Tommy Fleetwood won his sixth DP World Tour event in South Africa at the Nedbank Golf Challenge. It is the same event that Fleetwood won in 2019 as well. Tommy held the large crystal trophy in the air while wearing his TAG Heuer Connected Golf Edition smartwatch.
WOTW Specs
Name: TAG Heuer Connected Golf Edition
Reference: SBR8A81.EB0251
Limited: No
Date: 2020 – Present
Case: Titanium
Bezel: Black Ceramic
Dial: AMOLED Display
Size: 45mm
Movement: Calibre E4, Cortex A53 CPU
Power Reserve: ~24 Hours
Glass: Sapphire Crystal
Waterproof: 50 Meters
Bracelet: White Rubber Strap
Price: $2,650 (~$2,000)
TAG Heuer was founded in 1860 by Edouard Heuer in Switzerland. They are more known for making luxury mechanical watches without batteries. The Connected series is a line of smartwatches that run on Google’s WearOS software. I don’t know the exact release date of the Golf Edition, but it has been around since at least 2020. TAG’s Connected line has gone through a few special editions including a collaboration with Porsche and Nintendo’s Mario.
TAG Heuer’s Connected Golf Edition is probably the most expensive golf watch on the market, but the details make you appreciate that extra cost. The case is on the larger side at 45mm, but I got to review this watch a few years ago and it doesn’t wear near as large as that number. The case is made from Titanium and finished with sandblasted DLC finish. The caseback features sensors for monitoring heart rate and other body vitals. On the right side of the case is a crown and 2 pushers that are used to navigate the menu and apps. The case is sealed and offers 50 meters of water resistance for casual swimming and getting caught in the rain on the course. On top of the case is a fixed bezel that is made from black ceramic for scratch resistance. It has an 18 hole scaled etched in it and is used with the golf app to keep track of what hole you are on. A touch screen AMOLED display is the dial it has a maximum resolution of 454×454 pixels (326ppi).
Inside the the case is the digital Calibre E4 “movement” that controls the Golf Edition watch. The 4 core ARM Cortex A53 CPU runs at 1.7GHz and on 64bit architecture. The Cortex-A53 is built for high efficiency and features four cores, each with an L1 memory system and a single shared L2 cache. Battery life on the Golf Edition is around 24 hours from the 440 mAh internal battery. The watch itself has bothWifi and Bluetooth 5.0 to connect to the internet and your phone. The Golf Edition can look like a more traditional watch with the TAG Heuer inspired watch face designs built in. The golf software has 40,000 courses loaded into the memory and gives distances through GPS. The watch connects to an app on your iOS or Android phone that has a great design and interface that just feels nicer than a lot of other golf apps.
When you open the white box you will find the Golf Edition watch and 2 straps. A white and black rubber strap contains green contrast stitching and a golf ball dimple texture. It comes together with a titanium push-button folding clasp that has a sandblasted DLC finish to match the case. The strap also has a magnetic ball marker that is integrated and can even hold a spare market if you lose one. Replacing those markers isn’t cheap as they are about $90 for 3. The watch comes with a black rubber strap to blend in when wearing it off the course.
The luxury watch demand has been high for years, but it doesn’t seem to translate to smart watches. The retail price on the Connected Golf Edition is $2,650 and you can get it right off TAG Heuer’s website. If you do want to save a little money, it looks like you can get a brand new one off the secondary market for around $2,000.
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Dave
Nov 22, 2022 at 3:35 pm
honest question – can he even use this when playing??