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Report: Major TV network the leading contender to strike deal for LIV Golf media rights

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The latest LIV Golf event gets underway in Chicago this week, with those looking to tune in once again having to fire up YouTube to watch the 48 professionals do battle.

LIV has yet to strike a media deal that would allow a network or streaming service to broadcast their events, and while rumors surrounding a deal with Apple were circulating, Barstool’s Dan Rapaport reported this week that they deemed LIV to be “too toxic.”

According to a report from Front Office Sports, Fox Sports is now the leading contender to acquire LIV’s U.S. media rights.

While not going into specifics on whether a deal was close to being struck with Fox, Will Staeger, LIV’s chief media officer, told FOS that they are currently in discussions with “virtually every major media company.”

“We want exposure. We want broad viewership. We want to be on a platform where viewers are accustomed to watching sports.” he added. “Golf needs it, actually. Quite honestly, listening to golf on TV gets rather boring. Because everybody says the same thing every time about everybody.”

Interestingly, Fox Sports fired Greg Norman from his announcing role back in 2016, just a year after being in the job, with the Aussie telling FOS last year that he felt that he got “rolled under the bus.”

Earlier this week, Norman revealed to Kap & J. Hood on ESPN 1000 that they were in discussion with four different networks, and it appears that Fox lead the race to land a deal that should be a game-changer for LIV.

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19th Hole

“Is it a Titleist?” – Jerry Seinfeld shares never-before-heard details of iconic scene

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On Thursday, legendary comedian Jerry Seinfeld joined the Rich Eisen Show and shared an awesome story from a “Seinfeld” episode titled “The Marine Biologist.”

In the episode, a golf ball goes into the blow hole of a whale. According to Seinfeld, that was never in the episode’s script.

Seinfeld recalls saying the night before the filming of the episode, “What if what puts the whale in distress is Kramer’s golf ball?”

“He’s hitting golf balls at the beach. George is at the beach with a girl, we haven’t connected them!”

“We write that speech the night before at two o’clock in the morning…The sea was angry that day my friend.”

 

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A post shared by Rich Eisen (@richeisen)


Kramer finishes the iconic scene by asking “Is it a Titleist?” Seinfeld told Eisen the show sought Titleist’s permission to mention its name, saying the ball had to be a Titleist. Fortunately for lovers of the iconic show, the company agreed.

If (somehow) you’re unfamiliar with the scene, check it out below.

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Phil Mickelson drops big retirement hint; Says LIV will grow the game ‘on a much more global basis’

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While speaking with Bloomberg, golf legend Phil Mickelson acknowledged that he is inching close towards retirement.

“I’m 53 now,” Phil said, “and my career, you know, it’s — if I’m being truthful, it’s on — it’s — it’s — I’m a — it’s towards its end.”

Mickelson added that one of his focuses now is helping other young players.

“Now, I would like to help others find the same enjoyment and fulfillment that the game has provided me. I’d like them to experience that as well.”

The six-time major champion credited LIV with reaching new markets in golf to help it grow.

“I think that’s exciting for everyone involved in the game because we are going to reach markets that we didn’t reach before. I think it’s going to inspire more golf courses, inspire more manufacturers selling clubs and equipment, but also inspiring young kids to try to play golf professionally. I just see that the game of golf is going to grow on a much more global basis because of the excitement and the presence that LIV Golf has.”

Mickelson is playing at this week’s LIV Singapore and shot a first round 72 (+1).

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Tiger explains why golf has ‘negative connotations’ for daughter Sam

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While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.

On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.

“Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.

“We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”

The nine-minute interview touches on plenty of other subjects, such as Tiger’s relationship with his late father, Earl.

It’s arguably the most open we’ve seen the 15-time major champion in an interview and is most definitely worth watching.

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