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Sports marketing expert: “Masters win worth $600 million for Matsuyama”

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Hideki Matsuyama’s victory at Augusta National has taken the golf world by storm, and it could pave the way for monstrous endorsement deals for the 29-year-old, according to a sports marketing expert.

Speaking to Sportico.com, Bob Dorfman, a sports marketing expert at Baker Street Advertising, revealed that the win could earn Matsuyama up to $20 million a year in endorsements over the next 30 years, thanks to the longevity in careers golfers enjoy.

“Barring any career-ending injury or scandal, I’d say a Masters win is easily worth $600 million for Matsuyama. He’ll be an icon in his golf-mad country.”

Unlike Japanese tennis star Kei Nishikori (who rakes in more than $30 million a year from endorsements), Hideki is already a major champion, and Octagon marketing executive David Schwab is another who believes the massive endorsement deals and opportunities are sure to follow.

“He will have limitless brand deals and corporate requests. I suspect he will value his personal time more than a lot of marketing days. Preferential equity stakes in businesses and licensing may be attractive to limit time involved. And because it is 2021, he will probably have 50 NFT proposals on his desk by tomorrow.” – Octagon marketing executive David Schwab.

On the course, Matsuyama has pocketed over $33 million in PGA Tour career earnings, and per Bill Sanders, who worked with Chinese NBA star Yao Ming, Hideki’s limited English won’t stop his endorsement opportunities rolling in, saying: “English doesn’t really matter for a full-page ad in GQ.”

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

“Is it a Titleist?” – Jerry Seinfeld shares never-before-heard details of iconic scene

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On Thursday, legendary comedian Jerry Seinfeld joined the Rich Eisen Show and shared an awesome story from a “Seinfeld” episode titled “The Marine Biologist.”

In the episode, a golf ball goes into the blow hole of a whale. According to Seinfeld, that was never in the episode’s script.

Seinfeld recalls saying the night before the filming of the episode, “What if what puts the whale in distress is Kramer’s golf ball?”

“He’s hitting golf balls at the beach. George is at the beach with a girl, we haven’t connected them!”

“We write that speech the night before at two o’clock in the morning…The sea was angry that day my friend.”

 

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A post shared by Rich Eisen (@richeisen)


Kramer finishes the iconic scene by asking “Is it a Titleist?” Seinfeld told Eisen the show sought Titleist’s permission to mention its name, saying the ball had to be a Titleist. Fortunately for lovers of the iconic show, the company agreed.

If (somehow) you’re unfamiliar with the scene, check it out below.

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Phil Mickelson drops big retirement hint; Says LIV will grow the game ‘on a much more global basis’

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While speaking with Bloomberg, golf legend Phil Mickelson acknowledged that he is inching close towards retirement.

“I’m 53 now,” Phil said, “and my career, you know, it’s — if I’m being truthful, it’s on — it’s — it’s — I’m a — it’s towards its end.”

Mickelson added that one of his focuses now is helping other young players.

“Now, I would like to help others find the same enjoyment and fulfillment that the game has provided me. I’d like them to experience that as well.”

The six-time major champion credited LIV with reaching new markets in golf to help it grow.

“I think that’s exciting for everyone involved in the game because we are going to reach markets that we didn’t reach before. I think it’s going to inspire more golf courses, inspire more manufacturers selling clubs and equipment, but also inspiring young kids to try to play golf professionally. I just see that the game of golf is going to grow on a much more global basis because of the excitement and the presence that LIV Golf has.”

Mickelson is playing at this week’s LIV Singapore and shot a first round 72 (+1).

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Tiger explains why golf has ‘negative connotations’ for daughter Sam

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While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.

On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.

“Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.

“We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”

The nine-minute interview touches on plenty of other subjects, such as Tiger’s relationship with his late father, Earl.

It’s arguably the most open we’ve seen the 15-time major champion in an interview and is most definitely worth watching.

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