Ahead of this week’s Palmetto Championship, Brooks Koepka has been sharing his perspective of his ongoing feud with Bryson DeChambeau, which he describes as “good for the game”.
The feud erupted a couple of weeks ago when a leaked video showing Koepka’s complete disdain for his rival went viral.
Many golf fans have been wanting to know if Bryson had said anything to Brooks to provoke the strong reaction, and Koepka has this week explained what went down to incite his now-famous eye-roll reaction.
“As far as that goes, he didn’t say anything to me. He wasn’t speaking to me. He was, I guess, either signing his scorecard or wherever he was, and I was just to the right of the media tent, or I guess right in front of the microphones where you guys all were.
I don’t want to say he was like screaming – he was saying something about how he hit a perfect shot and it shouldn’t have been there, and it was just very, very loud. I don’t think the mics picked up on that, but it felt like just so that the fans could hear.
With the media right there, you kind of know, hey, look, we’re all kind of in this area, just tone it down, and it was just so loud. Then I think he realised that he had gotten right behind me, and he toned it down a little bit. I just lost train of thought, which I think was pretty obvious.”
The 31-year-old also took the time to explain why he feels the ongoing feud is good for the game, even though he can understand why some traditionalists may find the affair not to their taste.
“The fact that golf’s on pretty much every news outlet for about two weeks pretty consistently, I think that’s a good thing. It’s growing the game. I get the traditionalists who don’t agree with it. I understand that, but I think to grow the game you’ve got to reach out to the younger generation.
I don’t want to say that’s what this is, but it’s reaching out to a whole bunch of people. It’s getting golf in front of people. I think it’s good for the game.”
As for how the rivalry will impact the chances of the U.S. side at the Ryder Cup, Koepka sees no issues occurring at Whistling Straits later this year, as he doesn’t expect the two to be teamed up.
“There’s only eight guys that are playing, four guys are sitting, whatever. I mean, I play with one other guy. If let’s say I don’t play with Bryson or Bryson doesn’t play with me, he takes care of his match, and I would take care of my match, and I don’t know how that has any effect.
What you do off the golf course doesn’t have any effect on the golf course.”
Lamborghini set to build golf carts with solar panels
One of the most iconic high-performance car brands has officially entered the golf cart business. That’s right, Lamborghini is partnering with Kinetic Green Energy, an Indian electric-vehicle manufacturer.
Kinetic Green CEO Sulajja Firodia Motwani told Bloomberg Television that their new venture would create “beautifully differentiated golf carts,” which will also feature solar panels.
It is not a surprise to see luxury car brands enter this space, as golf carts are reportedly a $3 billion market.
The Lamborghini-Kinetic Green golf cart collaboration has yet to attach an official name to their partnership. Distribution is set to begin in 2020, and the golf carts are expected to be sold at airports, hotels and resorts.
LPGA pros react with ambivalence to USGA’s new driver-length rule
The USGA announced earlier this week that they would be implementing a local rule that limits the driver shaft to 46 inches. While Phil Mickelson was among some of those who were in outrage with new stipulation, LPGA tour pros were far more ambivalent.
The Korda sisters commented on the controversial issue during their press conference for the Aramco Team Series. “No drama,” Jessica stated. “It doesn’t affect us,” Nelly added. This appears to be a common response in the women’s game, which caters to a more finesse and strategic style of play, as opposed to the “bomb and gauge” approach that many PGA Tour pros have employed.
“I would only see something like that as a problem if 90 percent of the field played with something like that. I don’t really see it as a big point. You can do way more with other things– limiting driver heads or balls, stuff like that. I don’t think this rule will change much, especially in the women’s game,” said Anne van Dam, who also happens to rank first on the LPGA Tour in driving distance.
Sophia Popov seemed to sum up the LPGA’s common sentiment best, “I don’t care, because I don’t have a drier that’s longer than 46 inches. I know I heard some criticism on the men’s side, but for us, the shorter the driver is, the harder you can hit it. I don’t think it’s that big a deal… It’s something I just watch from afar and watch on Twitter and laugh about.”
Introvert vs Extrovert – Study shows what brand golfers buy based on personality type
A recent study conducted by Stephen Smith, chief psychologist at the UK-based Sports Psychology Ltd (SPL), sought to determine the brand preference of golfers based on them having either an extrovert or introvert personality.
As reported by FirstCallGolf’s Ken Klavon, Smith, who has worked as a psychologist to professional athletes in golf, Formula One, rugby, and football, posted a short questionnaire with questions on golf equipment preferences focused on around 15 brands, followed by a level of personality questions.
The study focused on three main character identification questions for the personality section: Introvert versus Extrovert, Pragmatic versus Visionary, and Logical versus Idealist.
After receiving “hundreds upon hundreds” of responses, the data, matched up with their favored golf equipment, showed the following results:
Ping was the preferred brand of 40% of those who were identified as introverts, while Titleist was next up for introverts, with 18% of those naming the brand as their favorite.
Callaway and TaylorMade were brands that 40% of those identified as extroverts chose as their favourites.
Smith’s data also concluded that “60 percent of golfers are sensory pragmatics who will be driven by the look, feel and sound of any equipment” and that golfers are by and large a group of consumers driven by a futuristic vision.
Amongst his takeaways, Smith said:
“This study shows that golf needs to be much more sophisticated in its understanding of the customers it is connecting with, and in the way it communicates to build that connection.
How do you get personalities to react to something, particularly a piece of equipment? No doubt the 2020s may be the decade when the psychology of design will be as important as the engineering that underpins it.”
Find out more about the study here.
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