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Introvert vs Extrovert – Study shows what brand golfers buy based on personality type

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A recent study conducted by Stephen Smith, chief psychologist at the UK-based Sports Psychology Ltd (SPL), sought to determine the brand preference of golfers based on them having either an extrovert or introvert personality.

As reported by FirstCallGolf’s Ken Klavon, Smith, who has worked as a psychologist to professional athletes in golf, Formula One, rugby, and football, posted a short questionnaire with questions on golf equipment preferences focused on around 15 brands, followed by a level of personality questions. 

The study focused on three main character identification questions for the personality section: Introvert versus Extrovert, Pragmatic versus Visionary, and Logical versus Idealist.

After receiving “hundreds upon hundreds” of responses, the data, matched up with their favored golf equipment, showed the following results:

Introverts

Ping was the preferred brand of 40% of those who were identified as introverts, while Titleist was next up for introverts, with 18% of those naming the brand as their favorite.

Extroverts

Callaway and TaylorMade were brands that 40% of those identified as extroverts chose as their favourites.

Smith’s data also concluded that “60 percent of golfers are sensory pragmatics who will be driven by the look, feel and sound of any equipment” and that golfers are by and large a group of consumers driven by a futuristic vision.

Amongst his takeaways, Smith said:

“This study shows that golf needs to be much more sophisticated in its understanding of the customers it is connecting with, and in the way it communicates to build that connection.

How do you get personalities to react to something, particularly a piece of equipment? No doubt the 2020s may be the decade when the psychology of design will be as important as the engineering that underpins it.”

Find out more about the study here.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

Man charged with stealing millions of dollars worth of memorabilia from Augusta National

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Augusta National

According to a report from the Chicago Tribune, a man has been charged in Chicago with stealing millions of dollars’ worth of memorabilia from Augusta National.

The man, Robert Globensky, was charged with transporting the memorabilia across state lines.

The report states that between 2009 and 2022, Globensky allegedly transported “millions of dollars’ worth of Masters golf tournament merchandise and historical memorabilia” from Augusta National “and transported to Tampa, Florida, knowing the same had been stolen, converted and taken by fraud.”

The document was filed Tuesday in the U.S. District Court for the Northern District of Illinois.

Per the court records there is no mention that Globensky worked for the golf club.

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Talor Gooch: 54 holes is more exciting for the fans

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Over the past few weeks, two of LIV Golf’s biggest stars, Jon Rahm and Phil Mickelson, have both expressed that they believe LIV could go to 72 holes.

While speaking to BBC Sport, Rahm said he “wouldn’t mind” going to 72 holes.

“If there ever was a way where LIV could go to 72 holes I think it would help all of this argument a lot.”

“The closer I think we can get LIV Golf to some other things the better. I think it would be for some kind of unification to feed into a world tour or something like that.

“I don’t know if I’m alone in this, but I definitely wouldn’t mind going back to 72 holes.”

Phil Mickelson, while speaking after his final round at The Masters, also said he “wouldn’t be surprised” if LIV went to 72 holes.

“I don’t think it makes a difference either way. We’ve got mini-tours playing 54, Champions Tour playing 54. I wouldn’t be surprised if some or all of LIV events went to 72. I don’t know, but it doesn’t matter. I enjoy the competition.”

Another one of LIV’s top players, Talor Gooch, expressed on Wednesday that he feels quite differently.

“It’s just funny to me, this arbitrary number of 72.”

“Why is it not 90? “Why is it not 108? We just decided to make that number the number, for what reason?”

“Everyone’s talked about world ranking points and all this stuff, but no one’s talked about what do the fans enjoy more?”

“People want something that’s going to be more exciting. And I personally think that the 54 holes is more exciting for the fans.”

After Gooch’s comments, I decided to get some fan feedback for myself, making a poll on X. With about 4,500 votes in at the time of writing this, roughly 84% of voters in the poll indicated they’d prefer 72 holes to just 16% saying they’d prefer 54.

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Brandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why

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Earlier this week, rumors began to fly that Rory McIlroy could be making a shock switch to LIV Golf which caused quite the stir on social media.

However, on Tuesday, McIlroy emphatically shut down those rumors, telling Golf Channel’s Todd Lewis at the RBC Heritage at Harbour Town:

“I honestly don’t know how these things get started. I’ve never been offered a number from LIV and I’ve never contemplated going to LIV. Again I think I’ve made it clear over the past two years that I don’t think it’s something for me.

It’s unfortunate that we have to deal with it and this is the state that our game’s in. I’m obviously here today and I’m playing this PGA Tour event next week and I will play the PGA Tour for the rest of my career.”

Golf Channel analyst and longtime LIV critic, Brandel Chamblee, took to social media before McIlroy’s statement to point the finger at “Saudis/LIV,” who he believes started the rumor:

When one user pushed back on Chamblee’s claim that LIV golfers had a poor showing at the Masters, Brandel went further into why he believes the opening major of the year was a failure for the breakaway tour.

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