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Phil Mickelson reveals the untapped market that will ‘revolutionize the way golf is viewed’

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Phil Mickelson has had one hell of a year.

With everyone surely aware of what’s been said, reported, seen, rumored, proven and guessed, the latest statement from Phil Mickelson has provoked just as much interest.

Over the weekend, Phil went into detail about why he’s so bullish on LIV as a whole.

Speaking to media, Lefty mentioned that “LIV Golf….addresses the two areas that for the 30 years I’ve played the Tour, they have tried and struggled, meaning LIV has the chance to bring professional golf throughout the world.”

Seeming to ignore the Asian, Australian and South African tours, Mickelson says that having received “a ton of money” players will “commit to wherever they hold the events we’re going to go and we’re going to be there.”

That seems to contradict many of the players’ previous press conferences at which they claimed to want to spend more time at home, and to be free to play where they want, when they want, but Mickelson says, “that’s a really big thing as we try to grow the game of golf throughout the world.”

Another area points to the speed of the LIV day – the traditional 18 holes but played shotgun style — as “it’s not a 12-hour day, having to watch golf all day. You’ve got a four-and-a-half hour window.”

Secondly, Mickelson talked about “when” a streaming partner comes along it is going to revolutionize how golf is viewed.

“Second, when I think a streaming partner comes about, I think it’s going to revolutionize the way golf is viewed, because you’ll have no commercials and you’ll have shot after shot after shot.

“It will capture that younger generation’s attention span. We’ll open up a lot of opportunities to get the younger generation, which again, for 30 years we’ve tried to do and it’s gone the other way.”

Whilst many argue that television golf coverage is often lacking in appeal to anyone other than a die-hard golf fan — too many breaks, too much studio time, not enough coverage of all players in contention — latest YouTube figures suggest that viewing, on that platform at least, might have reached a plateau, although the event can also be watched on Facebook and via the event website.

There are ideas that would certainly bring the game further into the modern world, but whether LIV gets it right, time will tell.

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19th Hole

Report: Tiger Woods voted against Rory McIlroy returning to policy board; Will be the only player negotiating directly with Saudis

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According to a report from The Telegraph, the relationship between Tiger Woods and Rory McIlroy has soured.

Last week, reports surfaced that McIlroy, who was a member of the PGA Tour policy board during most of the past few years, was looking to rejoin the board, presumably taking Webb Simpson’s seat.

However, on Wednesday, McIlroy revealed that he will not be rejoining the policy board, due to people on the board being “uncomfortable” with that “for some reason.”

The Telegraph has reported that Tiger Woods was among the players who voted against McIlroy returning to the policy board.

The divide is apparently due to McIlroy pushing for the game of golf to unify, whereas Woods, reportedly, believes the PGA Tour is in a fine position where it currently stands.

The Associated Press added another wrinkle to the situation, reporting that Woods is the only player who will be negotiating directly with the Saudis.

The other members of the committee are PGA Tour commissioner Jay Monahan, board chairman Joe Gorder, John W. Henry of Fenway Sports Group, and Joe Ogilvie, who was a former PGA Tour player.

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Phil Mickelson reveals he won’t be pursuing broadcasting career when he retires from golf

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On Tuesday, Chris McKee, a Toronto writer and radio host, wondered aloud on his X account if Phil Mickelson will be a commentator after his playing days are over.

“The second Phil Mickelson retires he’ll instantly become the most sought after TV analyst in golf. Would any PGA Tour broadcaster (CBS, ESPN, NBC or Sky) bring him in or would he have to stick to LIV broadcasts? #LIVGolf”

Mickelson saw the post and responded, saying he’s not interested in moving from the course to the broadcast booth.

“Thank you for the kind words. However, just cuz someone CAN do something doesn’t mean they SHOULD do it. Instead of commentating, I’m going to shoot some Pros vs Schmos 9 hole matches. I’ll share insights throughout as well as talk a little smack. It won’t be the highest quality video but it’ll be fun for me to do and fun to watch I think too.”

While I believe many fans would like to see Phil in the booth, his idea of “Pro’s vs Schmo’s” could certainly be intriguing.

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PGA Tour pro sounds off on ‘unfair’ PGA Championship invites

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This week, the PGA of America made some surprising announcements regarding the field of next week’s PGA Championship at Valhalla.

The event now will feature 16 LIV players with Talor Gooch, Dean Burmester, David Puig, Adrian Meronk and Patrick Reed receiving special exemptions.

PGA Tour player, Dylan Wu, took issue with how the exemptions were used and went to X to share his thoughts.

“Why is there never “real” qualifications for the PGA Championship? You have a points list and World ranking invite. Usually just outside top 100 in OWGR gets in. Chan Kim ranked 104th in OWGR doesn’t get in. SH Kim at 107th isn’t in.”

“Jesper Svennson ranked 108th gets in. Tim Widing 120th gets in. Ryder Cup captain Luke Donald gets a spot. A bunch of guys get leapfrogged even though they’re ranked higher than others. Seems like they just invite whoever they want. Unfair to the guys on the edge like Chan and SH”

“Just seems like the world of professional golf is in a weird spot and I love that the tournament invited a handful of great LIV players but figure out a correct system for a major championship where guys know they’ll be in or not. ????”

Fans who replied to Wu seemed to agree that a more definitive ranking system for the PGA Championship should be established.

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