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Justin Thomas officially signs new apparel deal
Sponsors don’t like controversy, but players tend to recover.
Lately, Phil Mickelson has lost a bucketful of his long-term backers due to comments made surrounding the Saudi Golf League. A year previous, the then world number 3, Justin Thomas, lost lucrative contracts with a few of his own after inappropriate comments at the Tournament of Champions.
Those sponsors included global clothing brand Ralph Lauren, but after much anticipation and a few trials, JT was confirmed on Monday as the new ambassador for Greyson Clothiers.
Those that follow this sort of thing would have been snapping up the ‘even money’ quotes bandied about at this time last year, especially after seeing the eventual Players Championship winner parading around in the company’s apparel for much of his victorious weekend.
JT becomes the 11th PGA player to sign for Greyson and is the biggest name on the books, a file that includes the likes of Luke Donald, Harry Higgs, Carlos Ortiz and Erik van Rooyen.
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Greyson announced the official partnership through their Twitter account, posting: “We are beyond excited and honored to officially welcome @JustinThomas34 to the Pack, knowing with confidence that our shared story is just beginning.”
Thomas is sure to get plenty of exposure from the start of this week’s event at TPC Sawgrass, with his three-ball containing Rory McIlroy and Colin Morikawa bound to carry much of the network television coverage. They tee-off at 12.56PM on Thursday.
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Four books for a springtime review
One thing that never changes over time: snowy evenings give purpose to reading (is it the other way around?) It has been a snowy 2024 in western New York, and I’ve had ample time to tuck into an easy chair with a blanket, coffee, and a book. You’re in luck, because despite the title of this piece, I’ll share five books and their worth with you.
There is great breadth of subject matter from one to five. Golf is as complicated as life, which means that the cover of the book isn’t worth judging. The contents begin the tale, but there is so much more to each topic presented within. If you’re like me, your library grows each year. Despite the value of the virtual, the paper-printed word connects us to the past of golf and humanity. Here’s hoping that you’ll add one or more of these titles to your collection.
Hughes Norton interviewed with Mark McCormack for 20 minutes (30 if you count the missed exit at Logan International) while driving the founder of IMG from Harvard to the airport. The lesson of taking advantage of each moment, of every dollar, because you might not get another opportunity, is the most valuable one that life offers. I say to you, be certain to read this book, because another opportunity to bend the ear of Hughes Norton may not come our way.
Hughes Norton was with Tiger Woods for waaayyy fewer years than you might guess, but they were the critical ones. Be warned: not all of the revelations in this tome are for the faint of heart. Some, in fact, will break your heart. Golf was a sleepy hamlet in the 1990s, until the 16-lane interstate called Eldrick “Tiger” Woods came into town. Everything changed, which meant that everything would change again and again, into eternity. Once the ball starts rolling, it’s impossible to stop.
My favorite aspect of this book is its candor. Hughes Norton is well into his time on Planet Earth. He has no reason to hold back, and he doesn’t. My least favorite aspect is that George Peper got the call to co-author the book (and I didn’t.) Seriously, there is no LFA for me, so this is the best that I could do.
Decision: Buy It!
The Golf Courses of Seth Raynor
Michael Wolf, James Sitar, and Jon Cavalier, in abject partnership, collaborated to produce a handsome volume on the work of gone-too-soon, engineer-turned-golf course architect. Seth Raynor was pulled into the game by Charles Blair MacDonald, the crusty godfather of American golf. Raynor played little golf across the 51 years of his life. His reason? He did not wish to corrupt his designs with the demands and failings of his own game.
Jon Cavalier began his photography career as a contributor to the Golf Club Atlas discussion group. I met him there in a virtual way (we still have yet to shake hands) and have exchanged numerous emails over the years. Despite the demands of his day job, Cavalier has blossomed into the most traveled and prolific course photographer alive today. His photography, both hand-held and drone, makes the pages pop. Michael Wolf invited me and two friends to play his home course, despite having never met any of us in person. His words, melded to those of James Sitar, are the glue that connect Cavalier’s photos.
My favorite aspect of the books is the access it gives to the private-club world of Raynor. Fewer than five of his courses are resort or public access, and knowing people on the inside is not available to all. My suggestion? Write a letter/email and see if a club will let you play. Can’t hurt to try! My one complaint about the book is its horizontal nature. Golf is wide, but I like a little vertical in my photos. It’s not much of a complaint, given the glorious contents within the covers.
Decision: Buy It!!
Big Green Book from The Golfer’s Journal
Beginning with its (over)size, and continuing through the entire contents, there is no descriptor that defines the genre of the Big Green Book. It is photography, essay, layout, poetry, graphics, and stream of consciousness. It harnesses the creative power of a lengthy masthead of today’s finest golf contributors. Quotes from Harvey Penick, verse from Billy Collins, and prose from John Updike partner with images pure and altered, to immerse you in the diverse golf spaces that define this planet.
One of my favorite aspects is the spaces between the words and photos. Have your friends and others write a few notes to you in those blank areas, to personalize your volume even more. One aspect that needs improvement: the lack of female voices. I suspect that will be remedied in future volumes.
Decision: Buy It!!!
Troublemaker and The Unplayable Lie
Books that allege discrimination and mistreatment check two boxes: potentially-salacious reads and debate over whose perspective is accurate. In the end, the presentation of salacious revelation rarely meets the expectation, and the debate over fault is seldom resolved. Lisa Cornwell spent years as a competitive junior and college golfer, before joining The Golf Channel as a reporter and program host.
Despite the dream assignments, there were clouds that covered the sun. Cornwell documents episodes of favoritism and descrimination against her, prior to her departure from The Golf Channel in 2021. Her work echoes the production of the late Marcia Chambers, who wrote for Golf Digest in the 1980s and 1990s. Chambers took issue with many of the potential and real legal issues surrounding golf and its policies of access/no access. Her research culminated in The Unplayable Lie, the first work of its kind to address issues confronted by all genders and ethnicities, and immediately predated the professional debut of Tiger Woods in 1997.
My favorite aspects of the two works, are the courage and conviction that it took to write them, and believe in them. My least favorite aspects are the consistent bias that many groups continue to face. Without awareness, there is no action. Without action, there is no change.
Decision: Buy Them!!!!
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JTlovesme
Mar 22, 2022 at 9:14 am
Time to come out Dude!
Hunter Biden's Laptop
Mar 22, 2022 at 5:51 am
The founder at Greyson was a designer at Ralph Lauren, how ironic…
Golf Juicy Couture
Mar 20, 2022 at 9:59 pm
Sorry Justin, but the skinny pants look doesn’t cut it.
Shankaroo!
Chuck G Ross
Mar 19, 2022 at 8:36 pm
No Thank you on his girlish pants .
jgpl001
Mar 15, 2022 at 6:24 am
I might give it a miss..
El Culebrón
Mar 13, 2022 at 12:20 pm
The logo reminds me of Chazz Michael Michaels and the Wolf Pack, lol…
AnnaD
Mar 10, 2022 at 12:26 am
Got a woodie in my hoodie would be a great slogan for JT.
Hijo de Culebrón
Mar 9, 2022 at 7:02 pm
It is about bringing’Da Hood’ to the golf course.
Yeahhhhh Boyyyyyyy!
Culebrones
Mar 9, 2022 at 6:59 pm
I guess this is what’s considered to be gentleman’s attire these days.
Hoodia! Culebrón
Mar 9, 2022 at 6:37 pm
Come on guys, is all about ‘inclusion’ and all that other social justice garbage.
Looking goodie in the hoodie!
Jbone
Mar 11, 2022 at 11:19 am
All about inclusion… unless you mess up and then you are excluded
El Culebrón
Mar 11, 2022 at 4:37 pm
Be careful, GWRX is a pretty woke outfit.
Drew
Mar 9, 2022 at 1:29 pm
Looks like a hostage video
They know we know
Mar 9, 2022 at 4:54 pm
It is. Justin is now under globalist rule.
golfmajor
Mar 9, 2022 at 12:00 pm
Unfamiliar with this brand so I visited their website: $115 polos, $150 trousers, $48 t-shirts. Definitely appealing to a different segment of society than the one I live in.
Weave Bin-Had
Mar 11, 2022 at 12:51 pm
Awfully expensive logo they sew on in China these days.
Steve
Mar 9, 2022 at 4:48 am
Is he going to the toilet?
Bob
Mar 8, 2022 at 12:55 pm
Hoodies are for children. Wow.
Phil the thrill
Mar 8, 2022 at 2:06 pm
I’m sure you’re full of other fantastic opinions too, “Bob”…….
GolfWRX Staff
Mar 8, 2022 at 4:11 pm
Aren’t you supposed to be apologizing to the internet “Phil”?
Brandon
Mar 8, 2022 at 8:47 pm
I’m wearing one right now and I’m 65 years old.
Thomas Justin
Mar 8, 2022 at 10:29 am
Yay