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Greg Norman to spearhead Saudi-backed company with 10 new events planned on Asian Tour

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On Friday, Greg Norman was unveiled as the new CEO of a newly formed company, LIV Golf Investments, which is backed by the Private Investment Fund, which operates on behalf of the government of Saudi Arabia.

The new group has unveiled plans for a series of 10 new events to be staged annually on the Asian Tour over the next 10 years, representing a total commitment of over $200 million USD to “support playing opportunities and prize funds.”

The new league hopes to get underway in 2022, with new events planned to take place across Asia, the Middle East and Europe.

In a statement, Greg Norman said

“This is only the beginning. LIV Golf Investments has secured a major capital commitment that will be used to create additive new opportunities across worldwide professional golf. We will be a cooperative and respectful supporter of the game at every level, and today’s announcement alongside the Asian Tour is the first example of that.

“I have been a staunch supporter and believer in playing and developing golf in Asia for more than four decades. The Asian Tour is a sleeping giant and we share ambition to grow the series and unlock what we believe is significant untapped potential. We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways.”

Per the release, several high-profile C-Suite executives have already been appointed, though no names have been made public.

The announcement follows the striking of a new 10-year partnership between the Asian Tour and Golf Saudi, the organisers of the Saudi International powered by SoftBank Investment Advisers, which will now see the event become the flagship tournament on the Asian Tour, with an increased prize fund of $5m. 

The current Asian Tour CEO Cho Minn Thant hailed the new development as a major milestone for pro golf, saying

“This is the single biggest development in the history of the Asian Tour and a major milestone for professional golf. The opportunity will secure unprecedented new playing opportunities, establish new player pathways, allow us to compete commercially with other sports, and enhance our social agenda.

“We are particularly excited at the prospect today’s landmark announcement brings to the amateur game, providing new inspiration to aspiring players through a new level of top-flight professional competition in the region.”

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

18 Comments

18 Comments

  1. Pingback: Asian Tour Chief: Misconception over new Saudi investment, but Greg Norman does want future ‘Super League’ – GolfWRX

  2. Pingback: Nick Faldo’s ‘perfect player’ list; explains Tiger omission to unhappy golf fans – GolfWRX

  3. Pingback: Greg Norman: New Asian Tour series has nothing to do with revenge against PGA Tour – GolfWRX

  4. Pingback: Greg Norman rejects notion that new Asian Tour series is revenge against PGA Tour – GolfWRX

  5. Distance Compression Dude

    Oct 31, 2021 at 4:48 pm

    Smylie Kaufman would be all over that like a bad rash

  6. Old school

    Oct 30, 2021 at 11:55 am

    MONEY MONEY MONEY..Sad that golf is now regulated full heartedly to money and more money. Guess i’m just an old school thinker who remembers when golf was about honor and gameship and not about money. Times change and society does to..The greed of money has changed our sport forever..and the world.

    • geohogan

      Oct 30, 2021 at 2:27 pm

      Add ten more tournaments for pros, means calibre of players diluted in all tournaments as a whole. Beneficiaries are the mediocre players who couldnt make the current tours.

  7. British chap

    Oct 29, 2021 at 10:12 pm

    Say what you want, but there is more to life than the American way.

  8. CrashTestDummy

    Oct 29, 2021 at 9:02 pm

    Like Greg Norman or not, in my opinion it is a good business decision and good for pro golf to have more pro tournaments with some big sponsors. First, the PGA tour and Korn Ferry tours are super impacted. Too many good players and not enough spots. Korn Ferry players make very little money. More money into pro golf and more tournaments even in Asia would help. Asia is a big growth area. There is a lot of money is Asia.

    • gwelfgulfer

      Oct 30, 2021 at 7:34 pm

      Blood money events are a good thing?

      • geohogan

        Nov 2, 2021 at 11:00 am

        You heard it,too? Greg is bringing Squid Games to golf tournaments.

    • geohogan

      Nov 2, 2021 at 8:58 am

      Korn Ferry players today will become the pros on the Saudi tour, leaving openings for lesser players on the Korn Ferry tour, which will likely desolve with the dilution of talent.

      Cash for Norman, and like Fox Golf, tour folds after a couple of years… Korn Ferry and Saudi tours gone… good business!

  9. Norman Of Greg

    Oct 29, 2021 at 7:11 pm

    Yeah, Greg is still red a s s e d about the Tour Stealing his FEDEX Cup idea. Should be interesting and certainly popcorn worthy.

  10. Imafitter

    Oct 29, 2021 at 5:14 pm

    Pros are independent contractors. If they don’t like the way the PGA Tour pays them, then demand a change or go somewhere else. I hate crying multi-millionaires. Like a private club, the PGA Tour can say anyone can join, pay the dues, but you can’t belong to another club. Just as another club can open the membership to anyone and allow them to belong to other clubs too. So if the PGA Tour says you can play there but you’re banned from the PGA Tour for life, they have all the rights to do that in protecting their club or product. But who really cares about human rights? NO ONE DOES! Golfer’s clubs, shoes, clothing, balls, bags, carts…ALL COME FROM CHINA. Virtually everything in your home comes from CHINA. So don’t tell me you care about the Saudi’s treatment of other’s, as well as China’s, until you buy 100% USA.

    • Jeff

      Oct 29, 2021 at 8:56 pm

      If you continue extrapolating and look at who sponsors the PGA tour events ( big pharma, insurance companies, bailed out banks, etc) you should probably stop watching all together. ????

    • stephen

      Oct 30, 2021 at 4:04 pm

      You are exactly right, great comment.

  11. mo

    Oct 29, 2021 at 4:58 pm

    The PGA Tour made Gregory. This guy sure is spiteful ever since Tim Finchem put him in his place.

  12. America First

    Oct 29, 2021 at 12:26 pm

    In bed with the headchoppers geno-ciding the yemenis. G t f o of my country Greg, carpetbagging P o s.

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Masters 2024: Reduced-scale clubhouse trophy and green jacket to Scottie Scheffler

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In the world of golf, there is Scotty and there is Scottie. Scotty Cameron gave the world of golf a nickname for a prestigious putter line, and Scottie Scheffler has now given the golf world a blueprint for how to negotiate one of the toughest tournaments to win. Sunday, Scheffler won the Masters tournament for the second time in three years. He separated from the field around the turn, making a trio of birdies at holes eight through 10. On the long walk home, he added three more birdie at 13, 14, and 16, to secure a four-shot win over Masters and major-championship rookie Ludvig Åberg.

As the final group moved along the ninth hole, a quadrilateral stood at 7 under par, tied for the lead. Scheffler, playing partner Collin Morikawa, and penultimate pairing Max Homa and Åberg advanced equally toward Amen Corner, with the resolution of the competition well in doubt. Morikawa flinched first, getting too greedy (his words) at nine and 11. Double bogey at each dropped him farther back than he wished, and he ultimately made a 10-foot putt for bogey at the last, to tie for third position.

Ludvig Åberg made the next mistake. Whether he knew the Ben Hogan story about the approach into 11 or not, he bit off way more than he should have. His approach was never hopeful, and ended short and right in White Dogwood’s pond. Åberg finished the hole in six shots. To his credit, he played the remaining seven holes in two-under figures. Finally, Max Homa was the victim of the finicky winds over Golden Bell, the short, par-3 12th hole. His disbelief was evident, as his tee shot flew everything and landed in azaleas behind the putting surface. After two pitch shots and two putts, Homa also had a double bogey, losing shots that he could not surrender.

Why? At the ninth hole, Scottie Scheffler hit one of the finest approach shots of all time, into the final green of the first nine. Scheffler had six inches for birdie and he converted. At the 10th, he lasered another approach shot into a tricky hole location, then made another fine putt for birdie. Within the space of 30 minutes, Scheffler had seized complete control of the tournament, but Amen Corner still lurked.

At the 11th, Scheffler played safely right with his approach. His chip shot was a wee bit too brave and left him a seven-foot comeback putt for par. He missed on the right side and gave one shot back to the course and field. His tee ball on 12 was safely aboard, and he took two putts for par. On 13, the 2022 champion drove slightly through the fairway, then reached the green, with his first two shots. His seventy-foot-plus putt for eagle eased up, four feet past the hole. His second putt went down, and he was back in the birdie zone. As on nine, his approach to 14 green finished brilliantly within six inches. His final birdie came at the 16th, where he negotiated a nine-foot putt for a deuce.

Scheffler reached 11 under par and stood four shots clear of Ludvig Åberg when he reached the 18th tee. His drive found the lower fairway bunker on the left, and his approach settled in a vale, short and right of the green. With dexterous hands, Scheffler pitched to three feet and made the putt for par. With a big smile, he embraced caddie Ted Scott, who won for the fourth time at Augusta National, and the second with Scheffler. Ludvig Åberg finished alone in second spot, four back of the winner. Not a bad performance for the first-time major championship participant Åberg, and not a bad finish for the world No. 1 and second-time Masters champion, Scottie Scheffler.

 

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5 Things We Learned: Saturday at the Masters

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Just as the honorary starters broke our hearts with the reality of ageing, so too, did Saturday, with the revelation that third-round Tiger Woods is not yet (if ever) what he once was. The great champion struggled mightily to an 82, tied with three others for high round of the day. Among the top ten, the worst score posted was DeChambeau’s 75, but the large Californian remains in the hunt. Day four will see 2022 champion Scottie Scheffler pair with Collin Morikawa in the final game. In front of them will be Max Homa and Ludwig Åberg. The antipenultimate pairing will feature DeChambeau and Xander Schauffele.

If you look at the one-off major winners, most took advantage of their only chance at grand slam glory. For golfers like Homa, Schauffele, and others, Sunday the 14th might represent their best and only chance at claiming a major title. For Scheffler, Morikawa, and DeChambeau, the ability to join the two-time and three-time, major winners club holds great appeal. Finally, a young’un like Åberg seeks to jump-start a more-than-tour-winner career with a major title. Many of the greats won them early, and the Swede from Texas Tech would love nothing more than a chance to join that company.

Sunday at Augusta, as always, will be riveting. It will provide hope throughout the first nine holes, then gut many a competitor’s heart coming home, rewarding just one with a new item for the wardrobe. Plan your menu and choose your outfit. Masters 2024 is about to conclude. Until then, let’s reveal five things that we learned on day three of the year’s first men’s major.

1. The three most critical holes on the first nine are …

numbers four through six. You might make some birdies at the first and last trios of holes, but the middle triumvirate of fairways and greens determines your day. Play them even par or better, and you’ll lose zero shots to the field. Get on a downward spiral of slightly-wayward shots, and recovery will be nigh impossible. Anyone who makes three at the fifth, as Tiger Woods did on Saturday, will get giddy.

2. The three most important holes on the second nine are …

ten through twelve. We realize that we commit heresy by omitting one of Herbert Warren Wind’s Amen Corner traces, but par or better is critical at 10. Dry landings at 11 and 12 set the competitor up for two par fives in three holes, sandwiched around a straightforward, par-four hole. Remember when Ben Crenshaw began his march to glory in 1995? It all started with birdie at the 10th.

3. The most interesting and efficient round of day three came from …

Collin Morikawa. Birdies at the first three holes, followed by bogey-birdie at six and eight, then ten consecutive pars to finish off the second-low round of the day. Morikawa has improved each day, from 71 to 70 to 69. He has won majors in England and California. He has the temperment for this sort of day, but will certainly be in the hottest of all cauldrons around 3 pm on Sunday.

4. The guy who lost the most ground on day three was …

Nikolai Hojgaard. The dude failed to make par from the seventh green to the 16th. After three consecutive birdies around the turn (8 through 10), the Great Dane tumbled to earth with five consecutive bogeys. 11 and 12, we understand, but 13 and 15 are par-five holes, for goodness sake! No matter where he finds himself on day four’s back nine, it will be hard to put that stretch of golf out of his mind.

5. Our pick for the green jacket is …

impossible to nail. We suspect that certain players should and could perform on Sunday. We remember when Retief Goosen, a great US Open winner until round four of 2005, lost his mojo. We recall days when Rich Beam and Y.E. Yang pulled major titles away from Tiger Woods. Things go wrong on Sunday, and they go wrong super-quick at Augusta.

We’ve decided to ascend Mount Olympus for our Sunday selection. Who better than the 2021 Olympic champion to add a long-awaited, first major title. It’s Professor X for us: Xander Schauffele.

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5 Things We Learned: Friday at the Masters

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You don’t see leaves on the ground at Augusta National. The grounds crew and superintendent’s staff take care of those sorts of things, so that both course appearance and consistency of play are preserved at the top tier. We saw leaves on the ground today and, given the force and perseverance of the wind, we’re lucky that we didn’t see tree trunks along the fairways. We did see higher scores than secured in round one, and some of the three- and four-hole stretches were downright inconceivable. The cut after 36 holes came at six over par, and five dozen golfers reached the weekend of play. Numbers always define the story of a tournament, and we’ll let them define the five things we learned on day two of the 2024 Masters tournament.

One: 60 + 10

Sixty golfers posted scores of 148 or better through 36 holes, to reach weekend play. Ten more golfers posted 149 and missed the cut by a single stroke. The ones who missed the cut by a stroke included former champions Mike Weir, Zach Johnson, and Sergio Garcia. Also among the brood were current US Open champion Wyndham Clark, and Nick Dunlap, who won on the PGA Tour as an amateur in January, and subsequently turned professional. Of the ones who survived by the slimmest of margins, surviving to the weekend were former champions Jose Maria Olazabal, Hideki Matsuyama, and Adam Scott, along with Rickie Fowler and Tom Kim. Golf’s cut is a cruel and unconcerned blade, and each Masters tournament reminds us of this fact.

Two: One

The number of amateurs to make the cut in the 2024 Masters is solitary. His name is Neil Shipley, and most folks love him. He wears his hair to the shoulder, and appears to have the proper balance of intensity and chill. Shipley opened with 71, then held on for 76 on day two. He made the cut by three shots, and will collect his share of hardware on Sunday. It’s safe to say that Shipley will turn his attention to learning the course, as well as his own self under pressure.

Three: 23

For most sorts fans, 23 recalls the greatest NBA player of all time, Michael Jordan. For Justin Thomas, it’s a number that will haunt him for a long time. Thomas reached tee number fifteen on Friday at even par. The two-time PGA Champion played the subsequent, four-hole stretch in 23 shots, missing the cut by a shot. On fifteen, he went for the green in two, in some sort of halfhearted manner. He got wet with shot number two, went long with his pitch, and three-putted from the fringe. On sixteen, he played away from safety and found elevated sand. His blast went down the hill, and he missed his approach putt in the wrong place. On seventeen, he missed his drive right and his approach long, and lost another shot to par. The coup de grace took place on the home hole: drive so horribly left that he had to pitch out to the fairway and hit three metal into the green. His third double bogey in four holes dropped him all the way to 151 and plus seven. Among the many questions, the foremost one was why he dropped his longtime caddy on the eve of a major championship. Surely Bones would have saved him one of those shots, and perhaps more.

Four: Forty-Nine divided by five or six

Tiger Woods cannot possibly win title number six at Augusta in his 49th year, can he? Not on this broken body, and not from seven strokes behind, right? Not with so few competitive rounds over the most recent months, and not one year removed from a third-round withdrawal from this very tournament. Well, if he cannnot possibly win, allow us to dream and hope a bit, and hold on to a fantasy.

Five: 3 that we like

We like Scottie Scheffler, of course. He seems to have a sense of Augusta National, and he was able to hold on in 2023 for the championship. We like Nikolai Hojgaard, because he might have just the proper combination of naivete and experience for a first-time winner. Finally, we like Collin Morikawa, a winner of two separate major titles. Winning at Augusta National requires a certain amount of length, unless you putt lights out. Morikawa might be embedded in one of those putting weeks.

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