The $40 million pool soon to be split amongst some of the tour’s most elite players and biggest names has provoked plenty of opinions amongst golf fans, but what players are most likely to earn the most from the initiative?
Well, thanks to a study from LoveUX, we may have the answer, with some surprising names sitting inside the top 10.
As a reminder, the six categories that will help players take a share of the $40 million pie are the following:
(1) Their position on the season-ending FedEx Cup points list.
The FedEx Cup rank was included among criterion in the document players received, the tour tells Golfweek that it will not be used as a metric to determine bonus payments.
(2) Their popularity in Google Search.
(3) Their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts.
(4) Their Q Rating, which measures the familiarity and appeal of a player’s brand.
(5) Their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.
(6) Their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.
For starters, here are the most searched for players on Google.
In relation to “their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts” and “their Q Rating, which measures the familiarity and appeal of a player’s brand”, LoveUX placed an importance on the most followed golfers on social media.
While for their MVP index rating, the study focused on the players with the most engaged audiences on social media.
So the formula behind calculating the players most likely to benefit from the program was done as follows:
“We simply combined the number of monthly Google Searches, Twitter Followers and Instagram Followers for the top Golfers on tour. We ignored Instagram engagement rate since it massively skewed the results in an unreliable fashion. The PGA metrics refer to the value of the engagement rather than just the engagement figures themselves, which suggests Justin Thomas’ 6.86% rate is more “valuable” than Doc Redman’s 13.88%,”
Giving us the players most likely to sit within the top 10 by the end of the year…
Top 10 PGA Tour pros most likely to benefit from the PGA Tour’s Player Impact Program
- Tiger Woods
- Rory McIlroy
- Jordan Spieth
- Rickie Fowler
- Bubba Watson
- Ian Poulter
- Dustin Johnson
- Phil Mickelson
- Justin Thomas
- Justin Rose
Eight of the ten players above also featured in the PGA Tour’s Top 10 algorithm for 2019, however, Adam Scott is a big exclusion in this certain study.
Per LoveUX, many people searching for Adam Scott may well be looking for the Parks & Recs actor, which likely throws a curveball into his ranking by the PGA Tour.
Tour pro reimburses gamblers after marathon exchange with heckler on social media
Talor Gooch missed the cut at the Valspar, and as a result, found himself having to deal with a heckler on Twitter. In a wild twist, however, the confrontation then evolved into a situation where Gooch decided to reimburse gamblers who had bet money on him last week.
“3 bogeys in a row u are so bad @TalorGooch,” tweeted @VinkolaJokic to kick things off, to which Gooch replied, “Did you bet on me?”
This set off a 6-hour marathon of back and forth Tweets, with Gooch ready to reimburse the troll for his gambling losses.
However, the heckler had other ideas and challenged the golfer to a $50k mini-golf match in New York, which Gooch was ready to accept if proof of funds were provided.
Unsurprisingly, the proof of funds never came putting an end to the online back and forth.
However, when users realized that Gooch was prepared to reimburse the heckler’s gambling losses on him, they decided to chance their arm and see if Gooch would be so generous to deliver them a Venmo payment.
The answer? A resounding yes, with the 29-year-old reimbursing gamblers in a bold and generous move.
Pretty cool, but Gooch might want to stress that it’s a one off move considering the number of DFS golf gamblers growing by the week.
What GolfWRXers are saying about ‘idiot fans’ on the PGA Tour
In our forums, our members have been discussing the fans at recent tournaments, with many believing that even with limited capacity, the shouts and screams appear more obnoxious than ever.
WRXers have been having their say and offering up some solutions to curb the behavior in a year where plenty of players have already been heckled at events.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- JimmyC59: “Anyone shouting, “You da man!”, “In the hole” (on a par four), or “mashed potatoes”, should be permanently banned from attending any golf tournament.”
- Ghostwedge: “Tournament officials need to cut off the beer sales early, spend a lot more on crowd control. A PGA tournament isn’t an NFL game. You want to yell stupid s*** at the players and other fans? do it from the parking lot.”
- jonsnow: “I wish it were as simple as cutting off alcohol sales earlier, removing the offenders, etc. All worthy ideas, but I think it’s a cultural thing; it’s a natural outgrowth of the current attention-seeking, social media-driven, me-focused society at large. The fact that it’s pathetic doesn’t make it any less omnipresent.”
- Need4spd: “You guys all sound like you’d be a lot of fun at parties. Listen, you’re never going to catch me yelling anything loud enough to be heard on camera, but is it really that abhorrent? You guys make it sound like every hole on The PGA Tour is 16 at The Waste Management.”
- Go Cougs: “I despise social media, but I seem to remember these shouts just as frequently before its prominence. I think it began with a guy at a tournament telling his buddies watching on tv at home, ‘Hey, I’m going to yell ‘Mashed Potatoes!, Baba Booey, or what have you. Listen for it.’And the rest is history.”
How much each player won at the 2021 Valspar Championship
Sam Burns claimed his first win on the PGA Tour on Sunday after holding off Keegan Bradley in a brilliant display that earned the 24-year-old $1,242,000 million. Bradley’s hopes were sunk when he found the water 13, but his solo runner-up finish is enough to secure a nice payday of $752,100 for the 34-year-old.
With a total prize purse of $6.9 million up for grabs, here’s a look at how much each player who made the cut won at the 2021 Valspar Championship.
‘Shut it!’ – Paul Casey puts disrespectful spectator in his place
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Mike Weir’s winning WITB: 2021 Insperity Invitational
Driver: TaylorMade SIM (10.5 degrees) Shaft: KBS TD 60g Category 5 3-wood: TaylorMade SIM2 (15 degrees) 5-wood: TaylorMade SIM2 (19...
Sam Burns’ winning WITB 2021 Valspar Championship
Driver: Callaway Mavrik (10.5 degrees @10.3) Shaft: TPT Prototype 3-wood: Callaway Mavrik Sub Zero (adjustable) (15 degrees @16.2, 14GF, 14GB)...
Tom Lewis WITB 2021 (April)
Driver: Callaway Epic Speed (9 degrees) Shaft: Fujikura Ventus Blue 6 X 3-wood: Callaway Epic Speed (13.5 degrees) Shaft: Fujikura...
Wesley Bryan 2021 WITB (April)
Driver: Callaway Epic Speed Triple Diamond LS (10.5 degrees set to 9.5) (10g weight in front, 6g weight in the back) Shaft: Aldila...
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