Holmes’ tweet and gave him props for clarifying the story.

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Rory McIlroy wants only one LIV pro at Ryder Cup and calls for no European LIV rebels

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At the PGA Championship, Rory McIlroy seemed to be done talking about LIV Golf. When a reporter asked him to “look in his crystal ball” at what the world of golf may look like in three years, Rory declined to speculate.

“I don’t have a crystal ball,” McIlroy said.

“You don’t want to speculate?” the reporter asked McIlroy.

“No,” McIlroy said.

Then, a different reporter asked McIlroy if it was going to be a conscious thing for him to sidestep the LIV Golf-PGA Tour narrative going forward.

“Yeah,” McIlroy said.

Just a few weeks later, McIlroy is back to speaking about LIV golfers and their place in the golf ecosystem. At his pre-tournament press conference for this week’s Memorial Tournament, Rory was asked about whether or not LIV players should be able to participate in the Ryder Cup.

“I certainly think Brooks deserves to be on the United States team,” Rory McIlroy said on Wednesday. “I think with how he’s played, I mean, he’s second in the U.S. standings, only played two counting events. I don’t know if there’s anyone else on the LIV roster that would make the team on merit and how they’re playing. But Brooks is definitely a guy that I think deserves to be on the U.S. team.”

The four-time major champion, however, wasn’t as impressed with the European players on the LIV roster.

“I have different feelings about the European team and the other side and sort of how that has all transpired. I don’t think any of those guys should be a part of the European team,” McIlroy said.

Rory is set to tee it up at Muirfield Village Thursday afternoon as he seeks his first win at Jack’s tournament.

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Report: 5-time PGA Tour winner blasted and called a cheat after taking part in scramble listed as 8.8 handicap

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Update 6/1: Holmes offered his side of the story. Details here


BUSTED!

On second thoughts, it should be easy to spot Jonathan Bradley and his unique swing, especially in a six-player scramble. However, five-time PGA Tour winner J.B Holmes remained covert until it really counted.

As reported by Ryan French on Twitter and his website, the former world number 12 and two-time major top-five was part of the 22-team Gangsome held at Franklin Bridge Golf Course in Tennessee. The event involved a ‘Calcutta’ – a method of auctioning each team, with the pot divided by the top teams. Crucially, Ryan reports, only two of the four-man team could be plus handicappers, and “it’s not uncommon for teams to buy themselves, or at least a share of their team.” Bradley was listed as having a handicap of 8.8.

Team Bradley led after the first day, and with around $70k on the line, everyone was tuned into the round two leaderboard as his team teed off on the third hole. It was then the owner of the club recognized Holmes from his swing and it was decided that his team would be “refunded its buy-in of the Calcutta but be ineligible for the big money.” They were, however, allowed to play for the silverware.

As the teams approached the clubhouse for post-event dinner, it was clear that Jonathan Bradley and his teammates had been crossed off the leaderboard, prompting jeers and shouts of ‘Bullshit!’ from the other players and bidders that would certainly have not known they were betting on teams containing a fully fledged top grade professional.

Ryan reports that the team didn’t stay around for the full presentation, grabbing their trophy and making for the exit. Even though they hadn’t done anything wrong in having a pro on their team, one member confirmed that, “What they did do is lie and cheat their fellow members by signing up Holmes under a different name.” And, presumably, with a completely incorrect handicap!

It’s unclear if Holmes saw this as a bit of a laugh, but he certainly saw the funny side, posting on Twitter for the first time in 2023…

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