When Tiger Woods posted a swing video to social media on November 21, GolfWRXers eyes were keenly trained on a piece of equipment — and it wasn’t the club in Woods’ hands. Rather, it was the launch monitor positioned behind the 15-time major champion.

The sleek, compact unit bore the logo of Full Swing, with whom Woods has had a partnership since 2015, but we didn’t have much more information about the device.

Fast forward three weeks, and not only are we able to present the backstory and technical details of the Full Swing KIT launch monitor — but GolfWRX’s Brian Knudson had a chance to demo the unit.

You can check out BK’s testing session below with the full story on Full Swing’s new launch monitor after the jump.

CEO Ryan Dotters, SVP of Sales and Marketing, Jason Fierro chatted with GolfWRX about the new KIT launch monitor. We knew “Tiger Woods helped develop it and continues to use it as his launch monitor” is a pretty powerful marketing gambit — and all the more impressive when considering the unit retails for $3,999 — but we were keen to learn more.

Four years ago, the Full Swing team set out to create an easy-to-use radar-based launch monitor that delivered the full complement of data as units that cost four times as much. In addition to being easy to use and set up, Full Swing wanted the KIT to feature a full-color display on the unit.

In terms of what is actually being displayed, the Full Swing KIT features 16 data points: carry distance, total distance, spin rate, spin axis, face angle, face to path, attack angle, launch angle, ball speed, club speed, smash factor, club path, horizontal angle, apex height, side carry distance, side total distance. Four of your choosing can be displayed on the unit itself with the rest visible within the app.

Additionally, users are able to select the data points are shown on the KIT display, iPhone, iPad, Apple Watch, or even spoken aloud/via headphones. The unit also records 4K video and displays in 1080P on the device of a user’s choosing.

Dotters and Fierro told GolfWRX in 2017, the company saw an opportunity for a UI/UX-focused product at a price point far lower than competitor offerings. It was important for the device to be compact, intuitive, easy to use, and for it to look like a high-tech product — and one that didn’t rely on a secondary device.

After three years of development and being told the sub-$5,000 price wasn’t achievable with the data and display features the team wanted, Full Swing finally arrived at the KIT launch monitor — and the KIT launch monitor arrived on Tiger Woods’ Instagram.

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A post shared by Tiger Woods (@tigerwoods)

View this post on Instagram

A post shared by Tiger Woods (@tigerwoods)

For consumers, the Full Swing KIT offers an easy to set up and use, significantly more affordable, fully loaded radar launch monitor (with an indoor mode coming in Q1 2022). For teachers, it brings down the barrier to entry to be able to offer students comprehensive launch monitor data. And for tour pros, well, let’s just say we expect we’ll see quite a few units on PGA Tour ranges once the West Coast swing is underway.

More product details on the $3,999 ($195/month with financing) Full Swing KIT on the company website.