Launching today on Titleist.com, Titleist’s Pro V1 Left Dot is the Fairhaven-based company’s latest instance of a Custom Performance Option (CPO) coming to retail — albeit in an extremely limited fashion.

While Titleist acknowledges the hype surrounding a “tour only” product coming to retail means a lightning-quick sellout, moving golf balls isn’t really the objective here.

With the launch, Titleist is both testing the market and looking for customer input. Based on fitter feedback, tour staff, and elite amateur perspectives, the company knows there’s a market for Left Dot. They just don’t know how big it is or if a full-fledged “turn a Custom Performance Option into a standard performance option” move is warranted (ala Pro V1x Left Dash).

And while the company believes, for roughly 80 percent of golfers, Pro V1 or Pro V1x is the appropriate ball, it wants to have a Pro V1 product at retail for 100 percent of golfers.

As a refresher: CPO “models are designed to fit players with very distinct needs and preferences,” according to Jeremy Stone, Vice President, Titleist Golf Ball Marketing.

“They might launch in a slightly different window to fit a player’s eye, offer slightly more or less spin, or feel softer or firmer. CPO’s give us more tools in the toolbox to optimize and personalize performance for a small percentage of the hundreds of players we work with weekly on tour.”

Titleist Pro V1 Left Dot: The details

Left Dot has a small group of professional devotees, including Tony Finau, Daniel Berger, Patrick Reed, Henrik Stenson, and Keith Mitchell. Of the CPO Pro V1 products on tour (Left Dash, Left Dot, Star), Left Dot is the most widely played, with somewhere in the range of six to 12 players putting it in play at every PGA Tour event.

So, who is Left Dot for? According to Titleist, for the better golfer who generates plenty of clubhead speed, spin, and high initial launch but is looking to kill spin and flight the ball lower — and a player who is looking for more spin into and around the green than s/he gets with AVX but less than Pro V1.

• Spin will be most similar off the tee as the current Pro V1
• Most noticeably different (less spin) with full short irons.
• It is the lowest flying Titleist Pro V1 golf ball.
• Compared to the Titleist AVX, the Pro V1 Left Dot has similarly low spin and flight off the tee
• More spin with irons and wedges than AVX

Titleist indicates The Pro V1 Left Dot is the fifth most played golf ball on the PGA Tour this season (behind the 2021 Pro V1 and Pro V1x and 2019 Pro V1 and Pro V1x).

Left Dot is available today, September 1, and like Pro V1 and Pro V1x, retails for $49.99.