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Greg Norman to spearhead Saudi-backed company with 10 new events planned on Asian Tour



On Friday, Greg Norman was unveiled as the new CEO of a newly formed company, LIV Golf Investments, which is backed by the Private Investment Fund, which operates on behalf of the government of Saudi Arabia.

The new group has unveiled plans for a series of 10 new events to be staged annually on the Asian Tour over the next 10 years, representing a total commitment of over $200 million USD to “support playing opportunities and prize funds.”

The new league hopes to get underway in 2022, with new events planned to take place across Asia, the Middle East and Europe.

In a statement, Greg Norman said

“This is only the beginning. LIV Golf Investments has secured a major capital commitment that will be used to create additive new opportunities across worldwide professional golf. We will be a cooperative and respectful supporter of the game at every level, and today’s announcement alongside the Asian Tour is the first example of that.

“I have been a staunch supporter and believer in playing and developing golf in Asia for more than four decades. The Asian Tour is a sleeping giant and we share ambition to grow the series and unlock what we believe is significant untapped potential. We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways.”

Per the release, several high-profile C-Suite executives have already been appointed, though no names have been made public.

The announcement follows the striking of a new 10-year partnership between the Asian Tour and Golf Saudi, the organisers of the Saudi International powered by SoftBank Investment Advisers, which will now see the event become the flagship tournament on the Asian Tour, with an increased prize fund of $5m. 

The current Asian Tour CEO Cho Minn Thant hailed the new development as a major milestone for pro golf, saying

“This is the single biggest development in the history of the Asian Tour and a major milestone for professional golf. The opportunity will secure unprecedented new playing opportunities, establish new player pathways, allow us to compete commercially with other sports, and enhance our social agenda.

“We are particularly excited at the prospect today’s landmark announcement brings to the amateur game, providing new inspiration to aspiring players through a new level of top-flight professional competition in the region.”

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]



  1. Pingback: Asian Tour Chief: Misconception over new Saudi investment, but Greg Norman does want future ‘Super League’ – GolfWRX

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  3. Pingback: Greg Norman: New Asian Tour series has nothing to do with revenge against PGA Tour – GolfWRX

  4. Pingback: Greg Norman rejects notion that new Asian Tour series is revenge against PGA Tour – GolfWRX

  5. Distance Compression Dude

    Oct 31, 2021 at 4:48 pm

    Smylie Kaufman would be all over that like a bad rash

  6. Old school

    Oct 30, 2021 at 11:55 am

    MONEY MONEY MONEY..Sad that golf is now regulated full heartedly to money and more money. Guess i’m just an old school thinker who remembers when golf was about honor and gameship and not about money. Times change and society does to..The greed of money has changed our sport forever..and the world.

    • geohogan

      Oct 30, 2021 at 2:27 pm

      Add ten more tournaments for pros, means calibre of players diluted in all tournaments as a whole. Beneficiaries are the mediocre players who couldnt make the current tours.

  7. British chap

    Oct 29, 2021 at 10:12 pm

    Say what you want, but there is more to life than the American way.

  8. CrashTestDummy

    Oct 29, 2021 at 9:02 pm

    Like Greg Norman or not, in my opinion it is a good business decision and good for pro golf to have more pro tournaments with some big sponsors. First, the PGA tour and Korn Ferry tours are super impacted. Too many good players and not enough spots. Korn Ferry players make very little money. More money into pro golf and more tournaments even in Asia would help. Asia is a big growth area. There is a lot of money is Asia.

    • gwelfgulfer

      Oct 30, 2021 at 7:34 pm

      Blood money events are a good thing?

      • geohogan

        Nov 2, 2021 at 11:00 am

        You heard it,too? Greg is bringing Squid Games to golf tournaments.

    • geohogan

      Nov 2, 2021 at 8:58 am

      Korn Ferry players today will become the pros on the Saudi tour, leaving openings for lesser players on the Korn Ferry tour, which will likely desolve with the dilution of talent.

      Cash for Norman, and like Fox Golf, tour folds after a couple of years… Korn Ferry and Saudi tours gone… good business!

  9. Norman Of Greg

    Oct 29, 2021 at 7:11 pm

    Yeah, Greg is still red a s s e d about the Tour Stealing his FEDEX Cup idea. Should be interesting and certainly popcorn worthy.

  10. Imafitter

    Oct 29, 2021 at 5:14 pm

    Pros are independent contractors. If they don’t like the way the PGA Tour pays them, then demand a change or go somewhere else. I hate crying multi-millionaires. Like a private club, the PGA Tour can say anyone can join, pay the dues, but you can’t belong to another club. Just as another club can open the membership to anyone and allow them to belong to other clubs too. So if the PGA Tour says you can play there but you’re banned from the PGA Tour for life, they have all the rights to do that in protecting their club or product. But who really cares about human rights? NO ONE DOES! Golfer’s clubs, shoes, clothing, balls, bags, carts…ALL COME FROM CHINA. Virtually everything in your home comes from CHINA. So don’t tell me you care about the Saudi’s treatment of other’s, as well as China’s, until you buy 100% USA.

    • Jeff

      Oct 29, 2021 at 8:56 pm

      If you continue extrapolating and look at who sponsors the PGA tour events ( big pharma, insurance companies, bailed out banks, etc) you should probably stop watching all together. ????

    • stephen

      Oct 30, 2021 at 4:04 pm

      You are exactly right, great comment.

  11. mo

    Oct 29, 2021 at 4:58 pm

    The PGA Tour made Gregory. This guy sure is spiteful ever since Tim Finchem put him in his place.

  12. America First

    Oct 29, 2021 at 12:26 pm

    In bed with the headchoppers geno-ciding the yemenis. G t f o of my country Greg, carpetbagging P o s.

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Tour Photo Galleries

Photos from the 2023 BMW Charity Pro-Am



With the PGA Tour playing north of the border this week, GolfWRX stayed in the States and headed to the Korn Ferry Tour’s BMW Charity Pro-Am.

In addition to a couple of general galleries, we have nine WITBs for you to check out as well as a look at a new Aldila Rogue shaft.

Check out links to all of our photos below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying in the forums.



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Morning 9: Rory: Feel like sacrificial lamb | Monahan on hypocrisy | Greg: LIV here to stay



By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as the fallout from wildest week in the sport’s history continues.

1. McIlroy: Hard for me not to feel…like a sacrificial lamb

Joel Beall for Golf Digest…“To those who sensed that McIlroy might be feeling betrayed after Tuesday’s stunning announcement between the tour and Saudi Arabia’s Public Investment Fund, well, you’re right.”

  • “It’s hard for me to not sit up here and feel somewhat like a sacrificial lamb and feeling like I’ve put myself out there and this is what happens.” McIlroy said Wednesday at the RBC Canadian Open.”
  • “McIlroy, who spearheaded a player-led initiative that restructured and saved the PGA Tour, said he was not informed of the tour’s decision until Tuesday morning and that it wasn’t PGA Tour commissioner Jay Monahan who told him but PGA Tour board member Jimmy Dunne. When asked if he still had confidence in Monahan, McIlroy took a pause before responding, “I do.”
  • “I’ve dealt with Jay a lot closer than a lot of those guys have. From where we were a couple of weeks ago to where we are today, I think the future of the PGA Tour looks brighter as a whole, as an entity,” McIlroy said. “What that looks like for individual players in terms of keeping a tour card and bringing players back into the fold and then that sacrifices other people, that’s where the anger comes from, right. And I understand that.”
Full piece.

2. McIlroy hopes LIV goes away, offers support for Monahan

ESPN’s Mark Schlabach…”I still hate LIV,” McIlroy said. “Like, I hate LIV. I hope it goes away, and I would fully expect that it does. I think that’s where the distinction here is. This is the PGA Tour, the DP World Tour and the PIF — very different from LIV.”

  • “McIlroy, one of the PGA Tour’s most outspoken loyalists during its 18-month battle with the LIV Golf tour for the best players in the world, said he still has confidence in PGA Tour commissioner Jay Monahan but that “it’s hard for me to not sit up here and feel somewhat like a sacrificial lamb and feeling like I’ve put myself out there and this is what happens.”
  • “Monahan has been criticized for keeping PGA Tour members, including McIlroy, in the dark during negotiations with Yasir Al-Rumayyan, the governor of Saudi Arabia’s sovereign wealth fund, which is financing LIV Golf.”
  • “I do,” McIlroy said about having confidence in Monahan. “And, look, I’ve dealt with Jay a lot closer than a lot of those guys have. From where we were a couple of weeks ago to where we are today, I think the future of the PGA Tour looks brighter as a whole, as an entity.”
Full piece.

3. Monahan on “hypocrisy” and lack of transparency

Monahan on his lack of transparency…“There’s no question that yesterday was a setback, and I’ve had setbacks before and in terms of rebuilding the trust it begins with having conversation like I had through the night last night and being here in the morning and talking to players and explaining to them this deal and how this is a great outcome for every PGA Tour member and the game. I don’t expect everybody to understand right off the bat. I think this is going to take some time but when you look out over the horizon I’m entirely confident when I talk to our players that this is where I’m going to take them. That’s essentially where we are right now.

  • “The PGA Tour is in a control position. We have a lot of flexibility in our business. We have an opportunity through productive capital to reinvest in our Tour and our membership and reinvest in our game. When anyone looks 3, 5, 10 years down the road, I’m confident that those results will be delivered.”

Monahan on ‘owning his hypocrisy’

  • “I understand the criticism I’m receiving around the hypocrisy and me being hypocritical given my commentary and my actions over the last couple of years. As we went forward and reached a compromise, that was one of my great considerations. Any hypocrisy I have to own, nobody else. That’s on me. It shouldn’t be directed at the membership, that’s on me. As we sit here today, I’m confident we did the best thing for the game and the best thing for all of our members.”
Full piece.

4. More on the player meeting

Via Golf Channel’s Brentley Romine…“People would be more open to it if it were this conversation two years ago before all the s— started,” said the anonymous player. “The Tour messed up in the beginning and took such a hard stance. … To go back on his words literally a year later after making all these changes. Honestly, the PGA Tour is in a good spot with all the designated events and the changes. But I also think the litigation is the real reason [for the merger]. … I think LIV was going to be perfectly fine dragging out the court case. There’s a lot of stuff.”

  • “And even after one of the spiciest player meetings in Tour history, there are still many questions.”
  • “Appearing later Tuesday night on a live stream hosted by Monday Q Info’s Ryan French, Bryan was asked by French if he felt any better after leaving the meeting.”
  • “No,” Bryan answered, with little hesitation, “but there’s nobody in that situation – when you get completely blindsided by someone that’s been saying one thing for the last year and a half and all a sudden the script get 180 degrees flipped, there’s nobody that’s going to stand up in 45 minutes, or however long he spoke for, and is going to change anybody’s opinion on the matter.”
  • “Wagner felt that Monahan “kept his calm and his cool,” with the commissioner even admitting at one point that he had not been transparent in this instance.”
Full piece.

5. No suspended players at Ryder Cup?

Golf Channel’s Ryan Lavner…”In a memo to players Wednesday, DP World Tour chief executive Keith Pelley reiterated that the joint commitment between his circuit, the PGA Tour and Saudi Arabia’s Public Investment Fund doesn’t change the short-term prospects of the LIV players who resigned their European tour membership last month.”

  • “Nine players resigned their membership May 3 because of sanctions they faced after an arbitration panel sided with the European tour: Lee Westwood, Ian Poulter, Henrik Stenson, Sergio Garcia, Paul Casey, Richard Bland, Martin Kaymer, Dean Burmester and Paul Casey. Pelley said in the letter that any fines and suspensions imposed remain in effect.”
  • “….Pelley used the same verbiage – “difficult and highly unlikely” – to describe the likelihood that any of those players could be reinstated and join the European Ryder Cup team later this year.”
Full piece.

6. Loyalists will be rewarded

Golf Channel’s Ryan Lavner…”Jay Monahan promised Wednesday that the superstars who rejected offers from Saudi Arabia’s Public Investment Fund to remain loyal to the Tour will be compensated in some fashion.”

  • “He just doesn’t yet know how.”
  • “Their loyalty will be rewarded,” Monahan said Wednesday in an interview on “Golf Today”.
  • “I’m going to spend every single waking hour as we move forward here, we finalize this agreement and we move into the future, that the players that have created the PGA Tour, have created this pro-competitive, legacy-driven juggernaut, that have articulated and supported the direction that we’re going on – ultimately, the decision we made, I believe, is going to make it better for all of our players, and loyalty, ultimately, as a leader, always needs to be rewarded.
  • “How that manifests itself is something I’m going to spend a lot of time working on. And I think when we’re having this conversation down the road, that’s something I look forward to being more specific about.”
Full Piece.

7. Norman: LIV will continue

ESPN’s Bob Harig…”Norman, who was not mentioned in any of the news releases associated with the agreement between the PGA Tour, DP World Tour and Public Investment Fund that was announced Tuesday, told more than 100 people on a 30-minute call that LIV will see no operational changes and that work is already being done on a 2025 schedule.”

  • “The spigot is now wide open for commercial sponsorships, blue-chip companies, TV networks,” Norman said according to a person on the call who wished not to be identified.”
  • “LIV is and will continue to be a standalone enterprise. Our business model will not change. We changed history and we’re not going anywhere.”
Full Piece.

8. Shackelford’s conclusion

Literally and figuratively the final paragraphs of his Quad column…”The major championship organizations also must feel more secure knowing they draw larger audiences and have history as an eternal draw for players and fans. They’ll still face pressures due to the PGA Tour mismanaging the threat at every turn and showing a willingness to sell out. But unlike Monahan’s Tour taking their eye off the ball so regularly, the USGA, R&A, Augusta National and PGA of America have certainly not morphed into marketing machines oblivious to their missions.”

  • “For some time it’s been pretty clear that the “player run” Tour cannot be trusted to do what’s best for anything but 200 golfers and 200 Vice Presidents. Partners like the LPGA Tour and networks have taken a back seat to self interests at every turn. Tuesday’s monumental and gross news only reaffirms how the new pro golf entity should not be entrusted with decisions of substance that might influence a sport played by 70 million people worldwide.”
  • “Because a glorious and thriving game that has been played for centuries will carry on tomorrow even if His Excellency grows bored and shuts it all down. And for those saddened by the PGA Tour acquiescing, just think of the coming comedy. Giant egos will be squashed, grave dancers who rejoiced Tuesday will get egg on their face, raging hypocrites will be exposed, and unexpected bright spots will help us appreciate the good people unfairly caught up in this mess.”
Full Piece.

9. Just like Tiger

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Spotted: Custom Titleist Vokey 64-degree W Grind wedge for Joey Garber



Golfers on professional tours use a wide range of wedge lofts to hit the shots they need in order to score well. Not many of us amateurs go with a high-lofted lob wedge like Joey Garber’s 64-degree Vokey. His Vokey is a prototype but there was a 64 W Grind that was available to us in a limited edition through Vokey’s WedgeWorks program. The W Grind offers a wider, low-bounce, sole for firm conditions and courses with lots of elevated greens.

Vokey describes the 64 W Grind

“The 64W is a unique wedge made for players who play in firm conditions, golf courses with elevated greens and tricky short-sided lies. This wedge is made for the player with quick hands who likes to see the ball elevate quickly, the fearless player who isn’t afraid to attack any pin. The sole is a medium-width sole with slight camber and an effective bounce of 4°.”

It looks like Garber’s wedge might have a little more bounce than the retail model as we see a “9” stamped in the Proto stamping on the toe. He has also gone with what looks like a raw steel finish over the retail model’s black finish.

A Mitsubishi MMT Scoring Wedge 125 TX is the shaft of choice and the wedge is finished off with a Golf Pride Tour Velvet Cord grip.

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