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Jason Day joins Bridgestone tour team and will play Tour B X golf ball

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Bridgestone has today announced that 2015 PGA Champion Jason Day has joined its tour team and will play the brand’s Tour B X golf ball.

Per the company, Day first became interested in Bridgestone’s Tour B XS after seeing Tiger hit some high spinning short game shots that piqued the Australian’s interest. Though he had no relationship with Bridgestone Golf at the time, Day later began experimenting with Tiger’s ball and put it into play on Tour.

However, Day then came to the realization that another model fit his game even better and will be playing the 2022 Tour B X for the foreseeable future.

“We were doing some short game work with Tiger’s ball, the XS, and it caught my attention right away. I initially played the XS and liked it but after working with Bridgestone’s R&D team and really learning about the ball fitting process, it was obvious that the Tour B X was the best fit for my game.

“Every day I look at what I can do to get better and the choice to play Bridgestone feeds right into that. Personally, I feel kind of like I am cheating playing this ball. Of course, I’m not but it’s that good. The performance of the Tour B affords me opportunities to be aggressive; off the tee, the ball speed is there but it’s still super spinny around the green, which is a nice combination.” – Jason Day

The 2022 Bridgestone Tour B X is available now at www.bridgestonegolf.com and features a price of $49.99 per dozen. 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

1 Comment

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  1. Henry R Fitzgerald

    Mar 2, 2022 at 1:04 am

    These are some balls I’d love to get my hands on, and soon!!!

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Equipment

A visit to Golf Pride’s new Pinehurst Headquarters

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Golf Pride has been making golf grips since 1949 and is now the No. 1 grip brand in golf. Rubber grips were rare back when Thomas L. Fawick figured out that rubber could be superior substitute to leather. Fast forward 73 years and the Golf Pride team, including president Jamie Ledford, are welcoming in a new era in golf grips as well as a new headquarters in North Carolina. The new building is located in the iconic Pinehurst Resort, one of the iconic destinations for golf in the United States. Jamie explained how Pinehurst was such an easy choice since the golf world revolves around the community here.

The new Golf Pride building was designed to fit into the Pinehurst Resort with its style and location. Jamie explained how they went to great lengths, including working with the people at Pinehurst, in order to create a timeless look. If the Golf Pride logo wasn’t on the outside of the building you would think you were pulling up to the clubhouse of a private club. The off-white brick, large windows, and dark brown timbers welcome you in to the front door and reception lobby.

The building looks small and quaint from the front, but what you don’t see is what Ledford is so proud ofL a retail store, expansive office space, and a whole prototype facility behind the facade. I was lucky enough to get the full tour and what you don’t see is very impressive. From the large employee lounge to the 9-hole putting course that is built into the floor, it is modern and exciting to be in.

Bringing golfers into the world of Golf Pride is one of Ledford biggest opportunities and you can see his excitement when he showed off the new Golf Pride Retail Lab. This part of the building is where a regular golfer like you and I can walk in and get a new set of grips installed while you wait. The Retail Lab will have all the Golf Pride grips on display as well as full-time employees to educate you on anything you would like to know about grips. As a person who has installed a lot of grips in his day, the new Retail Lab doesn’t have the lingering smell of grip solvent yet! A large counter with stools surrounds a gripping station where you can take a seat and watch your favorite clubs get paired with your favorite Golf Pride grips.

Ledford was also very excited to show off another room near the front of the building that is dedicated to a new endeavor for Golf Pride, data collection. Golf Pride has brought in a new engineer to specifically start collecting data on grips. Ledford explained that this process is in its infancy and they don’t yet have many details they can share. Collecting this data will of course influence future products and also provide more opportunity to educate golfers on their grip and regripping needs.

Speaking of new products, the new CPX grip is the first grip to be released in the new headquarters. We got a tour of the prototype facility in the rear of the building and Golf Pride has diverse collection of machinery there. They have some cutting edge machines, that I can’t talk about, working on some of the latest ideas and designs. Right next to those are machines that have been producing grips for decades. It is here were they are creating brand new designs in small batches as well as mimic the high capacity manufacturing methods to ensure that each grip will meet their high quality standards.

Golf Pride knows that being the No. 1 grip in golf isn’t something that just happens by accident and keeping that title takes evolution. Ledford and his team are committed to making the best grips for golfers on all levels and their new headquarters is offering them a place to take that to a new level.

 

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Whats in the Bag

Martin Trainer WITB 2022 (June)

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Driver: Wilson Staff Staff Model (6.5 degrees)
Shaft: Mitsubishi Kai’Li Blue 70 TX

3-wood: Wilson Staff WLabs Prototype (13 degrees)
Shaft: Mitsubishi Tensei CK Orange 80 TX

Irons: Wilson Staff Staff Model (2, 4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Wilson Staff Staff Model (52-12, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Scotty Cameron Circle T Prototype Phantom T12
Grip: Pure Grips

Grips: Golf Pride Tour Velvet

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Whats in the Bag

Brandon Wu WITB 2022 (June)

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Driver: Titleist TSi3 (10 degrees, 1.5 degree upright lie)
Shaft: Graphite Design Tour AD GP 7 TX

3-wood: Titleist TSR2 (15 degrees, 0.75 degrees upright)
Shaft: Graphite Design Tour AD GP 8 TX

5-wood: Titleist TSi2 (18 degrees @ 18.75 degrees, 0.75 degree upright lie)
Shaft: Graphite Design Tour AD DI 9 X

Irons: Titleist T200 (4-5), Titleist T100 (5-9)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 X

Wedges: Titleist Vokey Design SM9 (46-10F, 52-12F, 56-12D), WedgeWorks Proto (60-T)
Shafts:  Nippon N.S. Pro Modus 3 Tour 130 X (46-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron
Grip: Scotty Cameron

Ball: Titleist Pro V1
Grips: Lamkin

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