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WOTW: Tommy Fleetwood’s Titanium TAG Heuer Connected Golf Edition Smartwatch

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Tommy Fleetwood won his sixth DP World Tour event in South Africa at the Nedbank Golf Challenge. It is the same event that Fleetwood won in 2019 as well. Tommy held the large crystal trophy in the air while wearing his TAG Heuer Connected Golf Edition smartwatch.

WOTW Specs

Name: TAG Heuer Connected Golf Edition
Reference: SBR8A81.EB0251
Limited: No
Date: 2020 – Present
Case: Titanium
Bezel: Black Ceramic
Dial: AMOLED Display
Size: 45mm
Movement: Calibre E4, Cortex A53 CPU
Power Reserve: ~24 Hours
Glass: Sapphire Crystal
Waterproof: 50 Meters
Bracelet: White Rubber Strap
Price: $2,650 (~$2,000)

TAG Heuer was founded in 1860 by Edouard Heuer in Switzerland. They are more known for making luxury mechanical watches without batteries. The Connected series is a line of smartwatches that run on Google’s WearOS software. I don’t know the exact release date of the Golf Edition, but it has been around since at least 2020. TAG’s Connected line has gone through a few special editions including a collaboration with Porsche and Nintendo’s Mario.

TAG Heuer’s Connected Golf Edition is probably the most expensive golf watch on the market, but the details make you appreciate that extra cost. The case is on the larger side at 45mm, but I got to review this watch a few years ago and it doesn’t wear near as large as that number. The case is made from Titanium and finished with sandblasted DLC finish. The caseback features sensors for monitoring heart rate and other body vitals. On the right side of the case is a crown and 2 pushers that are used to navigate the menu and apps. The case is sealed and offers 50 meters of water resistance for casual swimming and getting caught in the rain on the course. On top of the case is a fixed bezel that is made from black ceramic for scratch resistance. It has an 18 hole scaled etched in it and is used with the golf app to keep track of what hole you are on. A touch screen AMOLED display is the dial it has a maximum resolution of 454×454 pixels (326ppi).

Inside the the case is the digital Calibre E4 “movement” that controls the Golf Edition watch. The 4 core ARM Cortex A53 CPU runs at 1.7GHz and on 64bit architecture. The Cortex-A53 is built for high efficiency and features four cores, each with an L1 memory system and a single shared L2 cache. Battery life on the Golf Edition is around 24 hours from the 440 mAh internal battery. The watch itself has bothWifi and Bluetooth 5.0 to connect to the internet and your phone. The Golf Edition can look like a more traditional watch with the TAG Heuer inspired watch face designs built in. The golf software has 40,000 courses loaded into the memory and gives distances through GPS. The watch connects to an app on your iOS or Android phone that has a great design and interface that just feels nicer than a lot of other golf apps.

When you open the white box you will find the Golf Edition watch and 2 straps. A white and black rubber strap contains green contrast stitching and a golf ball dimple texture. It comes together with a titanium push-button folding clasp that has a sandblasted DLC finish to match the case. The strap also has a magnetic ball marker that is integrated and can even hold a spare market if you lose one. Replacing those markers isn’t cheap as they are about $90 for 3. The watch comes with a black rubber strap to blend in when wearing it off the course.

The luxury watch demand has been high for years, but it doesn’t seem to translate to smart watches. The retail price on the Connected Golf Edition is $2,650 and you can get it right off TAG Heuer’s website. If you do want to save a little money, it looks like you can get a brand new one off the secondary market for around $2,000.

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I have been an employee at GolfWRX since 2016. In that time I have been helping create content on GolfWRX Radio, GolfWRX YouTube, as well as writing for the front page. Self-proclaimed gear junkie who loves all sorts of golf equipment as well as building golf clubs!

1 Comment

1 Comment

  1. Dave

    Nov 22, 2022 at 3:35 pm

    honest question – can he even use this when playing??

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Tour Photo Galleries

Wedge Stamping Caviar: Have More Fun Edition

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Pop open a tin of the finest beluga, GolfWRXers… In all seriousness, it’s less jelly-like substance, more richness of intrigue than salt-cured roe at Wedge Stamping Caviar as we present to you some of the finest instances of hammer-and-stamp work on the PGA Tour.

In this initial serving, we’re mining photos from October and November at PGA Tour stops, including the Shriners Hospitals for Children Open, the Cadence Bank Houston Open, and the RSM Classic.

So grab your mother-of-pearl spoon and dig in — with restraint, please.

The traditional K.I.S.S. stamping on a BV proto: first and last initial, demonstrated here by Andrew Landry. Bonus points for the bounce angle (8) stamp.

When your last name is something imposing/interesting, you’re definitely stamping it on your wedge as Cole Hammer has done here in a “University of Texas” colorway.

Simple, perfect stamping for Xuewen Luo. 

Patrick Cantlay is still rolling with a SM7. Ultimate K.I.S.S. to stick with a previous generation wedge with stamped initials. Bent loft (47 degrees) is a classy touch. 

Excellent #perspective on Kevin Roy’s 54-degree Vokey.

Anytime a custom grind wears off the loft number, it’s caviar. Lovely patina on Woodland’s Wilson, too. 

Another favorite motif: Tiny initials pattern (as demonstrated by Palmer Jackson). 

The Webb Simpson traditional. Maybe the longest-serving stamping on Tour. 

Not a stamping on Akshay Bhatia’s Jaws Raw, but we’ll serve it up anyway for reasons immediately discernible to the seasoned palate. 

 

 

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WOTW: Lydia Ko’s Rolex Yacht-Master 40 in Rose Gold

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Lydia Ko won twice this weekend with her victory at the CME Group Tour Championship that also earned her the 2022 Rolex Player of The Year award. The CME win was her 19th LPGA Tour victory and her third this year. While collecting all of her trophies, Ko was wearing a Rolex Yacht-Master 40 in rose gold.

WOTW Specs
Name: Rolex Yacht-Master 40
Reference: 126655-0002
Limited: No
Date: 2019 – Present
Case: Everose Gold
Bezel: Black Cerachrom Ceramic
Dial: Intense Black
Size: 40mm
Movement: Rolex 3235, 31 Jewels
Power Reserve: 70 hours
Glass: Saphire Crystal Cyclops Lens
Waterproof: 100 Meters
Bracelet: Black Oysterflex Rubber Strap
Price: $28,050 (~$32,000)

The Rolex Yacht-Master was introduced in 1992, and it was the first new model in the Rolex line since the Daytona was launched in 1964. The unconfirmed story of the Yacht-Master was that it was originally intended to be an updated Submariner. Rolex couldn’t make such a large change to the most iconic watch that had ever been produced, so the Yacht-Master was born. Yacht-Masters have always embodied luxury and included a precious metal in the watch. The first Yacht-Masters in 1992 were made from solid yellow gold and a few dial options. The Yacht-Master saw a lot of success, but it really took off in 2012 when the Rolesium, platinum and steel, model with the silver dial was released. Since then the Yacht-Master has been one of the most underrated watches in the Rolex lineup.

Lydia has been wearing this Yacht-Master 40 in Everose gold for a little while now as we saw it on her wrist back in April of 2021. The case is 40mm wide and is made from Rolex’s own 18k Everose gold. Rolex created their own rose gold alloy to ensure that the precious metal could meet their strict quality and durability requirements. Rolex stopped outsourcing and created their own foundry in the early 2000s to make its own gold, rose gold, and platinum for its watches.

The caseback on Ko’s watch is matching Everose gold and screws into the case giving the watch a 100 meter water resistance rating. On the side of the case is a screw down crown that is made from Everose gold and features a Triplock seal waterproof system. On tope of the case is the Yacht-Master’s legendary chunky bidirectional bezel. The bezel itself is made from Everose gold and contains a matte black Cerachrom ceramic insert. The ceramic insert is extremely scratch resistant and won’t fade from long term exposure to saltwater and UV rays.

The raised numerals on the bezel are polished for a contrasting look that is easier to read. A sapphire crystal covers the Intense Black dial and there is a magnifying Cyclops lens covering the date at 3 o’clock. Large Everose gold hour markers surround the dial and are filled with Rolex’s Chromalight luminescent material that glows with more of a blue light. The hour, minute, and second hands are all made from polished Everose gold and filled with the same Chromalight material.

The heart and brain of the Yacht-Master 40 is Rolex’s Calibre 3235 movement that is found in a few other Rolex models. The 3235 is a self-winding movement that uses the blue Parachrom hairspring that keeps accurate time regardless of the temperature and is very shock resistant. Rolex’s designed the Parachrom hairspring in house so they can control the quality and the acceptable tolerance is 0.1 microns, or about 1/1000 of a human hair. The 3235 has up to 70 hours of power reserve and is COSC certified to ensure its accuracy in all conditions.

A black Oysterflex strap holds the watch on the wrist and is far more than just a strip of rubber. Rolex encases flexible titanium and nickel “blades” in a high-performance elastomer. This metal spine adds durability while maintaining the soft comfort you expect from a rubber strap. The underside of the Oysterflex strap has a cushioning system molded into it that can also add stability on the wrist. An Everose gold Oysterlock safety clasp brings the strap together and contains Rolex’s Glidelock extension system to fine tune the fit without the use of any tools.

The Yacht-Master 40 in Everose has become a very popular model and is now hard to find at any Rolex dealer. Many didn’t think that a rose gold watch on a rubber strap would ever be something in high demand but that theory has been proven incorrect. If you can get one of these Yacht-Masters at the $28,050 retail price, then consider yourself lucky. Most will pay around $32,000 on the secondary market to get one on their wrist.

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Morning 9: Leishman on potential Masters ban | Rahm doubles down | Ko nabs big prize

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By Ben Alberstadt with Gianni Magliocco and Matthew Vincenzi.
For comments: [email protected].
November 22, 2022

Good Tuesday morning, golf fans, on what is a rare off-week on the PGA Tour.

1. PGA Tour stories of the fall

PGATour.com’s Sean Martin gathers some notable narratives.

  • “The rise of Tom Kim…The celebrations were entertaining. The performances were historic.”
  • “Even though his team lost to the U.S., Tom Kim’s exuberant displays produced many of the highlights from this year’s Presidents Cup. The pinnacle was his putter-slamming celebration after he sank a 10-foot birdie putt to win a tight Saturday afternoon Four-ball match. He set up the winning birdie by striping a 2-iron approach from some 240 yards.”
  • “I was already thinking in the back of my mind, ‘If this goes in, what am I going to do? How am I going to celebrate?'” Kim said.
  • “What did he do for an encore? Win the Shriners Children’s Open in his next start, beating former FedExCup champ Patrick Cantlay in the final round at TPC Summerlin. Kim was just the third player since 1974 to win on TOUR without making a score of bogey or worse, and he’s the first since Tiger Woods to win twice before turning 21. This came after his win in August in the Wyndham Championship, where he became the first player since 1983 (when the TOUR began keeping hole-by-hole records) to win after recording a quadruple-bogey or worse on the opening hole of a tournament.”
Full piece.

2. Steve Williams coming out of retirement, briefly

Evin Priest for Golf Digest…”Steve Williams is coming out of retirement to caddie for Adam Scott in Australia, with the intention of helping the 42-year-old chase an elusive second major championship next year.”

  • “Williams, 58, is most famous for carrying Tiger Woods’ bag from 1999 to 2011, but the New Zealander also looped for Greg Norman, Raymond Floyd and Ian Baker-Finch during his career. Following his split with Woods in 2011 after a partnership that yielded 13 major victories, Williams joined Scott’s team and helped him secure a breakthrough major win at the 2013 Masters.”
Full piece.

3. Rahm doubles down on OWGR comments

Golf Channel’s Brentley Romine…”Told Sunday afternoon that he was projected to stay the same, Rahm, who began the year at No. 1, again shrugged. He got around 21.8 points for beating 49 other players, including six of the world’s top 25, in Dubai while Adam Svensson received just over 37 points for his victory at the PGA Tour’s RSM Classic, a full field but with no top-25 players.”

  • “I mean, I beat amazing players today,” Rahm said. “I don’t know if I can add any more to what I said [earlier in the week about the OWGR]. Maybe I was too far back, I don’t know. I’ve gone second, first, fourth, first … and I have not changed my world ranking. I don’t know if that explains what I meant the other day but it should. I feel like it gets to a point where your play should start to be rewarded. … I understand why they did the changes they made where it would be a perfect system and every single field is 150 – I’ll say one more time, we don’t get the same points for our win here, it’s a bit of a joke.”
Full piece.

4. Tom Watson has shoulder replacement surgery following go-kart accident

Golfweek’s Adam Schupak…“World Golf Hall of Fame member Tom Watson will be sidelined for the foreseeable future, wiping out his planned appearance next month in the PNC Championship with son Michael and putting in jeopardy his role as one the first tee starters at the Masters in April.”

  • “The 73-year-old Watson was involved in an accident Monday while riding a go-kart on his Kansas farm. The vehicle rolled over and required left shoulder replacement surgery, which was conducted Friday at Tulane Medical Center in New Orleans.”
Full piece.

5. Leishman accepts Masters days may be over

Mike Hall for Golf Monthly…“Marc Leishman has admitted that his days playing in The Masters could be behind him, but says he accepts it.”

  • “Speaking to the Sydney Morning Herald and The Age(opens in new tab), Leishman explained that though he would like to compete in the tournament, he can accept the prospect of sitting it out. He said: “That was one of the things I had to weigh up when I did make the move. I’ve played at pretty much all the Majors for the last 12 or 13 years. I’ve had my chances. Obviously, I want to play them, but I’m fine not playing them.”
Full piece.

6. More on the dinner disaster

7. Bale getting around a golf ban

Adam Woodard for Golfweek…”That doesn’t mean Bale’s golf swing is getting stale in the gulf. A golf simulator has reportedly been installed at the team’s luxury hotel.”

  • “We’ve just been in the swimming pool, playing table tennis, pool and golf,” said Bale’s teammate Mark Harris. “Team spirit is great anyway but games like that help you. Gareth’s very good at the golf. I think most of us have had a swing and we had a go after training as we had some spare time.”
Full piece.

8. Svensson’s self reflection

Kevin Prise for PGATour.com…”Adam Svensson lost his PGA TOUR card after the 2019 season, largely tied to struggles on the greens. It might have been the best thing for his career.”

  • “Svensson didn’t expect to finish 167th on the 2019 FedExCup, nor did those around him. Longtime mentor and Golf Canada national team coach Derek Ingram described Svensson as “Canada’s Rory McIlroy possibility” as a junior player. Svensson won nine times in 14 collegiate starts at Division II Barry University and has long been regarded as one of the game’s premier ball-strikers.”
  • “What was holding him back? Svensson earned his first TOUR card on talent alone. In order to return and deliver on his potential, he needed to dig it out of the proverbial dirt.
  • “I’d like to give you a lot sexier of an answer,” said Ingram, “but I think it’s just a complete, utter commitment to seeing how good he could get.”
Full piece.

9. Meanwhile, in the PGA Tour Champions equipment world

Our Andrew Tursky…”Bernhard Langer doesn’t use iron “sets,” per se, because he mostly crafts his bag setup by selecting individual clubs that are tasked with specific jobs and yardages to hit. As such, most of his irons are custom built exactly to his preferences. He uses Adams Idea Pro hybrids, Tour Edge Exotics CBX Forged long irons, Artisan Golf 8-9 irons, and a custom Tour Edge Exotics BL Proto pitching wedge. It’s seriously fascinating to analyze his clubs.”
Full Piece.
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